Friday, March 15, 2013

[G] Prisma Media Saves 30 percent in 45 Days with Google Apps

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Official Google Enterprise Blog: Prisma Media Saves 30 percent in 45 Days with Google Apps

Posted by Franck Barlemont, Director of Information Systems at Prisma Media

Editor's note: Today’s guest blogger is Franck Barlemont, Director of Information Systems at Prisma Media, the second largest magazine publisher in France. See what other organizations that have gone Google have to say.

Prisma Media is a French magazine publisher with approximately 20 titles in subjects such as photography, art and travel. From how to take the best photos to how to properly cook a souffle, our titles, including National Geographic, Female Current and Current Kitchen, have been informing and entertaining readers for years.

As Director of Information Systems at Prisma Media, it’s my job to keep a finger on the pulse of how our employees are using technology. Just as the publishing industry has had sweeping changes the past few years, so too has the way our employees use technology. Last year, I discovered a few enterprising employees who were forgoing our hosted corporate email system in favor of Gmail. They had reached the limit of their email storage and needed a way to stay productive.

Traditionally, bringing outside, unsupported technology into the workplace is fraught with concerns around security, lack of manageability and control. Other companies might have quickly revoked access to Gmail for the employees in question and reminded them of the standard company policy when it comes to using unsupported technology at work. Instead, we chose to look at this as an opportunity and reevaluated our technology environment.

We decided to go with Google Apps for Business for a number of reasons. First, Apps requires much less support than our previous solution. Simply by going Google, we cut our IT support calls by approximately 30 percent, which saved us money and freed up our IT department for other tasks. The second reason was cost. By switching to Google we cut our email costs by approximately one-third, which is a lot, especially when you consider we’re getting access to a much better, more modern product. Lastly, the switch itself was seamless. By working with Google Apps Reseller GPartner, we were able to continue to manage and run our business without missing a beat, while GPartner handled the switch in approximately 45 days.

Google Apps gives us a more modern, robust and flexible platform at a third of the cost and frees up our tech support resources. It also allows us to do what’s most important: focus on our business. The only drawback is I wish we would have made the move sooner.
URL: http://googleenterprise.blogspot.com/2013/03/prisma-media-saves-30-percent-in-45.html

Thursday, March 14, 2013

[G] Google Analytics Premium expands to Japan

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Google Analytics Blog: Google Analytics Premium expands to Japan


Good news, or 良いニュース as they say in Japanese. We’re excited to announce that Google Analytics Premium is now available in Japan.




 



Google Analytics Premium offers all the power and ease you expect from the standard version of Google Analytics plus extras that make it great for large businesses. With more processing strength for granular insights, a dedicated services and support team, service guarantees and up to 1 billion hits per month, all for one flat fee. It provides access to more data, flexibility, and 24/7 support to help power the analytics of world-class brands including Travelocity, Gilt, TransUnion, Zillow, Papa Johns, & IGN.




Over the last year we’ve launched Google Analytics Premium in the US, UK, & Canada and our customers have been doing some really cool stuff, for example:


  • Glit was able to gain a more holistic view of their customers by using the increased number of custom variables to power their predictive modeling 



  • They found that access to unsampled data helped them to remove uncertainty and enabled them to act on test and campaign results with confidence



  • Travelocity was able to provided greater access to data across their company, enabling agile, data driven decision making 


For more details check out the full case studies from Gilt and Travelocity.



We’re excited to learn how the data driven marketers in Japan will use Google Analytics Premium to find insights that help them to grow their businesses online.



Partner network provides expert support & customizable service 

We’re also pleased to have an international network of Google Analytics Authorized Resellers that have been quality checked to ensure they are best in class analytics consultants. They have highly trained analysis teams and can perform deep analysis projects to reveal valuable insights. Below is the select group of companies that we have partnered with in Japan:



          IMJ Ayudante

          e-Agency NRI Netcom

          Dentsu eMarketing One transcosmos

          Mitsue-Links



We plan to make Premium available to even more countries in 2013. If you would like to learn more about Google Analytics Premium and how it can help your business, contact the Google Analytics sales team or one of our Google Analytics Premium Authorized Resellers.



Posted by Clancy Childs, Google Analytics Premium Team



URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/Hg1ug-OSniQ/google-analytics-premium-expands-to.html

[G] Never Forget a Useful Phrase Again - Introducing Phrasebook for Google Translate

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Google Translate Blog: Never Forget a Useful Phrase Again - Introducing Phrasebook for Google Translate

Your knowledge of a language is largely determined by how well you can say the right things at the right time. But with so many useful phrases out there, it can be hard to keep track of them all, let alone recall them when needed.

With Google Translate, you can find the right thing to say, but you may not remember the translation at the right time. You might find yourself performing the same translation again and again, until you finally commit the translation to memory.

Phrasebook for Google Translate jumpstarts this slow learning process by allowing you to save the most useful phrases to you, for easy reference later on, exactly when you need them. By revisiting the useful phrases in your Phrasebook from time to time, you can turn any brief translation into lasting knowledge.

It’s easy to start using Phrasebook. Simply click the star under the translated text to save the translation in your Phrasebook.



To view your Phrasebook, simply click the Phrasebook icon above the upper-right corner of the box containing the translation.


Click any phrase in your Phrasebook to load it back in the translation area. Using the Phrasebook controls, you can filter your phrases by language pair or search for a specific phrase. You can also easily listen to each phrase by hovering over the entry and selecting the text-to-speech icons.



We hope your new Phrasebook will come in handy as you use Google Translate. We'd love to hear any feedback you have about this new feature. You can tell us what you think about Phrasebook through the "Send Feedback" option at the bottom of the Google Translate homepage.

- The Google Translate Team

URL: http://googletranslate.blogspot.com/2013/03/never-forget-useful-phrase-again.html

[G] Think Insights: Marketer data, information and inspiration just got a new address

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Official Blog: Think Insights: Marketer data, information and inspiration just got a new address

Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web.

Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories:

  • In Understanding the Full Value of Mobile, learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved that mobile brought a 680% incremental increase in ROI.
  • The Hyundai Elantra: Driveway Decision Maker campaign lets you watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.
  • YouTube Ads Leaderboard shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.

In our Perspectives section, we tap our own experts—as well as heads of industry, digital visionaries and Wharton professors—to lend their insights and analyses on the topics that matter most to marketers. The Product & Tools section contains information about our products and advertising platforms, as well as Planning Tools like the popular Real-Time Insights finder.

We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns. Explore the site now, and if you like what you discover, don't forget to subscribe to our Think Letter for a monthly round-up of our most popular content.

Posted by Lisa Gevelber, VP, Americas Marketing
URL: http://googleblog.blogspot.com/2013/03/think-insights-marketer-data.html

[G] Improved format support for Publishers

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DoubleClick Publisher Blog: Improved format support for Publishers

At DoubleClick, we’re constantly developing new ways to help publishers provide valuable, highly engaging solutions to advertisers. Recently we launched the new LightBox full page expandable ad - an innovative format to drive greater campaign performance and deliver rich creative options for publishers.

Today we’re adding to our toolkit for publishers with new innovations for mobile and video ads available on the DoubleClick publisher platform. We’re happy to announce new features that make it easier for our partners to create memorable brand experiences for their advertisers and maximize the revenue from all their mobile and video inventory. 

Mobile Rich Media is easier with DoubleClick Studio and DFP
Brand advertisers want a partner that can not only offer them a great audience, but also deliver a highly engaging memorable campaign. With DoubleClick Studio’s integration of HTML5 capabilities with DFP, publishers can utilize all of Studio’s tools to create and deliver impactful, measurable rich media campaigns across devices with ease.

Whether offering a full service solution or dealing with creative built by an advertiser, this integration allows publishers to seamlessly push rich media creative, including HTML5, directly from Studio to DFP. The creatives will automatically appear in DFP’s creative library, associated to the correct advertiser and be ready for delivery on both desktop and mobile devices. Then when the campaign begins, the rich media reporting will appear alongside the basic campaign metrics like impressions and clicks. To see examples of HTML5 rich media creatives that leverage DoubleClick Studio, see our mobile creative gallery here.

Video monetization with DoubleClick Ad Exchange
Selling inventory through programmatic channels can be a powerful method for publishers to increase their revenue from their inventory. DoubleClick Ad Exchange provides publishers a full set of monetization tools to sell not only desktop, but also mobile and video impressions while maintaining full control of their inventory. Publishers can maximize their revenue by accessing Ad Exchange’s video demand for in-stream VAST, VPAID and skippable TrueView formats to sell :15s and :30s inventory.

To learn more about DoubleClick’s technology for publishers, visit our website.


Posted by Marcel Gordon, Product Manager for DFP and Ari Feldman, Product Manager for Ad Exchange
URL: http://doubleclickpublishers.blogspot.com/2013/03/improved-format-support-for-publishers.html

[G] *Think Insights: Marketer data, information and inspiration

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Official Google CPG Blog:
*Think Insights: Marketer data, information and inspiration


Think Insights: Marketer data, information and inspiration just got a new address


Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web.

Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories:

  • In Understanding the Full Value of Mobile, learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved the mobile brought a 680% incremental increase in ROI.

  • The Hyundai Elantra: Driveway Decision Maker campaign lets you watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.

  • YouTube Ads Leaderboard shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.

    For consumer marketers, come visit the Consumer Goods industry page, which has all of the latest research and insights coming out of the CPG industry, all in one place. Check out the headlining story, Young Males’ Digital Path to Purchase, which examines how the internet affects what guys buy. The conclusion? Guys 18-34 years old search twice as much as the rest of the population, and half discover new products in the process.

In our Perspectives section, we tap our own experts—as well as heads of industry, digital visionaries and Wharton professors—to lend their insights and analyses on the topics that matter most to marketers. The Product & Tools section contains information about our products and advertising platforms, as well as Planning Tools like the Brand Impressions tool and the popular Real-Time Insights finder.

For consumer marketers, come visit the Consumer Goods industry page, which has all of the latest research and insights coming out of the CPG industry, all in one place. Check out the headlining story, Young Males’ Digital Path to Purchase, which examines how the internet affects what guys buy. The conclusion? Guys 18-34 years old search twice as much as the rest of the population, and half discover new products in the process.

We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns. Explore the site now, and if you like what you discover, don't forget to subscribe to our Think Letter for a monthly round-up of our most popular content.


Authored by Lisa Gevelber, VP, Americas Marketing
URL: http://google-cpg.blogspot.com/2013/03/think-insights-marketer-data.html

[G] Think Insights: Marketer data, information and inspiration just got a new address

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Inside AdWords: Think Insights: Marketer data, information and inspiration just got a new address

Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools. You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the web.

Every week, we’ll feature content that spans industries and interests. Here’s a snapshot of our top stories:
  • In Understanding the Full Value of Mobile, learn how sporting goods industry leader adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved that mobile brought a 680% incremental increase in ROI.  
  • The Hyundai Elantra: Driveway Decision Maker campaign lets you watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.
  • YouTube Ads Leaderboard shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.
In our Perspectives section, we tap our own experts—as well as heads of industry, digital visionaries and Wharton professors—to lend their insights and analyses on the topics that matter most to marketers. The Product & Tools section contains information about our products and advertising platforms, as well as Planning Tools like the Brand Impressions tool and the popular Real-Time Insights finder.

We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns. Explore the site now, and if you like what you discover, don't forget to subscribe to our Think Letter for a monthly round-up of our most popular content.

Authored by Lisa Gevelber, VP, Americas Marketing
URL: http://adwords.blogspot.com/2013/03/think-insights-marketer-data.html

[G] Make a map that will change the world with Google Earth Outreach Developer Grants

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Google Lat Long: Make a map that will change the world with Google Earth Outreach Developer Grants


For the third year, I’m excited to announce the call for 2013 Google Earth Outreach Developer Grants applications is now open. Google Earth Outreach Developer Grants provide funding to nonprofit organizations ranging between $10,000 and $20,000 on average to build a map that will help them accomplish their mission, be it around environmental issues, humanitarian causes, disaster relief prevention, or health issues. If your nonprofit has a great idea for a map that can change the world, apply for a 2013 Google Earth Outreach Developer Grant today.

This year, we checked in with our 2011 Developer Grantees to learn about the impact their maps had on each nonprofit’s overall mission one year after the launch of the map. We were proud of the many achievements of the nonprofits’ work. Here are some of my favorite examples:

WWF & Eyes on the Forest mapped deforestation rates and wildlife habitat in Sumatra.

WWF & Eyes on the Forest created a map to showcase deforestation in Sumatra. With the Google Maps Engine map as part of their “Don’t Flush Tiger Forests” campaign, they convinced 17 out of 20 US retailers to stop buying toilet paper from companies cutting down intact hardwood rainforests and critical tiger habitat in Sumatra.

The HALO Trust mapped their minefield clearance work in a Google Earth Tour

The HALO Trust clears minefields in previously war-torn regions around the world, including Angola, Afghanistan and Cambodia. Upon the launch of their Google Earth tours designed to raise awareness about their work, they saw the most traffic to their website over the entire calendar year.
iNaturalist taps into citizen scientists who submit research-grade species observations to a global map using Android devices and iPhones

iNaturalist.org’s Android app, designed to collect species observations from around the world from citizen scientists, has been installed on over 2000 Android devices. The number of scientific-grade research observations has more than quadrupled. We look forward to hearing about the impacts of our 2012 Developer Grantees’ maps as they are launched in coming months. Good luck to nonprofits who apply to our 2013 Google Earth Outreach Developer Grants, and if you are a nonprofit with a great idea for a map, apply for a grant!

Posted by Tanya Birch, Google Earth Outreach
URL: http://google-latlong.blogspot.com/2013/03/make-map-that-will-change-world-with.html

[G] Bringing simplicity to large data analytics with Google BigQuery

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Official Google Enterprise Blog: Bringing simplicity to large data analytics with Google BigQuery

Posted by Ju-kay Kwek, BigQuery Product Manager

Simple data analytics can sometimes seem like a misnomer. Technology that’s simple for engineers and IT may add complexity to business processes. And the inverse can be true for implementing agile analytics into traditional Business Intelligence (BI) systems. We often hear from customers in industries--ranging from retail to hospitality--that highly skilled teams struggle to deliver what the organization really needs: actionable and data-driven business insights.

Today we’ve added some new capabilities to Google BigQuery that will give your business new ways to work effectively with large amounts of data.

  • Big JOIN: use SQL-like queries to join very large datasets at interactive speeds
  • Big Group Aggregations: perform groupings on large numbers of distinct values 
  • Timestamp: native support for importing and querying Timestamp data 

With these capabilities, you will now be able to join and perform aggregate analysis on multi-terabyte datasets using SQL-like queries or integrated 3rd party tools, instead of having to initiate complex coding projects.

We’ve been using this technology within Google. For example, when our App Engine team needed to reconcile app billing and usage information, Big JOIN allowed the team to merge 2TB of usage data with 10GB of configuration data in 60 seconds. Big Group Aggregations enabled them to immediately segment those results by customer. Using the integrated Tableau client the team was able to quickly visualize and detect some unexpected trends.

Pricing remains the same: you pay only for the actual data that’s processed by your queries.

Joining terabyte-sized tables has traditionally been a challenging task for data analysts, requiring sophisticated MapReduce development skills, powerful hardware, or a lot of time--often all three. Today with BigQuery you can get directly to business insights using SQL-like queries, with far less effort and far greater speed than you could before.

For those interested in learning more, we’ve also provided technical details in our Developer Blog.
URL: http://googleenterprise.blogspot.com/2013/03/bringing-simplicity-to-large-data.html

[G] Sharing stories of Bletchley Park: home of the code-breakers

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Official Blog: Sharing stories of Bletchley Park: home of the code-breakers

For decades, the World War II codebreaking centre at Bletchley Park was one of the U.K.’s most closely guarded secrets. Today, it’s a poignant place to visit and reflect on the achievements of those who worked there. Their outstanding feats of intellect, coupled with breakthrough engineering and dogged determination, were crucial to the Allied victory—and in parallel, helped kickstart the computing age.

We’ve long been keen to help preserve and promote the importance of Bletchley Park. Today we’re announcing two new initiatives that we hope will bring its story to a wider online audience.

First, we’re welcoming the Bletchley Park Trust as the latest partner to join Google’s Cultural Institute. Their digital exhibit features material from Bletchley’s archives, providing a vivid snapshot of the work that went on cracking secret messages and the role this played in shortening the war. Included are images of the Bombe machines that helped crack the Enigma code; and of Colossus, the world’s first programmable electronic computer, used to crack the German High Command code—including this message showing the Germans had been successfully duped about the location for the D-Day invasion.


Second, as a followup to our film about Colossus, we’re pleased to share a personal story of the Bombe, as told by one of its original operators, Jean Valentine. Women like Jean made up the majority of Bletchley Park’s personnel—ranging from cryptographers, to machine operators, to clerks. In her role operating the Bombe, Jean directly helped to decipher messages encoded by Enigma. In this film Jean gives us a firsthand account of life at Bletchley Park during the war, and demonstrates how the Bombe worked using a replica machine now on show at the museum.



We hope you enjoy learning more about Bletchley Park and its fundamental wartime role and legacy. For more glimpses of history, explore the Cultural Institute’s other exhibitions on www.google.com/culturalinstitute.

Posted by Marzia Niccolai, Technical Program Manager, Google Cultural Institute
URL: http://googleblog.blogspot.com/2013/03/sharing-stories-of-bletchley-park-home.html

[G] Powering Down Google Reader

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Official Google Reader Blog: Powering Down Google Reader




Posted by Alan Green, Software Engineer




We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We’re sad too.



There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.



To ensure a smooth transition, we’re providing a three-month sunset period so you have sufficient time to find an alternative feed-reading solution. If you want to retain your Reader data, including subscriptions, you can do so through Google Takeout.


Thank you again for using Reader as your RSS platform.
URL: http://googlereader.blogspot.com/2013/03/powering-down-google-reader.html

[G] A second spring of cleaning

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Official Blog: A second spring of cleaning

We’re living in a new kind of computing environment. Everyone has a device, sometimes multiple devices. It’s been a long time since we have had this rate of change—it probably hasn’t happened since the birth of personal computing 40 years ago. To make the most of these opportunities, we need to focus—otherwise we spread ourselves too thin and lack impact. So today we’re announcing some more closures, bringing the total to 70 features or services closed since our spring cleaning began in 2011:

  • Apps Script will be deprecating the GUI Builder and five UiApp widgets in order to focus efforts on Html Service. The rest of the Ui Service will not be affected. The GUI Builder will continue to be available until September 16, 2013. For more information see our post on the Google Apps Developer Blog.
  • CalDAV API will become available for whitelisted developers, and will be shut down for other developers on September 16, 2013. Most developers’ use cases are handled well by Google Calendar API, which we recommend using instead. If you’re a developer and the Calendar API won’t work for you, please fill out this form to tell us about your use case and request access to whitelisted-only CalDAV API.
  • Google Building Maker helped people to make three-dimensional building models for Google Earth and Maps. It will be retired on June 1, but users are still able to access and export their models from the 3D Warehouse. We’ll continue to expand the availability of comprehensive and accurate new 3D imagery on Google Earth, and people can still use Google Map Maker to add building information such as outlines and heights to Google Maps.
  • Google Cloud Connect is a plug-in to help people work in the cloud by automatically saving Microsoft Office files from Windows PCs in Google Drive. But installing Google Drive on your desktop achieves the same thing more effectively—and Drive works not only on Windows, but also on Mac, Android and iOS devices. Existing users will no longer be able to use Cloud Connect as of April 30.
  • We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.
  • Beginning next week, we're ending support for the Google Voice App for Blackberry. For Blackberry users who want to continue using Google Voice, we recommend they use our HTML5 app, which is more secure and easier for us to keep up to date. Our HTML5 site is compatible with users with Blackberry version 6 and newer.
  • We’re deprecating our Search API for Shopping, which has enabled developers to create shopping apps based on Google’s Product Search data. While we believe in the value this offering provided, we’re shifting our focus to concentrate on creating a better shopping experience for users through Google Shopping. We’ll shut the API down completely on September 16, 2013.
  • Beginning today we’ll no longer sell or provide updates for Snapseed Desktop for Macintosh and Windows. Existing customers will continue to be able to download the software and can contact us for support. We’ll continue to offer the Snapseed mobile app on iOS and Android for free.

These changes are never easy. But by focusing our efforts, we can concentrate on building great products that really help in their lives.

Posted by Urs Hölzle, SVP Technical Infrastructure and Google Fellow
URL: http://googleblog.blogspot.com/2013/03/a-second-spring-of-cleaning.html

[G] Update from the CEO

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Official Blog: Update from the CEO

Sergey and I first heard about Android back in 2004, when Andy Rubin came to visit us at Google. He believed that aligning standards around an open-source operating system would drive innovation across the mobile industry. Most people thought he was nuts. But his insight immediately struck a chord because at the time it was extremely painful developing services for mobile devices. We had a closet full of more than 100 phones and were building our software pretty much device by device. It was nearly impossible for us to make truly great mobile experiences.

Fast forward to today. The pace of innovation has never been greater, and Android is the most used mobile operating system in the world: we have a global partnership of over 60 manufacturers; more than 750 million devices have been activated globally; and 25 billion apps have now been downloaded from Google Play. Pretty extraordinary progress for a decade’s work. Having exceeded even the crazy ambitious goals we dreamed of for Android—and with a really strong leadership team in place—Andy’s decided it’s time to hand over the reins and start a new chapter at Google. Andy, more moonshots please!

Going forward, Sundar Pichai will lead Android, in addition to his existing work with Chrome and Apps. Sundar has a talent for creating products that are technically excellent yet easy to use—and he loves a big bet. Take Chrome, for example. In 2008, people asked whether the world really needed another browser. Today Chrome has hundreds of millions of happy users and is growing fast thanks to its speed, simplicity and security. So while Andy’s a really hard act to follow, I know Sundar will do a tremendous job doubling down on Android as we work to push the ecosystem forward.

Today we’re living in a new computing environment. People are really excited about technology and spending a lot of money on devices. This is driving faster adoption than we have ever seen before. The Nexus program—developed in conjunction with our partners Asus, HTC, LG and Samsung—has become a beacon of innovation for the industry, and services such as Google Now have the potential to really improve your life. We’re getting closer to a world where technology takes care of the hard work—discovery, organization, communication—so that you can get on with what makes you happiest… living and loving. It’s an exciting time to be at Google.

Posted by Larry Page, CEO
URL: http://googleblog.blogspot.com/2013/03/update-from-ceo.html

Wednesday, March 13, 2013

[G] Googlers around the Globe

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Google Open Source Blog: Googlers around the Globe



To say Googlers will travel to the ends of the Earth to spread the word about open source is not an exaggeration. Members of Google’s Open Source team have started 2013 off with talks all around the globe, and with many more to come in the next few weeks.



February

The year started off in Brussels, Belgium at FOSDEM (February 2-3) where Jeremy Allison spoke about the recent SAMBA release and Cat Allman discussed the Google Summer of Code program with interested attendees.



The Embedded Linux Conference in San Francisco on February 20-22 included a keynote on Google’s self driving cars by Andrew Chatham, and Olof Johansson speaking on the organization and maintenance of the arm-soc git tree.



Later in February, Cat Allman traveled to Muscat, Oman to speak at Sultan Qaboos University (SQU) about Google Summer of Code at the first bi-annual FOSSC-Oman. The tremendous enthusiasm for free and open source software on the part of the students there will hopefully result in our first Google Summer of Code student from Oman this year.




FOSSC-Oman

March

March is a very busy month this year! Just last week in Tromsø, Norway (inside the Arctic Circle), at the GoOpen Arctic Forum Google Open Source Programs Director, Chris DiBona, gave a talk titled ‘All that we’ve done, all we can do together. Google, Free Software and Open Source’ while Cat Allman discussed ‘Google Summer of Code and FOSS Mentorship on a Global Scale’.






Chris DiBona at GoOpen Arctic Forum in Tromsø, Norway




Coming up this week in Santa Clara, CA, USA at PyCon (March 13-21), Augie Fackler and Nathaniel Manista will be delivering a talk on ‘The End of Object Inheritance & the Beginning of a New Modularity’.



Toward the end of the month, EclipseCon (March 26-28) will take place in Boston, MA, USA where multiple Googlers will be giving talks including Shawn Pearce on Scaling up JGit,

John Micco on Continuous Integration at Google Scale, and Sergey Prigogin on Herding cats and organizing includes.



Googlers will also have a presence at NE GNU Linux Fest (March 16-17) in Boston, MA, USA, and POSSCON in Columbia, SC, USA (March 27-28).



April

April brings the Linux Collaboration Summit in San Francisco where Googlers Konstantin Serebryany, Dmitry Vyukov, and Francesc Campoy Flores will all be speaking. Immediately following this will be the Linux Storage, Filesystem & MM Summit 2013 with several Googlers participating in this invitation-only meeting.



And that’s only a sample. Visit https://developers.google.com/events/ for more opportunites to learn about Google technology and programs, and to hear from Googlers on a wide range of topics.



By Cat Allman and Stephanie Taylor, Open Source Team








URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/5BmazqCO1TY/googlers-around-globe.html

[G] Onward!

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The WebM Open Media Project Blog: Onward!

Giddy up!

Exciting things are happening with codec development here at the WebM Project. Of particular note is our recent announcement of an agreement with MPEG LA and eleven patent holders for a royalty-free license in support of VP8.

Now that the distractions of the MPEG LA licensing initiative are behind us, it's a good time to review recent improvements with VP8 and take stock of VP8
URL: http://blog.webmproject.org/2013/03/onward.html

[G] Mobile’s immediacy effect: Half of mobile search conversions happen in one hour

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Inside AdWords: Mobile’s immediacy effect: Half of mobile search conversions happen in one hour

In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away - whether it’s locating the nearest sushi restaurant or booking flights for your upcoming trip. In “Mobile Search Moments: Understanding How Mobile Drives Conversions”, we set out to understand when and why people turn to mobile search, the actions they take as a result, and how marketers can capitalize on every mobile search moment. We found that there’s an immediacy effect of mobile search, with more than half of the resulting conversions (going into a store, calling a business, or making a purchase) happening within just one hour.

Working with Nielsen, we also wanted to push the standard of mobile research. It’s traditionally been difficult to quantify mobile’s full impact on driving conversions, particularly since consumer surveys are often constrained to broad recall questions. Instead, we asked participants to log their mobile searches over two weeks in a diary smartphone app - logging more than 6,000 mobile searches in total. We followed up to ask them what actions resulted from those searches, helping us draw more precise, measurable connections between mobile searches and the conversions that they drive online and offline.


click to expand

Here are the highlights of the research:

Mobile search is both always-on and on-the-go
Mobile has traditionally been considered an out-and-about or on-the-go context, used on the bus or while in a store. While that’s certainly true, the research showed that mobile’s role is also much more than that. People turn to mobile devices throughout the day to find information because of its speed and convenience, with 77% of mobile searches happening at home or at work. What does this mean for marketers? Mobile is always-on for consumers, so marketers should make sure their mobile search strategies are reaching people in these different customer contexts.

Mobile searchers take a variety of actions... and they act quickly
We also found that three of four mobile searches trigger additional actions. These range from open-ended actions like additional research (36%) or a website visit (25%), to more concrete conversions like a store visit (17%), a purchase (17%), or a phone call (7%). On average, each mobile search triggers nearly two actions, so in order to understand the full value of mobile, marketers must evaluate the different ways that their customers convert, both online and offline, and measure accordingly.

Most interestingly, not only do mobile searchers take action - they act fast. In fact, 55% of conversions from mobile searches happen within one hour. We see this immediacy effect with mobile because not only are people potentially closer in physical proximity to a purchase, but they’re also closer to the crucial decision moments. Forty-five percent of mobile searches are conducted to help make a decision, and that number jumps to two-thirds when happening in a store. And when people use mobile search to help make a decision, they’re more likely to convert. So it’s important for marketers to be present during those searches, while also creating ads and experiences that are relevant to this immediacy.

Context is key to mobile searches
The research also showed that the types of searches people conduct on mobile are strongly tied to their specific context, like location and time of day. For instance, shopping searches are twice as likely to be done in-store. Mobile searches made in stores are a key opportunity for marketers to reach someone who’s looking to take action. And since searchers are also 55% more likely to notice ads when they’re in a store, there’s a huge opportunity for marketers to capitalize on these mobile-led moments.

Mobility continues to change the way that we search, explore and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Check out all of our findings by downloading the full report here.
 
Posted by: Ben Chung, Product Marketing Manager, Mobile Ads
URL: http://adwords.blogspot.com/2013/03/mobiles-immediacy-effect-half-of-mobile.html

[G] Scaling Computer Science Education

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Google Research Blog: Scaling Computer Science Education

Posted by Maggie Johnson, Director of Education and University Relations



Last week, I attended the annual SIGCSE (Special Interest Group, Computer Science Education) conference in Denver, CO. Google has been a platinum sponsor of SIGCSE for many years now, and the conference provides an opportunity for hundreds of computer science (CS) educators to share ideas and work on strategies to bring high quality CS education to K12 and undergraduate students.



Significant accomplishments over the last few years have laid a strong foundation for scaling CS curriculum, professional development (PD) and related programs in this country. The NSF has been funding curriculum and PD around the new CS Principles Advanced Placement course. The CSTA has published standards for K12 CS and a report on the limited extent to which schools, districts and states provide CS instruction to their students. CS Advocacy group, Computing in the Core, even provides a toolkit for communities to follow as they urge legislators for integration of Computer Science education into core K12 curriculum.



All of this work has made an impact, but there is still more to do.



I see our priorities in CS education to be ones of awareness and access. As CS educators, we must continue to raise awareness about the tremendous demand for jobs in the computing sector, and balance misconceptions with accurate data. Many students, parents, teachers and administrators remember the hype and disillusionment of the Dotcom period and myths on outsourcing and dwindling jobs yet the US Bureau of Labor Statistics (BLS) reports that ⅔ of all job growth in Science and Engineering will be in Computer Science employment over the next decade. (See 2010 BLS report here.) Clearing up this misconception is essential if we hope to satisfy US labor needs with recent graduates over the next several years.




Source: Gianchandani, Erwin. Revisiting ‘Where the Jobs Are’. The Computing Community Consortium Blog post on 23 May 2012. Link accessed on 8 March 2013.



Another misconception surrounds the range of CS-focused occupations that exist. The world of CS is expanding rapidly and we should celebrate the diversity of CS applications that are gaining momentum. Instead of the archetype of a sun-starved computer scientist, or software engineers working in isolation with little teamwork or communication opportunities, educators can encourage project-based learning, video game development, robotics, and graphic design as more concrete representations for abstract computational thinking.



Google believes that computing and CS are critical to our future, not only in the high tech sector, but for everyone. Our economy is becoming more and more dependent on technology-based solutions, which will require a future workforce with significant levels of CS knowledge and experience. In addition, we anticipate new career opportunities opening up in the next 3-5 years as more businesses move into the cloud and shift the way they run their IT departments.



Help us get the word out about the great opportunities in computing through organizations such as code.org, ACM, and NCWIT. Google is doing its part to support CS education and outreach through many programs including CS4HS, our Exploring Computational Thinking curriculum, and several student and teacher programs. So much opportunity, so little time!


URL: http://feedproxy.google.com/~r/blogspot/gJZg/~3/lMxOz4XG42o/scaling-computer-science-education.html

[G] X-Trade Brokers invests in Google Apps

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Official Google Enterprise Blog: X-Trade Brokers invests in Google Apps

Posted by Jakub Zablocki, chairman of X-Trade Brokers

Editor's note: Our guest blogger this week is Jakub Zablocki, chairman of X-Trade Brokers, a brokerage firm founded in Poland in 2002 with locations in more than ten countries in Europe. X-Trade Brokers (XTB) is a European brokerage house specializing in financial instruments traded over both the over-the-counter market and major stock exchange. See what other organizations that have gone Google have to say.


At X-Trade Brokers (XTB), our goal is to give our customers the information they need to make sound financial decisions. Like many industries, technology is playing a bigger role in our industry. We pride ourselves on being technologically advanced for our customers. It’s what they demand, whether its a robust online trading platform, a vibrant mobile ecosystem or the latest, up-to-the second update on a stock price. Now, we’ve decided to run our business on Google Apps.

We chose Google Apps because we noticed a gap: we were providing our customers with the latest, most cutting edge technologies to manage their money we weren't doing the same for hundreds of our employees. Our previous solution, Microsoft Outlook, was an on-premise solution. It became too difficult to run a modern, fast-paced brokerage firm on yesterday’s technology - we weren’t providing the tools that our employees needed to keep up. With Google Apps, our employees will have access to information anytime, anywhere from any connected device, allowing them to work how and from where they please. Tools like Google Sites and Google Drive will give our employees the most modern tools available so they can serve our clients in the most efficient way possible.

Google Apps offers a suite of tools we didn’t have access to before. Being in a highly regulated industry means we have to take extra precautions to ensure we save and store sensitive employee information such as email and chat records. On other platforms, this is cumbersome and requires a lot of work on both the IT side and employee side. With Google Apps Vault, that happens in the background, giving us both an enterprise-class way to store our most important information as well as a solution that doesn't get in the way. Our IT department is really looking forward to not having to store and manage this data. Many of our employees have grown up with the web and were already familiar with tools such as Gmail and Google Calendar which will make the transition seamless.

In the financial services industry, speed is everything -- trading on information that’s even five minutes old can result in a risky investment. Our customers demand real-time information so they can make some of the most important decisions in their lives. With our previous technology solution, I always felt as if we were making a bet on old information but now, with the help of Google, our stock is at an all-time high.
URL: http://googleenterprise.blogspot.com/2013/03/x-trade-brokers-invests-in-google-apps.html

[G] Google Policy Fellowship applications due March 15th

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Google Public Policy Blog: Google Policy Fellowship applications due March 15th

Posted by Kate Sheerin, Policy Analyst

This Friday is the last day to apply for the 2013 Google Policy Fellowship -- all applications must be submitted by March 15, 2013 at midnight PST.  Please visit the website for application and program details.

The Google Policy Fellowship supports students and organizations working on the critical technology policy issues of our time. Fellows will have the opportunity to work at public interest organizations at the forefront of debates on broadband and access policy, content regulation, copyright and trademark reform, consumer privacy, open government, and more. The Google Policy Fellowship is open to students of all levels and disciplines.  


Good luck on your application!


URL: http://googlepublicpolicy.blogspot.com/2013/03/google-policy-fellowship-applications.html

[G] Our Commitment to Social Computing Research: Social Interactions Focused Awards Announcement

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Research Blog: Our Commitment to Social Computing Research: Social Interactions Focused Awards Announcement

Ed H. Chi, Staff Research Scientist

Social interactions have always been an important part of the human experience. Social interaction research has shown results ranging from influences on our behavior from social networks [Aral2012] to our understanding of social belonging on health [Walton2011], as well as how conflicts and coordination play out in Wikipedia [Kittur2007]. Interestingly, social scientists have studied social interactions for many years, but it wasn’t until very recently that researchers can study these mechanisms through the explosion of services and data available on web-based social systems.

From information dissemination and the spread of innovation and ideas, to scientific discovery, we are seeing how a deep understanding of social interactions is affecting many different fields, such as health and education. For instance, scientists now have strong evidence that social interactions underlie many fundamental learning mechanisms starting from infancy well into adulthood [Meltzoff2009], and that peer discussions are critical in conceptual learning in college classes [Smith2009]. How might these learning science findings be built into social systems and products so that users maximize what they learn on the Web?

We know that interactions on the Web are diverse and people-centered. Google now enables social interactions to occur across many of our products, from Google+ to Search to YouTube. To understand the future of this socially connected web, we need to investigate fundamental patterns, design principles, and laws that shape and govern these social interactions.

We envision research at the intersection of disciplines including Computer Science, Human-Computer Interaction (HCI), Social Science, Social Psychology, Machine Learning, Big Data Analytics, Statistics and Economics. These fields are central to the study of how social interactions work, particularly driven by new sources of data, for example, open data sets from Web2.0 and social media sites, government databases, crowdsourcing, new survey techniques, and crisis management data collections. New techniques from network science and computational modeling, social network and sentiment analysis, application of statistical and machine learning, as well as theories from evolutionary theory, physics, and information theory, are actively being used in social interaction research.

We’re pleased to announce that Google has awarded over $1.2 million dollars to support the Social Interactions Research Awards, which are given to university research groups doing work in social computing and interactions. Research topics range from crowdsourcing, social annotations, a social media behavioral study, social learning, conversation curation, and scientific studies of how to start online communities.

We have awarded 15 researchers in 7 universities. We selected these proposals after a rigorous internal review. We believe the results will be broadly useful to product development and will further scientific research.

  • Joseph Konstan, Loren Terveen, and John Riedl from University of Minnesota. Precision Crowdsourcing: Closing the Loop to turn Information Consumers into Information Contributors.
  • Mor Naaman from Rutgers University, and Oded Nov from Polytechnic Institute of New York University. Examining the Impact of Social Traces on Page Visitors’ Opinions and Engagement.
  • Paul Resnick, Eytan Adar, and Cliff Lampe from University of Michigan. MTogether: A Living Lab for Social Media Research.
  • Marti Hearst from UC Berkeley. Understanding Social Learning Among Subgroups Within Large Online Learning Environments.
  • David Karger and Rob Miller from MIT. Crowdsourced Curation of Conversations.
  • Robert Kraut, Laura Dabbish, Jason Hong, Aniket Kittur from CMU. Successfully Starting Online Groups.

We look forward to working with these researchers, and we hope that we will jointly push the frontier of social interactions research to the next level.

References
[1] Aral, S., & Walker, D. (2012). Identifying Influential and Susceptible Members of Social Networks. Science , 337 (6092 ), 337–341. doi:10.1126/science.1215842
[2] Walton, G. M., & Cohen, G. L. (2011). A Brief Social-Belonging Intervention Improves Academic and Health Outcomes of Minority Students. Science , 331 (6023 ), 1447–1451. doi:10.1126/science.1198364
[3] Aniket Kittur, Bongwon Suh, Bryan Pendleton, Ed H. Chi. He Says, She Says: Conflict and Coordination in Wikipedia. In Proc. of ACM Conference on Human Factors in Computing Systems (CHI2007), pp. 453--462, April 2007. ACM Press. San Jose, CA.
[4] Meltzoff, A. N., Kuhl, P. K., Movellan, J., & Sejnowski, T. J. (2009). Foundations for a New Science of Learning. Science , 325 (5938), 284–288. doi:10.1126/science.1175626
[5] Smith, M. K., Wood, W. B., Adams, W. K., Wieman, C., Knight, J. K., Guild, N., & Su, T. T. (2009). Why Peer Discussion Improves Student Performance on In-Class Concept Questions. Science , 323 (5910), 122–124. doi:10.1126/science.1165919
URL: http://googleresearch.blogspot.com/2013/03/our-commitment-to-social-computing.html

Tuesday, March 12, 2013

[G] Tenth annual Global Code Jam registration opens today

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Official Blog: Tenth annual Global Code Jam registration opens today

Algorithmic competitions are to programmers what tournaments are to tennis players: an opportunity to feel the rush of competition, learn new techniques and face off against their best counterparts from around the globe. Code Jam, Google's worldwide online programming competition, gives developers a chance to use their favorite programming languages to solve algorithmic problems created by a team of contest champions at Google.

Our 10th annual global Code Jam kicks off next month, starting with a qualification round on April 12. After three more online rounds, the top 25 contestants will be invited to Google’s London office on August 16 for a final matchup and a chance to win the coveted title of Code Jam Champion.

With more than 20,000 participants last year, Code Jam has grown leaps and bounds since it began in 2003*. To celebrate the competition's 10th anniversary, we’ve raised the stakes: the winner will claim $15,000, and will automatically qualify for the 2014 Code Jam finals to defend his or her title.

If you’re up to the challenge of solving tough problems and coding elegant solutions (and perhaps debugging less elegant solutions), then register now. Want to warm up for the Qualification Round with a problem or two? How about finding the margin of safety for contestants on a television show, optimizing a tower defense game or swinging through the jungle on vines? You have a whole month to prepare yourself for the first hurdle on Friday, April 12.

Posted by Onufry Wojtaszczyk, Software Engineer, Google Code Jam

*To the mathematically inclined (all of our competitors), 2003-2013 sounds like enough time for 11 Code Jams. Nevertheless, this one will actually be our tenth global contest: we went through a major format change between 2006 and 2008, and there wasn't a global contest in 2007.
URL: http://googleblog.blogspot.com/2013/03/tenth-annual-global-code-jam.html

[G] Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau

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Google Analytics Blog: Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau


The following is a guest post by Shiraz Asif, Analytics Solutions Architect at E-Nor, a Google Analytics Certified Partner.





Cohort analysis provides marketers with visibility into the behavior of a “class” of visitors, typically segmented by an action on a specific date range. There are many applications and businesses that would benefit tremendously from cohort analysis, including the following sample use cases:


  • What traffic channel yields the most valuable customers (not just valuable one time conversions)

  • Customer life time volume based on their first bought item (or category)

  • Methods for gaining and retaining customers and which groups of customers to focus on

  • For content and media sites, understanding frequency, repeat visitors and content consumption after sign up or other key events

  • Repeat Purchase Probability 



If you read E-Nor President and Principal consultant Feras Alhlou’s latest post on cohort analysis in a cross-platform environment, and read until the very end, you saw a note about a follow up post on how to automate cohort reporting from Google Analytics in Tableau. This is what I'll outline in today’s post. Why the emphasis on automation, you might ask? Without automation, we end up spending more time than necessary on exporting/copying/pasting/massaging data which can eat up resources better used analyzing and optimizing. 





In addition to report automation, data visualization is also key. Google Analytics offers amazing visualization, including the recently announced dashboard enhancements, but at times you also want to view the data and trend it or merge with other sources. For this, its best to use tools available in the Google Analytics Application Gallery or a BI platform like Tableau.





With the introduction out of the way, following is a step-by-step guide to automated, cohort analysis with Google Analytics and Tableau:





1. Cohort Data Elements in Google Analytics




If you have your cohort data elements already captured in Google Analytics, then skip this step, otherwise, this post is on setting up cohort data in by Google’s Analytics Advocate Justin Cutroni is a must.





2. Tableau version 8 (Google Analytics connectors)




In order to automate reports, you need to have Tableau version 8, since this is the version that has a Google Analytics connector (works well, although still in beta).





3. Data Import from Google Analytics Into Tableau


  • From the Tableau home screen, select Connect to Data, and then pick the Google Analytics connector. After authenticating to Google Analytics, you'll be prompted to select your Account, Property and Profile, if you have access to more than one.

  • Set up the data import to get your Custom Variable key (e.g. CV1) and Date as dimensions, and Revenue as a Metric.








4. Tableau Cohort Analysis Configuration


  • Change the format from Google's 20130113 to a Tableau DATE format. Since the date was stored in a custom variable, it was stored as a string. So that Tableau can treat this as a date, we need to convert the string to a date format. This was done by creating a new Calculated field in Tableau. We called the field "Cohort Date". The formula below worked for our purposes but would require some tweaking for larger datasets.





  • Now that we have the date in the format we want, the next step is to subtract the cohort date from the transaction date.  To do this, we created another calculated field called "Days since Signup". The formula for this field was simply:



DATEDIFF('day',[Cohort Date],[Date]). 





Important:  Tableau natively treated this as a "Measure" since it is a number. However since we're going to be graphing this on the X Axis, you should drag it to the Dimensions pane.


  • Drag the Revenue measure to the rows Rows tab. Now drag the Days since Signup to the Columns tab. You should see a long graph similar to:





  • Drag the Cohort date to the Filter pane, and select the cohort dates you'd like to visualize. For ease of use, I suggest, select only a few to begin with. Drag the Cohort to the color shelf to enable color coding of individual cohort dates.

  • Now let's make a couple of adjustments to make the visualization more useful. In the color shelf, click the down arrow next to Cohort Date, and change the default display from Continuous to Discrete. Then, in the same field, select Exact Date instead of Year.



Voila! Your final view should look like this: 







There you have it. With a few steps, we’ve pulled data from Google Analytics via the API using Tableau, massaged the data and then created a very insightful visualization. With this work now done, the graphic can be easily updated/refreshed. This takes the manual and mundane work of setting up the graphic and automates it so we can spend more time analyzing the data and finding hidden insights for our clients.  





Posted by Shiraz Asif, Analytics Solutions Architect at  E-Nor, Google Analytics Certified Partner. Learn more about E-Nor on their website, Google+ or check out their Marketing Optimization blog.




URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/XQuBl8RAoR4/get-useful-insights-easier-automate.html