Thursday, February 28, 2013

[G] Enhanced campaigns in AdWords Editor 10.0

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Inside AdWords: Enhanced campaigns in AdWords Editor 10.0

You can now use AdWords Editor to upgrade and manage enhanced campaigns. Once you install AdWords Editor 10.0, you'll be able to:
  • Upgrade campaigns to enhanced, either individually or in bulk.
  • Set campaign level bid adjustments for mobile devices. 
  • Set bid adjustments for targeted locations.
  • Specify device preferences for individual ads (Mobile or All). 
For more details about these changes and other updates, see our AdWords Editor 10.0 release notes. For a detailed description of enhanced campaigns, please visit this overview article in the AdWords Help Center.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.0. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 10.0 from the AdWords Editor website

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by June 28, 2013.

Posted by Rob Newton, Inside AdWords crew

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