Thursday, February 14, 2013

[G] Upgrade To The Next Generation Mobile App Analytics Platform

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Google Analytics Blog: Upgrade To The Next Generation Mobile App Analytics Platform


Spring is coming right around the corner and it's never a bad idea to get a head start on your spring cleaning! The same goes for your mobile app analytics solution. Have you switched over to our new Mobile App Analytics Platform (v2) yet? The benefits are numerous:





A more powerful mobile SDK


  • We are providing a new mobile app analytics solution, solving the problem that there is currently no single repository to understand end-to-end value of mobile app users. This is supported by a more powerful mobile SDK (v2.0) that is easy to implement.



“One stop shop” for app measurement


  • Understanding app performance holistically through acquisition, engagement and outcome is critical to improve mobile app results, optimize user engagement and increase revenue generated. Our new reports show the entire lifecycle. 



Improve ROI and engagement


  • App developers and brands can make better, more comprehensive data-driven decisions for mobile investments with better reports. For example, marketers can optimize their mobile programs to improve ROI and app developers can improve in-app engagement.  








Though we call it “Version 2,” the truth is that we didn’t just “upgrade” our original platform. We decided to rebuild the whole thing from scratch. Our team at Google Analytics has reimagined mobile app analytics and have created a brand new experience tailored specifically for mobile app developers, providing reports on the data you care most about, in the language you understand. In addition, we also completely rebuilt our Android and iOS SDKs to be even more lightweight, efficient, and faster.






We’re continuing to build and add features to this platform all the time. So if you haven’t migrated yet, now is the perfect time to do it and find out exactly what you're missing out on. 





To make it easy to migrate, we’ve put together a Migration Guide for Android and iOS to help you make the move.





And if you’re new to Mobile App Analytics, check out the Getting Started Guide for Android or iOS to get your app up and running with Google Analytics in minutes.





Posted by Calvin Lee, Google Analytics Team





URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/TmuRq7M7rBg/upgrade-to-next-generation-mobile-app.html

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