Friday, November 9, 2012

[G] Mark Your Calendars For These Upcoming Analytics Events

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Analytics Blog: Mark Your Calendars For These Upcoming Analytics Events

Next week Google Analytics team members will be presenting on automating reporting and mobile marketing measurement, both in-person and online.  Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.

Google Developers Live Event (Online)




Session: Automate Your Google Analytics Reporting with Apps Script
Do you rely on Google Analytics reporting to make sure you’re making the most of your web traffic? Does your current process for exporting and analyzing your Analytics data feel clunky?  Join Nick Mihailovski and Ikai Lan from the Analytics and App Scripts teams to learn how to integrate Google Analytics with App Scripts and save your sanity in the process.

Date: Thursday, November 15 at 2:00pm PST


How to watch: visit the Google Developers Live page at the above time or add this event to your calendar.


Get Involved: Ask your burning questions about the Google Analytics + Apps Script Integration for a chance to have them answered live.

Search Engine Strategies (Chicago)



Session: Analyze. Streamline. Engage: Transform Your Business by Embracing Digital
2012 has had it all in the digital space - Google's SEO updates, Big Data, the explosion of social media awesomeness, and lots more. With so many new platforms and updates, it's not easy to keep on top of it all and ensure you do everything right! In this opening keynote, Avinash Kaushik will share his unique perspective on balancing multiple media channels and leveraging the right analytics to deliver relevance and economic value to your customers. Avinash will take you through the Clear Line of Sight model to ensure you are spending your days delivering true value to your business. You will walk away from this keynote with a thorough understanding of what it takes to really win online!

Keynote Speaker:
Avinash Kaushik, Digital Marketing Evangelist, Google


Date: Tuesday, November 13 from 9:00-10:00am CST

Session: Metrics for Success in the Mobile and Apps Ecosystem
The staggering growth of mobile platforms, devices, apps - and of course, users - has inspired an entire generation of marketers and entrepreneurs to take notice. But with such rapid change, execution and adoption are all over the board. Mobile marketing and measurement are all still very much works in progress.

This session will explore the joint research between Google Analytics and ClickZ to understand the current state of mobile, where it's going next and share actionable next steps for marketers, app developers and entrepreneurs better measure their efforts in mobile. It is our hope that together, we can help you succeed in this fast-growing space and make mobile apps work for you.

Panel participants

  • Melanie White, Special Projects Editor, ClickZ
  • Jonathan Allen, Director, Search Engine Watch
  • Adam Singer, Product Marketing Manager, Google Analytics
  • Diran Hafiz, Director of Mobile, Comscore

Date: Tuesday, November 13 from 1:45-2:15pm CST

How to attend: SES runs from Tuesday, November 13 through Thursday, November 15.  If you’re in Chicago, check out the agenda page for the full details of our sessions and come out and say hi.

Posted by John Milinovich, Google Analytics Team
URL: http://analytics.blogspot.com/2012/11/upcoming-11092012.html

[G] Google Shopper 3.0 - New features to help with your holiday shopping

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Official Android Blog: Google Shopper 3.0 - New features to help with your holiday shopping

As you hit the mall this holiday season, chances are you’ll be accompanied by a reliable personal shopping companion: your mobile phone. Four out of five mobile phone and tablet owners plan to use their device for holiday shopping - for comparing prices, locating nearby stores, and searching for coupons. Today, with the launch of Google Shopper 3.0 for Android and iOS, you can easily browse for gift ideas, research products, and locate great deals on the go. 
Search for products and get gift ideas on the redesigned home page
The app’s redesigned home screen features a bigger search box for easier navigation. When you browse curated gift ideas and latest trends on the home page or search for apparel and accessories, larger photos let you view product designs in more detail.

                 

Find great sales and special offers
Shopper now makes it quick and easy to find great deals at local and online stores. From the new Sales page, you can view weekly circulars from nearby stores, along with a handful of featured current promotions which you can redeem online or in person. Shopper also shows you store promotions, such as ‘30% off’ or ‘free shipping’, as you search for products in the app.

      

Use GoodGuide rating to Identify healthy, safe, and eco-friendly products 
Whether you shop with a conscience or would like a reason to start, Shopper now features GoodGuide ratings, a rating system that indicates on a scale of one to ten whether a product is healthy, safe and environmentally friendly. When GoodGuide ratings are available for a product, you can view these by scrolling down the product detail screen, as shown below. You can learn more about the GoodGuide rating system here.



You can download Shopper 3.0 for your Android device from Google Play or iOS device from the App Store
 
Posted by John Shriver-Blake, Product Manager, Google Shopper
URL: http://officialandroid.blogspot.com/2012/11/google-shopper-30-new-features-to-help.html

[G] Social Fridays: A recap

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Inside AdSense: Social Fridays: A recap

Over the past weeks, we’ve shown you through our Social Friday series how to get up and running with a Google+ strategy for your site and online business. We hope our posts and recent Hangout On Air have helped you learn more about what’s possible with Google+, and that you now have new ideas for optimizing the performance of your +page. Below is a list of the subjects we’ve covered, in case you’d like to review them.

Help your site stand out with the +1 button
Create a Google+ page to connect with users
Use images to deliver a richer experience
Gain visibility by verifying your Google+ page
See how your content was shared on Google+
Track and measure the performance of your +page
The New York Times uses Hangouts on Air to cover breaking news
Temptalia discovers the beauty of Google+
Using Google+, Brazilian news portal Estadão merges news with discussion
Google+ proves a recipe for success for Epicurious.com

Before we draw our series to a close, we’d like to encourage you to register for our upcoming social-focused webinar entitled ‘Grow and engage your audience with Google+’. This webinar will take place Tuesday, November 13th at 12pm PT (8pm GMT), and will discuss how social media is impacting online publishers . If you’re not able to attend the webinar, the recording will be posted to this site.

Thanks for following along with Social Fridays -- we’ll continue to post Google+ updates and tips for publishers here and on our AdSense +page, so stay tuned. Have a great weekend!

Posted by Arlene Lee - Inside AdSense Team
URL: http://adsense.blogspot.com/2012/11/social-fridays-recap.html

Thursday, November 8, 2012

[G] Google Apps Vault now available to Google Apps for Government Customers

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Official Google Enterprise Blog: Google Apps Vault now available to Google Apps for Government Customers

Posted by Jack Halprin, Head of eDiscovery, Google Enterprise

Since we launched Google Apps Vault, many businesses have adopted it to archive, retain and manage business critical information. Starting today, Vault is available for Google Apps for Government customers. Federal, state and local agencies in the United States can now purchase Vault to help meet their compliance needs.

Google Apps Vault helps protect organizations of all sizes from legal and compliance risks through advanced message archiving, retention and eDiscovery capabilities. It provides the ability to quickly search, identify, preserve and export information in response to litigation, investigation, compliance audits, or Freedom of Information Act (FOIA) requests. Vault helps organizations cull through their data and find messages relevant to such requests, reducing the associated time, effort, and costs.

Google Apps Vault can also be used to address knowledge management needs. It enables authorized users to search, manage, and review data. For example, if an employee leaves abruptly and the organization needs to understand the status of the employee’s projects, Vault will help find the needed information. Customers using Vault can ensure that data with critical business information are preserved and can be reviewed.

Vault built on the same infrastructure as Google Apps and recently completed an SSAE 16 / ISAE 3402 Type II SOC 2 audit. Visit our Google Apps for Government page where you can find more details as well as contact our sales team.

URL: http://googleenterprise.blogspot.com/2012/11/google-apps-vault-now-available-to.html

[G] Sixth Generation VP8 Hardware Accelerators Released

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The WebM Open Media Project Blog: Sixth Generation VP8 Hardware Accelerators Released

Today we’re launching the G1 decoder “Fairway” and the H1 encoder “Foxtail”, the sixth generation VP8 hardware IP cores.By redesigning the DMA engine architecture in the Fairway decoder we’ve improved VP8 decoding speed by 50% in a typical network-on-chip environment that exposes IP cores to very long memory latencies. Fairway is also using 20% less SRAM than the previous releases making the chip
URL: http://blog.webmproject.org/2012/11/sixth-generation-vp8-hardware.html

[G] Google Tag Manager: Webinar, GoPro case study, and product updates

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Inside AdWords: Google Tag Manager: Webinar, GoPro case study, and product updates

Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tagsincluding conversion tracking, site analytics, remarketing and morewith just a few clicks. Since then, we’ve released the product in 35 languages, we’ve added new tagging capabilities for Google Analytics, and we’ve been hard at work building more enhancements.

To help you get the most out of Google Tag Manager, we’ve scheduled a webinar next week with Product Manager Laura Holmes to walk through the tool and go over implementation basics:

Webinar: Getting Started with Google Tag Manager
Date: Tuesday, November 13, 2012
Time: 10am PST / 1pm EST / 6pm GMT
Register: goo.gl/YTulu

We’ve also been hearing great feedback from our users, including GoPro, the world’s leader in wearable and gear-mountable cameras and digital devices. With the growing popularity of GoPro products and accompanying complexity of their digital marketing activities, GoPro found itself with dozens of tags measuring countless engagement activities across its web properties. It was critical to find a way to implement and maintain marketing tags that would scale with the marketing organization. Analytics Pros, a Google Analytics Certified Partner and Google Tag Manager specialist, led a comprehensive migration to Google Tag Manager -- and GoPro stakeholders were delighted with the results:


“Google Tag Manager centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT.”
- Lee Topar, Director of Online Marketing, GoPro
Download the full case study.

We hope you’ll join us at the webinar next Tuesday the 13th. If you’re not able to attend, we’ll be posting a recording of the webinar about a week afterwards here on the blog and on YouTube, and you can also read more about Google Tag Manager on the website or the help center.

Posted by Sara Jablon Moked, Product Marketing Manager
URL: http://adwords.blogspot.com/2012/11/google-tag-manager-webinar-gopro-case.html

[G] Get time back with today’s DFP

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DoubleClick Publisher Blog: Get time back with today’s DFP

We know your ad ops team is busy. Team members traffic campaigns, handle account relationships, manage reports and billing, and promote yield management -- all while optimizing like mad.

That’s a lot of hats to wear, and a lot to worry about. So when we built DFP, we took the same principles of simplicity and ease-of-use that we build into our consumer-facing products, and applied them to the complex world of ad trafficking. The result is a friendly, easy-to-use interface meant to save time and reduce human error.

We cut the number of workflow clicks, consolidated common views, and made it easier to find critical information. Users can now create orders, enter line items, and target from a single screen -- saving time by using targeting presets, bulk edit and global search. DFP Premium supports 5 levels of hierarchy, so you can group related bits of inventory together easily for targeting and reporting.

The result: more efficiency, fewer human errors, less time needed to traffic a campaign, and more time to focus on advertiser needs. (And to move your own business forward.)

Here's what what some of our customers have to say about how they've saved time and boosted efficiency with DFP:



A few choice quotes, in case you're skipping ahead:

"The biggest benefit of DFP premium has been that it’s incredibly, simply, really easy to use. Our traffickers are delighted to be using the tool, it’s just been a pleasant experience all throughout." - Tutuwa Ahwoi, Ad Ops Manager, National Public Media

"In moving to DFP we have a better UI, we have faster reporting, we have faster data input times, we have access across all devices. Those are things that have led to a 15% increase in operational efficiency our for our business." - Erin Pettigrew, Head of Ad Operations, Gawker Media

"DFP has provided about 10 to 15% more of our time back to my team." - Denise Leggio, Director of Ad Operations, Publisher’s Clearing House
If you're already using DFP, we hope you're seeing improvements to your workflow. And if you're about to start using DFP, we’ll be there to help show you the improvements we’ve made.


Posted by Josh Cohen and Beah Burger, Product Management Team
URL: http://doubleclickpublishers.blogspot.com/2012/11/get-time-back-with-todays-dfp.html

[G] Get started at no cost with a faster, larger Cloud SQL database

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Official Google Enterprise Blog: Get started at no cost with a faster, larger Cloud SQL database

Posted by Joe Faith, Product Manager

(Cross-posted on Google Developers Blog)

You want your applications to be fast, even with millions of users. Anytime your user tries to retrieve information from the app or update settings, it should happen instantly. For the best performance, you need faster, larger databases - especially if you have a growing user base to serve.

Google App Engine is designed to scale. And now Google Cloud SQL—a mySQL database that lives in Google’s cloud—has new features to meet the demand for faster access to more data. With today’s updates, you can now work with bigger, faster MySQL databases in the cloud:

  • More Storage: We’re increasing the available storage on Cloud SQL to 100GB – ten times more than what used to be available.
  • Faster Reads: We’re increasing the maximum size of instances to 16GB RAM, a 4 times increase in the amount of data you can cache.
  • Faster Writes: We’re adding functionality for optional asynchronous replication, which gives the write performance of a non-replicated database, but the availability of a replicated one.
  • EU datacenter availability: Now you can choose to store your data and run your Cloud SQL database instance in either our US or EU data centers.
  • Integration with Google Apps Script: We’re making it quick and easy for businesses using Google Apps to use Cloud SQL. Publish and share data with Google Sheets, add data to Google Sites pages or create simple Google Forms without worrying about hosting or configuring servers. 

Introducing a new trial offer 

Many of you have requested a trial offer to test out Cloud SQL. Today, we’re introducing a 6- month trial offer at no charge, effective until June 1, 2013. This will include one Cloud SQL instance with 0.5 GB of storage. Sign up now and get started on Cloud SQL at no cost.
URL: http://googleenterprise.blogspot.com/2012/11/get-started-at-no-cost-with-faster.html

[G] Making large-scale changes faster and easier in AdWords

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Inside AdWords: Making large-scale changes faster and easier in AdWords

Have you ever needed to adjust your AdWords bids by 5% for several thousand keywords? Or had to find and replace a bit of text in your ad copy across a couple hundred ads? Maybe you’ve changed your web address and need to update all of your visible URLs and destination URLs across your account.

We love making AdWords faster, simpler and more beautiful. So I’m happy to announce our new bulk editing features in the AdWords interface. With these tools, you’ll be able to more quickly and easily make large-scale changes across your entire account.

Initial preview
Initially, we’re releasing these bulk editing features to a limited number of AdWords accounts to collect your feedback and ensure everything works as expected. We hope to expand availability to everyone in the coming weeks.

Do more, quickly and easily
Here's a summary of the kinds of changes you'll be able to make.

Keywords
  • Search and replace text in the keyword or destination URL
  • Append text to the keyword or destination URL
  • Set new bids, including increasing to first page or top of page CPC
  • Increase or decrease bids
  • Change keyword match types
  • Add/remove labels
Ads
  • Search and replace text in the ad or URL
  • Append text to the ad or URL
  • Change the capitalization of the text
  • Add/remove labels
Ad Groups
  • Increase or decrease bids
  • Set new bids
  • Add/remove labels
Campaigns
  • Increase or decrease budgets
  • Set new budgets
  • Add/remove labels

You’ll be able to preview changes before you apply them. If you’re making a lot of changes, they’ll run in the background. That means you can leave the page and do other things in your account (or even log out entirely!) while bulk changes are in progress. A progress bar lets you know how close your changes are to completion. You can review your changes after they’re done.

Below is an example of how easy it is to change “Road bike” to “Commuter bike” in over 25,000 ads with a single click.



Keeping things simple
As these new editing features become available in AdWords, you might also notice a few changes to buttons and menus to reduce redundancy and keep things simple for new users.

The “Edit” button will become an “Edit” drop-down menu. We’ll also be phasing out the “Edit in table” view since its multi-item editing capabilities will be far surpassed. Now when making a change to an individual campaign element, you can just click on it to enter editing mode.

More details and feedback
We’ll be updating articles throughout the AdWords help center, including our AdWords glossary entry on bulk edits, as we roll out these new editing features.

Please share your comments about the new bulk editing features with us if you use them over the next few weeks. Your feedback helps us make AdWords even better.

Posted by Prashant Baheti, AdWords Product Manager
URL: http://adwords.blogspot.com/2012/11/making-large-scale-changes-faster-and.html

[G] Always getting faster

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Google Chrome Blog: Always getting faster

Every time you launch Chrome, you see the same simple browser window. What you may not know is that things are changing under the hood every six weeks, thanks to auto-update. It’s like a mechanic stopping by every six weeks to give your car a new engine.

With today’s Chrome Beta channel release, Chrome continues to get faster, as you can see in this chart which shows Octane scores. Octane is a JavaScript benchmark we designed to measure performance of real-world applications on the modern web. Stability sometimes takes higher priority, but we’re still manic about improving Chrome’s speed: on Octane, we saw an overall improvement of more than 26% over the last year.


Speed isn't just about JavaScript performance, so in other areas of Chrome, we strive to minimize wait times. For example, we recently made some server-side changes to Google Cloud Print so that Chrome’s printer selection dialog loads twice as fast. We’ve also been working on reducing the browser’s startup time, and setting up automated tests to catch any code changes that would slow Chrome down.

Speed is one of our core principles, so rest assured we’ll continue to make Chrome faster in every way possible.

Posted by Toon Verwaest, Software Engineer and Compiler Wizard
URL: http://chrome.blogspot.com/2012/11/always-getting-faster.html

[G] Google Tag Manager: Webinar, GoPro case study, and product updates

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Google Analytics Blog: Google Tag Manager: Webinar, GoPro case study, and product updates


Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tagsincluding conversion tracking, site analytics, remarketing and morewith just a few clicks. Since then, we’ve released the product in 35 languages, we’ve added new tagging capabilities for Google Analytics, and we’ve been hard at work building more enhancements.



To help you get the most out of Google Tag Manager, we’ve scheduled a webinar next week with Product Manager Laura Holmes to walk through the tool and go over implementation basics:



Webinar: Getting Started with Google Tag Manager

Date: Tuesday, November 13, 2012

Time: 10am PST / 1pm EST / 6pm GMT

Register: goo.gl/YTulu



We’ve also been hearing great feedback from our users, including GoPro, the world’s leader in wearable and gear-mountable cameras and digital devices. With the growing popularity of GoPro products and accompanying complexity of their digital marketing activities, GoPro found itself with dozens of tags measuring countless engagement activities across its web properties. It was critical to find a way to implement and maintain marketing tags that would scale with the marketing organization. Analytics Pros, a Google Analytics Certified Partner and Google Tag Manager specialist, led a comprehensive migration to Google Tag Manager -- and GoPro stakeholders were delighted with the results:








“Google Tag Manager centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT.”

- Lee Topar, Director of Online Marketing, GoPro

Download the full case study.



We hope you’ll join us at the webinar next Tuesday the 13th. If you’re not able to attend, we’ll be posting a recording of the webinar about a week afterwards here on the blog and on YouTube, and you can also read more about Google Tag Manager on the website or the help center.



Posted by Sara Jablon Moked, Product Marketing Manager



URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/FtIhGQxdkDE/google-tag-manager-webinar-gopro-case.html

[G] JAM with Chrome: Play music live with your friends online

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Official Google Blog: JAM with Chrome: Play music live with your friends online

If you ever dreamed of playing in a band, now’s your chance to be a rock star. JAM with Chrome is an interactive web application that enables friends in different locations to play music together in the Chrome browser on their computers. No matter what your level of talent—from daydreaming air guitarist to music pro—you can JAM together in real time over the web.

When you enter the site, you can choose from a selection of 19 different instruments, from acoustic and bass guitars to drum kits and keyboards. Once you get playing, you can switch instruments as often and as many times as you like.

In the default “easy mode” you can experiment by clicking individual strings, drum pads or keys, or you can play around with the four different autoplay functions and let the machines do the work. Switch to “pro mode” to play any instrument using your keyboard.

Invite up to three friends in different locations to join your JAM via the sharing buttons on the site. Here’s “Keyboard Cat” jamming with his friends:



JAM with Chrome is a Chrome Experiment that uses the latest modern web technologies, including HTML5 features such as the Web Audio API, Websockets, Canvas and CSS3. For more detailed information on the technologies used, check out the technology link in the app.

Go on, get the band together at jamwithchrome.com.

Posted by Emma Turpin, Google Creative Lab

(Cross-posted from the Chrome Blog)
URL: http://googleblog.blogspot.com/2012/11/jam-with-chrome-play-music-live-with.html

[G] Marking the fall of the Iron Curtain

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Official Google Blog: Marking the fall of the Iron Curtain

There are certain events in history that are momentous enough to make you remember where you were at the time. This Friday is the 23rd anniversary of one of those moments—the fall of the Berlin Wall on November 9, 1989.

To mark this turning point in history, we’re releasing a collection of online exhibitions under the theme of The Fall of the Iron Curtain. Partners, including The DDR Museum in Berlin, Polish History Museum, Romanian broadcaster TVR and Getty Images, have created 13 exhibitions containing documents, videos and photos telling the stories behind how events unfolded.


Independent historians have also contributed their expertise. For example, Niall Ferguson, professor of history at Harvard University, provides video commentary on events as part of his exhibition The Fall of the Wall: Revelation, not Revolution.

Some of the other exhibitions include:
  • Solidarity & the fall of The Iron Curtain - the creation and evolution of the Solidarity trade union leading to Lech Walesa's election as President of Poland in 1990
  • Visions of Division - Professor Patrick Major, a specialist in Cold War history, gives an account of life in a divided Germany and the everyday human cost of the Wall
  • Years of change - diary of a fictitious author documenting events in Berlin such as the staged elections, the first protests and David Hasselhoff's concert at the wall
  • The Berlin Job - a personal account of life in East Berlin made by independent curator Peter Millar, one of the only non-German correspondents in East Berlin in the 1980s
  • Romanian Revolution - a series of four exhibitions containing more than 50 videos documenting the live TV transmission of the overthrow of Romanian dictator Ceausescu



The Fall of the Iron Curtain is the latest chapter in the work of the Google Cultural Institute, following the launch last month of 42 online historical exhibitions telling the stories behind major events of the last century. You can explore all the exhibitions on www.google.com/culturalinstitute and follow us on our Google+ page.

If you’re a partner interested in working with the Google Cultural Institute to turn your archives into online exhibitions, we’d love to hear from you—please fill out this form.

Posted by Mark Yoshitake, Google Cultural Institute

(Cross-posted from the Google Europe blog)
URL: http://googleblog.blogspot.com/2012/11/marking-fall-of-iron-curtain.html

[G] Announcing the Learn with Google webinar series for publishers

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Inside AdSense: Announcing the Learn with Google webinar series for publishers




As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web.  We’ll be hosting two upcoming webinars as part of our Learn with Google program:
 





Google+ for publishers: Grow and engage your audience with Google+

Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET





Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.




Navigating Google's Mobile Ads Ecosystem


Wednesday, November 28, at 12:30pm PT / 3:30pm ET






Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.




Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.



We look forward to hosting many more Learn with Google webinars for our publishers.



Posted by Faith Rosen, Product Marketing Manager






URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/9xQjAY0zg8k/announcing-learn-with-google-webinar.html

[G] Learn with Google: Publisher Webinar Series

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DoubleClick Publisher Blog: Learn with Google: Publisher Webinar Series


Announcing the Learn with Google webinar series for publishers

As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web.  We’ll be hosting two upcoming webinars as part of our Learn with Google program:



  • Google+ for publishers: Grow and engage your audience with Google+



Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET



Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.





  • Navigating Google's Mobile Ads Ecosystem



Wednesday, November 28, at 12:30pm PT / 3:30pm ET



Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.  




Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

We look forward to hosting many more Learn with Google webinars for our publishers.  

Posted by: Faith Rosen, Product Marketing Manager

URL: http://feedproxy.google.com/~r/DoubleclickPublisherBlog/~3/YU3VRYgxBPk/learn-with-google-publisher-webinar.html

[G] JAM with Chrome: Play music live with your friends online

| More

Google Chrome Blog: JAM with Chrome: Play music live with your friends online

If you ever dreamed of playing in a band, now’s your chance to be a rock star. JAM with Chrome is an interactive web application that enables friends in different locations to play music together in the Chrome browser on their computers. No matter what your level of talent—from daydreaming air guitarist to music pro—you can JAM together in real time over the web.

When you enter the site, you can choose from a selection of 19 different instruments, from acoustic and bass guitars to drum kits and keyboards. Once you get playing, you can switch instruments as often and as many times as you like.

In the default “easy mode” you can experiment by clicking individual strings, drum pads or keys, or you can play around with the four different autoplay functions and let the machines do the work. Switch to “pro mode” to play any instrument using your keyboard.

Invite up to three friends in different locations to join your JAM via the sharing buttons on the site. Here’s “Keyboard Cat” jamming with his friends:


JAM with Chrome is a Chrome Experiment that uses the latest modern web technologies, including HTML5 features such as the Web Audio API, Websockets, Canvas and CSS3. For more detailed information on the technologies used, check out the technology link in the app.

Go on, get the band together at jamwithchrome.com.

Posted by Emma Turpin, Google Creative Lab
URL: http://chrome.blogspot.com/2012/11/jam-with-chrome-play-music-live-with.html

Wednesday, November 7, 2012

[G] Students Mixxx it up over the summer

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Google Open Source Blog: Students Mixxx it up over the summer



Mixxx is free and open source DJ software that gives you everything you need to perform live mixes. With millions of downloads yearly and a comprehensive set of professional features, Mixxx is driving increased competition in the DJ software industry. Google Summer of Code season is always an exciting time of the year for the Mixxx team and 2012 was no exception. This is our fifth year in Google Summer of Code and we had four stellar students -- Max Linke, Matthew Mikolay, Scott Stewart, and Varun Jewalikar.

Since Mixxx is a cross-platform, performance-critical and heavily multi-threaded C++ application it can often be a daunting task for Google Summer of Code students to get acclimated to the codebase and begin contributing. This year's crop of students hit the ground running and Max, Varun, and Matthew had nearly finished their proposed projects by the time the summer started! We had to come up with extensions and follow-on projects to keep them busy.

Varun Jewalikar, from Spain, added a harmonic mixing framework to Mixxx. This highly requested feature allows DJs to see the harmonic key of songs that they are mixing and adjust the pitch in real-time so that songs are harmonically compatible. By the start of the summer Varun had already integrated 3 open source key detection libraries into Mixxx so that we could see which one worked best. He spent the rest of the summer building the pitch-adjustment feature, integration and polish.

Scott Stewart, from the USA, spent the summer revamping our Auto-DJ algorithm in Mixxx to support more advanced transitions allowing DJs to take even more breaks.

Matthew Mikolay, also from the USA, finished his project of adding a vinyl-passthrough mode to allow DJs to seamlessly switch between DJing with vinyl timecode records and their vinyl collection on the fly within the first few weeks of the summer! He spent the rest of the summer building a modular compressor into Mixxx's audio processing engine. This prevents distortion and clipping while allowing a higher dynamic range of audio in the mix.

Last but not least, Max Linke, from Germany, completed his official project before Google Summer of Code even started! He added a preview deck which allows DJs to preview a track before loading it into a real deck or sampler. For the rest of the summer Max was a solid contributor of fixes to our library system and worked on adding support for multiple library folders, improving our library scanner, and more.

In addition to their projects, the group fixed a bunch of bugs and their fixes are about to ship in our latest major release, Mixxx 1.11. We were extremely pleased with our students' progress this summer and can't wait to see what they come up with next.

Mixxx 1.10.1 with the Deere skin

Mixxx has been significantly shaped by Google Summer of Code. Two out of our four mentors this summer were previous Google Summer of Code students and Mixxx's current lead developer (yours truly) joined the project as a Google Summer of Code student in 2008. We are very grateful to Google for continuing to provide this incredible program for getting students involved in open source software.

By RJ Ryan, Mixxx Lead Developer and Google Summer of Code Organization Administrator
URL: http://google-opensource.blogspot.com/2012/11/students-mixxx-it-up-over-summer.html

[G] Hudbay Minerals moves its global team to Google Apps

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Official Google Enterprise Blog: Hudbay Minerals moves its global team to Google Apps

Posted by Joe AbiDaoud, CIO of Hudbay Minerals

Editors note: Today’s guest blogger is Joe AbiDaoud, CIO of Hudbay Minerals, a publicly traded Canadian mining company headquartered in Toronto. See what other organizations that have gone Google have to say.

Since 1927, Hudbay Minerals has focused on discovering and producing base and precious metals. From exploration projects in North and South America and our current operations in Canada, our 2,000 employees depend on technology to work together and make sure our efforts are coordinated across regions. To do this, we really needed a platform that allowed us to easily collaborate, work remotely using our mobile devices, and communicate across teams in different regions and different languages.

We had been using Microsoft® Office for years, with several Microsoft® Exchange servers across the company, but it became increasingly difficult for our IT team to stay up and running with the uptick in support calls due to a dated system. After exploring various options at different price points, we knew we wanted to move to a cloud-based solution to work more efficiently and provide a scalable and reliable solution.

We invited Google reseller, Sheepdog, to conduct a two-day Google Apps for Business workshop for a small group of employees from various levels and departments within the company. During the workshop, employees evaluated Google Apps against our “success criteria,” which included ease of use, efficiency, functionality, speed and cost. We quickly realized that Google Apps was a good fit for our geographically dispersed company and in July we started moving more than 1,000 employees to Google Apps.

Our IT support calls for email plummeted overnight, demonstrating just how easy it is to use Google Apps. For a global company, being able to instantly translate messages in Gmail and use Google+ Hangouts to meet “in person” made the language and geographical barriers easier to overcome. We’ve also estimated that by going Google we will reduce our costs over the long term when compared to the cost of upgrading and maintaining our old infrastructure. As a public company, we’re thrilled with the savings and new ways of working that we discovered by moving to the cloud.

URL: http://googleenterprise.blogspot.com/2012/11/hudbay-minerals-moves-its-global-team.html

[G] App promoters: Are you prepared for a surge in downloads this holiday season?

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Inside AdWords: App promoters: Are you prepared for a surge in downloads this holiday season?

With 29% of shoppers planning to purchase smartphones this holiday season, there’s no doubt that some of the shiniest new mobile devices will be wrapped up under the tree this Christmas. Little time will be wasted before happy new smartphone and tablet owners begin searching for the best apps to fill these new devices. So it’s no surprise that according to Google Trends, during the week following Christmas last year, searches for “best tablet apps” rose by more than 70%, while searches for “free phone apps” jumped by about 37%. The holidays are prime time for app promotion, so it’s important for marketers to make sure their app stands out from the crowd.

Maximizing reach with search and display ads

Whether you have a shopping companion app, a banking app, or a mobile gaming app, it’s important to reach the right audience to drive downloads and increase awareness. Many marketers have made mobile work for them by using search and display strategies together to raise interest and drive downloads of their app.

TripIt, a mobile travel organizer, used click-to-download ads on Google Search and the Google Display Network to promote their app to business travelers on the road. By creating and optimizing display ads within other apps, TripIt increased downloads by more than 75% and slashed cost-per-download by more than 96%. According to Rhonda Hanson, senior director of search marketing, promoting their app with mobile ads allowed TripIt to, “redirect the dollars we've saved on app promotion to improving our app and providing a better trip-organizer service to our business travelers.” Download the full case study here.


Maximizing ROI with Conversion OptimizerSavvy advertisers also know they can take app promotion to the next level with optimization tools. Leading mobile game developer GREE promoted their apps to gamers using Google Search click-to-download ads along with image and text ads on the Google Display Network. To make sure they were getting the best return on investment for their in-app display ads, they used Conversion Optimizer for apps to reach their cost-per-download targets. This automated campaign optimization helped them improve app download rates by 150%, decrease cost-per-download by 52% and improve click-through rates by 49%. Download the full case study here.

If you haven’t already created your holiday app strategy, it’s not too late. Here are some things you can do to win across search and display:

  1. Make sure you’re reaching people when they search for apps like yours and help them easily download your app with click-to-download ads and mobile app extensions
  2. Reach relevant users within over 300,000 premium apps on the Google Display Network with image and text ads
  3. Track downloads on Android and iOS with AdWords conversion tracking and optimize ROI with the automated bidding feature, the Conversion Optimizer for apps
  4. Measure in-app user activity with Mobile App Analytics in order to optimize
  5. Increase app promotion campaign budgets for the holidays to account for additional ad clicks

For more on how you can drive cost-effective app downloads with Google AdWords, check out this recorded Learn with Google webinar.  
Posted by Jessica Sapick, Product Marketing Manager, Mobile Ads
URL: http://adwords.blogspot.com/2012/11/app-promoters-are-you-prepared-for.html

[G] Updates to the application process for host partner sites

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Inside AdSense: Updates to the application process for host partner sites

We’ll soon be updating the application process for new publishers who apply for an AdSense account via a host partner site like Blogger or Hubpages. As you may know, host partner sites allow publishers to create and monetize their content, which is hosted on the partner site rather than the publisher’s own domain. New publishers approved for AdSense accounts via a host partner site will be able to place ads on and earn from policy-compliant content they’ve created on any host partner site. If they then decide to show ads on their own domain, from today onwards they’ll need to complete an extra approval step similar to the application process at www.google.com/adsense. Please note that publishers who were approved for AdSense accounts before today won't be affected by these changes.

Here’s an example to explain the process -- let’s say Sue runs a blog using Blogger. She applies for a hosted AdSense account within Blogger, and once approved, she begins to monetize her blog. If she then launches a second blog on Blogger, she’ll be able to show ads on that second blog and earn from both sites.

Next, let’s imagine Sue decides to purchase her own domain, example.com, and wants to earn from the content she creates there. Before she can do so, she’ll need to complete a form in her account to request a site review. After submitting the form, she’ll need to generate ad code and implement it on a live page of example.com that receives traffic. The implemented ad unit will remain blank until the domain has been reviewed by the AdSense team.

If the request is approved, Sue can proceed with placing additional ad units on the site. If the request is denied, she’ll be unable to show ads on her new domain, but there’ll be no impact to her two existing blogs; she can continue to earn from them, and can also work to resolve the issues with her new domain and resubmit her site for review.

These changes will help ensure a consistent, seamless sign up experience for publishers, whichever application process they follow, while also allowing publishers and host partner sites to continue working together as they have been. We remain committed to building a high-quality network that also provides strong business results for our advertiser partners and a positive experience for users.

Posted by Sophia Lin, Product Manager
URL: http://adsense.blogspot.com/2012/11/updates-to-application-process-for-host.html

[G] Introducing new reporting enhancements

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Google Affiliate Network: Introducing new reporting enhancements

We made a few updates to our reports over the past few weeks which include features useful for both advertisers and publishers. These new reports include Order-level payment reports for publishers, Multi-metric reports for comparing performance across different metrics and timeframes, and Geography reports to help both advertisers and publishers understand more about where user clicks and conversions are coming from.

Order-level payment reports

With our new Order-level payment reports, publishers can easily see which conversions their accounts have received payment for. Order-level payment reports contain a comprehensive listing of conversions that show the month in which conversions were paid out.

Order level payments

When you view the report, you'll first see order-level payment information for your advertiser relationships from the month when you received payment. The report pulls this information based on the timeframe you specify, so you can access order-level payments from the past.

Multi-metric graph reports

Multi-metric graphs allow you to quickly see performance across two separate axes. Set the graphs to review metrics based on the previous week or previous year’s performance for a specified time frame to identify changes in performance. You can also review against specific metrics, such as Publisher fees, clicks, conversions, and more.


Geography reports

With Geography reports, you can gain insights into where user performance originates from, in most cases down to the state or province level. See performance volume by geographic region so you can optimize and refine your affiliate program. You can review geographic locations associated with clicks, actions, transactions, sales, and more.

To get started, select your desired metrics and time frame above the world map. All metrics will populate in the table below.


If you have feedback or suggestions on these new reporting features, let us know what you think by submitting feedback in the interface, or through our Product forum.

Posted by:
Kurt Spoerer, Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/11/introducing-new-reporting-enhancements.html

[G] Impression share reporting changes are here

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Inside AdWords: Impression share reporting changes are here

Impression share (IS) is the number of impressions you received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive. Today, we are rolling out several improvements and changes for AdWords impression share reporting announced back on October 1st. Here’s a recap of what’s new and some tips on how to use impressions share metrics.

What’s new
Here’s a list of the improvements.
  1. Distinct search and display columns. We’re adding new columns to cleanly separate search and display impression share. 
  2. “Hour of day” segmentation. Based on your feedback, we’re enabling “Hour of day” segmentation so you can evaluate how your ad coverage varies by the hour. 
  3. Filters, charts and rules. You’ll be able to apply filters, see charts, and apply automated rules using IS metrics. 
  4. Accuracy. We’re improving the accuracy of how we calculate impression share data. 
As previously mentioned on our blog and social media, along with these changes, historical IS reporting data is now only available going back to October 1, 2012.

Tips on using impression share metrics
Many optimization experts advise a regular review of impression share metrics in well-performing campaigns and ad groups where you want more volume. Use the “Search Impression Share” (or “Display Impression Share” for display campaigns) and look for values below 100%. A lower IS metric means more opportunity for incremental impressions, clicks and conversions.

Once you’ve identified well-performing campaigns or ad groups with good growth potential, you’ll want to determine which changes to make to increase your results. Start by looking at the “Lost IS (budget)” (for either Search or Display). This column tells you what percent of the time your ads didn’t appear because your daily budget was insufficient. To reduce lost impressions due to budget, simply raise your daily budget. In general, you’ll end up acquiring more customers at a similar ROI.

When you’re satisfied with the results you’re seeing by reducing your “Lost IS (budget),” you can then look at your “Lost IS (rank).” This tells you what percent of impressions you missed out on due to an ad rank that was too low. To address this, you can optimize to improve your Quality Score or increase your bids. If you decide to increase your bids to increase ad impressions, closely watch how your other key performance metrics like cost per acquisition, profit, and return on ad spend are affected.

Phasing out old IS columns in February 2013
With the new IS columns now available, we’re planning to phase out the old IS columns in February 2013. Any saved reports using old IS metrics columns will need to be updated to use the new columns. When you try to access a report in the AdWords interface that’s using the old IS columns, you’ll be guided through the necessary steps to replace them with the new IS columns.

More Discussion
We hope these changes and tips help you make better optimization decisions. To exchange ideas about using IS metrics with other advertisers, you can click over to the AdWords Community. We also encourage you to contact AdWords support if you have questions.

Posted by Dan Friedman, AdWords Product Manager
URL: http://adwords.blogspot.com/2012/11/impression-share-reporting-changes-are.html

[G] Sell more on more screens with DFP

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DoubleClick Publisher Blog: Sell more on more screens with DFP

More and more of us are using using two screens at once to interact with media these days: for instance searching the internet from a smartphone while watching TV. A recent study conducted by Ispos and Sterling (and sponsored by Google) found that a whopping 90% of our daily media consumption is now done on 4 screens: smartphones, laptops, tablets and televisions.

DoubleClick for Publishers was built with this multi-screen challenge in mind. To better deliver an advertiser’s campaigns, we integrated mobile and video in the same ad server and same user interface. You only deal with one ad server for all formats: desktop, mobile and video. You get one view of all your inventory and one view of your audience, so it's easier than ever to respond to advertiser requests and deliver engaging campaigns across all screens and formats.

Says, Tutuwa Ahwoi, ad operations manager at National Public Media, “One of the greatest benefits of DFP has been consolidation. It’s great to be able to serve mobile, video and display from the same platform. That’s helped us spend less time managing different systems and trying to get avails for our proposals, and helped us get forecasting right and respond with proposals to agencies quicker and faster.”

Better Mobile
DFP Mobile is integrated seamlessly with DoubleClick for Publishers. You can now manage all your ad inventory with one view and one workflow. Features like data transfer, audience targeting, delivery, creative rotation, and frequency capping are all in the same UI. Try using DFP’s powerful forecasting and reporting engine to uncover new mobile sales opportunities. And with the Octagon SDK, your mobile apps can access the extra advertiser demand from Google’s AdMob network.

Better Video
DFP Video gives publishers a powerful platform to manage their user’s video ad experience as they move across screens. By integrating with your video Content Management System (CMS), DFP Video can have full awareness of all your video inventory, so you can package, forecast, sell and report on any combination of data. We’ve extended better controls to DFP Video like competitive exclusions and frequency capping to the stream, pod and content level so you can control your video ad load and sell your inventory in a similar way to TV. Utilizing Google’s resources publishers can access additional demand from AdWords for Video buyers, provide a better user experience with the TrueViewTM ad format, and automatically transcode your videos, using YouTube technology, to ensure videos are delivered in the right format and bitrate regardless of the screen size or connection speed of a device.

Alex Boyce, the GM of Digital says the features have delivered a “significant improvement” over The Hollywood Reporter’s previous ad management solutions and processes. “DFP Video is clearly going to make a significant impact to our overall video advertising revenue by providing a greater level of flexibility and staging efficiency.” After switching to DFP Video, The Hollywood Reporter’s has seen great results with overall video ad operations efficiency improved 25%.

Tomorrow, we'll focus on ad ops -- and how DFP can ease the load. See you then.
Posted by Rany Ng and Marcel Gordon, Product Management Team
URL: http://doubleclickpublishers.blogspot.com/2012/11/sell-more-on-more-screens-with-dfp.html