Thursday, November 22, 2012

[G] Just for U: YouTube arrives on Wii U

| More

YouTube Blog: Just for U: YouTube arrives on Wii U

The new YouTube app for Nintendo Wii U brings the YouTube videos and channels you love to your living room, and with the Wii U GamePad you can quickly search for great videos to watch. From the new Super Mario Bros to music videos, there’s endless HD entertainment available to you on the YouTube app.



Nintendo's GamePad makes it fast and easy to find YouTube videos, with the GamePad touchscreen keyboard.







Take advantage of your big screen TV and enjoy YouTube HD videos in up to 1080p. When you're watching a video, you can also see all the video details on your GamePad.







Looking for something new to watch? Flip through your subscribed channels and categories like Gaming and Music.







The YouTube app for Nintendo Wii U is now available for free download from the Nintendo Wii U main menu.



Sarah Ali, product manager, recently watched “Portlandia : Did You Read? - Portlandia on IFC.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/8HC6qL6mEaY/just-for-u-youtube-arrives-on-wii-u.html

Wednesday, November 21, 2012

[G] Search for ads by image in the Ad review center

| More

Inside AdSense: Search for ads by image in the Ad review center

The Ad review center in your AdSense account is a powerful tool that enables you to control the ads that appear on your site. Earlier this year, we revamped the tool to provide you with even more robust controls, and today, we’re making an improvement that will help you find and review ads more efficiently. Using the technology behind Google Image Search, you’ll now be able to upload an image file from your computer to search for related image ads; you can then review and take action on the returned ads.

For example, you might want to find and block ads that contain the logo of a competitor. After you upload and search for the logo, we’ll return image ads that contain the logo and which are eligible to appear on your pages. Please note that you can upload images with a maximum file size of 2MB and a largest dimension of 1024 pixels. To try this feature, log in to your AdSense account and visit the ‘Allow and block ads’ tab.


As always, we recommend using filters sparingly, and only in cases where you’d prefer not to have the specific ad or advertiser appear on your pages. Please keep in mind that blocking ads isn’t a revenue optimization tool; it can have a negative impact on your potential revenue since it reduces the competition between ads eligible to appear on your pages.

This feature currently only returns image ads, but we’re planning to support more ad formats in the future. We’ll let you know as soon as any additional functionality becomes available -- in the meantime, feel free to share your feedback about this feature on our AdSense +page or visit our Help Center for detailed instructions.

Posted by Marcel Crasmaru -- AdSense Engineering
URL: http://adsense.blogspot.com/2012/11/search-for-ads-by-image-in-ad-review.html

[G] Latin America Tour: Google Analytics User Conference

| More

Google Analytics Blog: Latin America Tour: Google Analytics User Conference


Bom dia!



The Google Analytics User Conference takes a trip to Latin America. We held the first conference in Latin America in Mexico back in April and now we will visit Colombia, Argentina and Brazil the last week of November.



•  Monday Nov, 26th in Bogotá, Colombia (gauc.com.co)

•  Wednesday Nov, 28th in Buenos Aires, Argentina (gauc.com.ar)

•  Friday Nov, 30th in São Paulo, Brazil (gauc.com.br)







Digital Marketers and Google Analytics enthusiasts will be able to spend one full day sharing knowledge, hearing about local success stories and discussing the latest feature launches announced during our summit last month.



We have a terrific line up of Google speakers:

•  Justin Cutroni, Google Analytics Advocate

•  Enrique Quevedo, Google Analytics Latam

•  Romina Rodríguez, Google Argentina

•  Gustavo Jeuken, Google Brasil

•  Jorge Quiroga, Google Colombia



As well as thought leaders from our local Certified Partners:

•  Juan Camilo Suárez, Santiago Suárez and Gustavo Parra from Intergrupo Digital

•  Juan Damia and Richard Dawson from Intellignos

•  Ruy Carneiro and Flavio Silveira from WA Consulting

•  Francisco Pellat from Codice

•  Gustavo Bacchin from Cadastra

•  Fabio Serra from DP6



You can see the full event details, agenda and buy your tickets at these country specific sites:

Colombia, Argentina and Brazil.



Nos vemos pronto.



Posted by Enrique Quevedo, Google Analytics Latin America





URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/9YKwGt1c6sM/latin-america-tour-google-analytics.html

[G] Days before Thanksgiving, Online Shopping is in Full Swing

| More

Google Affiliate Network: Days before Thanksgiving, Online Shopping is in Full Swing

(Cross posted to the Google Retail Advertising Blog)

While retailers might still be carting out decorations and Black Friday deals have yet to hit shelves, the holiday shopping season is already in full swing. Searches for "holiday gift" on Google have already spiked 156% since the first of November, and searches for "Black Friday" are up 546%.

In the days leading up to the biggest shopping event of the year, we took a look at early trends in holiday shopping using Google Consumer Surveys and found that it’s shaping up to be the first Nonline holiday season. People are shopping earlier and shopping smarter, both online and in stores. Case in point, while 80% of shoppers plan to research their purchases online, 69% of apparel shoppers still plan to make their purchases in a store while 36% plan to purchase online.


Shopping earlier, shopping smarter
Although we're only halfway into November, many consumers have already purchased their holiday gifts - 14% of people who plan to shop for toys have already made purchases, 11% for apparel shoppers, and 6% for electronics shoppers. Most plan on completing their shopping primarily in December, but Thanksgiving weekend shopping remains strong. We found that 28% of people who plan to shop for electronics plan to make their purchases primarily during Thanksgiving weekend, 18% for toy shoppers, and 17% for apparel shoppers.


In addition to shopping earlier, people are using smartphones to be smarter about the purchases they make. We found that 80% of shoppers use their smartphone or tablet to shop before buyingonline or in a store. If you’re a retailer, most people that walk through your doors will already have an idea of what they’re looking for in mind.

Smart marketers are helping customers pre-shop items online before getting to the store. Macy’s is using search ads to drive people to their Black Friday sale preview whether they’re on a laptop or mobile device. Holiday card searches jump after Thanksgiving, and new ad formats are allowing Storkie Express to raise awareness of their Hidden Dimension app, a new tool that animates theirpaper holiday cards. Running the mobile app extension on search ads has boosted downloads for their app across screens.

Discounts and free shipping seal the deal
Consumers still see shipping costs as a barrier, and for some it can be a deal breaker. If the a site doesn’t offer free shipping:

  • 48% will look for it on another site with free shipping
  • 32% will visit a nearby store to buy the product
  • 20% will still purchase the item from the site
Most shoppers felt that they are seeing the same amount of holiday discounts and coupons as they did last year (70%). However 22% of shoppers feel that they’re seeing fewer deals for holiday sales and promotions - which opens the opportunity for retailers to reach consumers with special offers as they’re actively hunting for deals this week. This is particularly impactful for toy retailers, as 40% of shoppers always compare prices on toys before making a decision.

Shoppers go online to beat crowds
As more people cross-shop online and in stores this season, many view online shopping as an easier way to shop. Consumers described holiday shopping online as easy, great, and convenient, while they described holiday shopping in stores as crazy, hectic, stressful, and exciting.

However, having an easy-to-use mobile website is essential to keeping shoppers on your site. More than 46% feel frustrated when mobile sites are hard to navigate. And as we’ve seen from past research, mobile shoppers will quickly move on to another site if they didn’t find what they were looking for right away.

You can find these stats and more by viewing the full report on Google Consumer Surveys. Find more of our holiday shopping research here.

Posted by Jon Sadow, on behalf of the Google Consumer Surveys team
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/11/days-before-thanksgiving-online.html

Tuesday, November 20, 2012

[G] Join the Arabic Web Days movement

| More

Official Google Blog: Join the Arabic Web Days movement

Arabic content on the web represents just 3 percent of the total digital content online—yet Arabic speakers make up more than 5 percent of the global population. To help build a vibrant Arabic web, we’ve created Arabic Web Days, an initiative in the Middle East and North Africa focused on boosting the amount of Arabic content online. (Note: the video below is in Arabic only.)



For the next 30 days, we’re holding a series of online and offline events along with our partners Vinelab, Wamda, Yamli and Taghreedat, as well as Twitter, Wikipedia, TED, Soundcloud, and regional organizations Al Arabiya, TwoFour54 and Qatar Foundation’s Qatari Computing Research Institute. Here’s how you can get involved:
  • Participate in a series of Hangouts on Google+ to get tips and tricks from industry experts on contributing Arabic content to the web—through online journalism, YouTube videos, Wikipedia editing, translation of English content, SEO and more
  • Join the YouTube Tweet Up in Doha, Qatar on December 15 to learn how to create viral Arabic videos and make money through YouTube
  • Participate in the region's first Arabic infographics competition with Tajseed
  • Volunteer to be part of a TED initiative to create quality Arabic digital content via Arabic subtitling during a kick-off event with TED, twofour54 and Taghreedat in Abu Dhabi on December 4
  • Sign up for developer training at g|days in Jordan on December 5-6 and Egypt on December 9-10 to learn about Arabic localization, webmaster tools, SEO and YouTube for Business
  • Learn about the Egyptian Ministry of Education’s educational channels on YouTube which include different curricula from first to twelfth grade, as well as e-Lessons via video and Google+ Hangouts.
  • Celebrate 12/12/12 as National Arabic Web Day
  • Connect with us: add the Arabic Web Days badge to your site, upload a video to youtube.com/arabicwebdays, visit our website: www.arabicwebdays.com and follow us on Google+ and Twitter (in Arabic)
To get more details and to sign up for any of the above events, visit Arabic Web Days on Google+ or see the Arabia Blog. Until then, let’s go Arabic!

Posted by Maha Abouelenein, Head of Communications, Middle East and North Africa
URL: http://googleblog.blogspot.com/2012/11/join-arabic-web-days-movement.html

[G] Discover the world of open source with Google Code-in 2012

| More

Official Google Blog: Discover the world of open source with Google Code-in 2012

Every time you send a text, check a webpage or post a status update, you’re using open source software. The Internet is made of open source. But have you ever created any yourself? With the Google Code-in contest, pre-university students (13-17 years old) can learn more and create open source software that people all over the world can use—and win cool prizes along the way.


Starting Monday, November 26 and for the following 50 days, contest participants will work on fun online tasks for 10 different open source organizations. Possible challenges include documentation, marketing outreach, software coding, user experience research and more.

Participants earn points for each task they successfully complete and can earn prizes like T-shirts and certificates of completion. This year we’re doubling the number of grand prize winners to 20 talented students, who will win a trip to Google’s headquarters in Mountain View, Calif. They’ll spend a day getting a tour of the “Googleplex,” meeting and talking with Google engineers, plus enjoy another full day exploring San Francisco and other surprises.

Some of the 2011 Google Code-in Grand Prize Winners by the Golden Gate Bridge

Last year, 542 students from 56 countries and 360 schools completed 3,054 tasks during the eight-week contest. This year we want to encourage even more students to participate in the contest and learn about open source development. If you’d like to sign up, please review our Frequently Asked Questions and the contest rules on our program site. You can also watch our screencast, check out some sample tasks from last year’s contest and join our discussion list for any other questions. For details on important dates for the contest, see the timeline. You can register for your account on the program site when the contest opens on Monday, November 26 at 9:00am PST.

Finally, our Open Source Programs team will be hosting a Hangout on Air on the Google in Education page November 26 at 2:00pm PST to discuss the details of the Google Code-in contest and answer any questions.

We hope you’ll spend your winter (or summer, for our friends in the southern hemisphere) learning about the ins and outs of open source development through hands-on experience. Ready...set...

Posted by Stephanie Taylor, Open Source Programs
URL: http://googleblog.blogspot.com/2012/11/discover-world-of-open-source-with.html

[G] Discover the world of open source with Google Code-in 2012

| More

Google Open Source Blog: Discover the world of open source with Google Code-in 2012


Cross posted from the Official Google Blog

Every time you send a text, check a webpage or post a status update, you’re using open source software. The Internet is made of open source. But have you ever created any yourself? With the Google Code-in contest, pre-university students (13-17 years old) can learn more and create open source software that people all over the world can use—and win cool prizes along the way.
Starting Monday, November 26 and for the following 50 days, contest participants will work on fun online tasks for 10 different open source organizations. Possible challenges include documentation, marketing outreach, software coding, user experience research and more.

Participants earn points for each task they successfully complete and can earn prizes like T-shirts and certificates of completion. This year we’re doubling the number of grand prize winners to 20 talented students, who will win a trip to Google’s headquarters in Mountain View, Calif. They’ll spend a day getting a tour of the “Googleplex,” meeting and talking with Google engineers, plus enjoy another full day exploring San Francisco and other surprises.
Some of the 2011 Google Code-in Grand Prize Winners by the Golden Gate Bridge

Last year, 542 students from 56 countries and 360 schools completed 3,054 tasks during the eight-week contest. This year we want to encourage even more students to participate in the contest and learn about open source development. If you’d like to sign up, please review our Frequently Asked Questions and the contest rules on our program site. You can also watch our screencast, check out some sample tasks from last year’s contest and join our discussion list for any other questions. For details on important dates for the contest, see the timeline. You can register for your account on the program site when the contest opens on Monday, November 26 at 9:00am PST.

Finally, our Open Source Programs team will be hosting a Hangout on Air on the Google Education page November 26 at 2:00pm PST to discuss the details of the Google Code-in contest and answer any questions.

We hope you’ll spend your winter (or summer, for our friends in the southern hemisphere) learning about the ins and outs of open source development through hands-on experience. Ready...set...

By Stephanie Taylor, Open Source Programs

-- Cross posted from the Official Google Blog

URL: http://google-opensource.blogspot.com/2012/11/discover-world-of-open-source-with.html

Monday, November 19, 2012

[G] Something to smile about: A 5,000-mile walk across Asia, guided by Google Maps

| More

Official Google Blog: Something to smile about: A 5,000-mile walk across Asia, guided by Google Maps

Inspiration comes in many shapes and forms. For U.S. Marine Sgt. Winston Fiore, it was a news article about the International Children’s Surgical Foundation (ICSF) and Dr. Geoff Williams, who provides free facial-reconstructive surgeries for children with cleft lips/palates in developing countries. Although cleft palates are quite correctable, if left untreated the deformity can cause serious health issues. Many children don’t have the surgery because the cost of each procedure ($250 USD) is out of reach for their families.



Inspired to do something to help, Winston set out on a 5,000-mile trek across Southeast Asia to raise money and awareness for the ICSF—a mission he dubbed Smile Trek. Armed with sturdy boots, a 20-pound vest carrying essentials and an Android phone with Google Maps, Winston set off on his mission in October 2011. In the last year, he has walked (yes, walked!) through Brunei, China, Laos, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. Along the way he’s met countless individuals who have contributed to his cause, whether it was a place to stay, a hot meal or a monetary donation on his website.

Trekking along: Winston, standing in front of a durian fruit stand near Sematan, the westernmost town of Malaysian Borneo

Out on the road, Winston’s Android phone and Google Maps became “the hub” of his entire operation. He used Google Maps to find accurate and easy-to-use walking directions everywhere he went, whether it was through remote villages and farms, down tiny dirt roads, or across rice paddies and desolate sugar cane fields. “Walking directions in Google Maps were critical to my trek. The directions were accurate and efficient—it’s essential to take the shortest route when you’re walking 20-25 miles each day,” said Winston. “But the best part was being routed onto roads and trails through areas I otherwise never would have discovered with, say, driving directions, or even a physical map.”

View the complete map of Winston's journey on his site

In addition to using Google Maps, Winston relied on many other Google products during his trek. He used Google Latitude to keep his family, friends and supporters informed of his whereabouts, and MyTracks to record his speed, distance and the places he visited. He also used Google Translate to communicate with locals, and in one case found it essential: when bit by a stray dog outside of Bangkok, he typed "I got bit by a dog, can someone take me to a hospital?" into his app. A taxi driver took him to the hospital, where he got 11 shots!

Today, after walking 5,000 miles in 408 days, Sgt. Fiore completes his journey, with more than $65,000 raised for ICSF. The money will help to fund more than 200 life-saving surgeries for children in Southeast Asia and other parts of the world. If you’d like to contribute to the International Children’s Surgery Fund and Winston Fiore’s effort, we encourage you to visit smiletrek.org.

Posted by Jennifer J. Chen, Product Manager, Google Maps
URL: http://googleblog.blogspot.com/2012/11/something-to-smile-about-5000-mile-walk.html

[G] Supporting people with disabilities through outreach and accessibility tools

| More

Official Google Blog: Supporting people with disabilities through outreach and accessibility tools

Globally, there are approximately 285 million visually impaired people in the world—and each one of those people has networks of family and friends. Increasing the accessibility of products impacts not only the millions of people with disabilities, but also the lives of the people connected to them.

It’s because of the wide impact better accessibility tools can have that we partner with organizations like the Vision Serve Alliance, which brings together the CEOs of U.S. nonprofits that serve the blind and visually impaired to network and share best practices.

On Thursday, November 8 we welcomed 63 of these executives to Google’s San Francisco, Calif. office. There, we showed how we’re making Google’s products more accessible to blind and visually impaired users. We also shared insight into Google's culture—our commitment to openness, transparency and encouraging Googlers to bring their whole selves to work.

The attendees talked with representatives from the Google self-driving car team about the technology’s potential impact on mobility for the blind and visually impaired, as previously demoed by Steve Mahan from the Santa Clara Valley Blind Center. Other teams of Googlers also joined the event to demonstrate accessibility features in products like Chrome and Android. Chromevox is a screen reader that's built into Chrome OS and the Chrome browser. Android’s built-in accessibility features include text-to-speech, haptic feedback, gesture navigation, trackball and directional-pad navigation, all of which help visually impaired users navigate their mobile devices.



In line with our efforts to empower all people with disabilities, on December 3 we’re celebrating the International Day of Disability in Google offices in North America. We’ll have 7-minute flash talks about how Google’s work on accessibility empowers different communities, and a global product accessibility improvement day where Googlers test our products for accessibility bugs.

Posted by Seval Oz, New Business Development Senior Manager
URL: http://googleblog.blogspot.com/2012/11/supporting-people-with-disabilities.html

[G] Thanksgiving gone Google

| More

Official Google Blog: Thanksgiving gone Google

Thanksgiving is about sharing, giving thanks and connecting with family and friends. Yet, all too often we get caught up in the holiday rat race—the mad dash to the airport, the supermarket, the mall—and forget to take time out to enjoy the holiday.

To kick off the holidays this year, we wanted to crank up the fun and tone down the stress. So we did a little planning for you and created a one-stop-Google-shop to get you through the week.

Cooking
With tools like recipe search and YouTube cooking videos that show you the right (and wrong) ways to carve a deep-fried turkey, Google can help you master your Thanksgiving meal with lots of laughs along the way. You can also join members of the Google+ cooking community for cooking lessons over live hangouts. Learn how to make new dishes like pumpkin brulee for the sweet tooths at the table or mix things up this year with a vegan-friendly feast.


Connecting
Though we can’t control the skies and guarantee a turbulence-free flight home, we can help minimize the time you spend waiting around, with real-time flight updates. Download the Google Search App to get flight updates on the go. And don’t forget to download TV shows, music and more from Google Play to stay entertained on board.


Of course, for those of you who couldn’t make it home this year, you can still get everyone together with Google+ Hangouts. Try scheduling a hangout to video chat with up to nine people you’d otherwise miss this holiday.

Sports
Whether you’re rooting for the Cowboys or the Jets, Texans or the Patriots, we can help you stay on top of all the scores and stats. If you’re on the run, ask for real time scores or game details using Voice Search on the Google Search App.


Shopping
This year Black Friday starts on Thursday, with Wal-Mart, Target and Toys R Us all kicking off sales on Thanksgiving night. To help you get a head start on the deal-seekers, try our new shortlists, a super-simple alternative to sharing lists of links or bookmarks, as well as 360-degree imagery for many of the season’s hottest toys on Google Shopping. For those of you brave enough to face the masses at the store, use indoor Google Maps to get in and get out of the mall fast.


By putting all your favorite Google features in one place, we hope we can help make things just a little bit easier this Thanksgiving—giving you more time to make memories with those who matter most and enjoy every last bite of that much deserved pumpkin pie. Visit our Thanksgiving hub to get started.

Posted by Carolyn Witte, Search Marketing Team
URL: http://googleblog.blogspot.com/2012/11/thanksgiving-gone-google.html

[G] Something to smile about: A 5,000-mile walk across Asia, guided by Google Maps

| More

Google Lat Long: Something to smile about: A 5,000-mile walk across Asia, guided by Google Maps

(Cross posted on the Official Google Blog)

Inspiration comes in many shapes and forms. For U.S. Marine Sgt. Winston Fiore, it was a news article about the International Children’s Surgical Foundation (ICSF) and Dr. Geoff Williams, who provides free facial-reconstructive surgeries for children with cleft lips/palates in developing countries. Although cleft palates are quite correctable, if left untreated the deformity can cause serious health issues. Many children don’t have the surgery because the cost of each procedure ($250 USD) is out of reach for their families.



Inspired to do something to help, Winston set out on a 5,000-mile trek across Southeast Asia to raise money and awareness for the ICSF—a mission he dubbed Smile Trek. Armed with sturdy boots, a 20-pound vest carrying essentials and an Android phone with Google Maps, Winston set off on his mission in October 2011. In the last year, he has walked (yes, walked!) through Brunei, China, Laos, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. Along the way he’s met countless individuals who have contributed to his cause, whether it was a place to stay, a hot meal or a monetary donation on his website.


Trekking along: Winston, standing in front of a durian fruit stand near Sematan, the westernmost town of Malaysian Borneo

Out on the road, Winston’s Android phone and Google Maps became “the hub” of his entire operation. He used Google Maps to find accurate and easy-to-use walking directions everywhere he went, whether it was through remote villages and farms, down tiny dirt roads, or across rice paddies and desolate sugar cane fields. “Walking directions in Google Maps were critical to my trek. The directions were accurate and efficient—it’s essential to take the shortest route when you’re walking 20-25 miles each day,” said Winston. “But the best part was being routed onto roads and trails through areas I otherwise never would have discovered with, say, driving directions, or even a physical map.”


View the complete map of Winston's journey on his site.

In addition to using Google Maps, Winston relied on many other Google products during his trek. He used Google Latitude to keep his family, friends and supporters informed of his whereabouts, and MyTracks to record his speed, distance and the places he visited. He also used Google Translate to communicate with locals, and in one case found it essential: when bit by a stray dog outside of Bangkok, he typed "I got bit by a dog, can someone take me to a hospital?" into his app. A taxi driver took him to the hospital, where he got 11 shots!

Today, after walking 5,000 miles in 408 days, Sgt. Fiore completes his journey, with more than $65,000 raised for ICSF. The money will help to fund more than 200 life-saving surgeries for children in Southeast Asia and other parts of the world. If you’d like to contribute to the International Children’s Surgery Fund and Winston Fiore’s effort, we encourage you to visit: http://smiletrek.org

Posted by Jennifer J. Chen, Product Manager, Google Maps
URL: http://google-latlong.blogspot.com/2012/11/something-to-smile-about-5000-mile-walk.html

[G] Helping you be more productive with the AdWords interface

| More

Inside AdWords: Helping you be more productive with the AdWords interface

We know for many of you, the holiday season is the busiest and most important time of the year. So, there's no better time to bring you some improvements in the AdWords interface that save you time and help you manage your campaigns more effectively. 

What’s new

1. Keyword column in search terms report

Have you ever looked at your search terms report and wondered what search term the query was matched out from? Now, we’ve added a "Keyword" column so you can see the precise keyword that matched someone's search term and triggered your ad. Based on the fit you see between the matched keyword and the search term, you might choose to make adjustments to your keyword lists, add negatives to campaigns or ad groups,  adjust your ads or bids, or adjust your landing pages.

To see this new column in AdWords, first open a search terms report. Next, click the “Columns” drop-down button and click "Customize columns." Now, as you see in the image below with red boxes, click “Attributes,” and finally click “Add.”



2. Campaign diagnostics
When you’re busy jumping from task to task, wouldn’t it be nice to know there’s a diagnostic system running in AdWords to alert you of potential errors or conflicts in your campaign? Over the next couple weeks, that’s exactly what we’ll be rolling out. 

Running in the background, our systems will look for potential errors or conflicts in your account. If a potential problem is diagnosed, you’ll see a polite alert so you can address it immediately. For example, if you add a negative keyword that blocks other keywords in your campaign, it could be helpful to know so you don’t inadvertently block yourself from appearing on searches that you value highly. Over time, with your feedback, we’ll refine these diagnostics and add more.

Other recent improvements

Be sure you’re also taking advantage of other recent innovations in the AdWords interface to help you be more productive and make better decisions with your campaigns. Here’s a recap with links to learn more and get started with each one.

  • Faster editing across your account. Need to adjust all your bids by 10%? Or find and replace a word in all your ads? Making changes like these across your entire account just got a lot faster and easier.

  • Shared campaign budgets. Now, a budget can be shared by multiple AdWords campaigns in the same account. Shared budgets can simplify how you manage spending for multiple AdWords campaigns with common marketing goals. And it can potentially improve your overall account performance.

  • Impression share reporting improvements. We’ve recently added distinct search and display columns for impression share data. There’s now “hour of day” segmentation so that you can evaluate how your ad coverage varies by the hour. And with filters, charts, and automated rules support, you’ll be more productive analyzing and optimizing your campaigns using impression share data than ever.  

  • Email-only alerts with automated rules. Automated rules let you make changes in your account automatically based on requirements that you specify. Now, automated rules can also be used to simply send an e-mail alert. If you like the idea of knowing when certain conditions occur within your account but you aren’t comfortable with certain changes being made in response automatically, then you’ll want to check this out.

  • Program your campaigns with AdWords scripts. If you’re an AdWords power user and want to take the level of automation, integration, or custom reporting up a notch, now all you’ll need is some Javascript knowledge. Updating your ads in real-time with new numeric data from a pricing database, adjusting bids and keywords based on your inventory data, or pulling key data into a custom dashboard are just a few potential uses.

There’s a passionate team at Google dedicated to improving your experience and productivity with our AdWords campaign management tools. So if you’ve got feedback or a great idea for a new feature (or get stuck and need help!), please contact us.

Posted by Paul Feng, Director, AdWords Product Management

URL: http://adwords.blogspot.com/2012/11/helping-you-be-more-productive-with.html

[G] Home improvement: Leroy Merlin moves 1,900 users to Google Apps in Brazil

| More

Official Google Enterprise Blog: Home improvement: Leroy Merlin moves 1,900 users to Google Apps in Brazil

Posted by Reginaldo Barbosa, Manager of Acquisitions, Telecom and Technology, Leroy Merlin Brazil

Editors note: Today we welcome guest blogger Reginaldo Barbosa, Manager of Acquisitions, Telecom and Technology for Leroy Merlin in Brazil. You may remember our guest blog post by Luis Herrero, CIO of Leroy Merlin, Spain in February. See what other organizations that have gone Google have to say.

We expanded Leroy Merlin - the French home improvement and gardening store - to Brazil in 1998 and have grown to more than 26 stores and over 6,000 employees throughout the country. For the past three years, we’ve actually been the leading construction materials retailer in Brazil. To be successful in the retail industry, it’s important that our employees are able to work together across our corporate and store locations to provide the best experience for our customers.

As our business grew in Brazil, we found ourselves faced with a number of IT challenges. One of our biggest obstacles was communicating between our locations in Brazil and our headquarters in France. We found that our calendar system was so unreliable that our own directors would use their personal Google Calendars to share events with one another. With a growing retail business - regularly opening new stores and traveling between different locations - we knew we needed an IT platform with more flexibility, mobility, and reliability if we wanted to keep our employees and customers happy.

That’s why we moved our 2,100 IT users to Google Apps for Business last year. With Google Apps, our team is now able to work together easily and much more efficiently, while providing a much better experience for our customers. When a customer wants to know if an item is in stock, our sales rep can immediately chat with our logistics team using Google Talk and verify the inventory in real time. We can also now share calendars across our stores and with headquarters in France, which allow us to better manage our promotions and events, and helps us to always know what’s happening across the Atlantic.

Google Apps for Business not only helped us streamline our business, but the costs savings have been substantial. We’ve been able to cancel our antispam and antivirus contacts saving us $25,000 per year and Google+ Hangouts have saved us from having to make a $100,000 investment in videoconferencing technology. On top of that, we ended up saving $200,000 in infrastructure and maintenance costs that we would’ve spent setting up users on our old IT system last year.

It’s clear that Google Apps for Business was the right choice for us: in a recent company survey, our employees gave Google Apps a 95 percent satisfaction rating. It’s so rewarding for me to know that these tools are helping us provide a better experience for our customers and our employees.

URL: http://googleenterprise.blogspot.com/2012/11/home-improvement-leroy-merlin-moves.html

[G] ᎭᎴᎾ ᏗᏓᏴᎳᏛᏍᎩ ᎬᏗ Gmail ᏣᎳᎩ (Get started with Gmail in Cherokee)

| More

Official Gmail Blog: ᎭᎴᎾ ᏗᏓᏴᎳᏛᏍᎩ ᎬᏗ Gmail ᏣᎳᎩ (Get started with Gmail in Cherokee)

Posted by Craig Cornelius (ᏇᎩ), Software Engineer

What happens when you put a Google engineer in a car with a member of the Cherokee Nation? Well, something we think is pretty amazing: Gmail in Cherokee, or ᏣᎳᎩ (pronounced "jaw la gee"), Gmail’s 57th language.

It was just coincidence that I, a Google engineer working on the internationalization of Google products, ended up carpooling back to San Francisco with Vance Blackfox, member of the Cherokee Nation (CN) from an event we’d both attended. But that coincidence kick-started a collaboration that would result in Google Web Search in Cherokee and, starting today, Gmail in Cherokee.

After a 2002 survey of the Oklahoma Cherokee population found that no one under 40 spoke conversational Cherokee, the Cherokee Nation saw an opportunity to use technology to encourage everyday use of the language among the younger generation. Vance connected me with the language technology department at the Cherokee Nation, and the Gmail team worked closely with their highly organized team of volunteers, which ranged from university students to Durbin Feeling--Cherokee living treasure and author of the Cherokee-English Dictionary. Together, we were able to find and implement the right words for hundreds of Gmail terms, from "inbox" (ᎧᏁᏌᎢᏱ) and “sign in” (ᏕᏣᏙᎥ ᎰᏪᎸᎦ) to “spam” (ᎤᏲᎢ).

Gmail in Cherokee and the Cherokee version of Google Web Search both include a virtual keyboard for typing the syllabary writing system invented by Sequoyah in the early 1800s. Now Cherokee students can easily contact their tribal elders, e.g., “Joseph wants to chat” (“ᏦᏏᏫ ᎤᏚᎵ ᎦᏬᏂᎯᏍᏗ”) and connect instantly. As Joseph Erb, Language Technologist at the Cherokee Nation put it, “Projects like these give more life to our language in our communities. It is not just about preserving our language and culture. It is about using our language each day and every day and continuing who we are as a people. And this give us that chance each time we check our email.”
So if you speak Cherokee (ᏣᎳᎩ) or know someone who does - or if you are just interested in learning more, you can switch to Cherokee in Settings.
URL: http://gmailblog.blogspot.com/2012/11/gmail-get-started-with-gmail-in-cherokee.html

[G] Searching for and sharing the best seasonal links

| More

Google Affiliate Network: Searching for and sharing the best seasonal links

With the holiday season quickly approaching, the next few weeks are pivotal for driving sales through affiliate marketing. We’re excited to announce that we’ve made it even easier for publishers to quickly find and advertisers to easily share seasonal links through the Google Affiliate Network interface.

Finding seasonal links
If you're a publisher, you can now easily find seasonal links to promote -- just in time for the holiday rush. For example, click the link below to find available Black Friday links:

https://www.google.com/affiliatenetwork/viewlinks?atags=black_friday

This link will take you to the Links tab in your publisher account and automatically filter the results for links tagged for Black Friday. Advertisers are tagging additional links this week, so keep checking back to find the most updated list of Black Friday promotional links.

Advertisers have the capability of sharing these seasonal links with you directly via email. We hope this new feature, along with the structured promotions features launched earlier this month, helps you more quickly and easily find great advertiser offers.

Tagging and sharing seasonal links
If you're an advertiser, you'll find that it's now really easy to tag links and share them with publishers.

To add seasonal tags to your links, Click the 'Links' tab, then 'Browse all links'. Find the links you want to tag and check the box to the left of each link. Next, select the ‘Tag’ button at the top of the page, choose any appropriate seasonal tags, and click 'Apply'.




It's easy to share your newly-tagged links with publishers. Click ‘Share’ at the top of the page to get a link you can share with your joined publishers. Then, share the link via email with any publishers in your program so that they can easily view the seasonal links you just tagged.

On behalf of the engineering team, we want to wish you a happy holiday season. If there’s anything more we can do to help, please let us know in our Product forum.

Posted by:
Ali Pasha, Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/11/searching-for-and-sharing-best-seasonal.html