Friday, October 26, 2012

[G] About today’s App Engine outage

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Official Google Enterprise Blog: About today’s App Engine outage

Posted by Peter S. Magnusson, Engineering Director, Google App Engine

Editors note: This morning we failed to live up to our promise, and Google App Engine applications experienced increased latencies and time-out errors. For a full report of the incident, visit the Google App Engine blog.

We know you rely on App Engine to create applications that are easy to develop and manage without having to worry about downtime. App Engine is not supposed to go down, and our engineers work diligently to ensure that it doesn’t. However, from approximately 7:30 to 11:30 AM US/Pacific today, about 50% of requests to App Engine applications failed.

During this incident, no application data was lost and application behavior was restored without any manual intervention by developers. There is no need to make any code or configuration changes to your applications.

We will proactively issue credits to all paid applications for ten percent of their usage for the month of October to cover any SLA violations. This will appear on applications’ November bills. There is no need to take any action to receive this credit.

We apologize for this outage, and in particular for its duration and severity. Since launching the High Replication Datastore in January 2011, App Engine has not experienced a widespread system outage. We know that hundreds of thousands of developers rely on App Engine to provide a stable, scalable infrastructure for their applications, and we will continue to improve our systems and processes to live up to this expectation.

[G] Helping SMBs save money with the cloud

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Official Google Enterprise Blog: Helping SMBs save money with the cloud

Posted by Rich Rao, Director of Sales and Operations, Google Enterprise

Working with Google and Analysis Group, MIT research scientist Andrew McAfee recently conducted a study to understand the comparative costs of a business moving to the cloud versus remaining with a traditional on-premise IT system. In this comparative cost model, McAfee finds that the typical small- to medium-business (SMB) will significantly reduce its IT costs by doing away with its on-premise technology and moving to the cloud.

For example, a business with 16-100 computers can expect to save 37% by moving to the cloud – even if there’s no IT labor reduction. With savings achieved by moving to the cloud, these businesses are able to invest in areas that help expand or strengthen their business, whether it’s opening a new branch, starting a new product line, or hiring more people.

Bill Hipsher, Director of Business Development at confirms, "Over a one-year period, Google Apps cost one-quarter of what we were spending on our on-premise IT before moving to the cloud – and over our business lifetime, it drops to just one-tenth of the cost. The hardware, software and time savings helped us expand our call center, which led to the creation of more than 30 new jobs this year."

In his study, McAfee also notes that SMBs' technology use is a strong indicator for the future of IT. Because SMBs are more flexible in their decision-making and aren't bogged down by legacy costs, they're able to choose an IT system that best suits their business. Thus, moving to the cloud frees up money for SMBs to drive business and job growth, and can set a precedent for how large businesses adopt cloud technology.

At Google, we’re proud to work with SMBs across the country to help them save money and move to the cloud. Visit our website to learn more about moving your business to Google Apps and explore McAfee’s comparative cost model in Google Sheets to adjust and tailor the model to your business.

[G] How to Prove the Value of Content Marketing with Multi-Channel Funnels

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Analytics Blog: How to Prove the Value of Content Marketing with Multi-Channel Funnels

The following is a guest post contributed by Josh Braaten, Senior Online Marketing Manager at Rasmussen College, Google Analytics enthusiast, and avid content scientist.

Conversion is rarely straightforward, especially for products or services with lengthy or complicated buying cycles. Working for a college has made it clear to me that every consumer is different, and so are their research needs as they navigate their unique buying process. 

It takes a holistic content strategy to address the extensive information needs of potential students, and rarely do blogs and other types of content marketing get the credit they deserve for the role they play in influencing conversion.

Luckily, Google Analytics Multi-Channel Funnels provides marketers with amazing new ways to see how users interact with web content on their path to conversion and to prove the value of content marketing.

Introducing Google Analytics Multi-Content Funnels
Consumers begin any major investment in the awareness/discovery phase, are triggered into a search/consideration phase, and finally end up at their buy/close phase when they take the conversion action. Imagine how your content strategy could perform if you understood how consumers interact with your website content as they navigate their investment decision. 

That’s where the idea of Multi-Content Funnels started. To be clear, Multi-Content Funnels is not a new Google Analytics feature, but rather a specific application of the existing Multi-Channel Funnels reporting features that illustrates the direct and indirect effects of your website content instead of your marketing channels.

Multi-Channel Funnels launched a little over a year ago as a way to help show how users interact with your marketing efforts over multiple visits. By default, these reports are configured to report the relationships between marketing channels (e.g., paid search, social media, email), but we’re going to modify them to demonstrate the value of content marketing.

The key to this type of analysis is being able to use the Landing Page URL data attribute when you create Channel Groupings and Conversion Segments within a Multi-Channel Funnel report. When I first wrote on their inbound marketing benefits, Multi-Channel Funnels didn’t support this deep dive into your website content because they didn’t include landing page in the source data.

Turns out the Google Analytics team had it on the road map and added it to Multi-Channel Funnel reports within the last few months. Content marketers, get ready to geek out with these content-based applications of the Google Analytics Multi-Channel Funnel reports.

Building Content-Based Channel Groupings
The first major application of Multi-Channel Funnels for content marketing is to create Channel Groupings based on your content, which will demonstrate the most common content paths users take to conversion over the course of multiple visits.

Start off by creating a new Channel Grouping within the Top Conversion Paths report. You’ll want to group the major content sections of your website together into channels.

For example, here I’ve created this Channel Grouping that corresponds to the Degrees Catalog section of our website that includes any landing page URL containing “/degrees.”

Creating a Channel Grouping in Multi-Channel Funnels:

I also included channels that correspond to each of the major content sections of the website as I built out this content-based Channel Grouping. This is what the content-based Channel Groupings of a college website looked like when I was done with them:

Content-Based Channel Grouping:
Your own content-based Channel Groupings will likely be different for every website, but each should include major product directories or service listings, blogs, sections that answer specific questions or solve specific problems, whitepapers, ebooks, etc.

Top Content Conversion Paths
Once the content-based Channel Groupings are set up, we’re able to access the Top Conversion Paths report, which instantly becomes the content marketer’s best friend because it shows how many visits it takes before visitors convert, and how they start their website experiences for each visit.

You can use the Channel Groupings that correspond to specific content sections as with the screenshot above, or you can apply even broader Channel Groupings to provide a high-level view of the most common content paths towards conversion by marketing intent, consumer action, or both. 

Channel Groupings Based on Buying Cycle Path
Creating Channel Groupings based on marketing intent and the consumer buying cycle requires a deep understanding of how consumer interact with your website. These Channel Groupings can be created by combining multiple sections of the website when constructing each Channel Grouping, depending on which phase of the buying process they facilitate:

Pairing this information with traffic and conversion data makes it clear where to focus resources for new types of content, content edits, and expansion of existing website content, as well as demonstrates which parts of our content marketing strategy are driving results.

(Fascinating side note: Looking beyond the most popular conversion paths, some degree seekers’ research processes can see them returning to the website 50 times or more before they are confident in their conversion decision. As a student of web analytics, the next question is whether this conversion path is long because it should be, or is it fraught with unnecessary abandonment that can be overcome with improvements to the content?)

A Long Conversion Path:

Determining the Value of Specific Content with Conversion Segments
Channel Groupings are half the fun because they can only help to organize and present data. To determine the value of specific types of content, we need to create custom Conversion Segments to pair with Channel Groupings

Content-Based Conversion Segments in Multi-Channel Funnels:

Custom Conversion Segments are easy to create and work just like any other segments in Google Analytics, however, these also include the ability to segment-based interaction: First interaction, last interaction, any interaction, and assisting interaction.

Custom Conversion Segment Setup:

This segment captures conversions where the last visit on the conversion path landed on the blog. Most of Google Analytics conversion reports are based on the last interaction, but this segment allows you to explicitly specify between first interaction, last interaction, any interaction, and assisting interactions.

As a content marketer, discovering some blogs assist 150 percent more conversions than they produce directly was a powerful revelation, one that was made possible by content-based Channel Groupings and Conversion Segments applied to Google Analytics Multi-Channel Funnels.

The Many Uses of Multi-Channel Funnels for Inbound Marketing
Understanding how consumers interact with your website content is the first step in providing them with the best experience possible – the primary goal of every modern SEO and content marketer. Those who understand and execute content strategy with this knowledge in mind continue to drive highly efficient campaigns.

The Google Analytics Multi-Channel Funnels with content-based segments and groupings, or Multi-Content Funnels as I like to call them, provides you with several new ways to leverage these amazing reports, boost your content marketing efforts, and better serve your current and potential consumers.

How have you used Multi-Channel Funnels in your content strategy?

(Note: Some screenshots were edited to remove site details.)

[G] Get your Google back

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Official Google Blog: Get your Google back

If you’ve moved to Windows 8 and are getting acquainted with it, you may be looking for a couple of your favorite Google products that you use every day. To help you get the best experience possible on Google and across the web, we’ve designed and built a new Google Search app and Chrome browser for Windows 8 and created a simple site to help you get your Google back.


The Google Search app comes with a clean and recognizable user interface. Our new voice search lets you naturally speak questions. The image search and image previews are built for swiping. And, as usual, you get immediate results as you type with Google Instant. The doodles you enjoy on special occasions will be right there on the homepage and even show up on the Google tile on your start screen.

The Chrome browser is the same Chrome you know and love, with some customizations to optimize for touchscreens, including larger buttons and the ability to keep Chrome open next to your other favorite apps. It delivers the fast, secure web experience you’ve come to expect from Chrome on all your devices.

To get both Google Search and Chrome installed on your Windows 8 machine, head to our site and learn how to get your familiar Google apps back.

Posted by Tamar Yehoshua, Product Management Director, Search

[G] Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

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Inside AdSense: Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

While the world of communications has changed quite a bit since the Brazilian newspaper O Estado de São Paulo was founded in 1875, sharing high-quality news, analysis and reporting has remained its constant goal. In order to provide information in real time, the influential paper launched the portal in March 2000. And with social media a growing priority, Estadão launched its +Estadão page on Google+ in the second half of 2011.

According to Digital Content Director Claudia Belfort, an early discovery was that Google+ offered a slightly different opportunity from other social media channels already in use by Estadão. “I realized that the comments on Google+ were more elaborate. Our followers are very interested in contributing to a discussion so we decided to invest more, always with this focus.”
Over time, Estadão has built Google+ into its content strategy as a result of the platform’s unique ability to stimulate conversation and discussion. Cláudia believes that Estadão’s audience is interested in a network that’s not just social, but also enables knowledge exchange. With this in mind, the team publishes content specifically relevant to Google+ followers, rather than replicating the same content across all of the social media outlets that Estadão uses. They’ve found that the network responds particularly well to serious themes, so posts cover topics like economics, politics and current affairs, often with an informal tone.

But it’s not only the exchange of ideas through the written word that Google+ facilitates for the newspaper. Estadão takes advantage of the visual strengths of the platform by posting full images, captivating video content and stimulating face-to-face discussion through frequent Hangouts, the free, high-quality video chat feature unique to Google+. Plenty of creative channel-specific initiatives are underway: a daily video of economic analysis, a nightly podcast summarizing the main news of the day and a weekly trailer previewing new cinema releases.
Estadão uses Google Analytics to understand visitor behavior, and it’s clear that Google+ is having a positive effect on traffic to the portal. Over a five-month period, Analytics showed that visitors to the Estadão site from the Google+ page increased 540%. At the same time, this traffic generated an uplift in page views per visit of 18%. Currently, the Estadão Google+ page has over 500,000 followers.

Want to replicate the brand’s success? Read all about it in the full case study, and feel free to share your experiences with us on our AdSense +page.

Posted by Arlene Lee - Inside AdSense Team

[G] Get your Google back

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Google Chrome Blog: Get your Google back

[cross-posted from the Official Google Blog]
If you’ve moved to Windows 8 and are getting acquainted with it, you may be looking for a couple of your favorite Google products that you use every day. To help you get the best experience possible on Google and across the web, we’ve designed and built a new Google Search app and Chrome browser for Windows 8 and created a simple site to help you get your Google back.

The Google Search app comes with a clean and recognizable user interface. Our new voice search lets you naturally speak questions. The image search and image previews are built for swiping. And, as usual, you get immediate results as you type with Google Instant. The doodles you enjoy on special occasions will be right there on the homepage and even show up on the Google tile on your Start screen.

The Chrome browser is the same Chrome you know and love, with some customizations to optimize for touchscreens, including larger buttons and the ability to keep Chrome open next to your other favorite apps. It delivers the fast, secure web experience you’ve come to expect from Chrome on all your devices.

To get both Google Search and Chrome installed on your Windows 8 machine, head to our site and learn how to get your familiar Google apps back.

Posted by Tamar Yehoshua, Product Management Director, Search

[G] Getting Help on Blogger

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Blogger Buzz: Getting Help on Blogger

As a Blogger user you’re likely aware of the nearly infinite number of ways to express yourself online. Whether you’re a photographer showing off your portfolio, a foodie sharing your newest tasty creation, or a business promoting your latest deals, Blogger has the tools to help your content shine and reach readers from all over the world. All of us on the Blogger team are passionate about our users’ success, and have a global team dedicated to making sure you are getting the most out of the product.

So if you’ve been thinking about making the upgrade to a custom domain, want to give your blog a fresh new look but aren’t sure where to start, or are having trouble building readership on your blog, we want to let you know that our Support team is here to help! We’ve developed a handful of helpful resources where you can learn more about the latest features, report a problem with Blogger, and even post your questions where our Blogger Support Team and Top Contributors can help you track down answers. Here’s the quick run-down of how and where to find help:

Blogger Help Center: For reading up on the latest features, understanding all the bells and whistles of your dashboard, getting quick troubleshooting tips for common problems, and much more. You can also get to the Help Center by clicking the gear icon on the Blogger dashboard.

Google Feedback: If you’d like to report a problem, new feature idea, or have other general suggestions and comments, we’ve got an easy way to do that right from the Blogger dashboard. Click the gear icon in the dashboard and then the Send us feedback link which will open up the feedback form.

Blogger Product Forum: Our active community of users, Blogger Support staff, and Top Contributors (our expert Blogger users and forum helpers) are here to answer your questions and listen to your feedback. Drop us a line and we’ll do our best to make sure it gets addressed promptly.

Abuse Reporting Form: If you need to report abusive content we have a special form to help you do so. You may also want to check out Google’s Terms of Service and/or Content Policy.

Finally, while the above channels are the quickest way to get help, we’ve also put together a list of our Support team’s pages on Google+ should you want to get in touch with us, connect, or just share a funny cat video.










[G] Get a better view of natural geography with Google Maps

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Google Lat Long: Get a better view of natural geography with Google Maps

When you look at Google Maps, we want you to see the most comprehensive, accurate and easy-to-understand representation of the entire world. Today, we’re unveiling some visual improvements to the basemap that will help enable that goal.

Google Maps now clearly shows terrain, color gradations to depict vegetation, and labels for natural land formations. This enriched visual data allows you to quickly and easily see where the great forests, deserts, and mountain ranges around the world begin and end. It also conveys how natural land formations can impact where, how and why man-made developments like urban cities, dams and bridges are made.

For example, here’s how Southern Asia appeared before terrain and vegetation information was added:

And on the improved map below, you can now clearly see the dry deserts of Pakistan, the rocky Himalayas, and the rich jungles of Laos.

Another great example is the area north of Vancouver, Canada. Here’s how it appeared before:

And here’s the same area that now accurately shows the mountainous and rocky terrain in that area, immediately providing insight into why cities and settlements have been developed further south, rather than in the hilly landscape.

In addition to terrain and vegetation information, labels for large natural features are also now available when searching on Google Maps. Ever wonder where the Amazon Basin is? A previous search on Google Maps provided the below result:

But now, helpful labels provide more clarity:

So when you search Google Maps for dozens of natural land formations like the Gobi Desert, Melville Peninsula, or Nullarbor Plain, you’ll see improved, well-labeled results.

We hope this new visual information literally provides you with a more comprehensive and accurate lay of the land, and comes in handy whether you’re planning a trip or just browsing the map. From lush rolling hills to expansive deserts, just click and explore! Posted by Karl Johann Schmidt, Software Engineer, Google Maps

Thursday, October 25, 2012

[G] Upcoming Learn with Google Hangout: Holiday Bidding Strategies on Google Shopping

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Inside AdWords: Upcoming Learn with Google Hangout: Holiday Bidding Strategies on Google Shopping

Entering the busy holiday season, we all need a little help. That’s why we’re shimmying down the chimney with a bag full of goodies to make the web work for your business.

What you used to know as Product Search in the U.S. has just transitioned to a new commercial experience, based on Product Listing Ads, called "Google Shopping." We’re making it easier for retailers of all sizes to compete and acquire customers more efficiently.

In this session you'll hear about best practices for succeeding in the new Google Shopping experience. We'll cover campaign structure and bidding strategies -- from simple to advanced -- with a special focus on holiday products and promotions. We'll also share retailer success stories. And, we'll take a quick look at upcoming features.

Break out the hot cocoa and join us this Monday, October 29th (10am PT/1pm ET) for a Hangout on Air with Jon Venverloh, Head of Platforms for Google Shopping. Visit the Learn with Google page to register and see our whole series.

We look forward to seeing you there!

Posted by: Erin Molnar, Marketing Coordinator, Learn with Google

[G] Introducing the Manage Inquiries tab for advertisers

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Google Affiliate Network: Introducing the Manage Inquiries tab for advertisers

Many savvy shoppers shop online through loyalty and reward programs, since their purchases can lead to incentives like miles, points, or other reward-based currencies (typically referred to as a passback).

As an advertiser, you know how important it is to make sure customers are satisfied with their purchases. If they shop through loyalty programs, you also know how it’s important that they receive their passback. To that end, you may sometimes be contacted by loyalty publishers' customer service teams asking to confirm orders for customers who may not have received their passback. To ease this process, we've released the new Manage Inquiries tab to streamline the order lookup and resolution process so you can quickly review and take action on inquiries.

The Manage Inquiries tab shows all pending order inquiries, and publishers are able to supply the loyalty member ID as well as add any notes to help you review and take action on the inquiry. You’ll also receive a weekly notification email if a publisher has added an inquiry to your account.

Reviewing inquiries
You can start reviewing inquiries by taking the following steps:
  1. Click on the Orders tab, then the Manage Inquiries sub-tab.
  2. Review the list of Pending inquiries.
  3. Review your own reporting to decide whether or not the inquiry is already associated with a valid order.
  4. Click on the Action drop-down and take the appropriate action on the inquiry. You can select the order and approve it as-is, or edit the order amount and approve, or decline the inquiry. You can also use the “select all” function to take action on multiple inquiries at once.
If you have a large number of inquiries, you can save time by exporting them to .csv, specifying the actions in the file and uploading it to the interface.

Learn more about managing pending order inquiries in the Help Center.

Posted by:

Gabe Black, Software Engineer
Mark St. John, Software Engineer

[G] Mobile App Analytics Updates And Public Beta Launch

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Analytics Blog: Mobile App Analytics Updates And Public Beta Launch

With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research we conducted with ClickZ) measuring mobile is more important now than ever. With this, we are excited to be moving Google Analytics Mobile App Analytics (initially launched at I/O) out of closed and into open beta. We’ve listened to feedback from more than 5,000 mobile app developers during the closed beta, improved the product, and are now making it available to all developers and marketers. 

In addition to moving into public beta, there are some other exciting updates:

A New Sign-up Flow for all GA users
With the induction of mobile app analytics into the family of digital analytics at GA, we’ve introduced a new and improved sign-up flow that you will see whenever you setup a new entity on GA. In just 3 clicks, you’ll be able to set up your app analytics account, download the SDK, and be well on the way to tracking key metrics and finding valuable insights using our features.

New sign-up flow for Google Analytics
More powerful SDK for both Android and iOS, yet really easy to implement
The mobile app analytics solution is made possible with our new Android and iOS SDKs which have been rebuilt from scratch. They are lightweight, powerful, and super easy to implement. The majority of the mobile app reports are available out of the box after less than 5 minutes of work implementing our new SDK (check out our developer guides for more details).

New App Version Report
Find out about the long-tail of your old app versions. This report gives answers to questions such as:
  • How quickly are users migrating to the latest version of my app?
  • What’s the cannibalization effect among my multiple versions?
  • How many users would be affected if I deprecated an early version of my app?
App Versions report in Mobile App Analytics

A first-class customizable structure called “Custom Dimensions” 
For those of you who are savvy users of “Custom Variables,” consider this feature the next-generation Custom Variables: 
  • You can create your own dimensions by which to segment your hits in every standard or custom GA report.
  • Leverage your own business and customer data as custom dimension values to enable new possibilities for analysis and reporting.
  • Naming and scoping of Custom Dimensions can be configured through the administration UI - no retagging needed!
(Note: we are rolling out Custom Dimensions to everyone over the next few weeks)

Other improvements include: more accurate & up-to-date mobile device library, armv7s ( iOS6) support, support for social interaction tracking, a more accurate Google Play conversion report and more.

With this big step forward for Mobile App Analytics, we still have many more exciting features on the way and planned for the future that will add to the power and functionality of the platform. Look forward to improved integration with other Google properties like Google Play as well as brand-new reports that will provide a better understanding of your user acquisition, engagement, and outcome models.

We hope that our product will give app developers and advertisers a better picture of users’ interactions as well as the end-to-end value of your mobile app. And in the long run, make mobile apps more beautiful and engaging experience for all users.

Happy analyzing!

Posted by JiaJing Wang, Google Analytics Team

[G] Boost your results with Dynamic Search Ads, now available to all

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Inside AdWords: Boost your results with Dynamic Search Ads, now available to all

Last October we introduced Dynamic Search Ads, an efficient new way to target relevant searches with ads generated directly from your website. Now, after a year of refinements and successful beta testing, we’re making Dynamic Search Ads available to all advertisers in the next few days.

Boosting Results, Efficiently
Dynamic Search Ads (DSA) generate incremental leads and sales by promoting your business on more commercial queries than you’re reaching today. After all, even well-managed AdWords campaigns containing thousands and thousands of keywords can miss relevant searches, experience delays getting ads written for new products, and get out of sync with what's actually available on your website.

If you’re not already familiar with how Dynamic Search Ads work, you may want to read about the targeting controls available, reporting and optimization features, and support for third-party PPC tracking.

Successful Beta Test
Many of our beta testers set up DSA to run alongside their existing large-scale search campaigns. And DSA delivered.
  • Incremental and efficient results. On average, Dynamic Search Ads boosted beta testers’ traffic and conversion volume from AdWords by 10% and outperformed their non-exact keywords by 10% on clickthrough rate (CTR), cost per click (CPC) and cost per action (CPA).
  • Success. A few examples of successful DSA beta testers include:
    • Jonathan Meager, Marketing Manager at Gear4music (.pdf case study)
    • Matt Wilkinson, Director of Search and Media at Rosetta and Steve Baruch, VP of eCommerce at MSC Industrial Supply (.pdf case study)
    • Larry Cotter, GM at Apartment Home Living (video case study).
We also made numerous product improvements during the beta test including:
  • Bid auto-optimization. Since one of our chief goals for DSA was more results with less work, we devised a system to automatically ratchet bids downward whenever specific queries for an advertiser produce lower conversion rates or user engagement levels. As a result, your ROI for Dynamic Search Ads can improve over time automatically. 
  • Website crawl frequency. Any indexed page with a matched DSA impression will be crawled at least once daily. Pages with more impressions and clicks may be crawled more frequently. So DSA will now better reflect the latest products and inventory conditions on your web site. That means more clicks, higher conversion rates and better ROI.
  • Mobile and tablet support. Given the growing importance of mobile campaigns, we developed full support for DSA on mobile and tablet platforms.
  • Extension support. Dynamic Search Ads support the same ad extensions as other search ads.  
  • Conversion Optimizer compatibility. Once enabled, many beta test participants reported success using the combination of DSA and Conversion Optimizer to simultaneously expand their campaign reach while automatically optimizing bids to meet their average CPA goal.
Get Started
Now any business interested in boosting their AdWords results can try DSA. You can find starting points on creating a DSA campaign and setting up dynamic targets in the AdWords help center.

If you’re interested in learning even more about Dynamic Search Ads, please stay tuned to our blog. More information and an invitation to join us for a Hangout on Air will be coming soon.

Posted by Tarun Jain, AdWords Product Manager

[G] RichardGaleFilms is October’s YouTube Partner On The Rise!

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YouTube Blog: RichardGaleFilms is October’s YouTube Partner On The Rise!

Congrats to Richard Gale from RichardGaleFilms, which is YouTube’s “On The Rise” spotlight partner this October. Richard’s channel is featured today on the YouTube homepage, thanks to your support and his strong channel optimization efforts.

A three-time Emmy award winner, Richard has been writing, directing, and producing films and TV shows for decades. His work spans a variety of genres including documentaries, suspense thrillers, parodies and comedy, as well as horror. Richard’s most recent project, the comedic horror short film, ‘The Horribly Slow Murderer with the Extremely Inefficient Weapon,’ has received multiple film festival awards and driven his YouTube viewership as well. The short film’s legacy lives on in a YouTube mini-series about the main character, Jack, and you'll just have to check out the channel to see how the story evolves.

Here are a few words from Richard himself:

I became a YouTube partner almost by accident--as a filmmaker making shorts for film festivals, I had a 10-minute comedy about a killer with a spoon (Horribly Slow Murderer) that had completed its festival run, and I uploaded it to hopefully give it some additional exposure. To my astonishment, the short went viral, and was seen by more people in one day than in a year of film festivals. So we expanded the story into a series, and it continues to develop a dedicated following. We are extremely grateful to all of our awesome fans and supporters, who voted for our channel and continue to enjoy our films. Thank you!!!!! We've got exciting things on the horizon, so stay spooned!

If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Christine Wang and Devon Storbeck, YouTube Content Partnerships, recently watched “Please Move The Deer Crossing.”


Wednesday, October 24, 2012

[G] Ads Worth Spreading

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YouTube Blog: Ads Worth Spreading

I’m often asked what makes an ad great. For anyone managing a business, they will often tell me a great ad is one that drives sales for the brand.  And while driving sales is usually the business objective, I think many of us would agree as consumers, that a lot of the ads we see are effective but they are not truly great and worth spreading. At times, we discover an ad that helps build the brand, helps drive sales and inspires something deeper and more meaningful in the world in which we live. One of my favorite examples right now is this ad from Coca-Cola.

Clearly, something deeper than just sales must be considered.  How can you get people to truly take notice your brand?  Rally a community around your ideas?  How can you shape a movement that is both commercially successful and adds value to the world?  In the words of TED curator Chris Anderson, how do you create ads so good that people choose to watch and share?

TED Ads Worth Spreading exists to bring clarity to these questions, and award those that transcend typical advertising by developing content with a greater purpose - ads that can spark change, raise awareness or create new ways of thinking.

For the third year, YouTube has teamed up with TED to support their Ads Worth Spreading initiative, a global search for the 10 most compelling ad campaigns of the year.  The challenge reinforces TED’s overall mission of “ideas worth spreading” and YouTube’s belief in connecting brand’s ads with the people that will love them the most.

To help answer the question of what makes ads great, today TED released a report summarizing the findings from Ads Worth Spreading to date.  

For some great examples of what ads can be, check out this playlist  of the 10 of the winning ads from last year’s program, as well as interviews with the winners.  We are very excited to be part of this program again, and look forward to sharing the 2013 winners when they are announced at the annual TED conference in February.

Lucas Watson, VP Video Sales, recently watched “The Donation Army”.