Sunday, April 28, 2013

[G] Programmatic in the Future: Collaborating for Growth

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DoubleClick Publisher Blog: Programmatic in the Future: Collaborating for Growth

On April 8th, DoubleClick sponsored the AdExchanger Programmatic I/O conference. In front of 300+ agencies, marketers, and publishers Sean Downey, Managing Director of Media & Platform Sales interviewed David Chiang, VP of Monetization at CBSi and Mike Wann, EVP of Business Development at Demand Media about how buyers and sellers can work together to succeed in programmatic.

What’s the moonshot idea that we think can help grow buyer and seller relationships and revenue by 10X? Check out the highlights from the discussion below:



Or watch the entire interview:


See the entire Programmatic in the Future series on the DoubleClick YouTube channel and look out for our next series of hangouts, Video in the Future.

Posted by Alex Shellhammer, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2013/04/programmatic-in-future-collaborating.html

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