Tuesday, June 11, 2013

[G] 10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success

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Learn More Study Less: 10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success


This week marks the last post of our ‘10 for 10’ success story series, which we’ve been sharing in the weeks leading up to AdSense’s 10th anniversary. Thanks for following along and submitting your own stories. Read on to meet this week’s featured publisher, and be sure to check back next week when we’ll be celebrating AdSense’s official 10th anniversary!



Eight years ago, Bordeaux resident Anne Lataillade launched French culinary blog PapillesetPupilles.fr, a site where she shares classic recipes and also recipes for people with food allergies. As the mother of two children with food allergies, Anne had already been conducting culinary research and creating her own recipes for some time. Papilles et Pupilles has grown significantly, and today generates an average of over one and a half million page views per month.





(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)



Earlier this year, Anne attended a Learn with Google event in Paris to learn more about optimization. After trying out the 336x280 Large Rectangle format and changing her ad units to allow both text and image ads, Anne saw an increase in her revenue. AdSense now generates 20% of the revenue from the site, which Anne uses to cover the cost of maintenance, hosting, and development.



What’s next? Anne’s goal is to continue building traffic to the site by developing new content. She’s also growing awareness of her content through her Google+ page, where she engages with over 34,000 followers.



Posted by Arlene Lee - Inside AdSense Team


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