Thursday, June 27, 2013

[G] Review extensions: The new 'Don't take our word for it' tool for your search ads

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Inside AdWords: Review extensions: The new 'Don't take our word for it' tool for your search ads

Richer information about your business can help potential customers understand why your product or service is right for them. Advertisers have long found it valuable to show positive reviews, awards, or accolades in their ads. Today, we're bringing this capability to your search ads. With review extensions (beta), you can show accolades from reputable third parties right in your search ads.

You can submit either a direct quote or a summary of a key point from a review, as shown above.

It's important, both for you and for users, that the reviews provided be high-quality:
  • Content displayed in review extensions must come from a reputable 3rd party source, and must comply with standard AdWords policies.  
  • It’s your responsibility to ensure that you’re allowed to use a specific review in your ads.  
  • To protect users and other businesses from deceptive claims, we use automated and human-based systems to confirm the validity and policy compliance of all review extensions.  
Currently, review extensions are available globally in English only.  Please stay tuned for updates as we expand to other languages.  We're looking for more advertisers to participate and soon we'll be adding support for review extensions in the AdWords interface. If you would like to participate in the beta, please contact your AdWords representative.

Posted by Lakshmi Kumar Dabbiru, Software Engineer, AdWords

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