Friday, May 10, 2013

[G] VP9 Codec Nears Completion

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The WebM Open Media Project Blog: VP9 Codec Nears Completion

Last week, we hosted over 100 guests at a summit meeting for VP9, the WebM Project’s next-generation open video codec. We were particularly happy to welcome our friends from YouTube, who spoke about their plans to support VP9 once support lands in Chrome.

As discussed at the summit, we’re putting the finishing touches on the VP9 bitstream and finalizing launch plans. We cut the beta bitstream on
URL: http://blog.webmproject.org/2013/05/vp9-codec-nears-completion.html

[G] Clarion helps drivers find their way

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Official Google Enterprise Blog: Clarion helps drivers find their way

Posted by Yoshihisa Matsuoka, Executive General Manager of Marketing at Clarion

Editor's note: Our guest blogger is Yoshihisa Matsuoka, Executive General Manager of Marketing at Clarion, a global producer of in-car audio-visual and navigation systems used by car manufacturers around the world. See what other organizations that have gone Google have to say.

As makers of in-car navigation and infotainment systems, we work to give our customers access to the most accurate and up-to-date information when they’re behind the wheel. Whether they’re exploring places in a new city, or discovering local gems in their hometown, we believe they should be able to find what they’re looking for quickly, easily and safely.

To give drivers access to even more information where and when they need it, we’ll soon be integrating Google Places, Send-To-Car and Voice Search into our new Smart Access cloud based infotainment system. The Google Places API will provide drivers with access to a rich and constantly refreshed database of over over 80 million restaurants, stores and other points of interest to explore. Send-to-Car will allow drivers to send a Google Maps destination like a restaurant, store or park, directly to their car’s Smart Access system. And with Google Voice Search, drivers will be able to safely discover destinations by speaking their queries instead of having to type them.


Smart Access is designed to give drivers the most secure and comfortable in-car experience, and Google’s APIs are just some of the features that we’ll be integrating into this innovative system. We look forward to being able to offer drivers around the world access to this connected driving experience when we launch Smart Access this fall.
URL: http://googleenterprise.blogspot.com/2013/05/clarion-helps-drivers-find-their-way.html

[G] The results are in: Hardcode, the secure coding contest for App Engine

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Google Online Security Blog: The results are in: Hardcode, the secure coding contest for App Engine

Posted by Eduardo Vela Nava, Security Team

This January, Google and SyScan announced a secure coding competition open to students from all over the world. While Google’s Summer of Code and Code-in encourage students to contribute to open source projects, Hardcode was a call for students who wanted to showcase their skills both in software development and security. Given the scope of today’s online threats, we think it’s incredibly important to practice secure coding habits early on. Hundreds of students from 25 countries and across five continents signed up to receive updates and information about the competition, and over 100 teams participated.


During the preliminary online round, teams built applications on Google App Engine that were judged for both functionality and security. Five teams were then selected to participate in the final round at the SyScan 2013 security conference in Singapore, where they had to do the following: fix security bugs from the preliminary round, collaborate to develop an API standard to allow their applications to interoperate, implement the API, and finally, try to hack each other’s applications. To add to the challenge, many of the students balanced the competition with all of their school commitments.


We’re extremely impressed with the caliber of the contestants’ work. Everyone had a lot of fun, and we think these students have a bright future ahead of them. We are pleased to announce the final results of the 2013 Hardcode Competition:

1st Place: Team 0xC0DEBA5E
Vienna University of Technology, Austria (SGD $20,000)
Daniel Marth (http://proggen.org/)
Lukas Pfeifhofer (https://www.devlabs.pro/)
Benedikt Wedenik

2nd Place: Team Gridlock
Loyola School, Jamshedpur, India (SGD $15,000)
Aviral Dasgupta (http://www.aviraldg.com/)

3rd Place: Team CeciliaSec
University of California, Santa Barbara, California, USA (SGD $10,000)
Nathan Crandall
Dane Pitkin
Justin Rushing

Runner-up: Team AppDaptor
The Hong Kong Polytechnic University, Hong Kong (SGD $5,000)
Lau Chun Wai (http://www.cwlau.com/)

Runner-up: Team DesiCoders
Birla Institute of Technology & Science, Pilani, India (SGD $5,000)
Yash Agarwal
Vishesh Singhal (http://visheshsinghal.blogspot.com)

Honorable Mention: Team Saviors of Middle Earth (withdrew due to school commitments)
Walt Whitman High School, Maryland, USA
Wes Kendrick
Marc Rosen (https://github.com/maz)
William Zhang

A big congratulations to this very talented group of students!
URL: http://googleonlinesecurity.blogspot.com/2013/05/the-results-are-in-hardcode-secure.html

[G] AdSense now speaks Vietnamese

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Inside AdSense: AdSense now speaks Vietnamese

The Google AdSense team is pleased to announce the official launch of Vietnamese language support for AdSense for content.

Why Vietnamese language is important to Google
Vietnam is one of the fastest growing online markets in the world, with huge potential ahead. The online landscape has evolved rapidly in the last few years, becoming as vibrant and colorful as the streets of Hanoi.

We hope that introducing Vietnamese language support will help fuel even more great quality content creation, while helping advertisers reach out to a booming online user base through display ads.

How to get started
  1. Please start by familiarizing yourself with the AdSense program policies. Need a refresher? Update your understanding of the policies by taking this AdSense policy quiz.
      
  2. Sign up for an Adsense account by enrolling your Vietnamese language website.
      
  3. Once your AdSense account has been approved, congratulations, simply add the AdSense code to your site to start displaying relevant, contextually targeted ads.
Chào mừng đến với chương trình adsense!

Posted by Emanuele Brandi - Product Sales Lead
Was this blog post useful? Share your feedback with us.
URL: http://adsense.blogspot.com/2013/05/adsense-now-speaks-vietnamese.html

[G] Important Changes to AdWords Terms & Conditions In Some Countries

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Inside AdWords: Important Changes to AdWords Terms & Conditions In Some Countries

The following changes apply to customers in all countries and territories in the Asia Pacific region, except China, Korea, Taiwan, and India

If you’re using AdWords, you’ve agreed to our Terms and Conditions. These are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability.

With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. So today we’re rolling out a new set of Terms and Conditions to many AdWords customers throughout the Asia Pacific region (full list).

What’s New
One of the main changes you’ll notice in the updated terms is that they accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.

Important Action Needed
You’ll have 45 days to review and accept the new AdWords Terms and Conditions. If you don’t accept them within 45 days, your ad serving may be paused until you’ve reviewed and agreed to them.

To review and accept the new AdWords Terms and Conditions, just sign in to your account at https://adwords.google.com. You’ll automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.

Not seeing the new terms when you sign into your account?
Don’t worry! If you’re not seeing the new terms when you sign into your account, there’s nothing more for you to do right now. Because we’re updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you’ve authorized to act on your behalf (for example, an advertising agency, or someone you’ve authorized to be financially responsible for your accounts).

More Information
We encourage you to read through the updated terms carefully.  For more information about this change to our Terms and Conditions, including a complete list of countries and territories where these changes apply, please visit the AdWords Help Center.

Posted by Inside AdWords Crew

URL: http://adwords.blogspot.com/2013/05/important-changes-to-adwords-terms.html

[G] Google Apps helps Celio keep up with the speed of fashion

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Official Google Enterprise Blog: Google Apps helps Celio keep up with the speed of fashion

Posted by Laurent Rousset, Chief Information Officer of celio*

Editor's note: Our guest blogger is Laurent Rousset, CIO of celio*, a leading French men’s clothing retailer. See what other organizations that have gone Google have to say.

Fashion moves fast: what’s new, hot and fresh one season is old, tired and done with the next. Celio is a men’s retailer based right outside Paris and we sell clothes in more than 1,000 stores across 70 countries all around the world, and because apparel moves quickly, our email and collaboration tools need to keep up.

We had been using Microsoft Exchange for years and it wasn’t serving our needs anymore. We didn’t have the right tools for sharing sales, marketing and procurement information between our French and Belgian headquarters and our office in Hong Kong or our subsidiaries in India and Bangladesh. We wanted to move our email and collaboration to the cloud to offer a connection capacity all around the world. We evaluated Office 365 but chose Google Apps because of its simplicity and ability to instantly connect any of our users around the world through Gmail, Google Chat, Google+ Hangouts and Google Docs, simply through a browser or a smartphone. By making the switch to Google Apps, we were able to save a tremendous amount of money. For the price it cost us to host email for our entire Belgian headquarter, we were able to provide Google Apps access to 1600 employees.

Google Apps gave our organization the speed we need to compete in the fashion industry by helping us automate a lot of our important processes like collecting sales data during the busy Christmas season or other peak sales periods when it's even more important to keep our stores properly stocked. Our operational teams collect this information using Google Forms, which our store managers fill out daily, and the information is automatically collected, centralized and shared internationally through Google Sheets and turned into dynamic graphics using Google Scripts. In the past, our regional directors collected this information by hand, fielding more than 4,000 calls per day from our store managers around the world. Now, it’s shared instantly between our headquarters, stores and distribution centers, so our clothes go out to stores and into our customers’ hands more quickly.

Using Google Drive and Google Sites, we were able to create an extranet that centralizes our manufacturing, textile purchasing and logistics documents. Before, this used to be shared using email, FTP server or external sharing services like Dropbox, creating constant problems with clogged email and version control.

Fashion moves fast - we have to move faster and Google Apps helps us do that. Google Apps gives us the tools we need so we can focus on getting next season’s designs out to our customers rather than worrying if we’re sending the latest file version to the right person.
URL: http://googleenterprise.blogspot.com/2013/05/google-apps-helps-celio-keep-up-with.html

[G] New Google Analytics Filter Fields

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Analytics Blog: New Google Analytics Filter Fields

One powerful feature of Google Analytics is the ability to create filters to limit and modify the traffic data that is included in a profile. Custom filters can be made on specific fields of data; our users have long been asking for more data to filter, especially for mobile and social. We have listened, and are glad to announce an expanded fields list. Full descriptions of the new fields and values are documented here, and following is a summary:

Mobile
  • Is a mobile device
  • Is a tablet
  • Mobile brand name
  • Mobile model name
  • Mobile marketing name
  • Mobile pointing method
  • Mobile has QWERTY keyboard?
  • Mobile is NFC supported?
  • Mobile has cellular radio?
  • Mobile has wifi?
Social 
  • Social network
  • Social action
  • Social action target
Content & Traffic
  • Hit type: (page, social, transaction, etc.)
  • Internal search term
  • Internal search type
Audience / Users
  • Browser size
  • IP version
E-commerce
  • Local currency code
Use these new filter fields for improved data analysis and for more refined and targeted reporting views.

Posted by Matt Matyas, Google Analytics Team
URL: http://analytics.blogspot.com/2013/05/new-google-analytics-filter-fields.html

[G] News Ltd’s Traderoo Powered by Google App Engine

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Official Google Enterprise Blog: News Ltd’s Traderoo Powered by Google App Engine

Posted by Joshua Lowcock, Head of Commercial Platforms and Products for News Limited

(Cross-posted on the Official Google Australia Blog)

Editor's note:Today’s guest blogger is Joshua Lowcock, Head of Commercial Platforms and Products for News Limited, an Australian media company. See what other organizations that have gone Google have to say.

News Limited is one of Australia’s largest media companies, spanning newspapers, magazines, online, and subscription TV. We publish over 140 online and printed newspapers in major Australian cities including Sydney, Melbourne, Brisbane, Adelaide, and Perth, as well as in suburban areas.

Classified advertising is a key revenue stream across all our markets, but traditionally booking and billing classifieds had been a manual and time-consuming process. We wanted to implement a solution that would allow customers to serve themselves by placing ads online.

Google App Engine has enabled customers to do just that. We chose Google App Engine as the application because it is easy to build, easy to maintain and simple to scale as the user base and data storage grows. Functionalities within the Google App Engine environment, such as Google BigQuery, have also been useful. We can do an in-depth analysis of our ads and item pricing, as well as provide an internal reporting tool, all using BigQuery.

The end result is a self-service, production booking and billing system - www.traderoo.com.au - which we have developed on Google App Engine. It’s proving to be a real winner for both our business and our customers. It’s fundamentally changed the way customers engage with our company, creating a more usable experience and superb responsiveness. It’s easy to use, and gives more control over ad content, as well as the ability to publish ads online immediately. Online ads are free, while print ads are optional and require a small fee, but complement online ads by extending the advertiser’s reach.

When customers book ads using the Traderoo website, they get automatic email notification from the platform that tells them how their advertisement is performing. Traderoo is optimised for PC, laptop, smartphone and tablet, so the browser and ad placement remain consistent, no matter what device our customers are using.

The real advantage for us is that our classified business has achieved faster time to market, lower costs and less overheads in the form of call centre time and manual data entry. The site has been a huge success, and we look forward to continuing to use Google App Engine as we develop Traderoo further.
URL: http://googleenterprise.blogspot.com/2013/05/news-ltds-traderoo-powered-by-google.html

[G] Explore the future of digital marketing at thinkDoubleClick, June 4th

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DoubleClick Publisher Blog: Explore the future of digital marketing at thinkDoubleClick, June 4th

What’s the future of digital media and marketing? How are CMOs from some of the largest consumer companies thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands - paid, owned or earned? In a world of rapidly shifting consumer expectations, how will media companies continue to differentiate themselves?

These are some of the questions senior executives from the digital advertising ecosystem will address at thinkDoubleClick, Google’s annual executive discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Participate in the conversation, ask speakers and panelists your questions with #thinkDCLK.
thinkDoubleClick 2013 speakers include:
We look forward to seeing you on June 4th!

Missed last year’s highlights? It’s not too late to catch up.

Posted by Yamini Gupta, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2013/05/explore-future-of-digital-marketing-at.html

[G] New ways to support great content on YouTube

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YouTube Blog: New ways to support great content on YouTube

We’ve been building a YouTube partner program since 2007 that enables content creators to earn revenue for their creativity. We’ve watched them build amazing channels that have made YouTube into a news, education and entertainment destination 1 billion people around the world cannot do without.




Today, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content. We’ve been working on that and wanted to fill you in on what to expect.



Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel. You might run into more of these channels across YouTube, or look here for a list of pilot channels. Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices.








This is just the beginning. We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube. Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit. You’ll be hearing more from us, and them, as we get creator and user feedback and build out this exciting offering.



If you’re a YouTube creator interested in building your own paid channel, let us know here




The YouTube Team


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/FUA1CQDpNTo/yt-pc-2013.html

[G] A picture of Earth through time

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Google Lat Long: A picture of Earth through time


Today, we're making it possible for you to go back in time and get a stunning historical perspective on the changes to the Earth’s surface over time. Working with the U.S. Geological Survey (USGS), NASA and TIME, we're releasing more than a quarter-century of images of Earth taken from space, compiled for the first time into an interactive time-lapse experience. We believe this is the most comprehensive picture of our changing planet ever made available to the public.

Built from millions of satellite images and trillions of pixels, you can explore this global, zoomable time-lapse map as part of TIME's new Timelapse project. View stunning phenomena such as the sprouting of Dubai’s artificial Palm Islands, the retreat of Alaska’s Columbia Glacier, the deforestation of the Brazilian Amazon and urban growth in Las Vegas from 1984 to 2012:





Feel free to share these GIFs! More examples can be found on Google+.

The images were collected as part of an ongoing joint mission between the USGS and NASA called Landsat. Their satellites have been observing earth from space since the 1970s—with all of the images sent back to Earth and archived on USGS tape drives that look something like this example (courtesy of the USGS).

We started working with the USGS in 2009 to make this historic archive of earth imagery available online. Using Google Earth Engine technology, we sifted through 2,068,467 images—a total of 909 terabytes of data—to find the highest-quality pixels (e.g., those without clouds), for every year since 1984 and for every spot on Earth. We then compiled these into enormous planetary images, 1.78 terapixels each, one for each year.

As the final step, we worked with the CREATE Lab at Carnegie Mellon University, recipients of a Google Focused Research Award, to convert these annual Earth images into a seamless, browsable HTML5 animation. Check it out on the Google’s Timelapse website.

Much like the iconic image of Earth from the Apollo 17 mission—which had a profound effect on many of us—this time-lapse map is not only fascinating to explore, but we also hope it can inform the global community’s thinking about how we live on our planet and the policies that will guide us in the future. A special thanks to all our partners who helped us to make this happen.

Posted by Rebecca Moore, Engineering Manager, Google Earth Engine & Earth Outreach
URL: http://google-latlong.blogspot.com/2013/05/a-picture-of-earth-through-time.html

[G] Take your Phrasebook on the go—and translate by camera in 16 more languages

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Google Translate Blog: Take your Phrasebook on the go—and translate by camera in 16 more languages

When you’re traveling in another country, you want quick access to your favorite translated phrases—whether it’s “Where can I find a museum?” or “Do you know where the bathroom is?” Google Translate lets you save these translations in your Phrasebook, but you still could not easily access them on the go from your phone or tablet. Starting today, you can automatically sync the phrases in your Phrasebook to your Android device using the Google Translate mobile app, so you can carry your most useful phrases with you wherever you go.

To get started, select Phrasebook in the app menu of the Google Translate app for Android. (Notice that Phrasebook replaces the Favorites feature; your saved phrases are now part of your Phrasebook.) To sync your phrases, simply sign in to your Google Account by tapping the ‘Sign in’ button at the top of your Phrasebook.

 

With your favorite phrases synced across devices, we hope you’ll never be at a loss for words again.

Last but not least, this latest release of Google Translate for Android sees a significant improvement to the camera-input feature. You can now use camera-input to find translations in 16 additional languages: Bulgarian, Catalan, Danish, Estonian, Finnish, Croatian, Hungarian, Indonesian, Icelandic, Lithuanian, Latvian, Norwegian, Romanian, Slovak, Slovenian, and Swedish.

Happy translating!

Minqi Jiang, Associate Product Manager, on behalf of the Google Translate Team
URL: http://googletranslate.blogspot.com/2013/05/take-your-phrasebook-on-goand-translate.html

[G] Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store

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Inside AdWords: Understanding smartphone use in stores: Shoppers who use mobile more, spend more in store

Smartphones are our constant shopping companions - helping us research, compare, and even purchase products online and in stores. We’ve already seen that smartphones are key to pre-purchase activities. With 84% of mobile shoppers now using their phones to help with shopping in physical stores, smartphones are now as commonplace in stores as shopping carts and cash registers. In “Mobile In-Store Research: How in-store shoppers are using mobile devices”, with the help of M.A.R.C. Research and the Google Shopper Council, we set out to understand mobile’s role in stores and how marketers can take advantage. We found that across the board, shoppers who use mobile more actually spend more in store, so marketers should face the mobile in-store challenge head on and own the digital shelf.



Smartphones are transforming the retail experience
Now that consumers have product details, price comparisons and reviews available instantly at their fingertips, shoppers complement what they’re seeing on store shelves with what they can find on the web. This behavior isn’t just limited to high consideration purchases like appliances and electronics. In every industry we looked at, including household items, apparel, and pet care, more than 70% of smartphone shoppers use their phones in store to help with shopping. In fact, two-thirds of baby product shoppers compare prices on their phones in-store.

So what are shoppers using their smartphones for in stores? The research showed that phones were primarily used for:
  • Price comparison (53%)
  • Finding offers and promotions (39%)
  • Finding locations of other stores (36%)
  • Finding hours (35%)

Shoppers who use mobile more, spend more in store
While many businesses might assume that smartphone use in store drives shoppers to seek better prices elsewhere and order online, we found that the opposite was true. We compared the in-store purchases of moderate and frequent smartphone users and found that basket sizes of frequent mobile shoppers were 25-50% higher. For instance, while the average appliance smartphone shoppers spends $250 per shopping trip, frequent smartphone shoppers spend $350. Marketers shouldn’t shy away from the showrooming challenge, and should instead, meet it head on.

Search is often the starting point for in-store mobile activity
While many marketers assume that smartphone shoppers use shopping apps or navigate directly to brand and retail websites while in a store, we found that 82% of smartphone shoppers use mobile search to help make purchase decisions. This represents a critical moment where businesses can win or lose customers - whether they’re navigating the aisle in your store or your competitor’s. Mobile shoppers are looking for information or savings in the key decision moments, so businesses should own the digital shelf by making sure they’re present when customers are searching and that relevant information is easy to find.

Understanding how mobile changes the retail game
For businesses, this new mobile behavior doesn’t just impact your marketing efforts, it also has clear implications for the entire business - from the products you stock on shelves to the way you train employees. For instance, 1 in 3 smartphone shoppers would rather find information using their smartphone than ask a store employee. In categories like electronics and appliances, this behavior occurs for close to 50% of smartphone shoppers.

However, understanding and embracing this new retail behavior can open up new opportunities for brands to connect with customers in key consideration moments. Some stores promote their expanded inventory online or implement a price match guarantee to retain savings-hungry shoppers. Others are putting smartphones to use with QR codes that share more information about products, or apps with store maps and real-time inventory. Whatever tactics marketers choose, it’s clear that smartphones are changing the in-store experience, and that winning the key decision moments at the physical shelves means owning the digital shelves too.

Check out the full research report to learn more or register now for a webinar on Thursday, May 16 where we’ll discuss the research and how businesses can take advantage of mobile use in stores.

Posted by Adam Grunewald, Product Marketing Manager, Mobile Ads
URL: http://adwords.blogspot.com/2013/05/understanding-smartphone-use-in-stores.html

[G] Making it easier to manage bid adjustments in enhanced campaigns

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Inside AdWords: Making it easier to manage bid adjustments in enhanced campaigns

Bid adjustments in enhanced campaigns let you easily vary your bids depending on the user context -- like location, time, and device -- all within a single campaign. By optimizing for different contexts, you can get better results with AdWords.

Ad group mobile bid adjustment rollout begins today
Starting today and continuing over the next couple weeks, we’re rolling out ad group level mobile adjustments, as previously announced. This may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords require different mobile bid adjustments. The majority of advertisers will still see the most value in using the existing campaign level bid adjustments in enhanced campaigns.

Change multiple bid adjustments more easily
We’re also making it easier to change bid adjustments for several locations, dayparts and devices at the same time.

Say you want to set a bid adjustment of +10% for three cities that you’re targeting. Just tick the checkboxes next to each location, then click the “Set bid adjustment” button (see image below).



You’ll then be able to enter the +10% adjustment and apply the changes to all of the locations you’ve selected, rather than needing to enter the adjustments one at a time. This handy feature is available for making changes across multiple campaigns when you’re in the “All online campaigns” view, as well as when you’re editing a single campaign.

If you’re managing multiple campaigns and need to replicate lots of location bid adjustments or time-based bid adjustments from one campaign to another, you’ll save time by using the AdWords Editor. Available on Windows and Mac OS, AdWords Editor lets you easily copy and paste settings across campaigns, then review and post your changes.

Enhanced campaign reminders
Starting on July 22, 2013, we will begin upgrading all campaigns to enhanced campaigns.

We’d like to hear your suggestions on ways we can make managing enhanced campaigns faster and easier. Please share your ideas using this form so we can continue to improve the experience.

Posted by Prashant Baheti, AdWords Product Manager
URL: http://adwords.blogspot.com/2013/05/manage-bid-adjustments-more-easily.html

Thursday, May 9, 2013

[G] A picture of Earth through time

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Official Blog: A picture of Earth through time

Today, we're making it possible for you to go back in time and get a stunning historical perspective on the changes to the Earth’s surface over time. Working with the U.S. Geological Survey (USGS), NASA and TIME, we're releasing more than a quarter-century of images of Earth taken from space, compiled for the first time into an interactive time-lapse experience. We believe this is the most comprehensive picture of our changing planet ever made available to the public.

Built from millions of satellite images and trillions of pixels, you can explore this global, zoomable time-lapse map as part of TIME's new Timelapse project. View stunning phenomena such as the sprouting of Dubai’s artificial Palm Islands, the retreat of Alaska’s Columbia Glacier, the deforestation of the Brazilian Amazon and urban growth in Las Vegas from 1984 to 2012:



Feel free to share these GIFs! More examples can be found on Google+.

The images were collected as part of an ongoing joint mission between the USGS and NASA called Landsat. Their satellites have been observing earth from space since the 1970s—with all of the images sent back to Earth and archived on USGS tape drives that look something like this example (courtesy of the USGS).

We started working with the USGS in 2009 to make this historic archive of earth imagery available online. Using Google Earth Engine technology, we sifted through 2,068,467 images—a total of 909 terabytes of data—to find the highest-quality pixels (e.g., those without clouds), for every year since 1984 and for every spot on Earth. We then compiled these into enormous planetary images, 1.78 terapixels each, one for each year.

As the final step, we worked with the CREATE Lab at Carnegie Mellon University, recipients of a Google Focused Research Award, to convert these annual Earth images into a seamless, browsable HTML5 animation. Check it out on Google’s Timelapse website.

Much like the iconic image of Earth from the Apollo 17 mission—which had a profound effect on many of us—this time-lapse map is not only fascinating to explore, but we also hope it can inform the global community’s thinking about how we live on our planet and the policies that will guide us in the future. A special thanks to all our partners who helped us to make this happen.

Posted by Rebecca Moore, Engineering Manager, Google Earth Engine & Earth Outreach
URL: http://googleblog.blogspot.com/2013/05/a-picture-of-earth-through-time.html

[G] We’re going live from Google I/O

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Official Blog: We’re going live from Google I/O

Developers today have the power to introduce powerful, breakthrough technologies to the world through their code. That’s why we look forward to bringing Google developers together year after year at Google I/O, our annual developer conference. In one week, we’ll welcome more than 6,000 developers to I/O through the doors of Moscone West Convention Center in San Francisco, Calif.—and many more via our event’s live streams. If you’re looking for inspiration and want to learn more about the future of our products, we hope you’ll tune in to our live keynote and technical sessions.


Starting on May 15 at 9 a.m. PT (16:00 UTC), join us as Google Developers Live (GDL) powers multiple channels of live streamed content from Google I/O on developers.google.com/io. On this page, you can:

  • Stream the keynote on your computer, tablet or phone. Get in on the action, and listen to product and technology announcements straight from our teams. Live streaming will run on developers.google.com/io from 9 a.m. PT (16:00 UTC) to 7 p.m. PT (2:00 UTC) on May 15 and 16.
  • Watch exclusive interviews with the Googlers behind the latest product announcements. This year, GDL will broadcast one-on-one product deep dives, executive interviews and Developer Sandbox walkthroughs from our onsite stage.
  • Get the latest news in real time. We’ll post official announcements during I/O. You’ll be able to see the feed on the Google I/O homepage, in the I/O mobile app (coming soon), and on +Google Developers.
  • Never miss a session. The keynote and all sessions will be recorded and made rapidly available on GDL and the Google Developers YouTube channel.

Whether you’re joining us from the comfort of home for Google Developers Live at I/O or at an I/O Extended event, tune into developers.google.com/io at 9 a.m. PT (16:00 UTC) on May 15 for the latest from Google product teams. Add +Google Developers to your circles and follow #io13 to stay updated on official conference announcements and connect with the community.

Posted by Mike Winton, Director of Developer Relations
URL: http://googleblog.blogspot.com/2013/05/were-going-live-from-google-io.html

[G] More than 70 of the world’s languages in the blink of an eye

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Official Blog: More than 70 of the world’s languages in the blink of an eye

If you took a quick snapshot of content available on the web, you might think that everyone around the world spoke English, Chinese, French or Spanish. But in fact, millions of people around the world speak an incredible array of languages that currently have a small presence across the web.

Google Translate helps bridge the divide between the content available online and people’s ability to access that information. Starting today, you can translate another five languages using Google, which combined are spoken by more than 183 million people around the globe:

  • Bosnian is an official language in Bosnia and Herzegovina that’s also spoken in regions of neighboring countries and by diaspora communities around the world.
  • Cebuano is one of the languages spoken in the Philippines, predominantly in the middle (Visayas) and southern (Mindanao) regions of the nation.
  • You can hear the Hmong language spoken in many countries across the world, including China, Vietnam, Laos, Thailand and throughout the United States.
  • Javanese is the second most-spoken language in Indonesia (behind Indonesian), with 83 million native speakers.
  • Marathi is spoken in India and has 73 million native speakers. Google Translate already supports several other Indian languages: Bengali, Gujarati, Hindi, Kannada, Tamil, Telugu and Urdu.

With the exception of Bosnian, these new languages are “alpha,” meaning while the quality isn’t perfect, we will continue to test and improve them over time.



You can access Translate via the web at https://translate.google.com, on your Android or iOS device, or via Chrome and in Gmail. We're excited to reach the 70+ language milestone, and we look forward to continuing to add more languages.

Bosnian: Google Prevodilac sada podržava više od 70 jezika!
Cebuano: Google sa Translate misuporta na karon sa kapin sa 70 ka mga!
Hmong: Google Translate nim no txhawb nqa tshaj li 70 hom lus!
Javanese: Google Translate saiki ndhukung luwih saka 70 basa!
Marathi: Google भाषांतर आता 70 पेक्षा जास्त भाषांचे समर्थन करते!

Posted by Sveta Kelman, Program Manager, Google Translate
URL: http://googleblog.blogspot.com/2013/05/more-than-70-of-worlds-languages-in.html

Wednesday, May 8, 2013

[G] More than 70 of the world’s languages in the blink of an eye

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Google Translate Blog: More than 70 of the world’s languages in the blink of an eye

If you took a quick snapshot of content available on the web, you might think that everyone around the world spoke English, Chinese, French or Spanish. But in fact, millions of people around the world speak an incredible array of languages that currently have a small presence across the web.

Google Translate helps bridge the divide between the content available online and people’s ability to access that information. Starting today, you can translate another five languages using Google, which combined are spoken by more than 183 million people around the globe:
  • Bosnian is an official language in Bosnia and Herzegovina that’s also spoken in regions of neighboring countries and by diaspora communities around the world.
  • Cebuano is one of the languages spoken in the Philippines, predominantly in the middle (Visayas) and southern (Mindanao) regions of the nation.  
  • You can hear the Hmong language spoken in many countries across the world, including China, Vietnam, Laos, Thailand and throughout the United States.
  • Javanese is the second most-spoken language in Indonesia (behind Indonesian), with 83 million native speakers.
  • Marathi is spoken in India and has 73 million native speakers. Google Translate already supports several other Indian languages: Bengali, Gujarati, Hindi, Kannada, Tamil, Telugu and Urdu.


 
With the exception of Bosnian, these new languages are “alpha,” meaning while the quality isn’t perfect, we will continue to test and improve them over time.

You can access Translate on the web at https://translate.google.com, on your Android or iOS device, or via Chrome and in Gmail. We are excited to reach the 70+ language milestone, and we look forward to continuing to add more languages.

Bosnian: Google Prevodilac sada podržava više od 70 jezika!
Cebuano: Google sa Translate misuporta na karon sa kapin sa 70 ka mga!
Hmong: Google Translate  nim no txhawb nqa tshaj li 70 hom lus!
Javanese: Google Translate saiki ndhukung luwih saka 70 basa!
Marathi: Google भाषांतर आता 70 पेक्षा जास्त भाषांचे समर्थन करते!

Posted by Sveta Kelman, Program Manager, Google Translate
URL: http://googletranslate.blogspot.com/2013/05/more-than-70-of-worlds-languages-in.html

[G] Google Apps helps My Receptionist greet customers with a virtual smile

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Official Google Enterprise Blog: Google Apps helps My Receptionist greet customers with a virtual smile

Posted by Jeffrey Noe, CEO at My Receptionist

Editor's note: In honor of National Receptionist's Day, our guest blogger is Jeffrey Noe, CEO at My Receptionist, which provides virtual receptionists and front office support services for small businesses. See what other organizations that have gone Google have to say.

Receptionists aren’t just the welcome committee for your doctor’s office - they’re the directors of first impressions for companies everywhere, from one-person e-commerce start-ups to global manufacturing corporations. My Receptionist provides virtual receptionists for small businesses who realize the importance of having someone on the front line but don’t have the resources to hire someone full-time. Our 65 employees across two offices provide phone answering services and front office support for our customers, so they can focus on what they do best: growing their business.

In our line of work, a technology hangup is on par with a dropped call, and in 2011, we realized it was time for an upgrade. We had a jumble of Microsoft products that didn’t work well together and made our day-to-day operations difficult. We needed a new platform that required fewer IT resources and helped our employees and clients communicate, collaborate and schedule better together. We experimented with Microsoft Office 365, but the pricing felt unnecessarily complicated and it relied too heavily on additional software to be the fully baked cloud solution we wanted. When we tried Google Apps, we immediately knew it was the right fit: not only was it cost-effective and easy to understand, but we could tell that Google had a more developed product and vision.

While the ease and popularity of Gmail was a key driver in our switch to Google Apps, Google Docs and Drive have completely changed the way we collaborate internally and with our clients. Before, we put our training material in plastic binders, which would then be sent out to 70 people, including clients. Every time we needed to make a change - even to one page - we would need to reprint 70 copies of each page and send new binders out. You couldn't help but sigh heavily when you had to update a piece of information or update a process, because it meant another trip to the printer. Now, with Google Docs, the process, printing and need for mailing disappeared entirely. We just go online, make the change in our doc, and rest assured that everyone has the same up-to-date training manual for immediate access.

Google+ Hangouts have also become a mainstay of our day. Every morning our executive team, which is split between our two offices, huddles on a Hangout. If someone is travelling, they’re patched in and don’t miss a thing. Hangouts are also tightly integrated with Google Calendar, so our meetings are just one click away.

Our virtual receptionists are the first line of contact between a lot of small businesses and their customers, so it’s essential that we give our employees the resources to stay up to date and be knowledgeable about our clients. Our receptionists may not give out candy or cold water to the folks they interact with, but with the help of Google Apps, they have the tools to make our clients - and their customers - happy.
URL: http://googleenterprise.blogspot.com/2013/05/google-apps-helps-my-receptionist-greet_8.html

[G] Updated Google Shopping feed specification

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Inside AdWords: Updated Google Shopping feed specification

Last year, we announced the rollout of the new Google Shopping commercial model built on Product Listing Ads both in the United States and globally. We believe these changes, and the improved user experience, will create new opportunities for merchants and help retailers of all sizes attract more customers to their stores.

The quality of data provided by merchants is critical for achieving these goals. Therefore, we're announcing some changes to the Google Shopping Feed Specification:
  • We are improving our support for merchant-defined multipacks. For example, many consumer products like toothpaste are sold in custom multipacks. The feed specification now clarifies how such products should be submitted.
  • We are moving towards a world with high-resolution displays. Therefore, we are also starting to recommend higher-quality images with at least 800 pixels in height and width to give users a better visual representation of advertised products.
  • Some products like custom goods, vintage items, or collectibles don't have unique product identifiers. For such products we are now introducing the 'identifier exists' attribute. Additionally, we have updated our requirements on unique product identifiers.
  • We have updated our guidance for the description and color attributes to make them more precise and actionable.
  • We now provide dedicated support for energy efficiency labels and unit pricing for merchants targeting countries in the European Union and Switzerland.
  • Merchants promoting non-family safe items on family-safe websites can now tag individual items as non-family safe.
Some of these changes won't be visible to Google Shopping users immediately. We want to give merchants enough time for preparation and adoption. We encourage merchants to use the test feeds feature or the feed debugger to ensure that their updated feeds can be processed correctly.

Merchants can review the new feed specifications and a summary of attribute requirements to help prepare for these changes. They should always make sure to comply with legal requirements while participating in the Google Shopping program.

Enforcement of new Google Shopping Feed Specifications

For accounts that are currently exempted from requiring unique product identifiers, Google Shopping will start enforcing these new requirements for unique product identifiers on July 15th, 2013 in the US, and September 16th, 2013 in all other target countries. Enforcement for all other accounts will start July 15th, 2013 for the US, France, Germany and the United Kingdom, and September 16th, 2013 for all other target countries. Non-compliant items might then be disapproved and disappear from Google Shopping.

Account level exemptions for unique product identifiers won’t be supported after the above mentioned dates – the 'identifier exists' attribute should be used instead.

Posted by Angelika Rohrer, Program Manager, Google Shopping
URL: http://adwords.blogspot.com/2013/05/updated-google-shopping-feed.html

[G] Bidding Best Practices (Part 1 of 6) - Prioritizing and Iterating on Your Bid Adjustments

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Inside AdWords: Bidding Best Practices (Part 1 of 6) - Prioritizing and Iterating on Your Bid Adjustments

Today, we are kicking off an in-depth education series to help advertisers optimize bids for their AdWords campaigns in the multi-screen world using many of the new features and tools that we recently introduced.  Throughout the series, we’ll cover best practices for setting bid adjustments within enhanced campaigns, including recommendations for how to set mobile, location, and time of day bid adjustments.  We’ll also showcase ways to incorporate automation into the bid optimization process and share how businesses are using these solutions to meet specific objectives. We hope you will find this series useful.

Today’s post will provide best practices for prioritizing bid adjustments across location, time and device.  It will also suggest ways to optimize these adjustments over time, especially as outcomes and business conditions change.

Overview

In this new multi-screen world, advertisers are seeking new ways to reach people with ads that are relevant to their context. With an enhanced campaign, you can easily reach consumers and vary bids by device, location, and time of day – all within a single campaign. Learn more about the three types of bid adjustments and what each one can do for your business.

Stacking bid adjustments

Bid adjustments can be stacked on top of each other to optimize reach for each campaign. For example, if you operate a store in San Francisco and know that your campaign performs well on mobile devices on every day except Sunday, then you can set bid adjustments to increase bids for mobile and San Francisco; and decrease them for Sundays.

Example: 

Adjusted keyword bid =
Initial keyword bid $1.00 X (San Francisco 1.2) X (Sunday 0.5) X (Mobile 1.1) = $0.66

In this example, we set the location bid adjustment for San Francisco to +20%, the time bid adjustment for Sunday to -50%, and the mobile bid adjustment to +10%.  Assuming that your initial bid was $1.00, then your final bid would be $0.66, or -34% compared with your original bid.

Multiple bid adjustments, as in this example, can help you achieve a desired bidding strategy. But individual bid adjustments still apply across all dimensions.  For example, the decreased bid for Sundays applies across all devices and geographies.

Prioritizing bid adjustments

The way you manage your business operations and set overall goals are key factors that determine the order in which you set bid adjustments. We recommend setting your most important bid adjustment type first (location, device or time).  When you’re happy with your performance, you can add the second type of bid adjustments -- and eventually the third.

It’s a good idea to apply basic business sense to this process:
  • If you have a store which is only open during certain hours, time will likely be the most important bid adjustment to set first.
  • If you see very different advertising performance across countries, cities, states or zip codes (or if you wish to bid higher for users who are physically close to your stores), location may be the first bid adjustment to set.
  • If your advertising performance varies widely between mobile and non-mobile devices, device could be your starting point for bid adjustments.
AdWords provides useful information to determine which bid adjustment type is the most important one for you. You may also have third-party tools or backend systems that can inform prioritization.

Iterate

Over time, you should iterate on each of your bid adjustments to achieve desired outcomes as your results and business conditions change.  We recommend reviewing these adjustments on a regular basis to capture seasonal changes and to ensure that you are optimizing for ROI.

Keep in mind that better data about your advertising performance will help you optimize your bid adjustments.  Below are some tips:
  • If you do not track conversions, you can optimize your bid adjustments based on clicks or impressions.
  • If you do track the number of conversions (using AdWords Conversion Tracking, Google Analytics or other tools), you can set your bid adjustments based on your actual conversions and CPA.
  • If you track the revenue or profit associated with each conversion (using the Ecommerce functionality of Google Analytics or other tools), you can set your bid adjustments based on the actual revenue that results from your ads.
Reminders

To use the features that we reviewed today, you’ll need to upgrade your campaigns to enhanced campaigns.  Starting on July 22, 2013, we will begin automatically upgrading all campaigns.  Learn more.

Next week, we’ll dive deeper into how to customize your mobile bid adjustment for each campaign by combining your AdWords data (impressions, clicks and cost) with key stats about your business, like number of in-store visitors from your ads and their average order value.

Posted by John Sullivan, Global Search Solutions
URL: http://adwords.blogspot.com/2013/05/bidding-best-practices-part-1-of-6.html

[G] Announcing: Hangout on Air on Ad Disapprovals and Review Process

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Inside AdWords: Announcing: Hangout on Air on Ad Disapprovals and Review Process

Ads are at the lifeblood of any AdWords campaign — they share what’s unique about your business and drive users to action. But since we only want our users to see high-quality ads, disapproved ads are prevented from ever showing.

Some of the most common disapproval reasons can be fixed with just a quick edit to the ad:
(1) Destination URL (Invalid HTTP Response Code, Broken Link)
(2) Display URL (Inaccurate Display URL, One Display URL Domain Per Ad Group)
(3) Editorial Standards (Capitalization, Punctuation & Symbols)

To understand how you can avoid these common disapproval reasons or fix your ads if they’re disapproved, tune in to the Google Ads G+ page Hangout on Air with AdWords Specialists on Thursday, May 9. The Hangout on Air will be live both 11am GMT and 11am PDT, so advertisers around the globe can tune in.

To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Then, on Thursday, navigate to your Stream where you’ll be able to view our Hangout live with just one click.  See you there!

Posted by Charvi Singh and Saarini Bagga, Ads Review Operations
URL: http://adwords.blogspot.com/2013/05/announcing-hangout-on-air-on-ad.html

[G] Meet your May 'On The Rise' nominees

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YouTube Blog: Meet your May 'On The Rise' nominees

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’re sharing four partners who each drive a lot of watch time on YouTube but still have a ways to go before they hit that milestone. This May, our nominees have had their viewers glued to the screen with videos about paranormal activity, the balance of baking and exercise, reptile behavior, and all kinds of creative crafting.



And they could use your help! You can help these nominees jumpstart their audience development and channel growth. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.



In past months, featured On The Rise partners like manjulaskitchen and psychosoprano have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until May 15, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on May 28.



hauntedsunshinegirl

Sunshine has been documenting paranormal activity at her house for several years, sharing her haunted videos on YouTube. If you’re into mysteries, ghosts or demons, this is the channel for you.



 





CupcakesandCardio

You’ll find some cardio tips and hiking trip videos along with baking and cupcake decorating tutorials on Jenn’s channel. She also hosts a Backpack Baking series where she bakes sweet treats in the great outdoors with her backpacking oven.



 





ojatro

“The hunt is on” over at Heiko Kiera’s YouTube channel, which features all kinds of reptiles. A wildlife videographer both by trade and by passion, Heiko creates videos he hopes will dispel rumors and misunderstanding about fascinating animals like snakes, alligators and crocodiles.



 





mommycraftsalot

Linda is a mom of four who has a knack for crafting. You’ll find tutorials on making hair bows for different occasions, jewelry, and other creative projects from everyday items. Her kids even make a guest appearance in a few of her videos!



 





If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the YouTube Creators channel




Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Maker vs Marker.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/7-snE0khslU/meet-your-may-on-rise-nominees.html