Saturday, April 20, 2013

[G] Google Analytics Conference in Stockholm, Sweden

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Analytics Blog: Google Analytics Conference in Stockholm, Sweden

Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden. 

The event takes place on May 23rd in Stockholm. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations, such as VisitSweden and Resurs Bank, using the tool. 

Started in Stockholm 2011, based on an initiative by Outfox who gathered the other Google Analytics Certified Partners, the conference sold out the first two years. Now that the conference is returning for the third consecutive year, it will be visited by Paul Muret, Google Analytics Engineering Director and founder and CEO of Urchin Software acquired by Google in 2005. Urchin technology became what you know as Google Analytics today. Paul will hold the keynote presentation.

Learn about Universal Analytics, Google Tag Manager, Attribution Modeling, Cost Data Upload, Data Visualization, and much more. 

Erik Modig from Stockholm School of Economics will also share his insights into human behavior and modern advertising strategy and you'll also meet Mike Kwong, a software engineer working on Google Analytics backend. 

Our Stockholm conference includes:

• Clinics/huddles led by top Google Analytics experts
• Case studies from businesses and other organizations
• A live demo of how to add new sources of data to Google Analytics
• Opportunities to interact with peers and experts
• A more creative venue, The Rival movie theatre
• Fun and games during breaks
• ...much more!

To join us in Stockholm on May 23rd, visit the conference site and secure your ticket before it's sold out again.

Readers of this blog get the price of  2490 SEK if signing up before May 15th, and by entering the discount code "VIP Google" as a note before submitting the form.

If you want to be the first to know about other upcoming analytics events in Sweden, follow Outfox on Google+.

Posted by Lars Johansson, Google Analytics Certified Partner
URL: http://analytics.blogspot.com/2013/04/google-analytics-conference-in.html

Friday, April 19, 2013

[G] Bringing Google+ Comments to Blogger

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Blogger Buzz: Bringing Google+ Comments to Blogger

Cross-posted from the Google Official blog

Posted by +Yonatan Zunger, Principal Engineer


Reading and responding to comments can be one of the most rewarding aspects of blogging. Not only do they help you connect with your readers, they can also inspire later blog entries. The challenge, oftentimes, is following all the conversations around your contenton Google+, for instance, as well as on your website. So we're making things a lot simpler.


Starting today, you can bring Google+ Comments to your Blogger blog. Once you've enabled the feature through your Blogger Dashboard, you'll enjoy a number of important benefits:


View your blog and Google+ comments, all in one place

Now when you're browsing your blog's comment threads, you'll see activity from direct visitors, and from people talking about your content on Google+. For example, if there's a public Google+ discussion about one of your blog entries, those comments and replies will also appear on your Blogger blog. This way you can engage with more of your readers, all in one place.


Help readers comment and connect with their circles

Your blog readers will now have the option to comment publicly, or privately to their circles on Google+. And when they're browsing blog comments, they can view all of them, just the top ones, or only those from the people in their circles.

In all cases, you and your readers will only see the comments you have permission to see. Giving people these kinds of controls not only encourages more meaningful sharingit can lead to more blog traffic.


To get started with Google+ Comments, just visit the Google+ tab of your Blogger Dashboard, and check “Use Google+ Comments.” (Older comments will continue to appear in the new widget.)

You can also visit any post on the Official Google Blog (like this one), or on Blogger Buzz (like this one), to see Google+ Comments in action.


Happy commenting!

URL: http://buzz.blogger.com/2013/04/bringing-google-comments-to-blogger.html

[G] Increase user engagement with link unit ad previews

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Learn More Study Less: Increase user engagement with link unit ad previews


To increase performance for our publishers, we recently launched an update to link units in select countries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.










This change will happen automatically for publishers using link units in the affected countries and site verticals, so no action is required if you’re an existing user of the format.  For publishers not using link units, we’d recommend trying them out!



  • Link units are an efficient way of monetizing smaller areas of your website.

  • Link units are a non-intrusive way to monetize, as the simple layout doesn’t distract from your content.


As a reminder, our program policies state you may have three link unit ad formats in addition to the three standard units.






We encourage you to test out the link unit format.  For more information visit our Help Center.



Posted By Kwanho Lee - Software Engineer

Was this blog post useful? Share your feedback with us.





URL: http://feedproxy.google.com/~r/http/saiairnewblogspotin/~3/UCSbtL9P1mo/increase-user-engagement-with-link-unit_19.html

[G] Expanding options for companies to buy renewable energy

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Official Blog: Expanding options for companies to buy renewable energy

We’re always looking for ways to expand the use of renewable energy. To date we’ve committed more than $1 billion to renewable energy project investments, signed agreements to procure wind power near our data centers, and installed solar panels at our corporate headquarters.

It’s also important to work directly with our utility partners to find solutions that will make more renewable energy available for us and for others. The most straightforward way to do this is for utilities to offer a renewable power option for companies that request it—something that’s not currently offered by most utilities. We’ve just published a white paper (PDF) laying out our thoughts on how and why such programs might work.

We’re also announcing our first effort to put this idea into practice. We’re expanding our Lenoir, N.C. data center, and our local electricity provider, Duke Energy, has pledged to develop a new program for large companies like Google who want to buy renewable power for their operations. Duke will file the plan with their state commission within 90 days.

Our Lenoir, N.C. data center

Offering companies like Google a renewable energy option has many advantages. Because the service is made available to a wide range of customers, companies that don’t have the ability or resources to pursue alternative approaches can participate. And by tapping utilities’ strengths in power generation and delivery, it makes it easier for companies to buy renewable energy on a larger scale. Of course, the approach is not without its challenges: utilities will need to work out the mechanics of the service within their local regulatory structure, and in many cases state utility commissions will need to approve the programs. There’s also the challenge of finding cost-effective renewable projects.

We'll continue to find creative ways to supply our facilities with renewable energy, but we think this solution can provide an important new way to increase the use of renewable energy nationwide. We look forward to working with utilities, state utility commissions, companies and other stakeholders to make it a reality.

Posted by Gary Demasi, Director, Global Infrastructure
URL: http://googleblog.blogspot.com/2013/04/expanding-options-for-companies-to-buy.html

[G] Google Translate now supports Khmer

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Google Translate Blog: Google Translate now supports Khmer

What better way to start Cambodian new year than with the addition of the Khmer language to Google Translate as our 66th supported language. We hope that this will help open up the web to Khmer speakers and likewise make Khmer content more accessible to the rest of the world.


Our focus is and always will be our users. The Google Translate team works hard to improve the quality of our translations so that each newly launched language is of a quality good enough to help the users who rely on it. Khmer now meets our standards to be launched with “alpha” status. That means it is an early version of the translation system that will be usable in many situations, but may not be adequate for all.

Today’s Khmer launch comes with these useful features: virtual keyboard (in case you want to type in Khmer but do not have Khmer keyboard handy) and ability to read Khmer text phonetically for users who don't read Khmer alphabet.



Khmer is a challenging language for translation systems for two reasons: There isn’t a lot of Khmer data on the web and words are not usually separated by spaces; so in addition to teaching our translation system a new language, it also has to learn how to separate words (what we call segmentation).

Over time, we will improve the system and make our Khmer translations better. We constantly improve our algorithm when we find new translations and learn from your alternative translations.

If your language is not yet supported, please rest assured that our team is working hard behind the scenes to support additional languages. The more your language is used on publicly available websites with translations into other languages, the sooner we are likely to start supporting it. So please use your language on the web and help us collect new translations by uploading your translations with the Translator Toolkit.

សួស្ដី​ឆ្នាំ​ថ្មី (Happy New Year)!

Post by Arne Mauser, Software Engineer, on behalf of the Google Translate Team
URL: http://googletranslate.blogspot.com/2013/04/google-translate-now-supports-khmer.html

[G] Coming soon: Updates to our Terms and Conditions

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Inside AdSense: Coming soon: Updates to our Terms and Conditions

In order to keep pace with changes in our products, we regularly review our Terms and Conditions to make sure they're up to date and in line with those of other Google products. As a result of our recent review, we’ll be making some updates to our Terms, starting April 23rd. If you're based in Europe, the Middle East, Africa, Latin America, or North America, you'll see a notification in your account when you log in after this date. It will present you with the updated Terms and prompt you to accept them. For publishers based in the Asia-Pacific region, the change to our Terms will happen slightly later as we’re rolling the changes out gradually across all regions. 

You'll have 30 days to fully review the new terms in detail before action is required. Before the updated Terms appear in your account, we'd like to give you an idea of what's changing:
  • With this new version of the Terms and Conditions, our goal has been to make them as clear and transparent as possible. As a result of this, we hope that it’ll be even easier to navigate and find what you’re looking for.
  • With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties more specifically. We’ve also incorporated guidelines for using the AdMob SDK and other publisher products.
The updates outlined above are the main areas that will be affected by the change. However, we’ve made smaller changes throughout, so please be sure to review the Terms as a whole before accepting them.

Posted by Matt Goodridge - AdSense Product Manager
Was this blog post useful? Share your feedback with us.
URL: http://adsense.blogspot.com/2013/04/coming-soon-updates-to-our-terms-and.html

[G] Universal Analytics Business Applications

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Analytics Blog: Universal Analytics Business Applications

The following is a guest post by the Analytics Team at Loves Data, a Google Analytics Certified Partner.

Universal Analytics introduces a new set of Google Analytics features allowing businesses to gain a deeper and more strategic understanding of what’s capturing the attention of customers as they move from online to offline. So how can Universal Analytics help businesses turn customer data into sales? We at Loves Data designed a simple experiment to find out.
Who drinks coffee? Who drinks tea? How much? How often? When? The answer to these questions reveal the role our espresso coffee machine and tea kettle play in productivity - and any need to order more tea or coffee! Take a look at our video to see what we learned.
Our experiment at Loves Data also measured how often and how much time team members spent standing in front of a display screen in the office viewing our website analytics.

Montage: Loves Data’s Universal Analytics office experiment will benefit businesses:

Experiment creates a new path to customers
Our team designed an experiment to dive into Universal Analytics by creating interactive scenarios inside our office. We integrated sensors and RFID readers to capture data about coffee and tea making behaviour in our office. We also measured each time the fridge was opened, when one of our team updated a support ticket, client hours were logged, code was committed, administrative tasks, and viewing of our Google Analytics dashboard display.
New Business Opportunities
Measuring users across platforms opens up new business opportunities. The RFID keys we’ve used in our experiments can be used to measure loyalty card usage. We can use Universal Analytics to enable retailers with bricks and mortar stores to measure customer behaviour and to improve and integrate online and offline sales and marketing.
Here are a few Universal Analytics opportunities we have identified at Loves Data for our clients:
  • Integrated measurement and analysis of in-store POS systems along with desktop and mobile e-commerce platforms
  • Measuring offline macro and micro conversions through physical buttons or integration with CRMs
  • Measuring physical interaction for example at display booths at conventions or artworks at major exhibitions through to online engagement on associated websites
Our office experiment provided ourselves and our clients with a range of valuable insights and showed that with Universal Analytics we can measure just about anything!
Posted by the Analytics Team at Loves Data, a Google Analytics Certified Partner. Learn more about Loves Data on their website, Google+ or check out their digital analytics and online marketing blog.
URL: http://analytics.blogspot.com/2013/04/universal-analytics-business.html

[G] YouTube wins case against Viacom (again)

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Google Public Policy Blog: YouTube wins case against Viacom (again)

Posted by Kent Walker, Senior Vice President & General Counsel, Google
 
Cross-posted from the Official YouTube Blog 

Today is an important day for the Internet. For the second time, a federal court correctly rejected Viacom’s lawsuit against YouTube. This is a win not just for YouTube, but for the billions of people worldwide who depend on the web to freely exchange ideas and information.

In enacting the Digital Millennium Copyright Act, Congress effectively balanced the public interest in free expression with the rights of copyright holders. The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like YouTube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.

The growing YouTube community includes not only a billion individual users, but tens of thousands of partners who earn revenue from the platform -- from independent musicians and creators to some of the world’s biggest record labels, movie studios, and news organizations. Today’s decision recognizes YouTube as a thriving and vibrant forum for all these users, creators and consumers alike. Today is an important day for the Internet.
URL: http://googlepublicpolicy.blogspot.com/2013/04/youtube-wins-case-against-viacom-again.html

[G] Google Summer of Code Veteran Mentors

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Google Open Source Blog: Google Summer of Code Veteran Mentors

As we near the start of the student application period on April 22nd for Google Summer of Code 2013, we wanted to give a shout out to the other superstars (besides the students) essential to the success of the program, the mentors and organization administrators (org admins). We recently sent a survey to the Google Summer of Code Mentors group list and discovered that the program has come full circle for many of the mentors who once started out as students and had so much fun that they felt the desire to mentor new students themselves.



Of the 132 mentors that filled out the survey, 23 have been a part of the program for four or more years out of the last eight years of the Google Summer of Code program. Below is a list of the mentors and organization administrators* with the organizations they worked with and the years in each role. In many cases they both acted as an organization administrator and a mentor during the summer program.



Thank you for all of your dedication and the guidance you provide the students!




















































































































































































Name



Organization



Years Participated as a Student



Years Participated as a Mentor



Years Participated as an Org Administrator



Luca Barbato



Gentoo, Libav and Audacious



----



2006-2012



2007



Reimar Bauer



MoinMoin Wiki



----



2007-2012



2010-2012



Olly Betts



SWIG and Xapian Search Engine Library



----



2008, 2009, 2011, 2012



2009, 2011, 2012



Bastian Blank



MoinMoin and Debian



2008



2009-2012



2011



Marc Delisle



PhpMyAdmin



----



2008-2012



2010-2012



Philipp Kewisch



Mozilla



----



2009-2012



----



Luis Gustavo Lira



E-cidadania



----



2008-2012



----



Hin-Tak Leung



The Linux Foundation



----



2008, 2010-2012



----



Scott McCreary



Haiku



----



2009-2012



----



Aaron Meurer



SymPy



2009, 2010



2011, 2012



2011, 2012



Tom Musgrove



Blender Foundation



----



2010-2012



2008-2012



Erik Ogenvik



Worldforge



----



2008-2012



2009-2012



Josef Perktold



Python Software Foundation



----



2009-2012



----



Lydia Pintscher



KDE



----



2008



2007-2012



Alberto Ruiz



GNOME



----



2009-2012



----



Kevin Smith



XSF



2006



2007-2009, 2011-2012



2009, 2011, 2012



Harlan Stenn



NTP Project, FreeBSD, Google OSPO, GNU



----



2008-2012



2009-2012



Ian Taylor



GCC



----



2006, 2007, 2010, 2011



2006-2010



David Trowbridge



Review Board



----



2007, 2009-2012



2009-2012



Frances Tyers



Apertium



----



2009-2012



2009-2012



Thomas Waldmann



MoinMoin Wiki



----



2006-2009, 2011, 2012



2006-2012



Frank Warmerdam



OSGeo



----



2006-2010, 2012



2006



Marina Zhurakhinskaya



GNOME



----



2009-2011



2012










Organizations are currently busy talking with prospective students about their ideas for projects over the summer. For more information about the Google Summer of Code, visit the program site and check out this year’s important dates



 *This is not a comprehensive list of all mentors and organization administrators who have participated 4 or more times in the program, only a list of those who filled out our survey. 



 By Stephanie Taylor, Open Source Programs


URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/bsjV9Zs0usA/google-summer-of-code-veteran-mentors.html

[G] YouTube wins case against Viacom (again)

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YouTube Blog: YouTube wins case against Viacom (again)

Today is an important day for the Internet. For the second time, a federal court correctly rejected Viacom’s lawsuit against YouTube. This is a win not just for YouTube, but for the billions of people worldwide who depend on the web to freely exchange ideas and information.



In enacting the Digital Millennium Copyright Act, Congress effectively balanced the public interest in free expression with the rights of copyright holders. The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like YouTube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.



The growing YouTube community includes not only a billion individual users, but tens of thousands of partners who earn revenue from the platform -- from independent musicians and creators to some of the world’s biggest record labels, movie studios, and news organizations. Today’s decision recognizes YouTube as a thriving and vibrant forum for all these users, creators and consumers alike. Today is an important day for the Internet.



Kent Walker, Senior Vice President & General Counsel, Google


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/hRqFVJvz0B8/youtube-wins-case-against-viacom-again.html

[G] Bringing Google+ Comments to Blogger

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Official Blog: Bringing Google+ Comments to Blogger

Reading and responding to comments can be one of the most rewarding aspects of blogging. Not only do they help you connect with your readers, they can also inspire later blog entries. The challenge, oftentimes, is following all the conversations around your content—on Google+, for instance, as well as on your website. So we're making things a lot simpler.

Starting today, you can bring Google+ Comments to your Blogger blog. Once you've enabled the feature through your Blogger Dashboard, you'll enjoy a number of important benefits:

View your blog and Google+ comments, all in one place
Now when you're browsing your blog's comment threads, you'll see activity from direct visitors, and from people talking about your content on Google+. For example, if there's a public Google+ discussion about one of your blog entries, those comments and replies will also appear on your Blogger blog. This way you can engage with more of your readers, all in one place.

Help readers comment and connect with their circles
Your blog readers will now have the option to comment publicly, or privately to their circles on Google+. And when they're browsing blog comments, they can view all of them, just the top ones, or only those from the people in their circles.

In all cases, you and your readers will only see the comments you have permission to see. Giving people these kinds of controls not only encourages more meaningful sharing—it can lead to more blog traffic.


To get started with Google+ Comments, just visit the Google+ tab of your Blogger Dashboard, and check “Use Google+ Comments.” (Older comments will continue to appear in the new widget.) You can also visit any post on the Official Google Blog (like this one), or on Blogger Buzz (like this one), to see Google+ Comments in action.

Happy commenting!

Posted by +Yonatan Zunger, Principal Engineer
URL: http://googleblog.blogspot.com/2013/04/bringing-google-comments-to-blogger.html

Thursday, April 18, 2013

[G] New warnings about potentially malicious binaries

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Google Online Security Blog: New warnings about potentially malicious binaries

Posted by Moheeb Abu Rajab, Security Team

If you use Chrome, you shouldn’t have to work hard to know what Chrome extensions you have installed and enabled. That’s why last December we announced that Chrome (version 25 and beyond) would disable silent extension installation by default. In addition to protecting users from unauthorized installations, these measures resulted in noticeable performance improvements in Chrome and improved user experience.

To further safeguard you while browsing the web, we recently added new measures to protect you and your computer. These measures will identify software that violates Chrome’s standard mechanisms for deploying extensions, flagging such binaries as malware. Within a week, you will start seeing Safe Browsing malicious download warnings when attempting to download malware identified by this criteria.

This kind of malware commonly tries to get around silent installation blockers by misusing Chrome’s central management settings that are intended be used to configure instances of Chrome internally within an organization. In doing so, the installed extensions are enabled by default and cannot be uninstalled or disabled by the user from within Chrome. Other variants include binaries that directly manipulate Chrome preferences in order to silently install and enable extensions bundled with these binaries. Our recent measures expand our capabilities to detect and block these types of malware.

Application developers should adhere to Chrome’s standard mechanisms for extension installation, which include the Chrome Web Store, inline installation, and the other deployment options described in the extensions development documentation.


URL: http://googleonlinesecurity.blogspot.com/2013/04/new-warnings-about-potentially.html

[G] Google Fiber—on the Silicon Prairie, the Silicon Hills and now the Silicon Slopes

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Official Blog: Google Fiber—on the Silicon Prairie, the Silicon Hills and now the Silicon Slopes

Today the Google Fiber team is in Provo, Utah, where Mayor John Curtis just announced that we intend to make Provo our third Google Fiber City.

Utah is already home to hundreds of tech companies and startups, and many of them are based in Provo. In fact, the Provo area ranks second in the nation in patent growth, and is consistently ranked as one of the top places to live and do business in the U.S. We believe the future of the Internet will be built on gigabit speeds, and we’re sure the businesses and residents of Provo already have some good ideas for what they’d build with a gig.

In order to bring Fiber to Provo, we’ve signed an agreement to purchase iProvo, an existing fiber-optic network owned by the city. As a part of the acquisition, we would commit to upgrade the network to gigabit technology and finish network construction so that every home along the existing iProvo network would have the opportunity to connect to Google Fiber. Our agreement with Provo isn’t approved yet—it’s pending a vote by the City Council scheduled for next Tuesday, April 23. We intend to begin the network upgrades as soon as the closing conditions are satisfied and the deal is closed.

Provo started building their own municipal network in 2004 because they decided that providing access to high speed connectivity was important to their community’s future. In 2011, they started looking for a partner that could acquire their network and deliver an affordable service for Provoans. We’re committed to keeping their vision alive, and, if the deal is approved and the acquisition closes, we’d offer our Free Internet service (5 Mbps speeds) to every home along the existing Provo network, for a $30 activation fee and no monthly charge for at least seven years. We would also offer Google Fiber Gigabit Internet—up to 100x faster Internet than today’s average broadband speeds—and the option for Google Fiber TV service with hundreds of your favorite channels. We’d also provide free Gigabit Internet service to 25 local public institutions like schools, hospitals and libraries.

Over the next few days, we’ll be in and around Provo with Mayor Curtis, attending community meetings and talking to residents about what widespread gigabit connectivity could mean for their community, and the ways in which we’d invest in their iProvo network. If you are a Provoan, we hope to see you there!

Posted by Kevin Lo, GM, Google Fiber
URL: http://googleblog.blogspot.com/2013/04/google-fiberon-silicon-prairie-silicon.html

Wednesday, April 17, 2013

[G] 3 Key Google Analytics Features In-House Practitioners Should Be Using

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Analytics Blog: 3 Key Google Analytics Features In-House Practitioners Should Be Using

Working as a practitioner in house at a technology company, one of my jobs is to teach my team members how to fish with Google Analytics. What should they be looking for in GA? Where do they start? What is meaningful? Are the campaigns being measured? Are the microsites tagged? These are the types of questions I get everyday, and very likely, you do too. 

I've narrowed down my tips to 3 key things I try to get people comfortable with first (bite sized bits to get them hooked). 

1. Event Tracking
Most of the things that people are interested in are actions on a page. Did a visitor click on button X? Did they complete form Y? Watch video Z? These are all questions we can answer with event tracking. 

Because event tracking in Google Analytics is a blank slate in terms of setup and use, there is no one right answer for how to set it up and use. Given that most of my account was setup before I arrived in this position, I too have had to get used to a new architecture. The way I do this, and the way I explain it to my colleagues, is by investigating the event hierarchy. What are the categories, actions, and labels? How is data organized into these three tiers? 

While there is no one 'best way' of organizing an event tagging hierarchy, and while it will vary site to site, I like to set mine up like this:
  • Category: location of event (Homepage, About Us page, Resources page, etc)
  • Action: action the user took (Video, Whitepaper download, Start Trial, etc)
  • Label: specifics about action (Video name, Whitepaper name, detail of linked clicked if there are multiple with same action (ex. Learn more - product A, learn more - product B), etc) 
2. Advanced Segments
Advanced segments are a great way to filter data to be more specific to the question you are trying to ask. For example, you can create a segment for a region (North America = US + Canada), or you can create a segment for a set of pages (meaning visit applies to homepage and/or about us page). To evangelize and teach this, I've created a Google doc that I've shared with my team with step by step instructions and links to some pre-built regional segments. 

As an account admin, it's great to share out globally the segments you make that may apply to multiple consumers. Unfortunately there is not yet a function in GA to allow this at the account level, but you can share links to segments for users to apply to their own account.

Regional Segment example:

3. Shortcuts
Normally when an internal user asks for GA training and/or help pulling a report, it's for something they plan to look at on more than one occasion. Depending on how complex the report is, it may be useful to create a shortcut.

Ex. Your account has 5000 uniques pages tracked in the pages report. You are interested in 4 pages that all share the same sub-domain (they may be steps in flow - example: www.myshoppingsite.com/women, www.myshoppingsite.com/accessories, www.myshoppingsite.com/handbags, www.myshoppingsite.com/gucci). 

You can filter the pages report (using advanced filters) to show only these 4 pages. Then you want to know how many visits to those pages had a checkout, so you apply a checkout segment onto the report. Then you also want to define that group one more step by only looking at North America traffic, so you apply a second advanced segment for North America. Then, just for kicks (or analysis) you want to know what the landing page was for this subset of purchasers, so you apply a secondary dimension for landing page. 

Now that's a fairly complicated report that took several steps to build. Your may not want to go through all those steps the next time you need this report (nor as an admin/power user do you want to have to show them again), so you can create a shortcut for this report. The shortcut link is a new beta feature located on the top nav bar that allows you to save a report as is and provides a shortcut link on the left hand nav to get back to it quickly. Pretty handy.

As an admin or power user: Once your users have these three functions handled they will a) be able to pull a lot of their own data, freeing up your time, and b) feel more confident and excited about using Google Analytics to make data driven decisions. Win-win.

Posted by Krista Seiden, Product Marketing Manager, Google Enterprise
URL: http://analytics.blogspot.com/2013/04/3-key-google-analytics-features-in.html

[G] Video in the Future: Is there any value in programmatic video?

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DoubleClick Publisher Blog: Video in the Future: Is there any value in programmatic video?

Over the last few months, we've hosted industry thought leaders like Digitas' Joel Aranson, CBS Interactive's David Chiang, The Weather Company's Curt Hecht over Hangouts to talk about 'Programmatic in the Future'.

This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.

Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.

Posted by Yamini Gupta, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2013/04/video-in-future-is-there-any-value-in.html

[G] Driving Higher Yield for Publishers in AdX

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DoubleClick Publisher Blog: Driving Higher Yield for Publishers in AdX

DoubleClick Ad Exchange connects publishers with every major programmatic buyer and millions of AdWords advertisers. This massive pool of demand is one of the world’s largest, and it’s the foundation of our platform’s ability to help you make the most of every impression. In this post and tomorrow’s webinar (which you can still register for here), we’re going to focus on how it all works and some of the new features we’re launching to improve it.

When the programmatic channel emerged about four years ago, not only was the demand pool much smaller, but publishers didn’t have the technology to safely harness it. It was difficult to block advertisers and set price floors, and there was nothing like the granular controls and reports we now offer in AdX.

In addition, there was no mechanism to create higher-CPM programmatic opportunities. Last year we launched Preferred Deals so you can negotiate fixed-price, first-look deals with individual buyers. Since then, buyers have cut hundreds of Preferred Deals with premium publishers including Forbes, Time Inc., and others.

In the coming weeks, we’re expanding this functionality further with Private Auctions, a new deal type in which multiple buyers compete against each other for the right to access your inventory before the open auction. And if you use DFP, we’re also launching a feature that enables you to import your first party data directly from DFP to AdX to enrich the inventory you sell in Preferred Deals and Private Auctions.

Other platforms support similar kinds of deals. But only DoubleClick Ad Exchange can optimize your revenue across all these inventory and transaction types: from direct sales in your primary ad server, to Preferred Deals and Private Auctions, to an open auction powered by one of the world's largest pools of demand. In short, however you want to sell, AdX (and DFP) help you maximize your yield doing it.

Lastly, we want you to know that we’re working to increase demand in AdX even further by integrating the best of Admeld into it. We’re in the process of rolling out ad network optimization: a technology that enables tag-based networks to compete dynamically in the exchange. If you’re interested in learning more about this or anything in this post, sign up for tomorrow's webinar or reach out to our sales team.

Posted by Drew Bradstock, Senior Product Manager, DoubleClick Ad Exchange
URL: http://doubleclickpublishers.blogspot.com/2013/04/adx-higher-yield-publishers-adx.html