You can review Platform reports to see OS and browser activity associated with clicks, actions, transactions, sales, fees, and more -- all based on the timeframe you specify. The Activity report provides a breakdown of performance based on the OS used. The Activity detail report drills deeper, breaking out performance by OS like Windows, Mac, Android, or iOS and browser type, such as Chrome, Firefox, or Safari.
Publishers can use Platform reports to efficiently identify top performing advertisers by OS, helping them make more informed decisions as to which advertisers to promote through different platforms. Want to see which advertisers perform well in different operating systems? Review the Advertiser report to access performance metrics for advertisers based on platform.
Advertisers can see conversion performance by browser and operating system through Platform reports, making it easy to gain new insights – like whether or not visitors from mobile browsers convert at a higher rate than desktop browsers, or if the average order value associated with mobile is higher than conversions from desktop. Advertisers can also access Publisher and link reports with platform data, helping them identify the best publishers to partner with and the types of links to make available.
For example, let’s say an advertiser finds that traffic from smartphone or tablet browsers converts at a higher rate or is associated with a higher average order value compared to desktop browsers. In this case, platform data may be useful in helping the advertiser decide whether or not to work with more mobile-focused publishers.
As with all our reports, Platform reports can be easily exported to .txt or .csv for further analysis.
By breaking out visitors by OS and browser, Platform reporting may help provide direction on your mobile strategy. For example, you can use insights from Platform reports to consider whether or not to design a website to accommodate both mobile and desktop traffic, or to design a separate, mobile-friendly website.
If you have feedback or suggestions on these new reporting features, let us know what you think by submitting feedback in the interface or through our Product forum.
Kurt Spoerer, Senior Product Manager