Friday, June 21, 2013

[G] Inventory-aware campaigns: automatically create and optimize search campaigns

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Inside AdWords: Inventory-aware campaigns: automatically create and optimize search campaigns

This post originally appeared on the DoubleClick Search blog.

Since launching our inventory-aware campaign solution in DoubleClick Search back in August, we’ve been busy improving the tool with new ad template functions and in-UI instruction management. Today, we’re excited to announce the ability to automatically create and optimize campaigns, based on your Google Merchant Center feeds. We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome. With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, with smarter tools that streamline your workflow. With inventory-aware campaigns, manage even the deepest product catalogs with just a few clicks, helping you create new search campaigns on the fly.




How inventory-aware campaigns work
Inventory-aware campaigns in DoubleClick Search automatically create ad groups, ads, and keywords based on the settings you provide. Our system monitors your Google Merchant Center feeds for changes, and makes any necessary updates automatically to ensure you don’t miss any opportunities. This means that when the newest prices, descriptions, and landing pages are sent to your product feed, DoubleClick Search will pick up the changes and apply them to your campaigns, without the need for you to set them up manually.

Creating inventory-aware campaigns
Creating an inventory-aware campaign is simple, with a flow that's similar to manual campaign creation.


After linking your Merchant Center account to DoubleClick Search, you can create a new campaign and be up and running in three easy steps:
  1. Select an engine account in the left-hand navigation of your DoubleClick Search account 
  2. Click New above the table of existing campaigns, and then select Inventory campaign from the dropdown. 
  3. Complete the configuration steps for how your ad groups, ads, and keywords will be generated.
To learn more about this update to inventory campaigns, visit the Help Center article, and stay tuned to the DoubleClick Search blog to follow more developments on our inventory-aware campaigns.

Posted by Kim Doan, DoubleClick Search
URL: http://adwords.blogspot.com/2013/06/inventory-aware-campaigns-automatically.html

[G] How Rasmussen College Uses Analytics To Better Understand Prospective Students

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Analytics Blog: How Rasmussen College Uses Analytics To Better Understand Prospective Students

Rasmussen College, founded in 1900, is a private, regionally accredited, career-focused college with 24 campuses in MN, ND, IL, WI, KS, and FL, and online throughout the nation. Rasmussen.edu provides prospective students with information about degrees and other credential programs offered at Rasmussen College, as well as associated tuition costs.


Goals: Understand the importance of tuition in higher education marketing

Rasmussen College wanted to know the importance of tuition costs to prospective students, and if that information was a factor in their higher education selection process. Although Rasmussen College had created a tuition cost estimator for prospective students to use on the site, there was no way to track engagement. This lack of knowledge regarding a prospective student’s use of the tuition estimator tool limited the ability of Rasmussen College to accurately position the value of an investment in a college education.

Approach: Events and offline analysis unlock significant insights

Rasmussen College integrated Google Analytics events and custom variables with the tuition estimator to capture geographic and programmatic information as prospective students interacted with the widget. Specific business questions Rasmussen College sought to answer included:

Business Question
GA Solution
What schools of study had the most price-interested students?
Custom events, custom reports, custom segments
Which regions of the U.S. contained the most price-interested students?
Map overlay with custom segments to show cities where tuition estimations occur
What is the relationship between tuition estimation and lead generation?
Custom events, custom variables to track tuition estimations over multiple visits, custom segments to show differences in lead generation rates for tuition estimators, and tracking days from tuition estimation to conversion
Are students able to find the information they want regarding tuition?
Third-party task completion software was used to assess usability of tuition estimator

Results: Price and ROI key drivers to new student inquiry conversion

Rasmussen College exported custom event and variable information from Google Analytics and analyzed the data. They developed price interest metrics across  program and geography using the Google Analytics data. For example, they determined students interested in some schools of study were more than twice as interested in price as students interested in other schools.

In addition, tuition estimator users were four times more likely to complete the website inquiry form. Those who went on to perform a separate ROI calculator were 7.3 times more likely to complete the website inquiry form.

As a result, Rasmussen College found a correlation between tuition information and a prospective student’s readiness to take the next steps.

Check out the whole case study as a PDF here.

Posted by the Google Analytics Team
URL: http://analytics.blogspot.com/2013/06/how-rasmussen-college-uses-analytics-to.html

[G] Watch Live @ Wimbledon on YouTube

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YouTube Blog: Watch Live @ Wimbledon on YouTube

Roger Federer, Andy Murray, Novak Djokovic, David Ferrer and Rafael Nadal are already in London getting ready for Wimbledon, the world’s oldest and most prestigious Grand Slam tennis tournament. 





This year, supported by Rolex, Wimbledon’s YouTube channel will have exclusive access throughout The Championships on Live @ Wimbledon.



Catch the key moments of the tennis, interviews, behind the scenes and press conferences throughout the Wimbledon fortnight. You can also relive all the glory days of Wimbledon’s golden moments, such as one of the greatest matches ever played, the 2008 Wimbledon Men's Singles Final: Rafael Nadal vs. Roger Federer.



Round up your friends and learn how to make a fantastic strawberry ice cream for Wimbledon by Jamie Oliver. You can also get closer to the Wimbledon action by serving up your Wimbledon-inspired #shotoftheday photo to win Centre Court tickets. Follow Wimbledon on Google+ now.



Start pressing your tennis whites--it all starts Monday, June 24!



Stephen Nuttall, from YouTube Sports, recently enjoyed the drama of the 2012 Men’s Singles Final - Federer vs. Murray.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/-3DofcT5eAs/watch-live-wimbledon-on-youtube.html

[G] Who is New in Google Summer of Code - Part 1

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Google Open Source Blog: Who is New in Google Summer of Code - Part 1

This is the 9th year of Google Summer of Code and we are excited to welcome over 40 new open source organizations into the Google Summer of Code community. This summer we will run a series of posts every Friday describing these open source organizations and the projects their students are working on this summer.




Ruby has for some lacked the professional-quality scientific, numeric, and visualization


libraries of other languages in its class. The SciRuby community believes that the time for a Ruby science and visualization package has come. Our basic packages include statistical tools (statsample, distribution), numerical algorithms (minimization, integration), visualization tools (rubyvis), and matrices (NMatrix). We are funded in part by the Ruby Association, which manages the development of the Ruby language. 


One of our students is working to improve our statistics functionality, which we see as essential in achieving our organizational goals. A second student is writing a Ruby D3 library to replace rubyvis (which is based on protovis), so that our users can write portable, interactive visualization code quickly and easily -- and in Ruby, no less. Our third student is developing a semantic web gem, useful for informatics in nearly any field, which goes beyond what we consider to be basic tools and implements something that few languages have. 


We are pleased to have so many wonderful mentors and students this year, and thank the members of the BioRuby project for their incredible contributions. 


By John Woods, SciRuby Organization Administrator 


---- 




Public Lab is not your typical open source project -- we do combined open hardware and software, and have a focus on environmental issues. We were founded during the BP oil disaster and developed a technique for collecting aerial images of spill sites using cameras hung from balloons and kites. We developed MapKnitter, a web-based open source image stitcher which enables community members to flatten their aerial images manually over a reference map, and outputs GeoTiffs. The images from this system are published under open content licenses and are also represented in Google Earth and Maps, for whom we are a data provider. 


Open source has been a central principle of ours since the beginning, and we've tackled a range of new initiatives to create open source spectrometers, infrared cameras, and other tools, released under the CERN Open Hardware License.  


This year our students are tackling three exciting projects related to three distinct initiatives. Bharat Bhushan is developing a web-based tool for compositing infrared photosynthesis imagery as part of our Infragram project. Mohit Meena is working on an Android app to take aerial images from kites or balloons with some advanced new features, and Sreyanth Mora is developing a system to find closely matched spectra on our Spectral Workbench platform, which drives our open source spectrometry project.  


We're excited for our first year of Google Summer of Code!  


By Jeff Warren, Public Lab Organization Administrator 


---- 




 MuseScore is a leading free and open source music notation software for Windows, Mac and Linux. It is easy to use and makes beautiful sheet music. MuseScore is cross-platform, multi-lingual, open source and licensed under GPLv2. It features an easy to use WYSIWYG editor with audio score playback for results that look and sound beautiful. It supports unlimited staves with up to four voices each, dynamics, articulations, lyrics, chords, lead sheet notation, import/export of MIDI and MusicXML, export to PDF and WAV, plus online score sharing. 


We have two students working with us this summer.   



  • Improved MIDI import - Andrey Tokarev will work on more accurate, assisted MIDI importing in MuseScore.   





  • MuseScore in the browser - Kyle Messner will work on compiling the MuseScore core library with Emscripten to visualise and transpose scores in the browser. 




By Thomas Bonte, Co-founder & CEO MuseScore

These are only a few of the new organizations participating in Google Summer of Code in 2013. More of the 40+ new organizations will be highlighted next Friday, stay tuned. A complete list of the 177 organizations mentoring students this year and the program timeline are available on the Google Summer of Code program site.



By Stephanie Taylor, Open Source Programs




URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/qc1LkcjAU70/who-is-new-in-google-summer-of-code.html

[G] Make faster and better decisions with new Ad Review Center features

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Inside AdSense: Make faster and better decisions with new Ad Review Center features

We know that having fast access to the right information is important for decision-making. In particular, having quick visibility over similar ads and a broader range of insights is important when deciding whether to allow or block ads on your site. As we continue to celebrate 10 years of AdSense, we’re excited to announce some new changes in the Ad Review Center this week.

Find and take action on related ads
Our new ‘Related Ads’ feature in the Ad Review Center gives you a quicker and more efficient means of identifying similar ads that you would like to allow or block. Related ads are those that have a similar destination page, and you can directly view, allow, or block these ads in the Ad Review Center.

Derive new insights with additional metrics
To help you make informed decisions around whether to allow or block particular ads, we’re giving you better insights with the following new signals:
  • Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
  • Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
  • Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.
Finally, to improve your experience in the Ad Review Center, we’ve made some enhancements to the interface. We’ve now redesigned the Ad Review Center tiles to make the controls more clear and intuitive. In addition, we’ve incorporated new widget styles and an improved layout. Learn more about the Ad Review Center in our Help Center and share your feedback on these new features on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
Was this blog post useful? Share your feedback with us.
URL: http://adsense.blogspot.com/2013/06/make-faster-and-better-decisions-with.html

[G] Google Apps gets four stars From the Lime Truck

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Official Enterprise Blog: Google Apps gets four stars From the Lime Truck

Posted by Daniel Shemtob, owner and founder of The Lime Truck

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Our guest blogger today is Daniel Shemtob, owner and founder of The Lime Truck, a Los Angeles-based food truck that serves new American cuisine. See what other organizations that have gone Google have to say.

My passion for food started before my seventh birthday, when I taught myself how to make mushroom and olive Passover Matzo pizzas. Over a decade and many pizzas later, I decided to make food my career: I opened a food truck, The Lime Truck, in 2010, and won the Food Network’s “The Great Food Truck Race” in 2011, just a year later. We’ve been moving full speed ahead ever since.


I love running a food truck company, but it’s also a chaotic undertaking. We employ more than 25 people, dish out at least six menu items, and make stops at more than 30 different locations in the Los Angeles area each week. Organization is key and having the proper lines of communication is essential. I moved the company to Google Apps in June of 2011 primarily for dependable email, but we realized quickly that Calendar and Docs were just as indispensable.

Our shared Google calendar is our time management lifeblood. We have an invite for each truck that details each day’s menu and shift schedule, so everyone can see who’s working where, when they have to be there, and what they’re serving. Most importantly, we can update it at any time and know our whole team is looking at the right information. That way, if we run out of Crab Ceviche and have to switch in the Yum Yum Lamb Sandwich, we just update the shared calendar invite, and everyone knows what’s on the menu.

We got one of our partner farms to switch to Apps, and it’s made our communication with them significantly faster and easier. Now, we track everything in Docs - ingredients, quantities and delivery addresses - so all the the latest information is in one place. Getting notifications when someone adds a comment in a doc lets me and our farm know exactly where someone needs help or that something has changed.

Before using Google Apps, I felt more like a project manager than a business owner. Now, I get to focus on what I love - helping my company grow. I just opened my first restaurant, TLT Food, in Westwood and I'm writing a cookbook. Food is my life and The Lime Truck is my passion – well, that and our amazing Ahi Tuna Poke Nachos - and I wouldn’t be where I am without the help of Google Apps.
URL: http://googleenterprise.blogspot.com/2013/06/google-apps-gets-four-stars-from-lime.html

[G] “You’ve come a long way, Baby”: remembering the world’s first stored program computer

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Official Blog: “You’ve come a long way, Baby”: remembering the world’s first stored program computer

Sixty-five years ago today, the Manchester Small Scale Experimental Machine—nicknamed “Baby”—became the earliest computer in the world to run a program electronically stored in its memory. This was a flagship moment: the first implementation of the stored program concept that underpins modern computing.

Earlier computers had their instructions hardwired into their physical design or held externally on punched paper tape or cards. Reprogramming them to do a different task entailed internal rewiring or altering the physical storage media. The Baby marked a new computing era, described by some as the “birth of software,” in which swapping programs was far simpler—requiring only an update to the electronic memory. Both instructions and data were held in the Baby’s memory and the contents could be altered automatically at electronic speeds during the course of computation.



Developed at Manchester University by “Freddie” Williams, Tom Kilburn and Geoff Tootill, in size the Baby was anything but: more than 5m long and weighing a tonne (PDF). Its moniker was due to its role as a testbed for the experimental Williams-Kilburn tube, a means of storing binary digits (“bits”) using a cathode ray tube. This was a big deal because up until this point, computers had no cost-effective means of storing and flexibly accessing information in electronic form.

In technical terms, the Williams-Kilburn tube was the earliest form of random access memory, or RAM. The Baby’s memory consisted of one of these tubes, able to store up to 1,024 bits—equivalent to just 128 bytes. In contrast, the average computer today has RAM in multiples of gigabytes, more than a billion times bigger.

The Baby was only ever intended to be a proof-of-concept rather than to serve as a useful calculation tool. So once it had shown the new memory was reliable, attention shifted to building a more powerful and practical machine using the same concepts. This resulted in the Manchester Mark 1, which in turn was the model for the Ferranti Mark 1, the world’s first computer to be sold commercially, in February 1951.

While today nothing remains of the original Baby, a working replica is on display at the Museum of Science and Industry (MOSI) in Manchester. It’s well worth a visit to reflect on just how far computing has come.

Posted by Lynette Webb, Senior Manager, External Relations
URL: http://googleblog.blogspot.com/2013/06/youve-come-long-way-baby-remembering.html

Thursday, June 20, 2013

[G] Full Credit Measurement: Attribution with Google Analytics

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Analytics Blog: Full Credit Measurement: Attribution with Google Analytics

As we’ve discussed in many previous posts, the customer journey is evolving — most consumers will interact with many different marketing channels before a sale or conversion. And marketers are recognizing this shift in consumer behavior. Instead of “last click” measurement, a strategy that only gives credit to the final interaction, they’re turning to full credit measurement. To help you make sense of the full customer journey, we’ve been focused on bringing you the very best full credit measurement tools in Google Analytics.

Nearly two years ago, we announced our first Google Analytics attribution product, Multi-Channel Funnels. With its ability to measure customers’ different paths to conversion, it quickly became one of our most popular reports for advertisers and publishers alike. We’ve seen great results from our users, including online travel agency On the Beach, who used data from the Multi-Channel Funnels reports and AdWords Search Funnels to explore and adjust their strategy for generic keywords. These attribution adjustments helped On the Beach to drive a 25% uplift in ROI — see the full case study here.

Beyond Multi-Channel Funnels, we also wanted to provide our users with an advanced platform for testing entirely new, more robust attribution strategies, including the ability to test alternative models or understand how metrics, such as site engagement, could impact their existing investments. So last year we released our Attribution Modeling feature — the Model Comparison Tool.

After several months of testing on a public whitelist, we're now in the process of rolling out the Attribution Model Comparison Tool to make it generally available to Google Analytics users without whitelist.  To reflect the importance of attribution, we also created a new “Attribution” section under the “Conversions” reports, so the tool will be found there.

Be sure to check out a previously recorded webinar with Product Manager Bill Kee for a complete walkthrough of the Attribution Model Comparison Tool, or view our multi-part attribution webinar series covering our entire selection of full-credit measurement tools.

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics
URL: http://analytics.blogspot.com/2013/06/full-credit-measurement-attribution.html

[G] See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics

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Analytics Blog: See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics

Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally, measurement technology separated out impressions or “view throughs” from clicks, but this separation missed out on valuable data on the impact of display advertising.

Thanks to our integration with the Google Display Network (GDN), Google Analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey. When a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with your brand can now be captured in Google Analytics Multi-Channel Funnels reporting.

GDN Impression Reporting is now available through limited whitelist. You can sign-up through this form to participate. Please note that we cannot guarantee access, but we will do our best to provide this feature to as many users as possible. Please also note that this data will only surface in the Multi-channel Funnels reports in Google Analytics. For more information on how to enable the feature in GA please see our help center article.

Read on below for more tips on how to make the most of this new feature.

How does Display fit on the conversion path?
By enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions.


In the Multi-Channel Funnels Overview Report you will see two additional conversion metrics. Impression Assisted Conversions shows how many of your conversion paths were touched by a display impression. Rich Media Assisted Conversions shows how many of your conversions had a rich media interaction on the path to conversion. Rich media interactions are user interaction with YouTube or rich media ad formats, such as ad expansion, video control (such as play, pause, and resume), or switching a video ad to full screen.

With the new Interaction Type selector you can now immediately filter your reports based how your users interacted with your marketing.

  • Select Impression to see conversion paths from customers who saw your GDN display ads but did not click on them.
  • Add Direct to the mix, to see who saw an ad and then visited your site directly to convert on a relevant transaction or Goal.
  • If you want to focus on Rich Media interactions, you can select this interaction type to see how your users convert after interacting with your rich media and YouTube ads.

How do I quantify the impact of display on the conversion path?
In the Multi-Channel Funnels Top Conversion Path report you can see two new path elements, which indicate the presence of a display interaction. The “eye” symbol indicates a pure display impression from a non-interactive display image. This means a user has been exposed to your display ad on the journey to conversion, without clicking on it. The “movie” symbol indicates a user has interacted with one of your Rich Media ads, such as a YouTube video ad.

Now you can see how many conversion paths, and how much associated value, has been driven through paths which benefited from a display impression or rich media interactions. To better quantify your brand targeted display efforts, consider breaking out these campaigns using custom channel grouping.



Assigning partial credit to valuable display interaction touchpoints
You can use the custom model builder from the Attribution Modeling tool to assign partial credit to these display events. Consider giving these events on the user’s conversion path more credit, and compare this against your baseline model.

We also added a new set of dimensions to help you define valuable custom segments for your analysis. Want to see how many users are watching your TrueView video ads fully? Just create a custom segment using one of our new dimensions, TrueView. The full list of new dimensions is:
  • Above the Fold: This dimension uses the Google Active View measurement solution. The value is “Yes” if the ad was in the visible area of the screen when the page was loaded.
  • Video Played Percent: The value can be “>=25%”, “>=50%”, “>=75%”, and “100%”, allowing you to see how much of a video ad was watched.
  • TrueView: If a user has watched more than 30 seconds of an ad, or watched the ad completely, this will have a value of “Yes.” This is a payable event.
Enabling GDN Impression Reporting in Google Analytics
Once we have whitelisted your account, please ensure you have successfully linked your AdWords account to your Google Analytics account. Linking accounts takes just a few moments. Under ‘Data Sources’ > ‘AdWords’ you can then see an entry for each linked AdWords account. In the row there is a toggle switch named ‘GDN Impression Reports’, which turns the display impression data from the Google Display Network On and Off. Data is recorded from the time the switch is turned On.


We hope these new tools will help you understand the full impact of your display campaigns through Multi-Channel Funnels and Attribution. Sign up today for GDN Impression Reporting in Google Analytics.

Posted by Stefan F. Schnabl, Product Manager, Google Analytics
URL: http://analytics.blogspot.com/2013/06/see-full-impact-of-unclicked-display.html

[G] See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics

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Inside AdWords: See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics

Originally posted on the Google Analytics blog

Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your product and brand even if no click occurs. Traditionally, measurement technology separated out impressions or “view throughs” from clicks, but this separation missed out on valuable data on the impact of display advertising.

Thanks to our integration with the Google Display Network (GDN), Google Analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey. When a user views display ads on the GDN, or video ads on YouTube, and later visits your website and converts, these interactions with your brand can now be captured in Google Analytics Multi-Channel Funnels reporting.

GDN Impression Reporting is now available through limited whitelist. You can sign-up through this form to participate. Please note that we cannot guarantee access, but we will do our best to provide this feature to as many users as possible. Please also note that this data will only surface in the Multi-channel Funnels reports in Google Analytics. For more information on how to enable the feature in GA please see our help center article.

Read on below for more tips on how to make the most of this new feature.

How does Display fit on the conversion path?
By enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions.


In the Multi-Channel Funnels Overview Report you will see two additional conversion metrics. Impression Assisted Conversions shows how many of your conversion paths were touched by a display impression. Rich Media Assisted Conversions shows how many of your conversions had a rich media interaction on the path to conversion. Rich media interactions are user interaction with YouTube or rich media ad formats, such as ad expansion, video control (such as play, pause, and resume), or switching a video ad to full screen.

With the new Interaction Type selector you can now immediately filter your reports based how your users interacted with your marketing.

  • Select Impression to see conversion paths from customers who saw your GDN display ads but did not click on them.
  • Add Direct to the mix, to see who saw an ad and then visited your site directly to convert on a relevant transaction or Goal.
  • If you want to focus on Rich Media interactions, you can select this interaction type to see how your users convert after interacting with your rich media and YouTube ads.

How do I quantify the impact of display on the conversion path?
In the Multi-Channel Funnels Top Conversion Path report you can see two new path elements, which indicate the presence of a display interaction. The “eye” symbol indicates a pure display impression from a non-interactive display image. This means a user has been exposed to your display ad on the journey to conversion, without clicking on it. The “movie” symbol indicates a user has interacted with one of your Rich Media ads, such as a YouTube video ad.


Now you can see how many conversion paths, and how much associated value, has been driven through paths which benefited from a display impression or rich media interactions. To better quantify your brand targeted display efforts, consider breaking out these campaigns using custom channel grouping.



Assigning partial credit to valuable display interaction touchpoints
You can use the custom model builder from the Attribution Modeling tool to assign partial credit to these display events. Consider giving these events on the user’s conversion path more credit, and compare this against your baseline model.

We also added a new set of dimensions to help you define valuable custom segments for your analysis. Want to see how many users are watching your TrueView video ads fully? Just create a custom segment using one of our new dimensions, TrueView. The full list of new dimensions is:
  • Above the Fold: This dimension uses the Google Active View measurement solution. The value is “Yes” if the ad was in the visible area of the screen when the page was loaded.
  • Video Played Percent: The value can be “>=25%”, “>=50%”, “>=75%”, and “100%”, allowing you to see how much of a video ad was watched.
  • TrueView: If a user has watched more than 30 seconds of an ad, or watched the ad completely, this will have a value of “Yes.” This is a payable event.
Enabling GDN Impression Reporting in Google Analytics
Once we have whitelisted your account, please ensure you have successfully linked your AdWords account to your Google Analytics account. Linking accounts takes just a few moments. Under ‘Data Sources’ > ‘AdWords’ you can then see an entry for each linked AdWords account. In the row there is a toggle switch named ‘GDN Impression Reports’, which turns the display impression data from the Google Display Network On and Off. Data is recorded from the time the switch is turned On.


We hope these new tools will help you understand the full impact of your display campaigns through Multi-Channel Funnels and Attribution. Sign up today for GDN Impression Reporting in Google Analytics.

Posted by Stefan F. Schnabl, Product Manager, Google Analytics
URL: http://adwords.blogspot.com/2013/06/see-full-impact-of-unclicked-display.html

[G] Give your sitelinks additional detail in enhanced campaigns

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Inside AdWords: Give your sitelinks additional detail in enhanced campaigns

Ads that provide detail and precision can help people make more informed decisions.  Sitelinks help people find information deeper in your site so they can get to where they want to go faster.   In February 2012, we improved sitelinks by using text from other ads in your account or My Client Center to create sitelinks with additional detail.  Today, we’re going one step further by enabling you to nominate specific text for your sitelink descriptions from within your AdWords account.  This will allow you to control the descriptions that display when this sitelink format shows.


In our testing, users have reported that sitelinks with additional detail were more useful and relevant, and clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.

The new sitelink format with additional detail is available only in enhanced campaigns with upgraded sitelinks.  Enhanced campaigns enable you to reach people with the right ads in the right context - location, time of day and device type -  without setting up and managing numerous campaigns. All campaigns will be upgraded to enhanced campaigns on July 22nd.

After upgrading to enhanced campaigns, you will have the option of adding extra text to your sitelinks - simply fill out both lines of the "Description" field when creating a new sitelink or editing an existing sitelink.


Note that your ads won't always show sitelinks, and when they do, the format that appears could vary.

The core guidelines for sitelinks remain the same with these improvements:
  • Sitelinks cannot violate the duplicate sitelink URL policy
  • Sitelink text cannot use keyword insertion
  • In addition to this 4 sitelink view, there is also a 2 sitelink variation
To learn more about sitelinks with additional detail, check out the sitelinks article in the AdWords Help Center.

Posted by Conrad Wai, Product Manager, Ad Formats
URL: http://adwords.blogspot.com/2013/06/give-your-sitelinks-additional-detail.html

[G] AdSense: Celebrating 10 years of shared success

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Inside AdWords: AdSense: Celebrating 10 years of shared success

Originally posted on the official Google blog

Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day.  Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward 10 years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. Their stories inspire us to do our part to make AdSense great.

On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning—like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a theme park reviewer who now sends employees around the world to test and review rides—all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10 a.m. PDT (5 p.m. GMT) on the AdSense Google+ page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Posted by Susan Wojcicki, SVP, Ads and Commerce
URL: http://adwords.blogspot.com/2013/06/adsense-celebrating-10-years-of-shared.html

[G] America’s businesses are growing. The web is helping.

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Official Blog: America’s businesses are growing. The web is helping.

Michael Edlavitch was a middle school math teacher in Minnesota when he started a website with free math games to engage his students. With free online tools, a passion for math and an initial investment of just $10 to register his domain, www.hoodamath.com was born. Eventually Michael’s website became popular with more than just his students. So Michael gave Google AdSense a try as a way to earn money by placing ads next to his content. As word spread and traffic grew, the revenue generated from his site allowed Michael to devote himself full time to Hooda Math. Today, www.hoodamath.com has more than 350 educational games and has had more than 100 million unique visitors to the site. Beyond building a business for himself, Michael is helping students everywhere learn math while having fun.

Over in New York, Roberto Gil designs and builds children’s furniture—loft beds, bunk beds and entire custom rooms. Casa Kids’ furniture is custom designed for the family to grow along with the child. Roberto works out of his Brooklyn workshop and doesn’t sell to large furniture stores, which means the Casa Kids website is an essential tool for him to connect with potential customers. To grow even further, Roberto began using AdWords in 2010. In the first few months traffic to his site went up 30 percent. Today, two-thirds of his new customers come from Google. Meet Roberto and learn more about how he’s making the web work for Casa Kids:



These are just two examples of how the web is working for American businesses. According to a McKinsey study, small businesses that make use of the web are growing twice as fast as those that aren’t on the web. That’s because the web is where we go for information and inspiration—from math games to practice over the summer to someone to design and build that perfect bunk bed for your kids. Ninety-seven percent of American Internet users look online for local products and services. Whether we’re on our smartphones, tablets or computers, the web helps us find what we’re looking for.

Here at Google, we see firsthand how the web is helping American businesses grow and thrive. Through our search and advertising programs, businesses like Casa Kids find customers, publishers like Hooda Math earn money from their content, and nonprofits solicit donations and volunteers. These tools are how we make money, and they’re how millions of other U.S. businesses do, too.

In 2012, Google's search and advertising tools helped provide $94 billion of economic activity for more than 1.9 million American businesses—advertisers, publishers and nonprofits. This represents a 17 percent increase from 2011. Check out the impact made in each state, along with stories of local businesses using the web to grow.

Whether it’s building skills or building furniture, Google helps to build businesses. We’re thrilled to be part of such a vibrant industry and are committed to continuing to help make the web work for people and businesses everywhere.

Posted by Allan Thygesen, Vice President, Global SMB Sales
URL: http://googleblog.blogspot.com/2013/06/americas-businesses-are-growing-web-is.html

[G] America’s businesses are growing. The web is helping.

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Google Public Policy Blog: America’s businesses are growing. The web is helping.

Posted by Allan Thygesen, Vice President, Global SMB Sales

(Cross-posted from the Official Google Blog)


Michael Edlavitch was a middle school math teacher in Minnesota when he started a website with free math games to engage his students. With free online tools, a passion for math and an initial investment of just $10 to register his domain, www.hoodamath.com was born. Eventually Michael’s website became popular with more than just his students. So Michael gave Google AdSense a try as a way to earn money by placing ads next to his content. As word spread and traffic grew, the revenue generated from his site allowed Michael to devote himself full time to Hooda Math. Today, www.hoodamath.com has more than 350 educational games and has had more than 100 million unique visitors to the site. Beyond building a business for himself, Michael is helping students everywhere learn math while having fun.

Over in New York, Roberto Gil designs and builds children’s furniture—loft beds, bunk beds and entire custom rooms. Casa Kids’ furniture is custom designed for the family to grow along with the child. Roberto works out of his Brooklyn workshop and doesn’t sell to large furniture stores, which means the Casa Kids website is an essential tool for him to connect with potential customers.To grow even further, Roberto began using AdWords in 2010. In the first few months traffic to his site went up 30 percent. Today, two-thirds of his new customers come from Google. Meet Roberto and learn more about how he is making the web work for Casa Kids:


These are just two examples of how the web is working for American businesses. According to a McKinsey study, small businesses that make use of the web are growing twice as fast as those that are not on the web.  That’s because the web is where we go for information and inspiration—from math games to practice over the summer to someone to design and build that perfect bunk bed for your kids. Ninety-seven percent of American Internet users look online for local products and services. Whether we’re on our smartphones, tablets or computers, the web helps us find what we are looking for.

Here at Google, we see firsthand how the web is helping American businesses grow and thrive. Through our search and advertising programs, businesses like Casa Kids find customers, publishers like Hooda Math earn money from their content, and nonprofits solicit donations and volunteers. These tools are how we make money, and they’re also how millions of other U.S. businesses do, too.  

In 2012, Google's search and advertising tools helped provide $94 billion of economic activity for more than 1.9 million American businesses—advertisers, publishers and nonprofits. This represents a 17 percent increase from 2011. Check out the impact made in each state, along with stories of local businesses using the web to grow.

Whether it’s building skills or building furniture, Google helps to build businesses. We're thrilled to be part of such a vibrant industry and are committed to continuing to help make the web work for people and businesses everywhere.

URL: http://googlepublicpolicy.blogspot.com/2013/06/americas-businesses-are-growing-web-is.html

[G] Dunn Bros. Coffee grows with Google Apps for Business

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Official Enterprise Blog: Dunn Bros. Coffee grows with Google Apps for Business

Posted by Kim Plahn, Dunn Bros. Coffee

Editor's note: In honor of National Small Business Week, we'll be sharing stories about small businesses that have gone Google. Today’s guest blogger is Kim Plahn, President of Dunn Bros. Coffee, a franchise based in Minnesota with over 80 coffee shops. See what other customers that have Gone Google have to say.

When Ed and Dan Dunn started Dunn Bros. Coffee in St. Paul, Minnesota in 1987, they refused to open just another coffee shop. They would be different -- their high-quality craft roasts would be as popular as the community of fans that flocked to them. Like the legendary Eugene, Oregon coffee houses that inspired them, Ed and Dan sought to foster the connection between customers through their shared appreciation of exceptional coffees, fresh roasted in the store every day. As CEO of Dunn Bros., I’ve made sure our blends change while that core value stays the same.
Kim Plahn, CEO, Dunn Bros. Coffee
Dunn Bros. Coffee has grown to over 80 locations in eight states since we opened our first shop. But that growth wasn’t always easy: until a few years ago, we were bogged down by the limitations and costs of our servers and legacy hardware. We needed a new IT system that was more cost-efficient and would let us focus on scaling our business.

Since we don’t have a dedicated IT department, we turned to our partner, Agosto, to help us find a better way for our corporate team and dozens of franchisees to communicate, coordinate and operate easily, whenever and wherever we were. They told us we needed Google Apps for Business, and it didn’t take us long to agree.

All the tools available to us as part of the Google Apps suite make partnering with our Support Center staff and franchisees a breeze. We use Groups to encourage discussion between our store owners, who have in turn transformed it into a forum for sharing best practices, troubleshooting and brainstorming. Sites lets us share our recipes, roasting profiles, training documents and marketing plans all in one place, so our employees don’t have to search through dozens of emails to find the latest version of the document they need. We have a shared Calendar with our weekly calls, new coffee releases, and promotions, so everyone’s in the know and on time.

We can’t imagine a day without Google Apps, and neither can our franchise owners. All we need is a cup of Dunn Bros. coffee to get us started in the morning, and the rest falls into place.
URL: http://googleenterprise.blogspot.com/2013/06/dunn-bros-coffee-grows-with-google-apps.html

[G] The AdSense story: Looking back at 10 years

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Learn More Study Less: The AdSense story: Looking back at 10 years


Earlier this week, Susan Wojcicki kicked off our 10th anniversary celebration in a live Hangout on Air and shared her thoughts on the future of AdSense. As we mark this important milestone, we wanted to take a moment to reflect on just how far we’ve come together.



AdSense started out offering only contextually-targeted text ads in 2003, and has evolved significantly since then. We’ve developed new features and products to help you earn with display, video, mobile web, in-game and custom search ads. With your feedback in mind, we’ve also added new reports, controls, and even a new interface to make it easier to manage your account.



Let’s take a look back at how much we’ve grown together in the last 10 years.









Thanks for all the support and feedback you’ve provided us along the way. In the years to come, we’ll continue to focus on creating an AdSense that can do even more for you. You’ve already seen that AdSense is becoming smarter, helping you improve your ad performance; in the future, we’ll bring you new features like automatic optimization of your ads in AdSense if you choose.



Please do continue to share your suggestions via our AdSense+ page, and we’ll keep innovating (beyond just a hidden anniversary game!) so that you can focus on creating great content.



Posted by Allan Livingston - Group Product Manager, AdSense

Was this blog post useful? Share your feedback with us.





URL: http://feedproxy.google.com/~r/http/saiairnewblogspotin/~3/jzHKPojHT_E/the-adsense-story-looking-back-at-10.html

[G] Education is looking UP in The Philippines

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Official Enterprise Blog: Education is looking UP in The Philippines

Posted by Janet Yoon, Project Manager, Google Emerging Markets, The Philippines

In the last few years, educators in The Philippines have moved to provide their students with technology that will prepare them to thrive in their future jobs. A major part of this initiative was the entire Department of Education for the Philippines moving to Google Apps for Education, a cloud-based suite of applications that let teachers and students communicate and collaborate across the classrooms and campuses of the archipelago. Since last September, The Department of Education (DepEd) has already moved 5,000 schools, 200 divisions and 600,000 staff to Google’s services. On top of that the Commission of Higher Education and the Technical Education and Skills Development Authority have also made the switch to Google Apps.
Celebrating the launch of the “Schools Gone Google” program at the University of the Philippines

This week institutions of higher learning in the Philippines are joining the move to the cloud. At the launch of the “Schools Gone Google” program yesterday, The University of the Philippines (UP) and 15 other schools, such as University of San Jose Recoletos and Ateneo de Zamboanga, announced they too would be moving to Google Apps for Education. UP joins over 40 universities in the Philippines that have migrated to, or are in the process of going Google, including AMA Computer University (with 150,000 students and faculty), Ateneo de Manila University, De La Salle University and Silliman University.

We have been humbled to support this investment in the future of the Philippines and have been working with these institutions to help them get the most out of their experience. The “Schools Gone Google” program aims to provide Google Apps for Education to as many education institutions in the country as possible through the Google Apps Supporting Program (GASP). We’re looking forward to seeing where the cloud takes the education sector in the Philippines and continuing to provide students and teachers with the educational support and tools to flourish.
URL: http://googleenterprise.blogspot.com/2013/06/education-is-looking-up-in-philippines.html

[G] * **New Learn with Google Webinar: Growing your Business and

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Official Google CPG Blog: *
**New Learn with Google Webinar: Growing your Business and


New Learn with Google Webinar: Growing your Business and Engaging your Audience with Google+

Join us Wednesday at 10 PT/1 ET for a Learn with Google webinar "Growing your Business and Engaging your Audience with Google+". In this webinar, we'll provide a step-by-step guide for getting started on Google+. Topics will include new features, business success stories and best practices. (http://goo.gl/tt5QJ).

Posted by Christopher Moore, Google SMB

URL: http://google-cpg.blogspot.com/2013/06/new-learn-with-google-webinar-growing.html

[G] Combating rogue online pharmacies

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Google Public Policy Blog: Combating rogue online pharmacies


Posted by Adam Barea, Legal Director

Editor’s note:  Over the years, we have run a series of blogposts detailing our efforts to remove bad ads from our systems, and describing our approach to handling controversial content on our services.  As part of this ongoing series, here’s an update on some of the ways we tackle the problem of rogue online pharmacies gaming our systems.

For the last several years, Google has worked closely with a number of organizations, government agencies, and businesses to combat rogue online pharmacies from all angles.  

Collectively, we are making it increasingly difficult for these operators to effectively promote their rogue pharmacies online. A variety of websites and web services are refusing ads from suspected rogue pharmacies. Domain name registrars are removing suspect rogue pharmacies from their networks.  Payment processors are blocking payments to these operators, and social networking sites are removing them from their systems too.

As a result, rogue pharmacies continually adapt their online marketing practices, meaning this is an ongoing battle.  We wanted to share some of the steps Google takes to combat them.

Keeping ads safe

Making sure ads appearing on Google and our partner sites are safe continues to be a top priority.  We have extremely stringent ads policies, and use sophisticated automated systems, along with some human review, to identify, block and remove ads suspected of linking to rogue pharmacies.  We disrupt their marketing efforts by making it difficult for rogue pharmacies to abuse our services and evade our filters.

  • Since 2010, we’ve only permitted U.S.-based online pharmacies accredited under the National Association Boards of Pharmacy “VIPPS” program to run pharma ads in our AdWords program.  We were the first online search provider to require this certification - there are less than 40 VIPPS certified pharmacies operating in the U.S.
  • We partner with LegitScript, an independent company with deep knowledge about online pharmacies, to conduct weekly “sweeps” of ads on Google to help ensure that we are keeping our ads safe.
  • According to LegitScript, the number of illegal drug and pharmacy ads on major search engines like Google and Bing has declined by 99.9% percent since 2010.
  • In the last two years alone, Google has blocked or removed from its systems more than 3 million ads by suspected rogue pharmacies.

Search results

Our stance on filtering our search results is well-publicized. We do not remove content from search results except in narrow circumstances (e.g., child sexual abuse imagery, certain links to copyrighted material; spam; malware).

Search results reflect the web and what’s online - the good and the bad.  Filtering a website from search results won’t remove it from the web, or block other websites that link to that website.  It's not Google's place to determine what content should be censored - that responsibility belongs with the courts and the lawmakers.

Google will abide by court decisions deciding which content on the web is and is not legal.   We have always removed from our search results any page found by a legitimate court to be unlawful, whether an online rogue pharmacy or otherwise.

Rogue pharmacies are clearly a matter of public concern. This is why we work closely with the Center for Safe Internet Pharmacies (“CSIP”), a 501(c)(3) organization dedicated to stopping rogue online pharmacies and keeping consumers safe on the web.  If a user searches on Google for terms related to online pharmacies or buying pharmaceuticals, a prominent advertisement from CSIP will often appear on the search results page, urging caution and linking to the LegitScript pharmacy verification tool.


CSIP’s ad campaign on Google is funded by a Google Grant, which provides non-profits like CSIP with financial and technical assistance to promote their important missions online.  Campaigns like these help users to better understand the risks involved with rogue pharmacies and fake drugs, at the moment they’re searching for them, and provides users with a simple way to check if any pharmacy they find online is legitimate.

Updating autocomplete predictions

Autocomplete helps our users search faster.  While a user types, autocomplete predicts the user’s most likely search queries based on what the user has already typed. These predictions are an algorithmic reflection of the search terms that are popular with users and on the Internet.  We occasionally tweak autocomplete to prevent shocking or offensive entries from being displayed, but don’t otherwise decide which entries appear in autocomplete.  

Because the feature is algorithmic, some autocomplete entries may include phrases that potentially relate to rogue pharmacies.  We’re evaluating how best to address this issue, have already started running tests on the subject, and always welcome feedback.  

It is still important to understand that - whether or not a predicted query is shown in autocomplete - people can still search for objectionable content that might exist on the web.

Enforcing YouTube guidelines

YouTube has implemented robust community guidelines governing uploaded content and user activity on YouTube.  These guidelines prohibit spam, which includes the posting of large amounts of untargeted, unwanted, and repetitive content. YouTube's guidelines also prohibit the sale of illegal goods or promotion of dangerous activities. Our teams respond around the clock when such content is reported to us. To make the notification process as effective as possible, YouTube provides a flagging tool under every video on the site that lets users and law enforcement easily alert us whenever a video contains content that violates YouTube’s policies regarding pharmaceuticals or illegal drugs.



Earlier this month, YouTube was notified of a number of videos promoting pharmaceuticals that violated its guidelines, and immediately removed them.  YouTube will continue doing so when notified.

Working together with regulators and the industry

In 2010, following discussions with the White House, Google teamed-up with organizations across different industries — including GoDaddy, Microsoft, Visa, Yahoo! —  and took the important step of founding the industry group CSIP. In addition to its public awareness campaigns (such as the one mentioned above), CSIP recently highlighted some industry initiatives by its member companies against rogue pharmacies, and specifically called out the efforts of companies like Google here.

Over the last few years, Google has made thousands of referrals to law enforcement concerning suspected rogue online pharmacies, and will continue to do so.  

In October 2012, we participated in the successful Operation Pangea, in which the U.S. Food and Drug Administration, in partnership with international regulatory and law enforcement agencies, took action against more than 4,100 Internet pharmacies worldwide. We also regularly keep officials up to date on our efforts - in writing and in person.   For example, when the National Association of Attorneys General Intellectual Property Committee invited multiple search engines to participate in discussions with the Committee on November 28, 2012, Google was the only search engine to do so.

*****

The industry as a whole has made significant strides in the fight against rogue pharmacies.  Working together, companies in the private sector, non-profit organizations, and law enforcement have made it increasingly difficult for rogue pharmacies to effectively market their illegal products online, and operators of these sites are being forced to turn to much less effective marketing techniques from the outskirts of the Internet.  

This is great progress, and Google remains committed to working with others in this important fight to protect our users.

URL: http://googlepublicpolicy.blogspot.com/2013/06/combating-rogue-online-pharmacies.html