Tuesday, April 2, 2013

[G] Deeper Transparency & Control for Publishers in AdX

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DoubleClick Publisher Blog: Deeper Transparency & Control for Publishers in AdX

Two weeks ago we announced our plans to evolve DoubleClick Ad Exchange with a series of robust, publisher-centric features derived from our acquisition of Admeld. Today we’re pleased to go in-depth on the first group of these enhancements: those that give you deeper insights into how buyers are buying and more control over how you sell. For a guided tour of everything in this post, register for our live webinar this Thursday, April 4.

Greater Transparency
Maximizing your revenue starts with a deep understanding of how advertisers, DSPs, and trading desks are bidding on and buying your inventory. To give you quick access to these insights, we’re adding a handful of new reports to AdX including Bid Landscapes which helps you track the activity of specific buyers over time.
The Bid Landscapes Interface
In Thursday’s webinar, we’ll talk about Bid Landcapes and and other new reports such as Pixel Analysis--a feature that enables you to monitor the pixels firing on your site (and see who’s firing them).

Increased Control
A great ad operations team can protect your users and your brand by ensuring the right ads are running and the unwanted ones aren’t. To make this as easy as possible, we overhauled the Google Publisher Toolbar and integrated Google Image Search technology into AdX’s Ad Review Center (ARC). Now you and your ops team can find visually similar ads in ARC by uploading a screenshot or logo, searching for text in images, and more. You'll get the full demo on Thursday, but here's a sneak preview:

Two weeks after Thursday’s webinar, we'll cover the next group of features (about higher yield) in another webinar on April 18 (register here). In the meantime, if you have questions or you want to learn more about these features, contact your DoubleClick account representative or our sales team.

Posted by Jarid Maged & Ari Feldman, Ad Exchange Product Management
URL: http://doubleclickpublishers.blogspot.com/2013/04/deeper-transparency-control-for.html

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