Tuesday, April 2, 2013

[G] Programmatic in the Future: Will it be safe for brands? MAP's Michael Brunick, Media6Degrees' Andrew Pancer and Digiday's Brian Morrissey weigh in

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DoubleClick Publisher Blog: Programmatic in the Future: Will it be safe for brands? MAP's Michael Brunick, Media6Degrees' Andrew Pancer and Digiday's Brian Morrissey weigh in

In the last hangout in our series "Programmatic in the Future," Mediabrands Audience Platform's VP of Strategic Solutions, Michael Brunick, Media6Degrees' Chief Operating Officer, Andrew Pancer and Digiday's Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.

Here's a snapshot of the conversation:


Or you could watch the hangout:



For those of you joining us at the AdExchanger Programmatic IO conference in San Francisco on April 8th, we'll be continuing the discussion on stage with Sean Downey, Google's Managing Director of Media & Platforms. See you there!

Posted by Yamini Gupta, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2013/04/programmatic-in-future-will-it-be-safe.html

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