Friday, May 3, 2013

[G] Bridging the gaps with Street View

| More

Official Blog: Bridging the gaps with Street View

Recently we sent our Street View cars driving through the historic seaport town of Kaliningrad (the modern name for Koenigsberg) in Russia as part of our quest to keep Google Maps comprehensive, accurate and useful. While there, we were reminded of a classic mathematical problem: the Seven Bridges of Koenigsberg.

The mathematical problem posed an interesting challenge: find a route through Kaliningrad—which was once separated by the Pregel River—by crossing each of the seven bridges in town. The catch? One could only cross each bridge exactly once.

This sketch shows the town’s original seven bridges in green (Source: Wikipedia)

In 1735, Leonhard Euler, one of the most prolific mathematicians of all time and our recent Doodle subject, concluded that there was no solution to the problem because it was impossible to find a route that would cross each bridge only once. This famous problem and Leonhard Euler’s non-resolution paved the way for important discoveries in the field of mathematics including graph theory and topology.

Fast forward 278 years to today where we still rely on Euler’s findings to calculate optimal driving routes for our Street View cars. We use sophisticated algorithms, based on graph theory, to determine the best route through a city or town—helping us capture all the images we need in the shortest amount of time. Though these algorithms are complex, in simple terms, it's equivalent to solving the problem of drawing a house without lifting your pen and never going over the same segment twice. Like this:

(Source: Vincent Furnon, Google Operations Research Team)

While the bridges of Koeningsberg may be one of Kaliningrad’s most famous landmarks, you can also explore other parts of this historic town with Street View—including the oldest building in the city, the Juditten Church, which was built before 1288, and King’s Gate, one of the city’s original six gates built during the 19th century.


Today, it’s traditional for newly married couples to hang engraved padlocks on one of the original seven bridges of Koenigsberg

In other words, leave the mathematics to the mathematicians and just enjoy the scenery with Street View!

Posted by Daniele Rizzetto, Operations Manager, Street View
URL: http://googleblog.blogspot.com/2013/05/bridging-gaps-with-street-view.html

[G] Bridging the gaps with Street View

| More

Google Lat Long: Bridging the gaps with Street View


Recently we sent our Street View cars driving through the historic seaport town of Kaliningrad (the modern name for Königsberg) in Russia as part of our quest to keep Google Maps comprehensive, accurate and useful. While there, we were reminded of a classic mathematical problem: the Seven Bridges of Königsberg.

The mathematical problem posed an interesting challenge: find a route through Kaliningrad—which was once separated by the Pregel River—by crossing each of the seven bridges in town. The catch? One could only cross each bridge exactly once.


This sketch shows the town’s original seven bridges in green (Source: Wikipedia)

In 1735, Leonhard Euler, one of the most prolific mathematicians of all time and our recent Doodle subject, concluded that there was no solution to the problem because it was impossible to find a route that would cross each bridge only once. This famous problem and Leonhard Euler’s non-resolution paved the way for important discoveries in the field of mathematics including graph theory and topology.

Fast forward 278 years to today where we still rely on Euler’s findings to calculate optimal driving routes for our Street View cars. We use sophisticated algorithms, based on graph theory, to determine the best route through a city or town—helping us capture all the images we need in the shortest amount of time. Though these algorithms are complex, in simple terms, it's equivalent to solving the problem of drawing a house without lifting your pen and never going over the same segment twice. Like this:


(Source: Vincent Furnon, Google Operations Research Team)

While the bridges of Königsberg may be one of Kaliningrad’s most famous landmarks, you can also explore other parts of this historic town with Street View—including the oldest building in the city, the Juditten Church, which was built before 1288, and King’s Gate, one of the city’s original six gates built during the 19th century.


Today, it’s traditional for newly married couples to hang engraved padlocks on one of the original seven bridges of Königsberg - View Larger Map 

In other words, leave the mathematics to the mathematicians and just enjoy the scenery with Street View!

Posted by Daniele Rizzetto, Operations Manager, Street View
URL: http://google-latlong.blogspot.com/2013/05/bridging-gaps-with-street-view.html

[G] See Your Conversions In Real-Time

| More

Analytics Blog: See Your Conversions In Real-Time

Over the past year, we’ve been making continued improvements to the Real-Time reports in Google Analytics. Significant updates include real-time now supporting profiles, 4 key analysis improvements as well real-time widgets available for dashboards.

But have you ever looked at your real time report and thought, “wow check out how many visitors I have today, I wonder if any of them are converting?” We had that same question and so we are happy to announce the beta launch of our new real-time goals report! Now you can monitor in real-time how many of your website visitors are converting and against what goals. 


Use this feature to track the live results of how your new email newsletter, ad campaign or TV commercial is performing. An important note, with this first launch we’re introducing URL based goals only. So computed goals such as Time on Site or Pages / Visit are not included yet. For ease of use, you will see all goals that are being tracked in the UI regardless of whether there have been any completions in the past 30 minutes.

As with the rest of the real time reports, clicking a specific goal will automatically segment that report. Basic filters also apply to goals so you can analyze goal completions from a specific location or other dimensions you care about.


So now, the next time content on your site goes viral, you get a hot mention in the media, or large social traffic spike be sure to check out your real-time goals report to see in real-time the bottom line impact.

Happy Analyzing,

Posted by Linus Chou, Product Manager, Google Analytics

URL: http://analytics.blogspot.com/2013/05/see-your-conversions-in-real-time.html

[G] Access Google Keep with the new Chrome app

| More

Google Chrome Blog: Access Google Keep with the new Chrome app

[Cross-posted from the Google Drive Blog]

Last month, Google Keep launched to help you quickly jot down ideas and keep track of things while on the go with your Android device or on the web. Today, with the launch of a new Chrome app, Google Keep is even easier to access on your computer using Chrome.

The Google Keep Chrome app launches in its own window, so you can create notes, cross out your to-do lists, and attach photos to tasks while you work on other things. And if you don’t have an internet connection, don’t fret: the Chrome app works offline because we all know that ideas (big and small) can be sparked at any time.


You can visit the Chrome Web Store to add the app today (use the link, you won’t find it in search)!

Happy note taking!

Posted by Eddy Mead, Software Engineer and Talented Task Tracker
URL: http://chrome.blogspot.com/2013/05/access-google-keep-with-new-chrome-app.html

[G] Congress, now live on YouTube

| More

Google Public Policy Blog: Congress, now live on YouTube


Posted by
Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube
& Susan Molinari, Vice President, Public Policy and Government Relations


Video plays a powerful role in bringing us closer together, especially when it connects people in real time. By transcending borders, empowering citizens, and increasing transparency, it’s one of the many ways technology allows democracy to thrive. Starting this week, all members of the U.S. Congress will have the opportunity to access enhanced features on their YouTube channels, including the ability to live stream video.

Live video is already allowing elected officials and their constituents to reach one another in innovative ways. Thousands tuned in to YouTube to watch the president’s State of the Union address and the corresponding Republican response this February. Engagement is growing across many types of platforms — Google+ Hangouts, for example, have sparked face-to-face conversations on topics ranging from gun control to the national economy and have allowed people on the other side of the world to share their stories at Congressional hearings.

If you’re a member of Congress and would like to know more, check out these Dear Colleague letters issued by the House and Senate. Whether it’s to share a look into your daily work, broadcast speeches and meetings, or showcase events in your state or district, we can’t wait to see how you connect with your constituents.
URL: http://googlepublicpolicy.blogspot.com/2013/04/congress-now-live-on-youtube.html

[G] Add events to Google Calendar from Gmail

| More

Official Google Enterprise Blog: Add events to Google Calendar from Gmail

Posted by Boris Khvostichenko, Product Manager, Google Calendar

(Cross-posted on the Gmail blog.)

If you do a lot of scheduling over email, it's now a little bit easier to create events directly from your Gmail. Starting today, dates and times within emails are lightly underlined: click them to schedule that conference call or lunch date without ever leaving Gmail.


When you click on one of these underlined dates, you’ll be able to preview your schedule for the day and change the title, date or time of the event. Clicking “Add to Calendar” will do exactly that -- add the event to your calendar, and for extra convenience, the calendar event will include a link back to the original email.

This new feature is rolling out over the next week to Rapid Release domains with the English (US) language. We'll be adding other languages soon, so stay tuned.
URL: http://googleenterprise.blogspot.com/2013/05/add-events-to-google-calendar-from-gmail.html

[G] Add events to Google Calendar from Gmail

| More

Official Gmail Blog: Add events to Google Calendar from Gmail

Posted by Boris Khvostichenko, Product Manager

If you do a lot of scheduling over email, it's now a little bit easier to create events directly from your Gmail. Starting today, dates and times within emails are lightly underlined: click them to schedule that conference call or lunch date without ever leaving Gmail.
When you click on one of these underlined dates, you’ll be able to preview your schedule for the day and change the title, date or time of the event. Clicking “Add to Calendar” will do exactly that -- add the event to your calendar, and for extra convenience, the calendar event will include a link back to the original email.

This new feature is rolling out over the next week to everyone with the English (US) language. We'll be adding other languages soon, so stay tuned.
URL: http://gmailblog.blogspot.com/2013/05/add-events-to-google-calendar-from-gmail.html

[G] Add events to Google Calendar from Gmail

| More

Official Gmail Blog: Add events to Google Calendar from Gmail

Posted by Boris Khvostichenko, Product Manager

If you do a lot of scheduling over email, it's now a little bit easier to create events directly from your Gmail. Starting today, dates and times within emails are lightly underlined: click them to schedule that conference call or lunch date without ever leaving Gmail.
When you click on one of these underlined dates, you’ll be able to preview your schedule for the day and change the title, date or time of the event. Clicking “Add to Calendar” will do exactly that -- add the event to your calendar, and for extra convenience, the calendar event will include a link back to the original email.

This new feature is rolling out over the next week to everyone with the English (US) language. We'll be adding other languages soon, so stay tuned.
URL: http://gmailblog.blogspot.com/2013/05/add-events-to-google-calendar-from-gmail.html

Thursday, May 2, 2013

[G] New Learn with Google Webinars to Help you Become a Smarter Digital Marketer

| More

Inside AdWords: New Learn with Google Webinars to Help you Become a Smarter Digital Marketer

At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.

Upcoming live webinars:
 
May
[YouTube] Driving Direct Response with Video
[Shopping] Google Shopping 101: Google Shopping for Beginners
[Research] New Research: How US Shoppers use Smartphones in Stores
[Mobile] Driving Deeper Engagement with your App Users
[Mobile] Driving Brand Engagement with Mobile Rich Media
[Analytics] Measuring Success in a Multi-Device World

June
[Mobile] Understanding Mobile Ads Across Marketing Objectives
[Shopping] Google Shopping 201: Merchant Center Deep Dive
[YouTube] Building your Business with YouTube Video Ads
[Analytics] Metrics for the Mobile App Ecosystem
[Search] What's New & Next in AdWords
[Analytics] Unleashing the Combined Power of Google Analytics & AdWords
[Social] Growing your Business & Engaging your Audience with Google+
[Shopping] Google Shopping 301: Creating & Optimizing Product Listing Ads
[Social] Launching & Amplifying your Impact Across Social Channels
[Display] Reaching the Right Audience with Remarketing
[Research] Creating Custom Infographics with the New Google Databoard
 
Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.
 
Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.
 
During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features. Check out our upcoming webinars for another chance to win!
 
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator, Learn with Google

URL: http://adwords.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html

[G] AdWords spreadsheet edit feature to be sunset May 30

| More

Inside AdWords: AdWords spreadsheet edit feature to be sunset May 30

When we created the spreadsheet edit feature in 2009, we wanted to make it easier for you to make bulk changes in your campaigns.  Since that time, we have released bulk editing to help you make large-scale changes across your AdWords account, and keyword bulk uploads to help you add, edit and remove keywords at scale. Bulk editing and keyword bulk uploads cover all the capabilities of spreadsheet edit while being more powerful and scalable. In light of this, we are sunsetting spreadsheet edit on May 30.

If you are accustomed to using spreadsheet edit, then based on what you want to achieve, you can do one of two things:
  1. You can click the “Edit” drop down and choose the type of bulk edit you want to make.  Bulk edits on your keywords will allow you to:
    • Search and replace text in the keyword or destination URL
    • Append text to the keyword or destination URL
    • Set new bids, including increasing to first page or top of page CPC
    • Increase or decrease bids
    • Change keyword match types
    • Add/remove labels
  2. You can use keyword bulk uploads.  On the same page where you’ve always been able to download keyword reports, click the box that says “Editable.”  This will download a special, editable version of the keyword performance report that you can modify and then upload.
For more information about using these features in place of the spreadsheet edit feature, read the bulk edits article and the keyword bulk uploads article in our help center.

Posted by Prashant Baheti, Product Manager, AdWords
URL: http://adwords.blogspot.com/2013/05/retiring-spreadsheet-edit.html

[G] * **New Learn with Google Webinars to Help you Become a Smarter

| More

Official Google CPG Blog: *
**New Learn with Google Webinars to Help you Become a Smarter


New Learn with Google Webinars to Help you Become a Smarter Digital Marketer

At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now. 
Upcoming live webinars: 

May
[YouTube] Driving Direct Response with Video
[Shopping] Google Shopping 101: Google Shopping for Beginners
[Research] New Research: How US Shoppers use Smartphones in Stores
[Mobile] Driving Deeper Engagement with your App Users 
[Mobile] Driving Brand Engagement with Mobile Rich Media
[Analytics] Measuring Success in a Multi-Device World 

June
[Mobile] Understanding Mobile Ads Across Marketing Objectives
[Shopping] Google Shopping 201: Merchant Center Deep Dive
[YouTube] Building your Business with YouTube Video Ads 
[Analytics] Metrics for the Mobile App Ecosystem 
[Search] What's New & Next in AdWords
[Analytics] Unleashing the Combined Power of Google Analytics & AdWords
[Social] Growing your Business & Engaging your Audience with Google+ 
[Shopping] Google Shopping 301: Creating & Optimizing Product Listing Ads
[Social] Launching & Amplifying your Impact Across Social Channels 
[Display] Reaching the Right Audience with Remarketing
[Research] Creating Custom Infographics with the New Google Databoard


Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern. 

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars. 

During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features. Check out our upcoming webinars for another chance to win! 

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session! 

Posted by Erin Molnar, Marketing Coordinator, Learn with Google
URL: http://google-cpg.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html

[G] Increasing the accuracy of AdSense reporting

| More

Learn More Study Less: Increasing the accuracy of AdSense reporting


We know many of our publishers use multiple Google products on a regular basis, and one of our top priorities is to ensure that each interaction across our products provides a seamless experience. To better align the way we report performance across all of our publisher products and ensure accuracy, we’re updating the way certain data is shown in AdSense accounts.



As you may know, your earnings at the end of each month currently reflect the amount you've earned less any deductions for invalid activity. This is a step we’ve always taken to ensure advertisers are not charged for such activity. Until now, however, clicks and impressions associated with this activity still appeared in AdSense performance reports. Starting May 1st, we'll remove those associated clicks and impressions to address this discrepancy and provide you with the most accurate reporting.



So what does this mean for your AdSense account? First and foremost, this change will not impact your earnings in any way. In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions). The clicks and impressions that we’ll no longer show in reports include activity like accidental clicks, so metrics like your CTR (clickthrough rate) will more accurately reflect your site's performance. You might also see a more noticeable difference in your AdSense reporting when compared with your own account statistics measured through other tools. Please note that this change won’t affect the way we screen for invalid activity.



As a reminder, we encourage you to keep up to date on ways that you can monitor your website for such activity – we have a lot of resources in our Help Center covering this topic. Finally, note that reports for dates prior to May 1st will be unaffected.



Posted by Matt Goodridge - AdSense Product Manager

Was this blog post useful? Share your feedback with us.









URL: http://feedproxy.google.com/~r/http/saiairnewblogspotin/~3/MfEGy4EcBdo/increasing-accuracy-of-adsense-reporting.html

[G] Student Proposal deadline for Google Summer of Code hours away

| More

Google Open Source Blog: Student Proposal deadline for Google Summer of Code hours away







We’re in the final hours for students interested in this year’s Google Summer of Code to submit their project proposals to mentoring organizations. Students, be sure to submit your proposal to the program site by this Friday, May 3rd at 19:00 UTC (Noon PDT) to be considered for this year’s program.



We receive a lot of great applications and your proposal is what will make you stand out from the rest of the applicants. For tips on writing a quality proposal that will grab the attention of the mentoring organizations check out the student manual written by students, for students.



For more general tips on successful student participation, read the helpful dos and don’ts written by a group of experienced Google Summer of Code administrators, our new user’s guide for the program site, Frequently Asked Questions and timeline. You can also stay up-to-date on all things Google Summer of Code on our Google Open Source blog, mailing lists or on IRC at #gsoc on Freenode.



Don’t miss out on an exciting summer full of open source coding by waiting until the last minute and missing the deadline. All proposals must be submitted before Friday, May 3rd at 19:00 UTC.



By Stephanie Taylor, Google Open Source Programs






URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/ZcnsAQTxAB0/student-proposal-deadline-for-google.html

[G] Display Remarketing from Search Ads Out of Beta

| More

Analytics Blog: Display Remarketing from Search Ads Out of Beta

A version of this post originally appeared on the DoubleClick search blog.

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow. 

We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally. This brief video provides a visual explanation:


Already, customers have shown some impressive results. Anton Kanis, Head of Business Solutions, Netherlands for OmnicomMediaGroup, has been using the feature to remarket via DoubleClick Bid Manager. Kanis notes “Display remarketing from search ads is proving itself to be a very valuable feature, often outperforming regular funnel remarketing and sometimes even search in terms of CPA.”

If you’re interested in trying display remarketing from search ads to take advantage of more cross-channel opportunities, reach out to your DoubleClick representative, visit the DoubleClick site, or contact the DoubleClick Search support team at ds-support@google.com.

Posted by the DoubleClick Team
URL: http://analytics.blogspot.com/2013/04/display-remarketing-from-search-ads-out.html

Wednesday, May 1, 2013

[G] Follow the audience...

| More

YouTube Blog: Follow the audience...

It has been an exciting year of growth for YouTube and its partners.



We recently announced that YouTube hit an incredible milestone of 1 billion unique monthly visitors, connecting 15 percent of the planet to the videos they love. And those global fan communities are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and 50 percent more this year than last.



In addition, media companies like Time Warner, The Chernin Group, Bertelsman, Discovery Communications and Comcast have all made significant investments in companies that create, aggregate or service content for YouTube in the last 12 months. And tonight at our Brandcast event for advertisers in New York, another major media company continued that momentum. DreamWorks Animation CEO Jeffrey Katzenberg announced that his company acquired AwesomenessTV, one of the most subscribed-to, teen-focused networks on YouTube. This acquisition gives DreamWorks an opportunity to align itself with Brian Robbins’ powerful, next-generation, online video powerhouse. By partnering with more than 55,000 YouTube channels that collectively represent more than 14 million subscribers and almost 800 million video views, Brian successfully created a YouTube network comprised of one of the most valuable consumer groups--Generation C. This audience is defined by its desire to be constantly connected, and at the center of creating and curating content for social communities.



DreamWorks Animation’s major announcement underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S. adults ages 18-34 than any cable network. And history--from the transition to radio, then TV, from network to cable--tells us that advertisers always follow the audience. In line with that trend, we also unveiled this evening that the ANA Alliance for Family Entertainment (AFE)--a group of nearly 40 national advertisers, whose combined ad spend represents 37 percent of all U.S. television advertising dollars--will buy media across 32 channels of family-friendly content on YouTube.



Much like our content creators, we find that brands on YouTube--like T-Mobile, Samsung, Dove and Pepsi--all share a common objective: to cultivate a direct relationship with their consumers--one built on engagement and authenticity. These companies know that on YouTube, it isn’t just about rallying behind one show; it is about reaching the passionate fan communities of Gen C, an audience that influences more than $500 billion in annual consumer spending. As a result, we’re seeing a myriad of brands increasing their media spend, building channels, and discovering first-hand that the interactions they have with their fans on YouTube drive engagement.



Content creators have long recognized the power of YouTube’s platform to connect with an audience. Advertisers are increasingly doing the same. Together we’ll continue to build YouTube as a global destination for the next generation of entertainment.







Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube recently watched "Brent and Johnson - Equality Street."

To learn more about how brands can reach key audiences on YouTube, please visit our AdWords Agency Blog.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/IxZgvoQcZ1w/yt-brandcast-2013.html

[G] The 2013 Doodle 4 Google state winners are in and it’s time for you to vote!

| More

Official Blog: The 2013 Doodle 4 Google state winners are in and it’s time for you to vote!

Students from across the country sent in more than 130,000 doodles for our 2013 U.S. Doodle 4 Google competition. Today, we’re proud to share with you our 50 amazingly talented state winners. Exploring their “Best Day Ever...” from life down under to flying from planet to planet in outer space, we were wowed by the imaginations and talent of young aspiring artists from coast to coast.

To reveal the local winners in all 50 states, we’ve sent Googlers to their schools, where they’re celebrating the winning artists along with their parents, classmates, teachers and friends.

Now it’s time to make your voice heard. Starting today and through May 10, we’re inviting the public to vote for their favorite doodle from each of the five different grade groups. Your votes will determine the five national finalists, from which the national winner will be selected and announced at our May 22 awards ceremony in New York City.


We’ll display the winning doodle on the Google homepage on May 23 for millions to see. In addition, you’ll be able to see all 50 doodles created by our state winners in person at a special exhibition at the American Museum of Natural History in New York City from May 22 to July 14.

We’d like to send a special thank you to the parents, teachers and administrators who supported young artists and helped students across the country bring their “Best Day Ever” to life. We’ve loved looking at each and every entry that came in this year, and we hope you all enjoy the talent and creativity these 50 students have shared with us.

Posted by Ryan Germick, Doodle Team Lead
URL: http://googleblog.blogspot.com/2013/05/the-2013-doodle-4-google-state-winners.html

[G] Got CFF?

| More

Google Open Source Blog: Got CFF?




A dramatically improved CFF rasterizer for FreeType


In our commitment to the open source community, Google, in cooperation with Adobe and the FreeType project, released the Adobe CFF engine, an advanced CFF rasterizer, into open source for beta test. This paves the way for FreeType-based platforms to provide users with richer and more beautiful reading experiences. The FreeType open source software powers font display on more than a billion devices. It is used for rendering on a variety of platforms including Android, Chrome OS, Linux, iOS, and many versions of Unix.



OpenType fonts which are an extension of the TrueType font format have two ways to describe the outlines for the glyphs. The original TrueType outline format and the CFF (Compact Font Format) format which is a descendant of the PostScript font format developed by Adobe. These formats use different approaches to specifying the glyphs (the images for each character) and the hints (the instructions on how to modify a glyph to look good at certain sizes). CFF fonts are capable of very high quality display but the technology places the burden for this display quality on the text rasterizer instead of on the font as is done in TrueType. The new Adobe CFF engine brings that high quality rasterizer support to FreeType.



Because many display devices have finite resolution limits, displaying text requires balancing many things: making the text readable, ensuring that no characters are too light or too heavy, consistent height and width, all while respecting the original typeface design. The tradeoffs required to make the text look good are more difficult to balance as the size of the text decreases. For languages like Japanese, where there are often many strokes per character, it is even more difficult and great care must be taken to avoid the character turning into an unreadable blob.



Text rasterization produced by the new Adobe CFF engine in FreeType is dramatically more faithful to the typeface design. The improvements include better stem widths and placement, fewer dropouts, dramatic reduction in the ‘blobbiness’ of Chinese, Japanese, and Korean, and more even visual weight. While all of this may sound somewhat technical, the advantages are not, and will benefit technical and non-technical users alike. These improvements lead to more beautiful looking text that is easier to read.







FreeType Native CFF Rasterizer 







FreeType Light Auto Hint Rasterizer







FreeType using the New Adobe CFF Rasterizer







In these examples you can clearly see an improvement in the overall “beauty” of the text when the new Adobe CFF rasterizer is used. The original FreeType CFF rasterizer is used in the first sample and it has very inconsistent blackness with a lot of blobbiness. The sample generated using the original FreeType rasterizer with auto hinting is in the middle and it is better but it lightens the original font too much and makes it faint, plus the individual glyphs have a lot of variation in height. Finally, the last sample generated using the new advanced rasterizer is on the bottom and it produces more even blackness of text, fewer blobs, more even and consistent character heights, and fewer dropouts.






FreeType Native CFF Rasterizer







FreeType Light Auto Hint Rasterizer







FreeType using the New Adobe CFF Rasterizer







The improvement for Latin text is just as striking. The example above shows the quality improvement - still with the original FreeType on top, FreeType with auto hinting in the middle, and the new advanced CFF rasterizer in FreeType on the bottom.





The new Adobe CFF rasterizer is available to test as part of the FreeType release. Those who build applications and platforms using FreeType are encouraged during this beta period to test it out. The rest of you are unfortunately going to have to wait until after the beta test is done and the various platforms using FreeType have fully integrated the changes. We promise it will be worth the wait.





By Stuart Gill and Brian Stell, Internationalization Engineering










URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/ZV2GjQYrBOU/got-cff.html

Tuesday, April 30, 2013

[G] Congress, now live on YouTube

| More

YouTube Blog: Congress, now live on YouTube

Video plays a powerful role in bringing us closer together, especially when it connects people in real time. By transcending borders, empowering citizens, and increasing transparency, it’s one of the many ways technology allows democracy to thrive. Starting this week, all members of the U.S. Congress will have the opportunity to access enhanced features on their YouTube channels, including the ability to live stream video.



Live video is already allowing elected officials and their constituents to reach one another in innovative ways. Thousands tuned in to YouTube to watch the president’s State of the Union address and the corresponding Republican response this February. Engagement is growing across many types of platforms--Google+ Hangouts, for example, have sparked face-to-face conversations on topics ranging from gun control to the national economy, and have allowed people on the other side of the world to share their stories at Congressional hearings.



If you’re a member of Congress and would like to know more, check out these Dear Colleague letters issued by the House and Senate. Whether it’s to share a look into your daily work, broadcast speeches and meetings, or showcase events in your state or district, we can’t wait to see how you connect with your constituents.



Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube recently watched "Dove Real Beauty Sketches" & Susan Molinari, Vice President, Public Policy and Government Relations recently watched “If there's one thing you do today, get a business online.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/du4C5bFG-eE/congress-now-live-on-youtube.html

[G] 10 for 10 publisher stories: Pronounced success for Forvo

| More

Learn More Study Less: 10 for 10 publisher stories: Pronounced success for Forvo


In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.





For those learning a new language or just wondering how words are pronounced in different parts of the world, Forvo provides a solution. Launched in 2008, the online pronunciation guide offers recordings of over 1.5 million words in 36 languages, uploaded by native speakers. A team of four based in Guipúzcoa, Spain maintains the site, which has 250,000 registered users and receives around nine million visits a month.



According to CEO Félix Vela, “the income from AdSense has allowed me to take on two new employees over the past couple of years.” Félix has been happy with the quality and relevance of the ads, and regularly uses other Google tools like Analytics to understand the site’s visitors.



Looking ahead, Félix plans to continue improving the site and increasing the number of pronunciation examples available. “There’s absolutely no doubt that AdSense will continue to play a fundamental role in this growth,” he says.



Read Forvo’s full story, and join us here again next week to meet our next publisher.



Posted by Arlene Lee - Inside AdSense Team

Was this blog post useful? Share your feedback with us.





URL: http://feedproxy.google.com/~r/http/saiairnewblogspotin/~3/poLEjrRyCbI/10-for-10-publisher-stories-pronounced.html