Saturday, March 23, 2013

[G] Expanding Universal Analytics into Public Beta

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Analytics Blog: Expanding Universal Analytics into Public Beta

A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity. 

Back in October, we announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, we’re excited to welcome and invite all Google Analytics customers to try Universal Analytics.


The benefits of using Universal Analytics to businesses are: 
  • Understanding how customers interact with your businesses across many devices and touch-points, 
  • Insights into the performance of your mobile apps
  • Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
  • Improved latency on your site by reducing client-side demands.
Testimonials from the initial beta release
Our initial beta customers using Universal Analytics and are pleased with their results. Rojeh Avanesian, VP of Marketing at PriceGrabber.com reports:

"At PriceGrabber, we know it’s important to understand consumer shopping behavior so we can provide a more customized experience to our users. Google’s Universal Analytics will solve this problem for us and many sites that are facing this challenge and help us serve our users better by providing them with more relevant content and shopping results. We can use Google Analytics metrics to segment our users in a way that improves and simplifies the shopping experience for consumers. That’s what we strive for at PriceGrabber, to make shopping and saving money as easy as possible."


How to get started using Universal Analytics
If you’re new to Google Analytics, you can choose Universal Analytics when you setup your account. Already using Google Analytics? Create a new web property in your Google Analytics account to set up Universal Analytics and explore the new features. 

Here’s what you’ll see when you create a new web property. Select the Universal Analytics column to get the new analytics.js code snippet you can implement on your website:


You can implement Universal Analytics with the new analytics.js JavaScript for websites, our iOS and Android SDKs for apps, and the new Measurement Protocol for all other platforms. 

Find more details on how to set up using our help center or developer guide. (Migration guides for properties using ga.js coming soon. Until then, set up a new property in your account for Universal Analytics).

To tag in the most flexible way possible, you can also take advantage of the Universal Analytics template available in Google Tag Manager, which allows you to make additional changes and enable new features to your analytics setup without changing the hard-coded tags on your website. Learn more about how to implement Universal Analytics through Google Tag Manager

For more information on Universal Analytics, visit our help center and developer guides

Happy analyzing - in the new and innovative ways you can with Universal Analytics!

Posted by JiaJing Wang, Product Manager, Google Analytics
URL: http://analytics.blogspot.com/2013/03/expanding-universal-analytics-into.html

[G] DoubleClick Search at SMX West: Search marketing is now faster, smarter, better

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Inside AdWords: DoubleClick Search at SMX West: Search marketing is now faster, smarter, better

(Cross-posted from the DoubleClick Search blog)

Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo - West, to connect with those of you who manage some of the largest search campaigns.

We set up an interactive lounge featuring demos, videos, games and product experts -- allowing us to show you how we help you go faster, make smarter decisions, and get better results to solve the most complex and demanding digital marketing challenges. Today, we wanted to share some of the topics we covered and the insights we heard from attendees. To kick off the discussion, we’re sharing a DoubleClick Search overview video, which we debuted at SMX West -- with more details that follow.

 

Go faster with tools for automation
Many of you told us you’re looking for ways to go faster with tools that streamline and automate your workflow across large search campaigns. Especially for marketers with large product inventory, staying on top of changing products, promotions, and seasonal trends can be cumbersome. At SMX West, we demoed inventory-aware campaigns, which integrates with your Google Merchant Center Feeds to automatically update search campaigns, based on your physical inventory. We got great feedback on the seamless workflow that cuts out repetition.

Make smarter decisions with all your data in one place
We also heard your growing need to measure digital marketing holistically -- within search, as well as across channels. So, on the SMX floor, we highlighted the different ways DoubleClick Search powers your business with the insights you need:

  • Integration of Google Analytics metrics (beta), which incorporates statistics including bounce rate, page views, transactions, and revenue from Google Analytics, to get a clear picture of how search influences customer interaction on your website.
  • Fast and accurate cross-channel reporting thanks to native integration with the DoubleClick Digital Marketing platform, to enable faster decision making, without reconciling reports or worrying about potential data drop-off from reporting on disparate tools.
  • Enhanced campaigns support, which makes it easier for you to promote marketing messages across varying user contexts like location, time of day and device type, within a single campaign. In addition to basic support, we’ll soon help you take advantage of enhanced campaigns in unique and powerful ways, through bulk tools, custom-tailored mobile bid adjustments, and consultative services offered only by DoubleClick Search.

Get better results with tools that drive performance
As a performance marketer, you know it’s ultimately all about results. Over the past few months, we’ve focused on enhancing our Performance Bidding Suite for automated bidding -- understanding that smart bidding technology is the engine that drives campaign performance. At SMX West, we demoed our intuitive bidding UI, which lets you easily express flexible goals that align with your business objectives, and highlighted how fresh data, smart algorithms, fast operations, regular software updates, and the right transparency and controls help you achieve those goals.

To extend the conversation, DoubleClick Search will be at SES New York next week, and we look forward to another great opportunity to show you how we can help make search marketing faster, smarter, and better. We hope to see you there!

URL: http://adwords.blogspot.com/2013/03/doubleclick-search-at-smx-west-search.html

Friday, March 22, 2013

[G] Painting the streets with the web in Indonesia

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Google Chrome Blog: Painting the streets with the web in Indonesia

People around the world are using the web as a platform to both showcase and create amazing local culture. In the last six months, Chrome has played host to some of Indonesia’s finest up-and-coming artistic talent with the Chrome Open Spaces project.

From old masters like Basuki to contemporary street artists like Darbotz, Indonesia has a long and rich history of art. The rapidly growing population and economy has led to densified urban spaces, crazy traffic and the rise of Indonesian street art. The Chrome Open Spaces project used the web to bring all these elements together.

Designed to showcase the creativity possible with modern web technologies, Chrome Open Spaces called on aspiring artists from across the archipelago to submit drawings via a custom-designed app. The app enabled people to create ‘street art’ online using digital spray paints, brushes and stencils. Over 12,000 drawings were submitted and 11,000 votes were cast. From these virtual paintings, nine winners were chosen to have their creations showcased on buildings and walls across Jakarta and Bandung.

You can check out how their digital creations came to life on the streets and meet the local artists here:



We built Chrome to help drive innovation on the web. Projects like Chrome Open Spaces highlight how technologies that Chrome pioneered, such as HTML5, can be used to showcase local culture and innovation, and also take you to amazing places — both online and offline.

Posted by Krishna Zulkarnain, Country Marketing Manager Indonesia
URL: http://chrome.blogspot.com/2013/03/painting-streets-with-web-in-indonesia.html

[G] Wrapping up our summer, times 4

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Google Open Source Blog: Wrapping up our summer, times 4



We are currently in the beginning stages of the Google Summer of Code 2013 program so to inspire you students out there we have a selection of short wrapup posts by four of our mentoring organizations discussing students’ highlights from the 2012 program.




Hedgewars 


I am at a loss for words for what our Google Summer of Code students accomplished last summer with Hedgewars, a turn based strategy, artillery, action and comedy game. We started the summer off with a bang when we decided on five brilliant projects. We had a really hard time picking the best projects from some very good ideas that were submitted. We had some doubts about timing and the deliverability but we accepted the risk and provided safe snorkeling masks and air tubes before the students dove into the code. 


Four projects were successfully completed and it's showcase time:

Android netplay by Simeon Maxein

Lots of GUI and API design involved with code portability issues and many days of protocol analysis, this will help unify our configuration handling across our many platforms.

A new campaign by Szabolcs Orbàn

An essential feature to have, coding skills as well as storyline write down, maybe it's the last milestone before 1.0.

Video Output Tool by Stepan Podoskin

Replay showcasting, with a neat YouTube uploader. A lot of new dependencies were added and it will be interesting to see how the community uses this.

WebGL port by Meng Xiangyun

The Pandora's Box of coding, with an eye-candy demo. There is still a long way to go before this task is done but the premise looks really exciting. 


Any amount of words would not do enough justice to the passion and dedication brought by all people involved, students and mentors, for Google Summer of Code and Hedgewars. I am really glad that we were allowed to join such an exciting program and that we were able to meet amazing people in the course. Yay for open source, games and everything in between! 


The Hedgewars Development Team 


-----


GNSS-SDR 


GNSS-SDR is an open source Global Navigation Satellite Systems software defined receiver. Luis Esteve worked on the development of acquisition and tracking modules for Galileo satellites' signals. At the time the Google Summer of Code 2012 started, GNSS-SDR was a GPS-only software receiver. By the end of the summer, it was able to acquire and track real-life signals from the first two Galileo space vehicles already in orbit, and it is prepared for the whole constellation of 30 satellites expected by the end of this decade. To the best of our knowledge, this is the first report on a positive acquisition of a true Galileo signal by an open source software receiver. The resulting developments will help researchers around the world in the rapid prototyping of new hybrid GPS/Galileo receivers able to provide user's position with unforeseen levels of accuracy, reliability and coverage, taking full advantage of the just born European global navigation satellite system. 


By Carles Fernández-Prades, Google Summer of Code GNSS-SDR Organization Administrator


----- 


OpenICC 


Participation of the OpenICC group in the Google Summer of Code 2012 program was a great success this year. All three projects reached their respective goals, below is a small summary:

Colour Management for Krita Printing

Joseph Simon worked on adaptation and integration of his previous year’s implementation for colour managed printing into Krita/Linux. The workflow is based on ICC profile injection into PDF through the means of an OutputIntent.

KWin Colour Correction

Casian Andrei’s KWin changes for ICC style colour correction in the GPU are reviewed upstream and his new code to the KolorManager code base is awaiting approval. The concept follows the X Color Management spec. In contrast to the elder CompICC implementation the KWin result is highly modular and thus very flexible.

Simple Toolkit Abstraction

Nitin Chadas’ SimpleUI project for rendering a subset of XForms was written from the ground up and provides new backends for FLTK, Gtk and Qt.

Thanks to Google for providing the colour management and graphics community again a great chance to code and learn the open source way. 


By Kai-Uwe Behrmann, OpenICC Organization Administrator 


-----


biographer 









biographer is a web-based visualization tool for biological networks that helps depict and analyze metabolic, signaling and regulatory networks in cells which is mandatory for the understanding of complex diseases including cancer. Our team was very excited to participate in the Google Summer of Code once again.  


We chose three bright students from twenty excellent applicants. Our students came onboard with most of the necessary skills for their tasks which was very exciting. It turned out that they were also among the most active students in our forum during the application phase.  




◦ A data storage and conversion layer was implemented by Duan Lian which enables us to connect to the graph notation language SBGN-ML. This interoperability is important in order to establish biographer as a new application for biologists.         


◦ Taye Adeyemi improved the user interface with respect to graph manipulation, traversal and performance. Now graphs can be viewed and manipulated on mobile devices through touch gestures. Furthermore, the improved performance enables rendering of larger graphs which was a problem with the previous implementation.           


◦ Chaitanya Talnikar implemented a Boolean simulator extension which enables us to analyze functional aspects of the networks. 


To sum it up: this year's Google Summer of Code was again an exciting experience and helped to evolve our project.  


By Thomas, Falko, Ben, Till, Matthias, on behalf of the biographer team 



These are just four of the 180 organizations that participated in the 2012 Google Summer of Code program. We’re currently accepting organization applications from open source projects to be mentoring organizations in 2013. If your project is interested in applying, don’t delay! Applications close on March 29th.



By Stephanie Taylor, Open Source Team




URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/l611aXbnJ_g/wrapping-up-our-summer-times-4.html

[G] Programmatic in the Future: Digiday's Brian Morrissey interviews Media6Degrees' Andrew Pancer & Mediabrands Audience Platform's Michael Brunick

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DoubleClick Publisher Blog: Programmatic in the Future: Digiday's Brian Morrissey interviews Media6Degrees' Andrew Pancer & Mediabrands Audience Platform's Michael Brunick

Is programmatic safe for brands? Join us tomorrow, Friday, 3/22 at 1:30 ET/10:30 PT as Digiday's Brian Morrissey seeks the answer to this question in a conversation with Media6Degrees' Chief Operating Officer, Andrew Pancer, and Michael Brunick, Mediabrands Audience Platform's VP of Strategic Solutions.

To tune in, log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit play! Comments and questions are welcome.

Missed the other conversations in the 'Programmatic in the Future' series?
Find them at: http://www.youtube.com/DoubleClick

Posted by Yamini Gupta, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2013/03/programmatic-in-future-digidays-brian.html

[G] Known Issue: Subscriber Counts and Stats 3/18-3/20

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The FeedBurner Status Blog: Known Issue: Subscriber Counts and Stats 3/18-3/20

Issue: We have been encountering difficulties with our stats production pipeline for data representing March 18th thru 20th. We are currently working to resolve the issue.
URL: http://feedburnerstatus.blogspot.com/2013/03/known-issue-subscriber-counts-and-stats.html

Thursday, March 21, 2013

[G] Trekker takes on Canada’s Arctic Winter

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Google Lat Long: Trekker takes on Canada’s Arctic Winter


Editor’s Note: Today's guest author is Chris Kalluk, a resident of the Nunavut territory and mapping expert at Nunavut Tunngavik, the nonprofit organization we’re working with to collect imagery and build more comprehensive maps of the Canadian Arctic.

There’s a saying we have in the north: unless you’re the lead sled dog, the view is pretty much the same. Today, I’m wearing a Street View Trekker - a backpack outfitted with a camera system - and walking the streets of Iqaluit, ready to explore Canada’s incredible Arctic and putting you at the front of the pack.

Here, in the capital of Canada’s Arctic territory of Nunavut, the average temperature is below freezing eight months of the year. The roads are covered in snow, the bay is frozen and polar bear sightings are a frequent occurrence. Winter up here is a way of life. And the only way to truly understand it is to see it for yourself.

Chris Kalluk, Nunavut resident, hiking the streets of Iqaluit with the Trekker

This is the first Trekker expedition in Canada for Google Maps. I’m wearing the backpack to collect Street View imagery as I walk to the shore of Frobisher Bay, where the wind is the strongest and you can see the tide piling up mountains of sea ice. On the way I’ll pass sled dogs tied up outside houses, yapping in anticipation of their next trip. And I may stop to check out an igloo, built by Inuit craftsmen using methods passed down over a millennia.

As part of its commitment to build a comprehensive and accurate map of Canada’s north, Google visited my home, Cambridge Bay, last August and published imagery of the trip that fall. But this visit to Iqaluit marks the first time the Google Maps team has ventured into an Arctic climate during the winter months, where average temperatures can dip below -30°C [-25°F].

Raleigh Seamster, Project Lead for Google Maps, surveys Iqaluit while collecting Street View imagery with the Trekker

At the end of the day, when it’s time to warm up, our community will gather around two dozen computers at the local library to conduct a MapUp workshop. I’ll work with Iqaluit’s elders, local business owners, political leaders and high school students to show them how we can use Google Map Maker to add the streets, shops and points of interest - those places that make Iqaluit home - to Google Maps.

Hiking Iqaluit with the Trekker and working as a community to make the map more complete offers us a unique opportunity to share our people’s land and culture with the rest of the world. And, in just a few months, when the Street View panoramas become available on Google Maps, you’ll have a chance to virtually walk these snowy streets for yourself.

I like to think of it as our chance to give you the lead sled dog’s view.

Chris Kalluk, GIS and mapping expert with Nunavut Tunngavik Inc
URL: http://google-latlong.blogspot.com/2013/03/trekker-takes-on-canadas-arctic-winter.html

[G] The brand revolution is underway

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Inside AdSense: The brand revolution is underway

(cross posted from the Inside AdWords blog)

As we’ve said before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy.  We’ve seen a 65 percent increase in the last quarter alone in the number of brand advertisers using our brand formats and buying tools.

This influx of brand investment is translating into meaningful results for digital publishers.
  • We looked at the 50 top publishers that enable brand-friendly ad formats on their sites.  Over the past three months we found that, on average, they experienced a CPM increase of 2x or more when running these engagement-driven ads, such as our Lightbox ad, which expands to a full page only after a user has deliberately engaged with the ad. “We've seen CPM increases of more than 3X, and our advertisers love the large canvas and pay for engagement model," says Rich Dredge, Answers.com's Chief Revenue Officer.
  • We’ve seen an overall increase in higher CPMs across our exchange -- in the U.S., CPMs over $5 have increased 24% year-over-year while those over $10 have increased 23% year-over-year. Brand spend is a critical piece of these increases.
Fueling brand adoption
To continue this momentum, we’ve been investing in a suite of brand solutions over the past year to help these advertisers make the most of what digital marketing has to offer:
  • New Ways to Buy -- Last year, we introduced Active View, offering for the first time the ability to not only measure whether ads are viewable, but actually buy based on it. Brands are able to “reserve” a guaranteed number of impressions on brand-friendly sites across the web -- and they pay only for impressions that are viewed. 
    • Over the past year, the number of advertisers using the reserve option has increased fourfold.
    • Nearly two-thirds of those are Ad Age top 100 brands.
  • New Ways to Engage -- Last year, we introduced a new family of brand-friendly, engagement-focused ad formats. Engagement formats are already showing terrific early returns.  For example, L’ORÉAL PARiS was one of the first brands to run a campaign using engagement ads. They ran an expandable ad in Germany as part of their “Beauty Minute” campaign and found that 30% of those who expanded the ad watched the entire 30-second embedded video.
  • New Ways to Measure -- We’re committed to providing meaningful metrics for brands, measurement that goes beyond just clicks and conversions. Earlier this week, we introduced Brand Lift in AdWords, which will enable marketers to run surveys along with their ad campaigns, to determine how their ads helped their marketing objectives (i.e., whether their ads helped build awareness, increased favorability towards their brand, etc.). Brand Lift complements our other investments in brand measurement, like Active View and Active GRP.
Digital media represents an amazing opportunity for both brands and publishers, bringing together sight, sound, motion, interactivity and measurement in ways we’ve never seen before.

Over the coming year, we’ll be continuing to invest in our products and systems that will help brands thrive in the digital space, as well as help publishers capitalize on the shift...so stay tuned for more to come.

-- Posted by Neal Mohan

Was this blog post useful? Share your feedback with us.
URL: http://adsense.blogspot.com/2013/03/the-brand-revolution-is-underway.html

[G] Urban art, zoomorphic whistles and Hungarian poetry

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Official Blog: Urban art, zoomorphic whistles and Hungarian poetry

There are few places (if any) in the world where you could find urban art, zoomorphic whistles* and Hungarian poetry in a single place—except, of course, on the Internet.

Today 30 new partners are joining the Google Art Project, contributing nearly 2,000 diverse works including contemporary art from Latin America, ancient art from China, rare Japanese paintings and Palaeolithic flint heads from Spain.

One highlight of the new collection is a project to capture the growing trend of urban art and graffiti in Brazil. More than 100 works from walls, doors and galleries in São Paulo have been photographed and will be included in the Art Project. The pieces were chosen by a group of journalists, artists and graffiti experts and include artists such as Speto, Kobra and Space Invader, as well as images of São Paulo’s most famous building-size murals. You can see the contrast in styles in the Compare tool and image below.


Photography features strongly in the works our partners are bringing online this time around. The Fundacion MAPFRE in Spain showcases one of the largest collections with more than 300 photos from a number of renowned photographers. For example, you can explore Mexican photographer Graciela Iturbide’s black and white images of indigenous Mexican culture inspired by themes of ritual, death and feminism.

The Art Project is also becoming a home to rare and precious items which move beyond paintings. Petőfi Literary Museum in Hungary has contributed the Nemzeti Dal or “National Song,” a Hungarian poem which is said to have been the inspiration for the Hungarian Revolution of 1848. The original document has rarely been seen in public to prevent humidity and light fading the script further. Online now for the first time, it can be explored by anyone in the world.

With 40,000+ artworks to explore from more than 200 museums in more than 40 countries, we look forward to seeing these new works feature in hundreds of thousands of user galleries you have created to date. Keep an eye on our Google+ page for more details about the new collections.

*ceramic whistles in the shape of animals!

Posted by Shahina Rahman, Google Art Project
URL: http://googleblog.blogspot.com/2013/03/urban-art-zoomorphic-whistles-and.html

Wednesday, March 20, 2013

[G] SES New York: Google solutions for a constantly connected world

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Inside AdWords: SES New York: Google solutions for a constantly connected world

SES New York is coming up next week, and we hope you’ll join us in the Big Apple!

During day 1 of SES New York, we'll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords, Mobile, Google Display Network, and DoubleClick Search to help you win in a constantly connected world.


Where: SES NY Expo Hall, 5th Floor Marriott Marquee
When: Day 1 - Tuesday, March 26th
Sessions:
  • 10:30-11:30am Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for enhanced campaigns
  • 11:45-12:45pm Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
  • 2:00-3:00pm Engaging with your audience in a multi-screen world. Speaker TBD
  • 3:30-4:30pm Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search
Don’t have a pass yet? Don’t worry! Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass!

Posted By Derrick Djang, Product Marketing Manager, AdWords
URL: http://adwords.blogspot.com/2013/03/ses-new-york-google-solutions-for.html

[G] YouTube Hits a Billion Monthly Users

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YouTube Blog: YouTube Hits a Billion Monthly Users

In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.



What does a billion people tuning into YouTube look like?


  • Nearly one out of every two people on the Internet visits YouTube.

  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.

  • If YouTube were a country, we’d be the third largest in the world after China and India.

  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!


From the aspiring filmmaker in his basement and the next great pop musician, to the fans all around the world who tune in, subscribe and share their favorite videos with the planet, thank you for making YouTube what it is today. You have truly created something special.



The YouTube Team



P.S.: To learn more about what’s powering this growth, check out our blog post about Gen C and mobile devices.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/4W5riljmquo/onebillionstrong.html

[G] Google Keep--Save what’s on your mind

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Official Android Blog: Google Keep--Save what’s on your mind

Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all...it’s rarely where you need it when you need it.

To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

If it’s more convenient to speak than to type that’s fine—Keep transcribes voice memos for you automatically. There’s super-fast search to find what you’re looking for and when you’re finished with a note you can archive or delete it.


Changing priorities isn’t a problem: just open Keep on your Android phone or tablet (there’s a widget so you can have Keep front and center all the time) and drag your notes around to reflect what matters. You can choose the color for each note too.

Pro tip: for adding thoughts quickly without unlocking your device there's a lock screen widget (on devices running Android 4.2+).



Google Keep is available on Google Play for devices running Android 4.0, Ice Cream Sandwich and above. You can access, edit and create new notes on the web at http://drive.google.com/keep and in the coming weeks you'll be able to do the same directly from Google Drive.

Posted by Katherine Kuan, Software Engineer
URL: http://officialandroid.blogspot.com/2013/03/google-keep-save-whats-on-your-mind.html

[G] Google Summer of Code Meetups, Episode 2: Chattanooga, TN, USA

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Google Open Source Blog: Google Summer of Code Meetups, Episode 2: Chattanooga, TN, USA


Joel Sherrill, a Google Summer of Code Mentor for the past five years, recently held an informational meet-up on RTEMS and Google Summer of Code, his account of the meetup is below.

UTC IEEE CS Presentation 
The University of Tennessee at Chattanooga IEEE-CS student chapter hosted presentations on RTEMS and the Google Summer of Code 2013. About twenty-five people were in attendance including two faculty members.  
As students entered the room they were greeted with a montage of pictures of some of the projects that use RTEMS including the BMW Superbike, Curiosity, Herschel, Milkymist, Solar Dynamic Observatory, and MMS. There were plenty of questions about the projects, the hardware they used, and how they used RTEMS.   
The Google Summer of Code information session started with the official Google Summer of Code slides. It is important to emphasize that all types of FLOSS (Free/Libre/Open Source Software) projects are represented in Google Summer of Code and that all of the organizations are interested in student participation. Being an effective Google Summer of Code organization requires us to provide wish lists, mentors, regular interaction with students, friendly communities, etc. It is important for students to find an organization and project that they are interested in and that inspires them. 
Next came the RTEMS specific presentation which very briefly introduces RTEMS but focuses more on recent activities, ongoing activities, and our wish list. It highlights areas in which we want improvements to occur. This is not limited to just source code -- we want improvements in our software development processes and supporting tools as well. I ended the RTEMS part of the session by reminding them that even though I would love to see them all as RTEMS contributors, I would be equally happy to see them involved in the FLOSS community on any project. We are a collection of organizations but do have common goals. 
There were questions on both Google Summer of Code in general and RTEMS. The Google Summer of Code questions were interesting: 
One student asked where Google Summer of Code work occurred. The FAQ addresses this and the answer is that the work is performed online, so wherever the student is. 
There were multiple questions on how the mentoring worked. I tried to explain how we interacted with the students including during the proposal phase following through to design discussions, implementation challenges, testing and documentation. 
One student was interested in what mechanisms were used to communicate with the mentors. I described how communication was very rarely face to face because students were usually not in the same location (or even same timezone) as their mentor. The exact mix of communication varies by organization but they could expect any combination of IRC, email lists, chat, forums, and video conferencing. For example, RTEMS relies primarily on email lists, IRC and chat although we are experimenting with Google Hangouts for developer meetings. 
Good luck to all of the students applying for Google Summer of Code 2013! 
By Joel Sherrill, Google Summer of Code RTEMS Mentor and Organization Administrator
Stay tuned for our next Google Summer of Code meetup post next week. Open source organizations are applying to be mentoring organizations for this year’s program now through Friday, March 29th. You can visit the program timeline for important upcoming dates.

By Stephanie Taylor, Open Source Team
URL: http://google-opensource.blogspot.com/2013/03/google-summer-of-code-meetups-episode-2.html

[G] Google Keep—Save what’s on your mind

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Official Blog: Google Keep—Save what’s on your mind

Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all...it’s rarely where you need it when you need it.

To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

If it’s more convenient to speak than to type that’s fine—Keep transcribes voice memos for you automatically. There’s super-fast search to find what you’re looking for and when you’re finished with a note you can archive or delete it.



Changing priorities isn’t a problem: just open Keep on your Android phone or tablet (there’s a widget so you can have Keep front and center all the time) and drag your notes around to reflect what matters. You can choose the color for each note too.

Pro tip: for adding thoughts quickly without unlocking your device there's a lock screen widget (on devices running Android 4.2+).


Google Keep is available on Google Play for devices running Android 4.0, Ice Cream Sandwich and above. You can access, edit and create new notes on the web at http://drive.google.com/keep and in the coming weeks you'll be able to do the same directly from Google Drive.

Posted by Katherine Kuan, Software Engineer
URL: http://googleblog.blogspot.com/2013/03/google-keepsave-whats-on-your-mind.html

[G] Learn from Google at #SESNY 2013

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Analytics Blog: Learn from Google at #SESNY 2013

SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.

During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know tools, features, and solutions from Google Analytics, AdWords, Mobile, GDN and DoubleClick Search to help you win in a constantly connected world. Following is a listing of our sessions to help you plan your SES experience. 


Google Solutions for a Constantalny Connected World
Day 1 - Tuesday, March 26th all day in the Expo Hall

10:30-11:30am: Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for Enhanced Campaigns
11:45-12:45pm: Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
2:00-3:00pm: Engaging with your audience in a multi-screen world. 
3:30-4:30pm: Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry. Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass.

For attendees of the main conference, Google Analytics team members will be participating in the following sessions:

Landing Page Optimization
Day 1: Tuesday, March 26 from 11:45-12:45pm

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.

Moderator:
Andrew Goodman, SES Advisory Board; President, Page Zero Media

Speakers:
Justin Cutroni, Analytics Advocate, Google
Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing

The Dawn of Convergence Analytics
Day 1: Tuesday, March 26 from 3:30-4:30pm

The combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer. It's being called "Convergence Analytics". It's the marketing equivalent of "one ring to rule them all." Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touch points from the web and beyond. They're also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.

Moderator
Adam Singer, Product Marketing Manager, Google Analytics

Speakers:
Andrew Edwards, Managing Partner, Efectyv Marketing
Rand Schulman, Managing Partner, Efectyv Marketing

We hope to see you out at the event, you can find out more details on the conference site

Can’t make it to NY? Be sure and follow Google Analytics on Twitter and Google+ for real-time updates on sessions throughout the day sharing interesting bits from the conference.

Posted by the Google Analytics team
URL: http://analytics.blogspot.com/2013/03/learn-from-google-at-sesny-2013.html

[G] Learn from Google at #SESNY 2013

| More

Analytics Blog: Learn from Google at #SESNY 2013

SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.

During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know tools, features, and solutions from Google Analytics, AdWords, Mobile, GDN and DoubleClick Search to help you win in a constantly connected world. Following is a listing of our sessions to help you plan your SES experience. 


Google Solutions for a Constantalny Connected World
Day 1 - Tuesday, March 26th all day in the Expo Hall

10:30-11:30am: Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for Enhanced Campaigns
11:45-12:45pm: Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
2:00-3:00pm: Engaging with your audience in a multi-screen world. 
3:30-4:30pm: Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry. Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass.

For attendees of the main conference, Google Analytics team members will be participating in the following sessions:

Landing Page Optimization
Day 1: Tuesday, March 26 from 11:45-12:45pm

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.

Moderator:
Andrew Goodman, SES Advisory Board; President, Page Zero Media

Speakers:
Justin Cutroni, Analytics Advocate, Google
Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing

The Dawn of Convergence Analytics
Day 1: Tuesday, March 26 from 3:30-4:30pm

The combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer. It's being called "Convergence Analytics". It's the marketing equivalent of "one ring to rule them all." Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touch points from the web and beyond. They're also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.

Moderator
Adam Singer, Product Marketing Manager, Google Analytics

Speakers:
Andrew Edwards, Managing Partner, Efectyv Marketing
Rand Schulman, Managing Partner, Efectyv Marketing

We hope to see you out at the event, you can find out more details on the conference site

Can’t make it to NY? Be sure and follow Google Analytics on Twitter and Google+ for real-time updates on sessions throughout the day sharing interesting bits from the conference.

Posted by the Google Analytics team
URL: http://analytics.blogspot.com/2013/03/learn-from-google-at-sesny-2013.html

[G] Learn from Google at #SESNY 2013

| More

Google Analytics Blog: Learn from Google at #SESNY 2013


SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.





During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know tools, features, and solutions from Google Analytics, AdWords, Mobile, GDN and DoubleClick Search to help you win in a constantly connected world. Following is a listing of our sessions to help you plan your SES experience. 










Google Solutions for a Constantalny Connected World


Day 1 - Tuesday, March 26th all day in the Expo Hall





10:30-11:30am: Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for Enhanced Campaigns


11:45-12:45pm: Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions


2:00-3:00pm: Engaging with your audience in a multi-screen world. 


3:30-4:30pm: Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search





Don’t have a pass yet? Don’t worry. Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass.





For attendees of the main conference, Google Analytics team members will be participating in the following sessions:





Landing Page Optimization


Day 1: Tuesday, March 26 from 11:45-12:45pm





Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.





Moderator:


Andrew Goodman, SES Advisory Board; President, Page Zero Media





Speakers:


Justin Cutroni, Analytics Advocate, Google


Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing





The Dawn of Convergence Analytics


Day 1: Tuesday, March 26 from 3:30-4:30pm





The combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer. It's being called "Convergence Analytics". It's the marketing equivalent of "one ring to rule them all." Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touch points from the web and beyond. They're also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.





Moderator


Adam Singer, Product Marketing Manager, Google Analytics





Speakers:


Andrew Edwards, Managing Partner, Efectyv Marketing


Rand Schulman, Managing Partner, Efectyv Marketing





We hope to see you out at the event, you can find out more details on the conference site





Can’t make it to NY? Be sure and follow Google Analytics on Twitter and Google+ for real-time updates on sessions throughout the day sharing interesting bits from the conference.





Posted by the Google Analytics team




URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/PQ1jeKxoUuU/learn-from-google-at-sesny-2013.html

[G] GAN Blog Post: Video tips from the Google Affiliate Network Team

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Google Affiliate Network: GAN Blog Post: Video tips from the Google Affiliate Network Team


We’re excited to announce a new video series: “The Google Affiliate Network Minute”, featuring members of the Google Affiliate Network team sharing some basic optimization tips. In each short video, you’ll find helpful suggestions on how to get the most out of your Google Affiliate Network account. So far we’ve posted 3 videos for advertisers and 3 videos for publishers.

Publisher video content

Advertiser video content

You can find all of these videos (and more) on our YouTube channel.

Posted by: Dan Filowitz, Manager, Google Affiliate Network

URL: http://googleaffiliatenetwork-blog.blogspot.com/2013/03/gan-blog-post-video-tips-from-google.html