Maximizing your revenue starts with a deep understanding of how advertisers, DSPs, and trading desks are bidding on and buying your inventory. To give you quick access to these insights, we’re adding a handful of new reports to AdX including Bid Landscapes which helps you track the activity of specific buyers over time.
|The Bid Landscapes Interface|
A great ad operations team can protect your users and your brand by ensuring the right ads are running and the unwanted ones aren’t. To make this as easy as possible, we overhauled the Google Publisher Toolbar and integrated Google Image Search technology into AdX’s Ad Review Center (ARC). Now you and your ops team can find visually similar ads in ARC by uploading a screenshot or logo, searching for text in images, and more. You'll get the full demo on Thursday, but here's a sneak preview:
Two weeks after Thursday’s webinar, we'll cover the next group of features (about higher yield) in another webinar on April 18 (register here). In the meantime, if you have questions or you want to learn more about these features, contact your DoubleClick account representative or our sales team.
Posted by Jarid Maged & Ari Feldman, Ad Exchange Product Management