Wednesday, April 17, 2013

[G] Video in the Future: Is there any value in programmatic video?

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DoubleClick Publisher Blog: Video in the Future: Is there any value in programmatic video?

Over the last few months, we've hosted industry thought leaders like Digitas' Joel Aranson, CBS Interactive's David Chiang, The Weather Company's Curt Hecht over Hangouts to talk about 'Programmatic in the Future'.

This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.

Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.

Posted by Yamini Gupta, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2013/04/video-in-future-is-there-any-value-in.html

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