Friday, February 1, 2013

[G] Google creates €60m Digital Publishing Innovation Fund to support transformative French digital publishing initiatives

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Official Google Blog: Google creates €60m Digital Publishing Innovation Fund to support transformative French digital publishing initiatives

Google has worked with news publishers around the globe for years to help them make the most of the web. Our search engine generates billions of clicks each month, and our advertising solutions (in which we have invested billions of dollars) help them make money from that traffic. And last year, we launched Google Play, which offers new opportunities for publishers to make money—including through paid subscriptions. A healthy news industry is important for Google and our partners, and it is essential to a free society.

Today I announced with President Hollande of France two new initiatives to help stimulate innovation and increase revenues for French publishers. First, Google has agreed to create a €60 million Digital Publishing Innovation Fund to help support transformative digital publishing initiatives for French readers. Second, Google will deepen our partnership with French publishers to help increase their online revenues using our advertising technology.

This exciting announcement builds on the commitments we made in 2011 to increase our investment in France—including our Cultural Institute in Paris to help preserve amazing cultural treasures such as the Dead Sea Scrolls. These agreements show that through business and technology partnerships we can help stimulate digital innovation for the benefit of consumers, our partners and the wider web.

Posted by Eric Schmidt, Executive Chairman
URL: http://googleblog.blogspot.com/2013/02/google-creates-60m-digital-publishing.html

[G] Optimize Your Website with SiteApps and GA

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Analytics Blog: Optimize Your Website with SiteApps and GA

Google Analytics excels at collecting an incredible amount of information about how visitors interact with the web and mobile properties of its users. This data provides marketers and analysts who know what they’re looking for with with an incredibly powerful platform to understand what’s working and what’s not. To those who aren’t sure what they’re looking for though, all of this information can be overwhelming and make it easy to take no action at all.

SiteApps enables businesses to get instantaneous, free recommendations on how to optimize their website based on their Google Analytics data. SiteApps’ technology runs hundreds of automated analyses on its customers’ web data to identify opportunities for improvement. Based on these tailored recommendations, SiteApps then enables businesses to install apps from their marketplace to help solve these problems.


One of SiteApps’ customers is a family-owned home furnishings designer that was having difficulty maintaining their eCommerce presence while still focusing on the day-to-day operations of their brick and mortar retail store.  Within minutes of signing up for SiteApps, they were able to identify dozens of opportunities for site optimization. By installing the apps that were recommended to them, they were able to create a compelling web presence that increased their conversion rate by 108% and led to 65% more time spent on site by its visitors.  This led to a substantial increase in revenue for the business simply by unlocking the power of their web analytics data.

Our business is completely based on data. It’s incredibly important to us that customers know - or learn - just how valuable their data is,” says Phillip Klien, co-founder of SiteApps. “We consider Google Analytics the foundation for our platform and use the results to help customers make the most of the data their website produces.”


SiteApps is free to try and takes a matter of minutes to set-up.  Give it a try today to see what you can uncover from your web analytics.


Posted by the Google Analytics team
URL: http://analytics.blogspot.com/2013/02/optimize-your-website-with-siteapps-and.html

[G] For schools: the edu-fication of Chromebooks

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Google Chrome Blog: For schools: the edu-fication of Chromebooks

2013 is already shaping up to be a busy year for the web in education. Earlier this month Lenovo announced the new ThinkPad Chromebook and this week, Jaime Casap, our Global Education evangelist announced in his keynote at FETC in Orlando, that there are now globally more than 2,000 schools using Chromebooks - twice as many as 3 months ago. For more details about what we announced at FETC and BETT in London, U.K., check out our Enterprise Blog. We’re looking forward to all that 2013 has in store!

Connor and Meg at Spring Valley High School are two of the over 
14,000 students in Richland School District Two in South Carolina 
who are now using Chromebooks for 1:1 learning.

Posted by Rajen Sheth, Group Product Manager
URL: http://chrome.blogspot.com/2013/02/for-schools-edu-fication-of-chromebooks.html

[G] A Look Back at 2012: The Expansion of Learning on the Web

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Official Google Enterprise Blog: A Look Back at 2012: The Expansion of Learning on the Web

Posted by Jaime Casap, Global Education Evangelist at Google

2012 was a year of opening doors to learning on the web for more and more students each day. With the web, students and teachers are using new technology and devices to collaborate with each other in class, from home, and around the world. We want Google in Education to help open more doors and we’re pleased to announce there are now 2,000 schools using Chromebooks for Education–twice as many as 3 months ago. And with several Chrome devices available today, there is a device for any school, any student, anywhere.

The most recent schools to join the fray include: Transylvania County Schools in rural North Carolina deploying 900 devices; top Catholic prep school St.Thomas Aquinas High School in Florida going one-to-one with 2,200 devices; and urban charter network Rocketship Education in the Bay Area of California using 1,100 Chromebooks as part of their blending learning approach. The Google Apps for Education community also continues to grow, with Chicago Public Schools bringing 270,000 students, teachers and administrators into the cloud.

Connor and Meg at Spring Valley High School are two of the over 14,000 students in Richland School District Two in South Carolina who are now using Chromebooks for 1:1 learning.

This week I had the opportunity to speak with many in the global education community as I traveled from the FETC conference in Orlando, Florida to the BETT Show in London, U.K. I’d like to share some thoughts from my journey.

Looking back in Florida one year later with Chromebooks for Education
This week at the FETC 2013 conference, we hosted a panel where school leaders reflected on this past year. In January 2012 some of the first districts announced that they were moving “one to one” with Chromebooks and that they were choosing the web as their learning platform. On the panel Tuesday, these educators talked about the impact the web has had in their schools: enabling tech support internships, allowing homebound students to collaborate remotely, and teaching students to become digital leaders. The results of the hard work of educators and students shows clearly in the impact at Leyden and the changes at Richland Two one year later.

Learning with the web in London
Yesterday morning I landed at London’s Gatwick airport, straight from the redeye and into the exhibition hall of the world’s largest education technology conference, BETT. Steve Philp, one of the first educators to use Chromebooks in the UK, shared his views on his year with Chromebooks and the web. Bruno Reddy of King Soloman Academy in London also spoke about how the web has impacted his classroom and how it will help his students in the long term:
"In an increasingly digital age, it’s great to see that the students I teach have been able to harness these skills in such a way, and it puts them in good stead for the years ahead.”
On Saturday, I fly out of London, and onwards to the next educator event with even more of the Google in Education community. You can find upcoming live and virtual events on the calendar page of our website. I hope to see you soon – in person or on the web.
URL: http://googleenterprise.blogspot.com/2013/02/a-look-back-at-2012-expansion-of.html

Thursday, January 31, 2013

[G] Exploring the Grand Canyon on Google Maps

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Official Google Blog: Exploring the Grand Canyon on Google Maps

Whether you’re planning an upcoming hike, or want to learn more about the Earth’s geological history, Google Maps can help. Today, we’re releasing panoramic imagery of one of the world’s most spectacular national monuments: the Grand Canyon. These beautiful, interactive images cover more than 75 miles of trails and surrounding roads, making our map of this area even more comprehensive, accurate and easy to use than ever before.



Take a walk down the narrow trails and exposed paths of the Grand Canyon: hike down the famous Bright Angel Trail, gaze out at the mighty Colorado River, and explore scenic overlooks in full 360-degrees. You’ll be happy you’re virtually hiking once you get to the steep inclines of the South Kaibab Trail. And rather than drive a couple hours to see the nearby Meteor Crater, a click of your mouse or tap of your finger will transport you to the rim of this otherworldly site.

The Colorado River, one of the many impressive scenes in the Grand Canyon

This breathtaking imagery collection was made possible with the Trekker. Our team strapped on the Android-operated 40-pound backpacks carrying the 15-lens camera system and wound along the rocky terrain on foot, enduring temperature swings and a few muscle cramps along the way. Together, more than 9,500 panoramas of this masterpiece of nature are now available on Google Maps.


A breathtaking 360-degree view from the famous Bright Angel Trail

So no matter where you are, you don’t have to travel far or wait for warmer weather to explore Grand Canyon National Park. Check out some of our favorite views on our World Wonders site where you can find more information, facts and figures about the Grand Canyon, or in the updated Street View gallery, and happy (virtual) hiking!

Posted by Ryan Falor, Product Manager, Google Maps
URL: http://googleblog.blogspot.com/2013/01/exploring-grand-canyon-on-google-maps.html

[G] C++ containers that save memory and time

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Google Open Source Blog: C++ containers that save memory and time



We’re pleased to announce C++ B-Tree, a C++ template library that implements B-tree containers with an analogous interface to the standard STL map, set, multimap, and multiset containers. B-trees are well-known data structures for organizing secondary storage, because they are optimized for reading and writing large blocks of data. But the same property that makes B-trees appropriate for use with databases and file systems also makes them appropriate for use in main-memory, just with smaller blocks.



C++ standard libraries commonly implement the map and set data structures using Red-Black trees, which store one element per node, requiring three pointers plus one bit of information per element to keep the tree balanced. By comparison, B-tree containers store a number of elements per node, thereby reducing pointer overhead and saving a significant amount of memory. For small data types, B-tree containers typically reduce memory use by 50 to 80% compared with Red-Black tree containers.








insertion time as a function of tree size


(256 byte node)





Storing multiple elements per node can also improve performance, especially in large containers with inexpensive key-compare functions (e.g., integer keys using less-than), relative to Red-Black tree containers. This is because performance in these cases is effectively governed by the number of cache misses, not the number of key-compare operations. For large data sets, using these B-tree containers will save memory and improve performance.








insertion time as a function of node size


(10M element tree)






These templates are nearly drop-in compatible with the STL map, set, multimap, and multiset types, with one significant exception. Unlike the standard container types, insertions and deletions invalidate outstanding iterators (we provide “safe” alternatives to handle this case).






By Josh MacDonald, 20% Contributor


































URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/qBJ57PpUJ78/c-containers-that-save-memory-and-time.html

[G] A proud partner in the Workplace Charging Challenge

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Google Public Policy Blog: A proud partner in the Workplace Charging Challenge

Posted by Rolf Schreiber, Technical Program Manager, Electric Transportation 

Cross-posted from the Google Green Blog 

At Google, we believe that plug-in vehicles are game-changers in the effort to reduce the carbon footprint of transportation, improve air quality, and increase the adoption of intermittent renewable energy sources. That’s why we’re excited to join the U.S. Department of Energy’s Workplace Charging Challenge, an initiative to increase the number of employers offering workplace charging by tenfold in five years.

Google has been dedicated to the promise of electric vehicles since 2007, when we outfitted a small fleet of Priuses and Escape Hybrids with homegrown dataloggers and installed an EV solar carport at our HQ in Mountain View. Our employees eagerly adopted the new technology, and we soon launched a corporate carshare program, called GFleet. GFleet provides Googlers with a low-carbon transportation option once they get to the office using alternative transportation (for instance, the Google shuttle, walking, biking, or carpooling). To date Googlers have driven GFleet vehicles over a quarter of a million miles.

To support GFleet and encourage Googlers to buy their own plug-ins, Google offers free on campus charging in Mountain View and eight additional office locations in the U.S. Now with more than 300 stations across the country, we’ve built the largest corporate charging infrastructure in the country. 

We’re delighted to help drive progress in this space, and invite others to join the charge towards more EV infrastructure, cleaner air, and a sustainable future.
URL: http://googlepublicpolicy.blogspot.com/2013/01/a-proud-partner-in-workplace-charging.html

[G] Exploring the Grand Canyon on Google Maps

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Google Lat Long: Exploring the Grand Canyon on Google Maps


Whether you’re planning an upcoming hike, or want to learn more about the Earth’s geological history, Google Maps can help. Today, we’re releasing panoramic imagery of one of the world’s most spectacular national monuments: the Grand Canyon. These beautiful, interactive images cover more than 75 miles of trails and surrounding roads, making our map of this area even more comprehensive, accurate and easy to use than ever before.



Take a walk down the narrow trails and exposed paths of the Grand Canyon: hike down the famous Bright Angel Trail, gaze out at the mighty Colorado River, and explore scenic overlooks in full 360-degrees. You’ll be happy you’re virtually hiking once you get to the steep inclines of the South Kaibab Trail. And rather than drive a couple hours to see the nearby Meteor Crater, a click of your mouse or tap of your finger will transport you to the rim of this otherworldly site.

The Colorado River, one of the many impressive scenes in the Grand Canyon

This breathtaking imagery collection was made possible with the Trekker. Our team strapped on the Android-operated 40-pound backpacks carrying the 15-lens camera system and wound along the rocky terrain on foot, enduring temperature swings and a few muscle cramps along the way. Together, more than 9,500 panoramas of this masterpiece of nature are now available on Google Maps.


A breathtaking 360-degree view from the famous Bright Angel Trail

So no matter where you are, you don’t have to travel far or wait for warmer weather to explore Grand Canyon National Park. Check out some of our favorite views on our World Wonders site where you can find more information, facts and figures about the Grand Canyon, or in the updated Street View gallery, and happy (virtual) hiking!

Posted by Ryan Falor, Product Manager, Google Maps
URL: http://google-latlong.blogspot.com/2013/01/exploring-grand-canyon-on-google-maps.html

Wednesday, January 30, 2013

[G] YouTube and ADWEEK Tackle the Super Bowl XLVII Ads with Ad Blitz 2013

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YouTube Blog: YouTube and ADWEEK Tackle the Super Bowl XLVII Ads with Ad Blitz 2013

Around this time each year, the viewing public gears up for an epic competition of professional powerhouses operating at the top of their respective games. Legends are made, accolades given and dynasties rise and fall through the glory of one night.



Oh, and there's a football game as well!



We kid of course, but it's true that the big game has become as important to the world of advertising as it is to the world of sports. Fans huddle during commercial breaks, eager to see which spots will become conversation pieces both on Monday and well into 2013. To make it easier to catch up on all the commercials, the YouTube Ad Blitz channel will let you watch your favorite ads soon as they air live on TV and vote for your favorite ad at the end of the game.



 



To make this year bigger than ever, we've partnered with ADWEEK to feature the Ad Blitz voting gallery on Adweek.com as well as on YouTube, and ADWEEK’s executive editor James Cooper and senior editor Tim Nudd will break down the night’s highlights via a post-game Google+ hangout. We also added a slew of new social and gaming components to make the Ad Blitz YouTube channel the perfect big game companion whether you’re on your laptop, smartphone, or tablet. New features include:




  • Touchdown dance GIF generator: Create and share your own touchdown dance GIF

  • Smack Talk: Log in to all your social media channels from the channel to share your team spirit with friends and see a real-time visualization of which team is winning the internet (if not the actual game)

  • Paper Football: Test your accuracy in this age old finger flick game

  • Call the Coach: Get instant advertising advice from our resident ad coach, DeStorm

  • Fun Facts: Learn interesting facts about big game advertising, provided by ADWEEK












As seen in last year's viral spots from Volkswagen, Honda, Audi and many others, savvy advertisers are using YouTube to not only generate excitement for their big game plans, but to dramatically bolster the effectiveness of their game-day spend. With new ad innovations to the Ad Blitz program this year, such as Lightbox ads, marketers can now extend their video presence across the web.



As always, voting begins at the end of the game and continues until February 11. So after the broadcast, be sure to vote on your favorite ads from the big game!



Sue McCauley, Ad Blitz Program Manager, recently watched "Road To The Superdome: 49ers"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/tMz6HwnZjiY/youtube-and-adweek-tackle-super-bowl.html

[G] Google Forms, Refreshed

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Official Google Enterprise Blog: Google Forms, Refreshed

Posted by: Nick Santos, Software Engineer

(Cross-posted on the Google Drive blog.)

With Google Drive, you can do more than just create, store, and share stuff. A variety of apps can help with everything from editing spreadsheets to signing documents electronically.

Forms let you easily create questionnaires and automatically collect responses in a spreadsheet. Today a new version launches, rebuilt to bring you a faster, cleaner, and more collaborative experience.

Now with collaboration 
Create a form faster than ever. Just as with Docs, Sheets and Slides, you can now collaborate with others in real-time. If you need to work with two colleagues on a survey, all three of you can work on the same form simultaneously and even have a group chat on the side, without leaving the form.


Better editing 
Even if you’re working solo, some new changes will make creating and editing forms easier. All your changes are auto-saved and you can quickly undo/redo edits. Improved copy-and-paste will let you copy a list of bullets from the web or multiple rows of text from a spreadsheet; then, when you paste into a form, each line will be appear as an individual answer. And you can use keyboard shortcuts to get things done more quickly.


Some things unchanged 
With the new Forms editor, you can continue using all the features you’re already familiar with:

  • Scale: Whether you’re collecting responses from ten friends for a baby shower or ten thousand attendees at a conference, you can count on Forms to reliably collect data for any number of responses. 
  • Analyzing: See the responses you’ve received right in Google Forms or collect them neatly in Google Sheets. And you can now download a .csv file for more detailed analysis and reporting. 
  • Sharing: If you share a form directly in Google+, anyone in your circles can respond without leaving their stream. Or if you send a form via email, respondents can submit their answers right from Gmail.

This update to Forms will be rolling out to Rapid Release over the next few days, and to Scheduled Release in the coming weeks. You can create forms directly from Google Sheets or Drive, or install the Chrome Web App for easy access from your browser. Also check the Google Drive +page all week for tips and tricks.

URL: http://googleenterprise.blogspot.com/2013/01/google-forms-refreshed.html

[G] Go Mobile with Google Affiliate Network: Publisher best practices

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Google Affiliate Network: Go Mobile with Google Affiliate Network: Publisher best practices

This is the second post in our ‘Go Mobile with Google Affiliate Network’ series. Today, we’ll focus on best practices to help publishers make the most of mobile in affiliate marketing.

We kicked off our blog series earlier this week with details on the importance of mobile for affiliate marketers. As publisher, you already understand the growing market in mobile e-commerce. Below we’ll share some insights to help you mobilize your website.

Optimize your website for mobile
Visitors to a mobile or tablet site may be at a different point of the purchase funnel than visitors to a desktop site, so it’s important to have an optimized site to match user intent and behavior. What’s more, optimizing for mobile may also help you increase your conversion rate through all of your marketing channels, including affiliate.

Before you get started, find out what percentage of your visitors are coming from mobile devices. Next, consider how your site might look to mobile users.

When building your website to support different devices, consider if you want to utilize responsive web design, or if you should create a separate mobile site. Once you’ve decided on a configuration, be sure to consider some of our additional best practices for mobile users: simplify your landing pages and use strong call-to-action language to attract mobile visitors.

You can simplify navigation by:

  • Adding hierarchy and vertical scrolling to aid information access
  • Be thumb-friendly by designing your site so even large hands can easily interact with it
  • If applicable to your website, make your site local
  • Avoid using flash, since not all mobile websites support it
  • Minimize load times for the convenience of your mobile viewer
  • Learn, listen and iterate by building your site with input from your audience

And, if you’re wondering whether to first create an app or a mobile site, build the site first as it will offer more cross-platform reach than apps. See our Help Center for more information on optimizing your mobile website.

Tell advertisers your website is optimized for mobile
Once you’ve optimized your site for mobile users, it's important to make sure advertisers are aware. You can easily update your Website description in your Publisher profile so advertisers that view your profile can see that your site is optimized for mobile.

Get mobile affiliate ads
We’ve made it easy to quickly access standard mobile ad sizes. You can find mobile affiliate ads by clicking the Links tab and using the Size filter to find standard mobile ad sizes. You can also get mobile ads using Link subscriptions and the Links API. See our Help Center for a list of standard ad sizes for Android, iOS, and other devices with full HTML browsers.

A publisher's experience with going mobile

Pageonce, a popular app to track your money and pay bills, uses affiliate marketing to show targeted offers. Pageonce finds that their "users are much more engaged and focused on their mobile device. They know what they want and they want to be done quickly and efficiently,” says Steve Schultz, the company's Chief Operating Officer. Over the past year, Pageonce has built a healthy mobile ad revenue stream through Google Affiliate Network. Steve shares some tips for mobile success: "Messages need to be tight – there’s no room for extra copy, landing pages need to be optimized for the mobile experiences and offers have to be relevant."

While these tips are a great starting point for optimizing your mobile site you can find more tips & best practices in our GoMo Guide for Publishers at howtogomo.com.

Posted by:
Emily Harris, Product Marketing Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2013/01/go-mobile-with-google-affiliate-network_30.html

[G] Our January featured On The Rise partner is MyCupcakeAddiction!

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YouTube Blog: Our January featured On The Rise partner is MyCupcakeAddiction!

Congratulations to Elise Strachan, the master chef for this month’s "On The Rise” featured partner channel, MyCupcakeAddiction. Not only is her channel the first featured in 2013, but it’s also the first Australian channel we’ve featured in the program, and Elise was recently appointed as one of the 15 Next How-To Gurus! MyCupcakeAddiction hosts tutorials on how to decorate and make cupcakes, cake pops and other sweet treats, and is in the spotlight on YouTube’s own channel today. Check it out to see some of Elise’s delicious creations!



Elise’s kitchen is based in Queensland, Australia, where she’s been cooking up sweet treats for several years. She often bakes for private events and weddings, on top of selling her cupcakes at a local market twice a week. In October 2011, she decided to expand beyond her Gold Coast clientele by producing videos on YouTube to inspire bakers worldwide. Now, no matter where you live, you can find do-it-yourself tips and tutorials for fun creations like Elise’s Angry Birds cake pops, stiletto heel cupcakes, or even a giant cupcake pinata!







Here are a few words from Elise:


This is an exciting accolade for our little channel, and a huge thank you goes out to the best subscribers in the world for your votes and support throughout voting week. We aim to provide high quality, step-by-step instructional videos showing you how to create the weird and wonderful out of cupcakes and cakepops. MyCupcakeAddiction has something sweet and stunning for any occasion. Make sure you head over to our channel to catch all the latest uploads: now bringing you 3 new tutorials each week! 



If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the Partner Support channel.



You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who have fewer than 100,000 subscribers and produce engaging content on a regular basis. See you next month!



Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Mission Impossible- Lindsey Stirling and the Piano Guys.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/kN3eyUK9VYk/our-january-featured-on-rise-partner-is.html

[G] AdWords for video makes reporting more insightful, purposeful and beautiful

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Inside AdWords: AdWords for video makes reporting more insightful, purposeful and beautiful

Building a brand online is about creating authentic connections with your audience. Since launching AdWords for video last year, we’ve helped more brands capture the power of sight, sound, and motion in a simple and easy way. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.

Reach & Frequency Reporting: Speak the same measurement language across media
AdWords for video now displays reach and frequency metrics in your campaign reporting interface. These metrics give you more insight into how many unique viewers have seen your ad and the average number of times they’ve seen it, helping you better measure against other media such as TV. To view these metrics on a campaign, ad or targeting group level, just click on Columns >> Customize Columns and look under the Performance section.


Column Sets: Tell us your marketing goals, and we’ll pull the metrics
To help you organize the metrics that matter most to your campaign, we’re introducing the Column Sets feature which groups relevant metrics by marketing objective. So all you need to do is select your advertising goal and we’ll show you useful reporting columns for your account. For example:
  • Want to build brand awareness? Select the Branding objective in the “Columns” drop down to see how broadly your video ad was viewed. We’ll automatically show unique viewers, average view frequency and average impression frequency. 
  • Want to optimize for conversions? Select the Website Traffic and Conversions objective to see how your video ads drove viewers to action. We’ll show you website traffic, number of conversions, cost-per-conversion, and your conversion rate from people who viewed your ad. 
  • Want to grow your audience? Select the Audience objective to understand how your video ads drove people to watch and engage with more of your content. We’ll show you follow-on subscribers and follow-on views.
  • Want to drive more views? Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. We’ll show you follow-on views and unique viewers.

GeoMap: Visualize your views
Where in the world are your views coming from? With the new AdWords for video visualization feature, you can tell with a mere glance. Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view activity on an interactive map. You can even click on regions to drill down to states and provinces globally, and to the DMA-level in the U.S. These geographic insights can help you understand which of your ad messages are resonating with specific markets.


We hope these new features to help you easily compare campaigns across platforms, discover new metrics and derive actionable insights. Head over to AdWords for video to try them out today!

Posted by David Tattersall, YouTube Product Manager, recently watched “Top Gear - Reliant Robin Space Shuttle”
URL: http://adwords.blogspot.com/2013/01/adwords-for-video-makes-reporting-more.html

[G] Mapping creates jobs and drives global economic growth

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Google Public Policy Blog: Mapping creates jobs and drives global economic growth

Posted by Brian McClendon, VP Google Geo 

(Cross-posted from the Official Google Blog)

Twenty years ago, we used paper maps and printed guides to help us navigate the world. Today, the most advanced digital mapping technologies—satellite imagery, GPS devices, location data and of course Google Maps—are much more accessible. This sea change in mapping technology is improving our lives and helping businesses realize untold efficiencies.

The transformation of the maps we use everyday is driven by a growing industry that creates jobs and economic growth globally. To present a clearer picture of the importance of the geo services industry, we commissioned studies from Boston Consulting Group (BCG) and Oxera. What we found is that maps make a big economic splash around the world.

In summary, the global geo services industry is valued at up to $270 billion per year and pays out $90 billion in wages. In the U.S., it employs more than 500,000 people and is worth $73 billion. The infographic below illustrates some examples of the many benefits of maps, whether it’s improving agriculture irrigation systems or helping emergency response teams save lives.

Click the image for a larger version

1.1 billion hours of travel time saved each year? That’s a lot of time. Also, consider UPS, which uses map technology to optimize delivery routes—saving 5.3 million miles and more than 650,000 gallons of fuel in 2011. And every eight seconds, a user hails a taxi with Hailo, which used maps and GPS to deliver more than 1 million journeys in London alone last year. Finally, Zipcar uses maps to connect more than 760,000 customers to a growing fleet of cars in locations around the world.

Because maps are such an integral part of how we live and do business, the list of examples goes on and on. That’s why it’s important we all understand the need to invest in the geo services industry so it continues to grow and drive the global economy. Investments can come from the public and private sectors in many forms—product innovation, support of open data policies, more geography education programs in schools and more.

We’re proud of the contributions that Google Maps and Earth, the Google Maps APIs and our Enterprise solutions have made to the geo services industry and to making maps more widely available, but there’s a long way to go. To learn more about the impact of the maps industry, see the full reports.
URL: http://googlepublicpolicy.blogspot.com/2013/01/mapping-creates-jobs-and-drives-global.html

[G] Win moments that matter in 2013 with Learn with Google webinars

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Official Google CPG Blog: Win moments that matter in 2013 with Learn with Google webinars


What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.

Check out our upcoming live webinars:

Build Awareness

02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media

Drive Sales

01/29 [Analytics] Google Tag Manager: Technical Implementation
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What's New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing

Visit our webinar site to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!


Posted by Erin Molnar, Marketing Coordinator, Learn with Google


URL: http://google-cpg.blogspot.com/2013/01/win-moments-that-matter-in-2013-with.html

[G] Google Science Fair: Looking for the next generation of scientists and engineers to change the world

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Official Google Blog: Google Science Fair: Looking for the next generation of scientists and engineers to change the world

At age 16, Louis Braille invented an alphabet for the blind. When she was 13, Ada Lovelace became fascinated with math and went on to write the first computer program. And at 19, Alexander Graham Bell started experimenting with sound and went on to invent the telephone. Throughout history many great scientists developed their curiosity for science at an early age and went on to make groundbreaking discoveries that changed the way we live.

Today, we’re launching the third annual Google Science Fair in partnership with CERN, the LEGO Group, National Geographic and Scientific American to find the next generation of scientists and engineers. We’re inviting students ages 13-18 to participate in the largest online science competition and submit their ideas to change the world.



For the past two years, thousands of students from more than 90 countries have submitted research projects that address some of the most challenging problems we face today. Previous winners tackled issues such as the early diagnosis of breast cancer, improving the experience of listening to music for people with hearing loss and cataloguing the ecosystem found in water. This year we hope to once again inspire scientific exploration among young people and receive even more entries for our third competition.

Here’s some key information for this year’s Science Fair:

  • Students can enter the Science Fair in 13 languages.
  • The deadline for submissions is April 30, 2013 at 11:59 pm PDT.
  • In June, we’ll recognize 90 regional finalists (30 from the Americas, 30 from Asia Pacific and 30 from Europe/Middle East/Africa).
  • Judges will then select the top 15 finalists, who will be flown to Google headquarters in Mountain View, Calif. for our live, final event on September 23, 2013.
  • At the finals, a panel of distinguished international judges consisting of renowned scientists and tech innovators will select top winners in each age category (13-14, 15-16, 17-18). One will be selected as the Grand Prize winner.

Prizes for the 2013 Science Fair include a $50,000 scholarship from Google, a trip to the Galapagos with National Geographic Expeditions, experiences at CERN, Google or the LEGO Group and digital access to the Scientific American archives for the winner’s school for a year. Scientific American will also award a $50,000 Science in Action prize to one project that makes a practical difference by addressing a social, environmental or health issue. We’re also introducing two new prizes for 2013:

  • In August, the public will have the opportunity to get to know our 15 finalists through a series of Google+ Hangouts on Air and will then vote for the Inspired Idea Award—an award selected by the public for the project with the greatest potential to change the world.
  • We also recognize that behind every great student there’s often a great teacher and a supportive school, so this year we’ll award a $10,000 cash grant from Google and an exclusive Google+ Hangout with CERN to the Grand Prize winner’s school.

Lastly, we’ll also be hosting a series of Google+ Hangouts on Air. Taking place on Mondays, Wednesdays and Fridays, these Hangouts will feature renowned scientists including inventor Dean Kamen and oceanographic explorer Fabien Cousteau, showcase exclusive behind-the-scenes tours of cutting-edge labs and science facilities, and provide access to judges and the Google Science Fair team. We hope these Google+ Hangouts will help inspire, mentor and support students throughout the competition and beyond.

Visit www.googlesciencefair.com to get started now—your idea might just change the world.

Posted by Sam Peter, Google Science Fair Team
URL: http://googleblog.blogspot.com/2013/01/google-science-fair-looking-for-next.html

[G] Mapping creates jobs and drives global economic growth

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Official Google Blog: Mapping creates jobs and drives global economic growth

Twenty years ago, we used paper maps and printed guides to help us navigate the world. Today, the most advanced digital mapping technologies—satellite imagery, GPS devices, location data and of course Google Maps—are much more accessible. This sea change in mapping technology is improving our lives and helping businesses realize untold efficiencies.

The transformation of the maps we use everyday is driven by a growing industry that creates jobs and economic growth globally. To present a clearer picture of the importance of the geo services industry, we commissioned studies from Boston Consulting Group (BCG) and Oxera. What we found is that maps make a big economic splash around the world.

In summary, the global geo services industry is valued at up to $270 billion per year and pays out $90 billion in wages. In the U.S., it employs more than 500,000 people and is worth $73 billion. The infographic below illustrates some examples of the many benefits of maps, whether it’s improving agriculture irrigation systems or helping emergency response teams save lives.

Click the image for a larger version

1.1 billion hours of travel time saved each year? That’s a lot of time. Also, consider UPS, which uses map technology to optimize delivery routes—saving 5.3 million miles and more than 650,000 gallons of fuel in 2011. And every eight seconds, a user hails a taxi with Hailo, which used maps and GPS to deliver more than 1 million journeys in London alone last year. Finally, Zipcar uses maps to connect more than 760,000 customers to a growing fleet of cars in locations around the world.

Because maps are such an integral part of how we live and do business, the list of examples goes on and on. That’s why it’s important we all understand the need to invest in the geo services industry so it continues to grow and drive the global economy. Investments can come from the public and private sectors in many forms—product innovation, support of open data policies, more geography education programs in schools and more.

We’re proud of the contributions that Google Maps and Earth, the Google Maps APIs and our Enterprise solutions have made to the geo services industry and to making maps more widely available, but there’s a long way to go. To learn more about the impact of the maps industry, see the full reports.

Posted by Brian McClendon, VP Google Geo
URL: http://googleblog.blogspot.com/2013/01/mapping-creates-jobs-and-drives-global.html

[G] Mapping creates jobs and drives global economic growth

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Google Lat Long: Mapping creates jobs and drives global economic growth

(Cross posted to Official Google Blog

Twenty years ago, we used paper maps and printed guides to help us navigate the world. Today, the most advanced digital mapping technologies—satellite imagery, GPS devices, location data and of course Google Maps—are much more accessible. This sea change in mapping technology is improving our lives and helping businesses realize untold efficiencies.

The transformation of the maps we use everyday is driven by a growing industry that creates jobs and economic growth globally. To present a clearer picture of the importance of the geo services industry, we commissioned studies from Boston Consulting Group (BCG) and Oxera. What we found is that maps make a big economic splash around the world.

In summary, the global geo services industry is valued at up to $270 billion per year and pays out $90 billion in wages. In the U.S., it employs more than 500,000 people and is worth $73 billion. The infographic below illustrates some examples of the many benefits of maps, whether it’s improving agriculture irrigation systems or helping emergency response teams save lives.


Click the image for a larger version

1.1 billion hours of travel time saved each year? That’s a lot of time. Also, consider UPS, which uses map technology to optimize delivery routes—saving 5.3 million miles and more than 650,000 gallons of fuel in 2011. And every eight seconds, a user hails a taxi with Hailo, which used maps and GPS to deliver more than 1 million journeys in London alone last year. Finally, Zipcar uses maps to connect more than 760,000 customers to a growing fleet of cars in locations around the world.

Because maps are such an integral part of how we live and do business, the list of examples goes on and on. That’s why it’s important we all understand the need to invest in the geo services industry so it continues to grow and drive the global economy. Investments can come from the public and private sectors in many forms—product innovation, support of open data policies, more geography education programs in schools and more.

We’re proud of the contributions that Google Maps and Earth, the Google Maps APIs and our Enterprise solutions have made to the geo services industry and to making maps more widely available, but there’s a long way to go. To learn more about the impact of the maps industry, see the full reports.

Posted by Brian McClendon, VP Google Geo
URL: http://google-latlong.blogspot.com/2013/01/mapping-creates-jobs-and-drives-global.html

Tuesday, January 29, 2013

[G] Google Code-in 2012: it’s numbers time

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Google Open Source Blog: Google Code-in 2012: it’s numbers time


Earlier this month, Google Code-in, a contest introducing 13-17 year olds to open source software development, finished up with really exciting results.

We had 334 students from 36 countries complete 1,925 tasks in the 7 week contest.  Students worked with 10 open source organizations on coding, documentation, training, user interface, research, outreach tasks, and quality assurance tasks. 58.7% of students completed at least 3 tasks in the contest.

Countries
The countries with the most students completing tasks are shown in the pie chart below:
This year there were 5 countries who for the first time had students complete tasks in Google Code-in: China, Kenya, Kuwait, Trinidad and Tobago, and Uruguay.

Pre-university/high schools
The 5 schools with the most students completing tasks in Google Code-in 2012 are listed below.
- Technical School Electronic Systems (associated with Technical University- Sofia) in Bulgaria had the most students participating in the contest for the second year in a row with 44!
- Dunman High School in Singapore had 13 students participate in this year’s contest (only 1 student from all of Singapore participated last year).
There was a 3 way tie between the following schools to wrap up the 5 participating schools:
- Marc Garneau Collegiate Institute in Canada
- Precious Blood Secondary School in Kenya (an all girls school)
- Colegiul National “Mircea cel Batran” in Romania

Age of Students

Mentors
There were 174 dedicated mentors from 40 countries guiding students throughout the contest. This year we had mentors from a few new countries including Macedonia, Panama, Paraguay, Uruguay, and the Slovak Republic.

A huge thank you to all of the students, mentors and organization administrators who made Google Code-in 2012 a success! And thank you to all the parents and teachers who encouraged students to learn more about open source software development!

Stay tuned to this blog for the announcement of the 20 Grand Prize winners on February 4th.

By Stephanie Taylor, Open Source Programs Office
URL: http://google-opensource.blogspot.com/2013/01/google-code-in-2012-its-numbers-time.html

[G] Win moments that matter in 2013 with Learn with Google webinars

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Inside AdWords: Win moments that matter in 2013 with Learn with Google webinars

What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.

Check out our upcoming live webinars:

Build Awareness

02/12 [Multiscreen] Brand Building in a Multiscreen World
02/20 [YouTube] How to Build your Business with YouTube Video Ads
03/05 [Social] How to Use Google+ and Make Social Work for You
03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives
03/27 [Wildfire by Google] The Call for Converged Media

Drive Sales

01/29 [Analytics] Google Tag Manager: Technical Implementation *today*
02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping
02/26 [YouTube] From Awareness to Sales: Making the Most of Video Remarketing
02/27 [Search] What's New and Next in AdWords
03/06 [Display] Biggest Loser: Digital Ad Spend Edition
03/13 [Mobile] The Full Value of Mobile
03/20 [Display] Getting Started with Dynamic Remarketing

Visit our webinar site to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Learn With Google
URL: http://adwords.blogspot.com/2013/01/win-moments-that-matter-in-2013-with.html

[G] Chicago Public Schools get high marks by going Google

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Official Google Enterprise Blog: Chicago Public Schools get high marks by going Google

Posted by Lachlan Tidmarsh, CIO, Chicago Public Schools

Editor's note: Today’s guest blogger is Lachlan Tidmarsh, Chief Information Officer for the Chicago Public Schools, the third largest school district in the United States. Chicago is one of many districts that have moved to Google Apps for Education. Join the Google team at FETC and BETT this week to learn more.


Chicago Public Schools (CPS) is a diverse learning community that encompasses 681 schools, including 472 elementary schools, 106 high schools and 96 charter schools. With over 40,000 teachers, administrators and support staff across the city working to improve the education of Chicago children, communication and collaboration are essential.

Technology can play a vital role in making the teaching and learning experience as effective and rewarding as possible. For years CPS relied on two different communication systems—Microsoft Outlook used by administrators and principals, and OpenText FirstClass used by our teachers. Even after federal subsidies, our cost to run these systems exceeded $2 million per year. Having two different systems was frustrating for users and remote access was clunky.

After deciding to move to a single consolidated system, we vetted our two final options—Google and Microsoft— with our teachers and administrators. The decision was overwhelmingly to go with Google Apps for Education. For one thing, many of our schools were already using Google Apps and were enthusiastic about the collaboration capabilities. From an executive management viewpoint, Google Apps would save the district millions of dollars each year. Who could argue with that?

Of course, we had to ensure that the applications were secure, that they met our functional requirements, and that our people were productive on day one. We engaged Google Apps partner SADA Systems to help with the migration and training, and set a goal of finishing before the start of the 2012 school year. Between March 28, when we signed the contract, and August 20, we migrated 270,000 administrators, teachers and students to Google Apps. It was easily the fastest and smoothest migration of this scale I have ever seen.

We had staffed up our help desk but had very low call volumes and little drama. The real key to this was strong communication from the get-go and well-planned training. We established “Google Heroes” in each school to lead the charge. Our “Heroes” were critical to ensuring we had at least one trained user in each school from day one. As a result, many of our teachers and principals knew what was coming and when. We also offered a variety of additional training options for faculty and staff, including online tutorials, blogs, and classroom-based instruction. In follow-up surveys of trainees, we received satisfaction levels of 80% and higher for both the training and the tools.

When school started in fall, many teachers immediately began sharing assignments with students through Google Drive. As the year progresses, they continue to find new ways to enhance the educational experience inside and outside the classroom using Google Apps. For example, some teachers create daily quizzes in Google Forms to determine if students have understood key concepts and adapt the next day’s lesson plan accordingly. In the case of a major weather event such as a snowstorm, we can use Google Apps to efficiently coordinate school operations and make sure students know where they can go to for safety.

For Chicago Public Schools, Google Apps is fundamentally transforming both educational and administrative processes for the better – all while saving us millions of dollars each year.
URL: http://googleenterprise.blogspot.com/2013/01/chicago-public-schools-get-high-marks.html