Friday, October 12, 2012

[G] Social Fridays: Temptalia discovers the beauty of Google+

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Inside AdSense: Social Fridays: Temptalia discovers the beauty of Google+


Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!



Temptalia is one of the most popular beauty and makeup review blogs on the web, responsible for delivering the latest product information, tutorials and in-depth reviews to numerous fans. Given the blog’s global following, it’s easy to imagine a huge staff working behind the scenes, but in fact founder Christine Mielke still runs the blog herself and creates the vast majority of the site’s content.



In addition to running the blog herself, Christine maintains a focus on social media for Temptalia. Christine established the +Temptalia page on Google+ not long after the platform launched, and continues to encourage fans to +1 and link to the brand’s page. On average, six new posts appear on Temptalia every day, and each of these is promoted through Google+. She says content that includes photography shines on the channel, and pretty products and colorful cosmetics tend to grab more attention than skincare.





Google Analytics is key to helping Christine understand how each social media channel contributes to the blog’s traffic. Designed to make analysis easy, Social Sources reports in Analytics automatically segment referral traffic from hundreds of social networks. By using these reports, Christine can see that Google+ is among the top 10 social referrers to Temptalia, along with other Google properties including YouTube and Blogger.



But to get further insights into the audience, Christine looks beyond the numbers and goes straight to the users themselves. “We try to listen in what our readers are asking for, what they are looking at, what they are most excited about,” she explains. This user-focused approach continues to drive Temptalia’s success. Christine’s advice to those getting started with Google+ pages is to use the channel as a valuable research tool in understanding a site’s readership.



While Temptalia may be a small operation, its impact is significant – already Temptalia has over 600,000 followers on Google+. To read more about how Christine, a lifelong beauty enthusiast, is using Google+ to maintain, build and serve her blog’s audience, read the full case study.



Posted by Arlene Lee - Inside AdSense Team



URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/fvN8z1wG3x0/social-fridays-temptalia-discovers.html

[G] **Cancellation** Session 1, Hangouts on Air: Customer Support in the Digital Age

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Inside AdWords: **Cancellation** Session 1, Hangouts on Air: Customer Support in the Digital Age

On Monday, we posted the schedule for our upcoming Hangout on Air: Customer Support in the Digital Age.  Regrettably, Session 1 with Avinash Kaushik, discussing the “bleeding edge” of digital marketing, will no longer be broadcast.  Session 1 was scheduled to occur October 16th at 9:00AM PDT.  We apologize for the inconvenience and hope that those of you who were planning on watching that session will join us for our three other sessions, hosted on the Google Ads Google + page:

  • Session 2: Deepak Khandelwal, Vice President of Global Customer Services and Sophie Bromberg, Director of Online Help, will discuss the progress that AdWords customer support has made in recent years - 10:15 am PDT, RSVP here
  • Session 3: Eric Feron, Manager of Global AdWords Communities and Social, and Dave McCann, Online Sales and Operations Manager will walk us through “magical” support and AdWords Communities moments - 11:00am PDT, RSVP here
  • Session 4: Françoise Brougher, Vice President of SMB Sales & Operations, Deepak Khandelwal, and Brad Green, Engineering Manager will take part in a fireside Q&A on AdWords Support - 11:25am PDT, RSVP here

Follow the ‘RSVP here’ link to visit the associated Google+ event page. The Hangout On Air live stream videos will be embedded in these pages a few minutes before the beginning of each session.  Thanks, and again we apologize for any inconvenience. 

Posted by Rob Newton, Google Ads Team
URL: http://adwords.blogspot.com/2012/10/cancellation-session-1-hangouts-on-air.html

[G] Austin City Limits: Live on YouTube all weekend

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YouTube Blog: Austin City Limits: Live on YouTube all weekend

If you’re craving one last taste of summer, Austin City Limits is it: the perfect cap to a season of music festivals. If you can’t make it to Zilker Park this year, you can still imbibe the goodness -- all you need is a laptop. Starting today, YouTube will bring you a live webcast at youtube.com/aclfestival, in partnership with C3 Presents, powered by Dell. Choose between two packed channels of music all weekend; the webcast kicks off at 11:30am PT.







The lineup is, if we can be immodest, stellar. Jack White and his hat. Florence Welch and her Machine. Iggy and his Stooges. You can snag time with headliners you’d never get so close to in real life, including The Roots, The Red Hot Chili Peppers and Childish Gambino. Or check out rising indie sensations like Kimbra, Polica and Alt-J. Don’t know all the acts? Check out our playlist 10 Must-See Bands @ACL.







Canadian duo Tegan and Sara, newly back after a hiatus, even want you in the mix (they made their own video invitation) -- and The Shins shared a playlist of their favorite music for the occasion. So mark your calendars and cancel all your other plans; we’ve got you covered this weekend. Head to youtube.com/aclfestival at 11:30am PT and let the music play.



Sarah Bardeen, music community manager, recently watched “Carla Morrison | Valentina-Compartir | A Take-Away Show.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/nXKcKdsPG6c/austin-city-limits-live-on-youtube-all.html

Thursday, October 11, 2012

[G] PubTalk: Gawker Media focuses on business optimizations with efficiency gains from upgrade to DFP

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DoubleClick Publisher Blog: PubTalk: Gawker Media focuses on business optimizations with efficiency gains from upgrade to DFP

Publisher of popular titles like Gawker, Gizmodo and LifeHacker, Gawker Media delivers two billion ad impressions monthly to tens of millions of readers across its eight different properties. Managing ad operations at this scale efficiently is a challenging task. In an effort to increase operational efficiency, Erin Pettigrew, Gawker Media’s head of ad operations, upgraded to the new DoubleClick for Publishers (DFP) platform from DART for Publishers. We recently caught up with Erin on how the team is faring following the move.

Operational efficiency increased an estimated 15%

DFP’s intuitive interface and streamlined workflows have allowed Erin’s team to operate more efficiently by approximately 15%. “With more efficient trafficking, we’re booking more revenue in our system than ever before. And fewer screens and simpler processes means we have a much happier traffic team,” says Erin.

Real-time response to client needs
DFP makes performance data available within 20 - 30 minutes of a campaign delivering (compared with 24 hours on DART). As a result, Gawker Media has been able to monitor and optimize campaign performance and handle client demands in real-time. “Being able to confirm correct delivery for a client just hours after launch has given much needed confidence to our sales and account teams,” says Erin. Furthermore, with access to the DFP interface from mobile devices and browsers, the team can respond to customer requests for campaign changes at any moment, from anywhere.

Increased focus on business optimizations
With DFP’s efficiency-driving features, Erin and her team dedicate more resources towards growing Gawker Media. As she sums up, “With the time that DFP saves, we can focus on other priorities - optimization, troubleshooting and improving client relationships - that help further build our business”.

Read Gawker Media’s full story here.

This post is part of the PubTalk series of conversations with publishers

Posted by Yamini Gupta, Product Marketing Manager
URL: http://doubleclickpublishers.blogspot.com/2012/10/pubtalk-gawker-media-focuses-on.html

[G] It’s your turn to talk: Don’t miss our satisfaction survey

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Inside AdSense: It’s your turn to talk: Don’t miss our satisfaction survey

The end of 2012 is coming closer and we’d like to thank you for another fantastic year and your continued partnership with AdSense! We’re already busy planning our objectives for next year and would like your suggestions about what could be improved.

In the next few weeks we’ll be sending out our bi-annual satisfaction survey to a sample of publishers opted in to receiving “occasional surveys”, so if you’d like to participate, make sure to update your email preferences. We’re looking forward to reading about the things you love about AdSense and the aspects which could be improved.

Your suggestions and feedback are very valuable to us. Based on feedback you’ve provided in previous surveys, our forums and at in-person events, we’ve made a number of improvements to the AdSense program and product this year. For example, we introduced user management enabling you to share your account with business partners, delivered resources to help you maintain a healthy account, and added additional blocking functionality to control the ads that appear on your sites. While these types of changes and new features do take time to build and test, please know that we incorporate your input as we continuously work to make improvements.

Keep your eyes peeled for our survey, which will be sent the week of October 23rd. We read through every comment, so don’t miss the chance to let us know your thoughts and ideas. We’re looking forward to hearing from you, and we appreciate your time.

Posted by Sahar Golestani, on behalf of the AdSense Publisher Satisfaction Team
URL: http://adsense.blogspot.com/2012/10/its-your-turn-to-talk-dont-miss-our.html

[G] Beauty Encounter launches an affiliate program to achieve branding and direct response goals

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Google Affiliate Network: Beauty Encounter launches an affiliate program to achieve branding and direct response goals

Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology, service, and data insights. We’re pleased to share these stories with you on our blog.

Beauty Encounter is a specialty retailer who has earned a reputation as a popular shopping destination for affordable beauty and fragrance products. Founded in 1999 and based in Fountain Valley, CA, they evolved from a family-run wholesaler to an online fragrance retailer. As their online business developed, they wanted to increase their brand exposure and reach new customers while trimming their cost per customer acquisition. They launched an affiliate program in June 2011 to achieve these goals.

For Chief Technology Officer Thu Truong and her team, affiliate marketing ended up playing a vital role in the growth of their e-commerce efforts. Not only have they acquired new customers at a desirable cost, but they have also expanded their online presence. Truong states that their affiliate program has “given us access to productive affiliates, which is like having tens to hundreds to thousands of marketers spread knowledge of our brand name to online shoppers who normally would not know about Beauty Encounter and what we have to offer.” Throughout the first months of launch, the Beauty Encounter team established a solid set of publishers to achieve their branding and direct response goals.

In addition to analyzing performance and recruiting new publishers, Beauty Encounter launched an incentive program to motivate their top publishers. Truong explains, “We offered higher commission rates and exclusive offers to affiliates with a strong track record of driving sales for us. The incentive program motivated our top publishers to increase exposure of our brand and promotions, and really allowed these partnerships to flourish.” In the end, the results spoke for themselves. After just five months, Beauty Encounter saw their affiliate conversion rate increase by over 7%, ultimately helping to boost their total online sales by 7% as well.

To learn more about Ms. Truong and the Beauty Encounter affiliate program, read the full case study.

Posted by Will Heidrich, Account Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/10/beauty-encounter-launches-affiliate.html

[G] The 2012 Vice Presidential Debate, tonight on YouTube

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YouTube Blog: The 2012 Vice Presidential Debate, tonight on YouTube

Last week, you made the first Presidential Debate of 2012 one of YouTube's biggest live-stream events ever. Tonight at 9:00 p.m. ET, tune in as we live stream the first and only Vice Presidential debate on the YouTube Election Hub.

Congressman Paul Ryan, the Republican nominee, will square off against Vice President Joe Biden, the Democratic nominee, for 90 minutes live from Centre College, in Danville, Kentucky. The debate will cover both foreign and domestic topics.

Over the years, the Vice Presidential debate has featured many memorable moments, from Bob Dole’s reference to the Carter-Mondale ticket courting the “bunny vote” (1976), to Lloyd Bentsen’s characterization of Dan Quayle as “no Jack Kennedy” (1988), to Dick Cheney advising John Edwards that the debate was “the first time I ever met you” (2004).

Whatever tonight’s “Drill Baby Drill” moment will be, you’ll see it unfold live here on YouTube.



And if you can’t tune in tonight at 9 p.m. ET, we’ve got you covered. The full debate and highlights will be available for viewing at youtube.com/politics shortly after the debate concludes.


Ward Bullard, YouTube Elections Team, recently watched Electoral College 101


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/cnij7rZF2TY/the-2012-vice-presidential-debate.html

[G] Making Google Maps more comprehensive with biggest Street View update ever

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Google Lat Long: Making Google Maps more comprehensive with biggest Street View update ever


Today we’re making our Street View coverage more comprehensive than ever before by launching our biggest ever update--doubling our number of special collections and updating over 250,000 miles of roads around the world. We’re increasing Street View coverage in Macau, Singapore, Sweden, the U.S., Thailand, Taiwan, Italy, Great Britain, Denmark, Norway and Canada. And we’re launching special collections in South Africa, Japan, Spain, France, Brazil and Mexico, among others.

Hey World, are you ready for your close up?
You can explore our many new places directly in Google Maps, including parks, city centers, castles and tourist attractions like Catherine Palace and Ferapontov monastery in Russia, the Chiang Kai-shek Memorial Hall in Taiwan, or Stanley Park in Vancouver. You can even walk through the urban jungle of Singapore's Fort Canning Park, without ever leaving home.


Taroko Gorge, Taroko National Park, Taiwan

To see, or not to see?
Street View, as you know, is a useful resource when you’re planning a route or looking for a destination, but it can also magically transport you to some of the world’s picturesque and culturally significant landmarks.

On the walls of Elsinore Castle, nestled on the northeastern coast Helsingør in Denmark, Bernardo and Francisco uttered the opening words to William Shakespeare’s most famous tragedy. The castle known locally as Kronborg and immortalised by Hamlet, provided the setting for the Prince of Denmark to play out his personal battle with madness, grief and searing rage. Today we’re also launching images from inside Kronborg and its surroundings, so you can discover for yourself the inspiration behind Shakespeare’s masterpiece.


The courtyard of Kronborg castle, Denmark

We hope you enjoy taking a virtual stroll around some of the world’s beautiful places, and stay tuned for more Street View updates as we look to make our maps more comprehensive and useful for you. To learn more, visit: maps.google.com/streetview

Posted by Ulf Spitzer, Street View Program Manager
URL: http://google-latlong.blogspot.com/2012/10/making-google-maps-more-comprehensive.html

Wednesday, October 10, 2012

[G] Opening doors for students this summer

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Google Open Source Blog: Opening doors for students this summer


This summer, openSUSE had another great experience participating in the Google Summer of Code. While working on the list of ideas for our fifth year of Google Summer of Code projects, we decided to encourage students to apply not only for openSUSE-specific projects, but also for projects that would be useful to our upstreams and to other distributions. We love working with other organizations, which is why we always try to push for more collaboration.

Nine of our students successfully completed their projects, and we’d like to share their accomplishments with you below.

Beautiful 1-Click Install, by Saurabh Sood
One of openSUSE’s features is the “one click installer” which needed a visual refresh.  Saurabh made a great deal of progress on the installer, as you can see in some of the screenshots on his weblog, and we’re all looking forward to getting it into the main distribution.

Complete AppStream/Software-Center, by Matthias Klumpp
Matthias tackled the challenge of making the PackageKit-based software center work nicely on several distributions by improving the performance of PackageKit, adding new support for parallel transactions and making backend API changes. He also made improvements to the software center itself making it super fast and able to work better on non-Ubuntu distributions. On top of that, he created a new library to handle the appstream metadata that will be used by several other projects.

openSUSE Karma plugin for openSUSE Connect, by Priyanka M
openSUSE has a social network called “Connect”.  This summer, Priyanka wrote a karma plugin that functions similarly to StackOverflow’s reputation system.  openSUSE users get karma points for things like Bugzilla activity, or promoting openSUSE in social media.

osc2 client, by Marcus Hüwe
The Open Build Service is a service openSUSE provides to allow people to easily build packages for a variety of distributions like openSUSE, SLES, Fedora, and Ubuntu.  The command line client for interacting with this service is osc.  This summer, Marcus continued his previous Google Summer of Code work on the second version of the client.

Popularity Contest for RPM (popcorn), by Akshit Khurana
Akshit spent his summer improving Popcorn, which is inspired by Debian’s “popcon”, a system of (voluntarily) tracking how popular packages are in the install base, which is very useful information for a distro.

Redesign fdisk to be more extensible and implement GPT support, by Davidlohr Bueso
Davidlohr worked upstream on refactoring and modernising fdisk. He managed to clean up and modularize a lot of complicated fdisk code, which will make it easier in the future to support more disklabels and add more functionality, as well as creating a planned libfdisk library.

Scanny, by Piotr Niełacny
Scanny is a Ruby on Rails security scanner, which parses Ruby files, looks for suspicious patterns, and produces a report.  Piotr added new security checks, designed and implemented a proper command-line interface, and tested the project on several real-world applications which led to various performance gains and other improvements.

Upstream/Downstream Tracker, by N.B. Prashanth
Distributions usually have tools for tracking new versions upstream, but the existing tools are all pretty much limited to one distribution, and have some limitations.  The goal for this project was to take some existing work done for openSUSE, and turn it into the backend of a more complete system. A rails web application was also created to be able to see the upstream versions as well as administer the packages to be tracked.

Writable snapshot support for ext4, by Yongqiang Yang
Yongqiang worked on adding writable snapshot support to ext4. The code written during the project is available here, and people can test it with packages from the openSUSE Build Service repository.

It has been an exciting summer for all of us - students, mentors and administrators, and the openSUSE community. openSUSE will benefit greatly from the results of these projects, and we do hope the larger free software community will also enjoy what our students produced. Many thanks to Google for organizing Google Summer of Code, and we look forward to another wonderful summer next year!

By Matt Barringer and Vincent Untz, openSUSE Organization Administrators

URL: http://google-opensource.blogspot.com/2012/10/opening-doors-for-students-this-summer.html

[G] Win Moments that Matter with Learn with Google Webinars

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Official Google CPG Blog: Win Moments that Matter with Learn with Google Webinars



As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule of webinars below:

  • 10/16 [Search] Drive Traffic to your Locations with your Online Campaigns
  • 10/18 [Video] TrueView Video Advertising Strategies for the Holidays
  • 10/23 [Mobile] Understanding your App Users with Google Analytics
  • 10/24 [Research] Real-Time Insights with Google Consumer Surveys
  • 10/25 [Display] Remarketing Series: Getting Started with Remarketing
  • 10/30 [YouTube] TrueView Video Advertising for Agencies
  • 10/31 [Social] Social Media Best Practices for a Successful Holiday Season
  • 11/01 [Video] Optimizing TrueView Video Ad Campaigns
  • 11/02 [Analytics] Attribution Modeling for Digital Success     
  • 11/06 [Video] YouTube Analytics for Advertisers
  • 11/07 [Video] Remarketing Series: YouTube and Video Remarketing
  • 11/08 [Social] Social that Adds Up: Performance and Measurement
  • 11/13 [Analytics] Getting Started with Google Tag Manager
  • 11/14 [Social] Supercharge your Social Media Initiatives with Video   
  • 11/15 [Display] Remarketing Series: Getting Started with the New Remarketing Tag
  • 11/27 [Display] Remarketing Series: Getting Started with Similar Audiences
  • 11/29 [Mobile] New Tablet Research: How to Win on the Third Screen
  • 12/05 [Mobile] Capturing the Full Value of Mobile with Click-to-Call and Call Metrics
  • 12/06 [Social] Building a Digital Brand with Google+
  • 12/12 [Analytics] Remarketing Series: Remarketing with Google Analytics

All webinars are at 10 PT/ 1 ET.

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Erin Molnar, Marketing Coordinator
URL: http://google-cpg.blogspot.com/2012/10/win-moments-that-matter-with-learn-with.html

[G] Introducing our October “On The Rise” candidates

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YouTube Blog: Introducing our October “On The Rise” candidates

YouTube’s On The Rise program introduces four partners each month whose channels are growing but haven’t yet reached the 100,000 subscriber mark. Our October nominees have already established themselves strongly on YouTube, and we wanted to share their varied artistic talents with you to help them build an even stronger network of support as they work to build their YouTube presence.



One of these candidates will have the opportunity to be featured on the YouTube homepage later this month, so they need your help. Check out the videos below and vote for your favorite partner channel here. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.



In past months, featured On The Rise partners like thevfxbro and GoneToTheSnowDogs have gained many subscribers and seen their careers take off, thanks to your support. This month’s poll will be open until October 17, 5pm PT, so check these channels out and vote for your favorite, and then see which partner is featured on the homepage on October 30.



RichardGaleFilms

A three-time Emmy winner, Richard Gale has written and directed hundreds of cable TV programs and thriller films that received critical acclaim worldwide. His YouTube channel features videos from some of his most successful projects, including his most recent awad-winning short film, ‘The Horribly Slow Murderer with the Extremely Inefficient Weapon.’









calliemooremusic

Callie Moore was 12 when she first learned to play the guitar, and she wrote her first song that same day. In the years since, she’s continued to develop her sound and is currently recording her second full album at home with her husband. You can find samples of her music as well as vlogs on her YouTube channel.







lover4FASHION

Stay up to date on the latest hair and fashion trends with videos from Fash’s channel. She has over 100 videos on makeup reviews, outfits of the day, and highly requested hair tutorials.







docjazz4

David has been playing the ocarina (a flute-like instrument) since 1999. He shares his love of music through covers and original pieces on his channel and also teaches his viewers how to read sheet music for the instrument.







If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners.



Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “The Ohio State University Marching Band - TBDBITL Halftime 10-6-12 Video games Nebraska.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/gRR61r1Oc2g/introducing-our-october-on-rise.html

[G] Reselling Google Apps becomes even easier

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Official Google Enterprise Blog: Reselling Google Apps becomes even easier

Posted by Jaideep Mirchandani, Product Manager, Google Enterprise

For IT service providers and channel tools developers looking for a way to scale their businesses, we built a new Reseller API to let you integrate and automate components of the Google Apps reseller tools into your own customer and sales systems. This new API supports Google Apps for Business, Google Drive storage, and Google Apps Vault.

Here’s what you can do using the API, without even having to sign into the reseller tools:
  • Add new customer accounts
  • Transfer customers
  • View customer subscription information

For example, Megazone, a Korean-based domain and hosting provider, implemented the Reseller API as part of their existing domain name purchase process to make it easier for their web-based customers to sign up for Google Apps. If a customer opts-in for a Google Apps trial, they’re automatically set up in Megazone’s reseller console with a trial subscription. The customer can then sign in and start using Google Apps right away. This is a more scalable and easier way for customers to sign up for Google Apps through Megazone.

To learn more about the Reseller API, visit the Developer’s Guide in the Google APIs Console.
URL: http://googleenterprise.blogspot.com/2012/10/reselling-google-apps-becomes-even.html

[G] Bringing history to life

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Official Google Blog: Bringing history to life

Today you can discover 42 new online historical exhibitions telling the stories behind major events of the last century, including Apartheid, D-Day and the Holocaust. The stories have been put together by 17 partners including museums and cultural foundations who have drawn on their archives of letters, manuscripts, first-hand video testimonials and much more. Much of the material is very moving—and some is on the Internet for the first time.



Each exhibition features a narrative which links the archive material together to unlock the different perspectives, nuances and tales behind these events. Among others you’ll see:
  • Tragic love at Auschwitz - the story of Edek & Mala, a couple in love who try to escape Auschwitz
  • Jan Karski, Humanity’s hero - first-hand video testimony from the man who attempted to inform the world about the existence of the Holocaust
  • Faith in the Human Spirit is not Lost - tracing the history of Yad Vashem’s efforts to honor courageous individuals who attempted to rescue Jews during the Holocaust
  • Steve Biko - a 15-year-old’s political awakening in the midst of the Apartheid movement featuring nine documents never released in the public domain before
  • D-Day - details of the famous landings including color photographs, personal letters and the D-Day order itself from Admiral Ramsay
  • The Coronation of Queen Elizabeth II - an account of the 1953 Coronation including color photographs
  • Years of the Dolce Vita - a look at the era of the “good life” in Italy including the fashion, food, cars and culture
As with the other archives that we’ve helped bring onto the Internet, including the Dead Sea Scrolls, you can zoom in to see photos in great detail and search through millions of items for a specific country, person, event or date. Watch our video for some guidance about how to find your way around the exhibitions.

The historical collections are the latest chapter in the work of the Google Cultural Institute, following the Art Project, World Wonders and the Nelson Mandela archives. We’re working closely with museums, foundations and other archives around the world to make more cultural and historical material accessible online and by doing so preserve it for future generations.

You can explore the many exhibitions at www.google.com/culturalinstitute. You can also follow us on our Google+ page. What you see today is just the start, so if you’re a partner interested in contributing your own exhibitions, please fill out this form.

Posted by Mark Yoshitake, Product Manager, Google Cultural Institute
URL: http://googleblog.blogspot.com/2012/10/bringing-history-to-life.html

Tuesday, October 9, 2012

[G] Communicate more easily across languages in Gmail

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Official Google Blog: Communicate more easily across languages in Gmail

Finding the right words can be difficult, especially across languages, and once you choose them, finding a way to type them can be even harder. Try emailing family in Germany, chatting with friends in China or adding a Russian business partner's name to your contacts and you may find yourself limited by the language of your keyboard.

That's why today we’re adding more than 100 virtual keyboards, transliteration and IMEs—collectively called input tools—in Gmail. These tools enable you to type in the language and keyboard layout you’re accustomed to, making it easy to keep in touch with family, friends and coworkers from any computer. You can even switch between languages with one click.


To try it out, check the box next to Enable input tools under Language in Settings.

Once you’ve enabled it, you’ll see the Input Tools icon next to the Settings button in your toolbar, and you can turn on and off any Input Tool from there.


With these new virtual keyboards, Gmail supports typing in 75 languages—a big jump from the five languages that were initially supported when we introduced Indic transliteration in Gmail in 2009.

Gmail’s users are from all over the world—and language should never get in the way of a good conversation. If you'd like to use Input Tools in other places, try out the Chrome extension, the Windows desktop client or the Android app.

Posted by C. Andrew Warren, Product Manager

(Cross-posted on the Gmail and Enterprise Blogs)
URL: http://googleblog.blogspot.com/2012/10/communicate-more-easily-across.html

[G] Streak powers their business on Google Cloud Platform

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Official Google Enterprise Blog: Streak powers their business on Google Cloud Platform

Posted by Aleem Mawani, co-founder of Streak

Editors note: Today’s guest blogger is Aleem Mawani, co-founder of Streak, a startup alum of Y Combinator, a Silicon Valley incubator. Streak is a CRM tool built into Gmail. Aleem shares why Streak chose Google Cloud Platform to run their business.

Everyone relies on email to get work done – yet most people use separate applications from their email to help them with various business processes. Streak fixes this problem by letting you do sales, hiring, fundraising, bug tracking, product development, deal flow, project management and almost any other business process right inside Gmail. We decided to build Streak on Google Cloud Platform to operate at scale, to understand our users and improve the application over time, and to rapidly grow our business.




We chose to build Streak with Google App Engine for many reasons: it can handle tons of load; it requires no maintenance; and it guarantees 99.95% uptime. Streak’s user base grew 30% week over week for 4 consecutive months after launch. Being able to handle the load and data requirements at our scale would have required us to hire a full team of backend engineers just to keep the application running. Instead, the Streak backend on App Engine is built and maintained by a single engineer.

All of our data is stored in the App Engine Datastore, but we also mirror our data using Google Cloud Storage. As a result, Cloud Storage is a conduit to route this data to other Google cloud services, such as BigQuery and the Prediction API.

Last, we use Google BigQuery to better understand our users. It allows us to analyze large amounts of data from our usage logs and query it to answer complex questions such as:

How much does the average request cost broken down by type? How many users are running an old version of Streak? Are there currently any abnormal error rates in our application? On average, if a user is working in a 3 person team, how many deals do they have assigned to them?

We bundle the insights gained from BigQuery and use it to power our dashboards with key business metrics.

One of many Streak dashboards powered by BigQuery showing current usage statistics

When we first launched our business, we had gigabytes worth of data. Now, we anticipate growing to terabytes of data in just a few months. We couldn’t have scaled this easily without Google Cloud Platform. To learn more, check out our case study and our post on the App Engine blog for a detailed technical explaination.
URL: http://googleenterprise.blogspot.com/2012/10/streak-powers-their-business-on-google.html

[G] YouTube’s keynote at MIPCOM: building your audience on YouTube

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YouTube Blog: YouTube’s keynote at MIPCOM: building your audience on YouTube

Yesterday, our vice president and global head of content, Robert Kyncl, delivered the Media Mastermind Keynote at the MIPCOM conference in Cannes, France. Robert was then joined on stage by Alex Mahon, CEO Shine Group, Peter Tortorici, CEO and Chairman of GroupM Entertainment, Yair Landau, Partner at MK Capital for a panel discussion moderated by MediaLink’s Chairman and CEO Michael Kassan. The auditorium was standing room only, so we thought we’d give you an opportunity to hear and see Robert’s presentation for yourself.







While the speech and subsequent discussion were geared towards the content creators and distributors in the audience, we wanted to share it with you as it paints a broader picture of of our long-term strategy to bring more great content to love on YouTube. You can also find a full transcript of Robert’s speech here.



Let us know what you think of the speech in the comments below.



The YouTube Team


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/rz9RIfGzG8A/youtubes-keynote-at-mipcom-building.html

[G] Communicate more easily across languages in Gmail

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The Google Apps Blog: Communicate more easily across languages in Gmail

Posted by C. Andrew Warren, Product Manager

Finding the right words can be difficult, especially across languages, and once you choose them, finding a way to type them can be even harder. Try emailing family in Germany, chatting with friends in China or adding a Russian business partner's name to your contacts and you may find yourself limited by the language of your keyboard.

That's why today we’re adding more than 100 virtual keyboards, transliteration and IMEs—collectively called input tools—in Gmail. These tools enable you to type in the language and keyboard layout you’re accustomed to, making it easy to keep in touch with family, friends and coworkers from any computer. You can even switch between languages with one click.
To try it out, check the box next to Enable input tools under Language in Settings.

Once you’ve enabled it, you’ll see the Input Tools icon next to the Settings button in your toolbar, and you can turn on and off any Input Tool from there.
With these new virtual keyboards, Gmail supports typing in 75 languages—a big jump from the five languages that were initially supported when we introduced Indic transliteration in Gmail in 2009.

Gmail’s users are from all over the world—and language should never get in the way of a good conversation. If you'd like to use Input Tools in other places, try out the Chrome extension, the Windows desktop client or the Android app.
URL: http://feedproxy.google.com/~r/GoogleAppsBlog/~3/n5k-UOjJnT8/communicate-more-easily-across.html

[G] Communicate more easily across languages in Gmail

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Official Google Enterprise Blog: Communicate more easily across languages in Gmail

Posted by C. Andrew Warren, Product Manager

(Cross-posted on the Gmail blog.)

Finding the right words can be difficult, especially across languages, and once you choose them, finding a way to type them can be even harder. Try emailing family in Germany, chatting with friends in China or adding a Russian business partner's name to your contacts and you may find yourself limited by the language of your keyboard.

That's why today we’re adding more than 100 virtual keyboards, transliteration and IMEs—collectively called input tools—in Gmail. These tools enable you to type in the language and keyboard layout you’re accustomed to, making it easy to keep in touch with family, friends and coworkers from any computer. You can even switch between languages with one click.


To try it out, check the box next to Enable input tools under Language in Settings.

Once you’ve enabled it, you’ll see the Input Tools icon next to the Settings button in your toolbar, and you can turn on and off any Input Tool from there.


With these new virtual keyboards, Gmail supports typing in 75 languages—a big jump from the five languages that were initially supported when we introduced Indic transliteration in Gmail in 2009.

Gmail’s users are from all over the world—and language should never get in the way of a good conversation. If you'd like to use Input Tools in other places, try out the Chrome extension, the Windows desktop client or the Android app.
URL: http://googleenterprise.blogspot.com/2012/10/communicate-more-easily-across.html

[G] Communicate more easily across languages in Gmail

| More

Official Gmail Blog: Communicate more easily across languages in Gmail

Posted by C. Andrew Warren, Product Manager

Finding the right words can be difficult, especially across languages, and once you choose them, finding a way to type them can be even harder. Try emailing family in Germany, chatting with friends in China or adding a Russian business partner's name to your contacts and you may find yourself limited by the language of your keyboard.

That's why today we’re adding more than 100 virtual keyboards, transliteration and IMEs—collectively called input tools—in Gmail. These tools enable you to type in the language and keyboard layout you’re accustomed to, making it easy to keep in touch with family, friends and coworkers from any computer. You can even switch between languages with one click.
To try it out, check the box next to Enable input tools under Language in Settings.

Once you’ve enabled it, you’ll see the Input Tools icon next to the Settings button in your toolbar, and you can turn on and off any Input Tool from there.
With these new virtual keyboards, Gmail supports typing in 75 languages—a big jump from the five languages that were initially supported when we introduced Indic transliteration in Gmail in 2009.

Gmail’s users are from all over the world—and language should never get in the way of a good conversation. If you'd like to use Input Tools in other places, try out the Chrome extension, the Windows desktop client or the Android app.
URL: http://gmailblog.blogspot.com/2012/10/communicate-more-easily-across.html

[G] Introducing the Google Search Appliance, version 7.0

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Official Google Enterprise Blog: Introducing the Google Search Appliance, version 7.0

Posted by Matthew Eichner, General Manager, Enterprise Search

Every day, Google helps people find the information they need, when they need it. When you need to know which spices make for a great butternut squash soup, typing just a few words into Google yields the answer in a fraction of a second.

In the workplace, people’s needs and expectations for search are similar. You might be searching for last quarter’s sales goals, product launch materials or your colleague’s telephone number – but there isn’t one simple search box to help you find all the information you need. When 60 percent of corporate workers say that it’s hard to find information within their organization1, something needs to change.

Ten years ago, Google introduced a bright yellow “Google in a box” for enterprises, giving them one simple way to search all content within their organization. Today we are adding new capabilities for Google Search Appliance customers. GSA 7.0 delivers a universal, powerfully relevant, yet simple and familiar search experience to your users.


Universal search
The GSA 7.0 helps you find information stored anywhere in your organization, whether you’re using a desktop, smartphone or tablet. Administrators can easily add content sources from secure storage, cloud services or the public web and social networking sites. GSA 7.0 also provides Google-quality search for SharePoint 2010, making for a more simple and intuitive, all-in-one search experience.



Powerful simplicity
Users are happy when they get relevant results returned quickly. At Google, speed and relevance are the core components of a great search experience. With GSA 7.0, we’ve refined our relevance signals so that the most useful information for each particular user is always easy to find. Assisted navigation makes it easy to refine search results, and requires no manual configuration from administrators. Entity Recognition automatically identifies and suggests content you might be looking for, and GSA 7.0 also harnesses the “wisdom of crowds,” allowing employees to add their own search results.



More search magic for business
GSA 7.0 also adds a new set of powerful search features, such as:
  • Document preview - view thumbnails and flip through full-screen document previews right alongside search results.
  • Google Translate - secure and automatic translations display in search results, in more than 60 languages.
  • Updated language capabilities - including parsing the complex morphology of Arabic, Chinese, Japanese and Korean to improve results. Expert search - tap into your organization’s knowledge graph, and instantly collaborate with colleagues who have answers.
  • New interface - a more beautiful search experience rolling out with the GSA 7 series.
  • Improved scale - a single rack of GSAs could now fit the equivalent of the entire Google.com index in 2000 – 1 billion pages.


Search should help your users, not become a source of frustration - especially as the volume of corporate content grows. GSA 7.0 provides a tool that will meet your users’ expectations for relevant and universal search, no matter where they are.
For more information about the Google Search Appliance and to contact our sales team, visit our website.


1 Findwise, Enterprise Search and Findability Study (2012)

URL: http://googleenterprise.blogspot.com/2012/10/introducing-google-search-appliance.html