Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on an advertiser’s websites, apps, and other properties. By linking AdWords and Analytics accounts together, these rich insights from Analytics can flow into AdWords.
Today, we’re happy to announce some useful improvements making it easier for Google Analytics and AdWords account owners to link their accounts.
Here are a few specific benefits of combining AdWords and Analytics data:
- Importing Analytics goals and transactions into AdWords allows marketers to define success in powerful ways, often without having to retag your site
- Site engagement stats help marketers better understand marketing performance and how to optimize
- Remarketing with Google Analytics allows marketers to reach new audiences
- Importing AdWords data into Analytics lets marketers see data across many accounts in aggregate and combined with rich site metrics
All of these features depend on linking AdWords and Analytics accounts, and this process is now easier than ever before. Previously, linking accounts involved multiple steps on many pages spread out between two products, and this process has now been consolidated into just a couple steps all in one linking wizard.
Once the new linking process launches to all Analytics accounts in the coming weeks, you’ll be able to create additional links from the Admin section of your Analytics account. (If you’re logged in to your AdWords account, you can also link accounts by going to Tools and Analysis > Google Analytics and following these same instructions.) Just click AdWords Linking in the Account column, and then click the New link button to start the linking wizard.
To take advantage of simplified account linking, benefit from combining data in both products, and get more out of your marketing campaigns, follow the steps above to link your accounts or learn more in our help center.
Posted by Chris Morgan and Matt Matyas, Google Analytics Team