Friday, April 19, 2013

[G] Increase user engagement with link unit ad previews

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Learn More Study Less: Increase user engagement with link unit ad previews

To increase performance for our publishers, we recently launched an update to link units in select countries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.

This change will happen automatically for publishers using link units in the affected countries and site verticals, so no action is required if you’re an existing user of the format.  For publishers not using link units, we’d recommend trying them out!

  • Link units are an efficient way of monetizing smaller areas of your website.

  • Link units are a non-intrusive way to monetize, as the simple layout doesn’t distract from your content.

As a reminder, our program policies state you may have three link unit ad formats in addition to the three standard units.

We encourage you to test out the link unit format.  For more information visit our Help Center.

Posted By Kwanho Lee - Software Engineer

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