Saturday, September 22, 2012

[G] Google News turns 10

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Official Google Blog: Google News turns 10

Google News launched on September 22, 2002—exactly a decade ago.

Inspired by the widespread interest in news after the September 11 attacks, we invested in technology to help people search and browse news relevant to them. Google News broke new ground in news aggregation by gathering links in real time, grouping articles by story and ranking stories based on the editorial opinions of publishers worldwide. Linking to a diverse set of sources for any given story enabled readers to easily access different perspectives and genres of content. By featuring opposing viewpoints in the same display block, people were encouraged to hear arguments on both sides of an issue and gain a more balanced perspective.

In the last ten years, Google News has grown to 72 editions in 30 languages, and now draws from more than 50,000 news sources. The technology also powers Google’s news search. Together, they connect 1 billion unique users a week to news content.


Google News today

As we have scaled the service internationally, we have added new features (Local News, Personalization, Editors’ Picks, Spotlight, Authorship, Social Discussions), evolved our design, embraced mobile and run ancillary experiments (Fast Flip, Living Stories, Timeline). In parallel, we have monitored our quality and challenged our engineers to improve the technology under the hood—increase freshness, group news better, rank stories more accurately, personalize with more insight and streamline the infrastructure.

Take a look back at the past decade in Google News through the top stories from each year and a few notable features that have launched in the interim:



It’s undeniable that the online news landscape has changed immensely. Smartphones and social networks have transformed how news is accessed and sourced, and shifted the relationship between readers and authors. Open journalism is the norm, and aggregation by humans and machines is an integral part of the ecosystem. New technologies such as Hangouts on Air have the potential to connect users, journalists and opinion makers and transform how stories are discussed.

Opportunities abound, and we are excited for where we can take this product in the next decade. While change is inevitable, one thing remains the same: our mission is to bring you the news you want, when you need it, from a diverse set of sources.

Posted by Krishna Bharat, Distinguished Scientist and Founder, Google News

(Cross-posted on the Google News blog)
URL: http://googleblog.blogspot.com/2012/09/google-news-turns-10.html

[G] Google News turns 10

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Google News Blog: Google News turns 10

Posted by Krishna Bharat, Distinguished Scientist and Founder, Google News

Google News launched on September 22, 2002—exactly a decade ago.

Inspired by the widespread interest in news after the September 11 attacks, we invested in technology to help people search and browse news relevant to them. Google News broke new ground in news aggregation by gathering links in real time, grouping articles by story and ranking stories based on the editorial opinions of publishers worldwide. Linking to a diverse set of sources for any given story enabled readers to easily access different perspectives and genres of content. By featuring opposing viewpoints in the same display block, people were encouraged to hear arguments on both sides of an issue and gain a more balanced perspective.

In the last ten years, Google News has grown to 72 editions in 30 languages, and now draws from more than 50,000 news sources. The technology also powers Google’s news search. Together, they connect 1 billion unique users a week to news content.

Google News today

As we have scaled the service internationally, we have added new features (Local News, Personalization, Editors’ Picks, Spotlight, Authorship, Social Discussions), evolved our design, embraced mobile and run ancillary experiments (Fast Flip, Living Stories, Timeline). In parallel, we have monitored our quality and challenged our engineers to improve the technology under the hood—increase freshness, group news better, rank stories more accurately, personalize with more insight and streamline the infrastructure.

Take a look back at the past decade in Google News through the top stories from each year and a few notable features that have launched in the interim:

 

It’s undeniable that the online news landscape has changed immensely. Smartphones and social networks have transformed how news is accessed and sourced, and shifted the relationship between readers and authors. Open journalism is the norm, and aggregation by humans and machines is an integral part of the ecosystem. New technologies such as Hangouts on Air have the potential to connect users, journalists and opinion makers and transform how stories are discussed.

Opportunities abound, and we are excited for where we can take this product in the next decade. While change is inevitable, one thing remains the same: our mission is to bring you the news you want, when you need it, from a diverse set of sources.

(Cross-posted on the Official Google blog)
URL: http://googlenewsblog.blogspot.com/2012/09/google-news-turns-10.html

[G] AdWords system maintenance today

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Inside AdWords: AdWords system maintenance today

Our AdWords engineering team is conducting planned system maintenance today starting around 10:00 am Pacific Daylight Time (17:00 GMT). We expect to conclude around 8:00 pm Pacific Daylight Time tonight (03:00 Sunday GMT).

Your ad campaigns will continue to run as usual during this time. But you won't be able to log into the AdWords interface, access or make changes to your account through the AdWords API, or sync changes using the AdWords Editor. Also, any automated rules or scripts scheduled during this time will not run. Additionally, automated rules scheduled to run daily will not run for the entire 24 hour period from 8 am on September 22 to 8 am on September 23 Pacific Daylight Time.

We apologize for the inconvenience.

We’ll update this blog post when maintenance is complete.

Posted by Mark Martel, Google Ads Team
URL: http://adwords.blogspot.com/2012/09/adwords-system-maintenance-today.html

Friday, September 21, 2012

[G] Join Learn with Google at SMX East in New York

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Inside AdWords: Join Learn with Google at SMX East in New York

SMX East kicks off in early October, and we hope to see you there. Stop by Learn with Google’s in-conference event on Wednesday, October 3; we'll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation. Come hear how Google can help make the web work for you!

Day 2, Wednesday, October 3

  • Evolving Paid Search (10:45am - 11:45am): In our opening session, Head of Search Ads Marketing Mark Martel will be sharing Google’s perspective on the direction of paid search, and what search marketers will need to be doing in the coming years to stay on the cutting edge and capture the greatest share of opportunity.
  • Richer Tools for Targeting: Search and Display (1:30pm – 2:30pm): We’ll share how remarketing can help you extend beyond your normal search, and help refine your messaging plus boost relevance for customers and potential customers – wherever they’re browsing – to see even higher returns.
  • DoubleClick Search: The power of platform for the next step in search marketing management (3:30pm – 4:30pm): Sr. Product Manager Anthony Chavez will dive deep into how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectively with DoubleClick Search’s campaign management, reporting, and optimization tools.
  • Winning the moments that matter with local, social and mobile strategies (5:00pm – 6:00pm): Close the day with heavy snacks, drinks, and a presentation with Tim Reis, Head of Mobile & Social Solutions, who will cover how you can reach users in the moments that matter with effective social, mobile and local solutions from Google AdWords.

Also, you can hear from other Google speakers throughout the event:

Day 1, Tuesday, October 2

  • How To Play In The Exploding Mobile Ads Universe, 3:30pm - 4:45pm
    Google speaker: Tim Reis, Head of mobile and social solutions, Google

Day 2, Wednesday, October 3
  • Getting Ahead With Google+, 10:45am - 12pmGoogle speaker: Kari Clark, Product Marketing Manager, Google+, Google

  • Pagination & Canonicalization For The Pros, 3:30pm - 4:45pm
    Google speaker: Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)

The full SMX East agenda can be found here.

Still haven’t registered? Enter discount code googleEast12 (case sensitive) and save 10%. Expo passes are free and get you into the Learn with Google in-conference event.

See you in New York!
URL: http://adwords.blogspot.com/2012/09/join-learn-with-google-at-smx-east-in.html

[G] Arts and entertainment take the stage at our most recent Big Tent

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Official Google Blog: Arts and entertainment take the stage at our most recent Big Tent

What happens when you bring together the head of the Metropolitan Opera, YouTube creators, Comedy Central and Justin Bieber’s manager to discuss the Internet’s impact on arts and culture?

In partnership with the NYC Mayor’s Office of Media and Entertainment, our Big Tent in New York City, held this week, fostered a constructive and sometimes challenging conversation that saw more opportunities than challenges for artists through the Internet and technology.

While the speakers recognized the disruptive force of the Internet, they also saw the possibilities that technology creates for artists of all stripes to connect with audiences and tell stories in creative ways. As Scooter Braun, manager to artists including Justin Bieber, said, “I don’t think the music industry has changed as much as people think it has. It starts with music. All we have to do today is study interaction, which is the same thing we’ve always had to do.”

Many speakers saw the Internet as essential to their own creative endeavors. YouTube creators like Michelle Phan, Isse Rae and Julia Nunes all used online platforms to launch their careers.

Newsweek Daily Beast’s art and design critic Blake Gopnik, while seeing benefits to new cultural platforms like Google Art Project, reminded the audience of the importance of appreciating the space that contextualizes a work of art. His message of the communality and shared experience of viewing art live was one that resonated with speakers from the performing arts who stressed that the live experience could not be replicated or replaced by technology.

Google chairman Eric Schmidt made a surprise appearance and emphasized the power of mobile and new platforms to change the way we live. He highlighted how the Internet has led to an increase in content and lower costs of distribution. One of the accompanying challenges, he noted, is how, in this shift to abundant content and cheaper distribution, business models adapt to build audiences and deliver value.

The afternoon ended with drinks under a literal big tent, hosted by Cirque du Soleil, which launched Movi.Kanti.Revo—a new sensory Chrome experiment—to close out the day.



Each Big Tent gives us the opportunity to engage with our audience on the impact of the Internet and society. Our next event is on innovation and entrepreneurship in Seoul, South Korea. Keep up with us at www.google.com/+googlebigtent.

Posted by Peter Barron, Director, External Relations, Europe Middle East and Africa
URL: http://googleblog.blogspot.com/2012/09/arts-and-entertainment-take-stage-at.html

[G] Social Fridays: See how your content was shared on Google+

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Inside AdSense: Social Fridays: See how your content was shared on Google+


Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!



Since we started 4 weeks ago, we’ve walked you through placing the +1 button on your pages, creating and verifying your Google+ page, and adding the Google+ badge to your site. You’ve completed the main steps for getting set up on Google+ and are posting regularly -- but do you know how your content is spreading? In today’s Social Fridays post, we’ll show you how to find this information using Google+ Ripples.



With Ripples, you can now see how your public content was reshared over time on Google+, and what users were saying about it. To try it out, just find a public post and select ‘View Ripples’ from the drop-down menu in the upper right-hand corner of the post. You’ll see a number of circles that each correspond to a user that has reshared your content, and inside the circle you’ll see the people who have reshared the link from that person (and so on). Circles are roughly sized based on the relative influence of that person -- so the larger a person’s circle is, the more reshares have resulted from their original reshare.









You can also see who has been discussing your content on Google+, even if they didn’t reshare your original post. Circles on the Ripples page that aren’t connected to other circles represent individuals who have independently shared your content. Scroll down to the bottom of the page to play an animated version of the visualization that shows how your link was shared over time. You can also see a line graph that illustrates activity on the post.

With this information, you can identify key influencers or top contributors in your community who are helping to get the word out about your content -- whether or not it was reshared directly from your +page. You might want to reach out to these engaged individuals to ask for their feedback about your content, or even set up a Hangout to talk in more detail with them.

Give Ripples a try today, and see how some of your recent content has been publicly reshared. For more information, watch this video:



 

Want more reports and metrics? Be sure to join us here again next Friday, when we’ll walk you through the reporting tools you can use to track the performance of your +page. Until then, let us know on our AdSense +page if you’ve found any interesting insights via Ripples.

Posted by Arlene Lee - Inside AdSense Team



URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/ID9WKeFPwnU/social-fridays-see-how-your-content-was.html

[G] Social that Adds Up

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Google Analytics Blog: Social that Adds Up


Earlier this week HootSuite Enterprise hosted Adam Singer, from Google Analytics, to share how you can use Google to measure social performance. With over half of people talking more online than they do in “real life”, digital social media is a critical platform for marketers, but how do we measure its impact?





Most marketers use platform metrics as performance indicators, but often they cannot be linked to sales. Engagement is the easiest and often the most measured social metric in terms of followers, fans and comments. However, revenue is often the more important (and more difficult to measure) metric that can help marketers determine an ROI for their social media efforts. Google offers two solutions that can help drive social media performance: Google+ and Google Analytics social reports. 





Building relationships on Google+ may improve other parts of your marketing plan. Google+ is integrating social in all the Google products marketers already use, which can help them drive deeper engagement with their target customers, be more relevant by offering social recommendations when customers need them most and remain accountable by providing transparency of how their ad dollars are performing. 





With Google Analytics Social reports you can tie your social media to metrics you care about. Here are some top tips Adam covered in the webinar:


  • Find something you can measure (micro or macro-conversions) and sprint in that direction. Focus on how separate channels can drive different types of site actions, which can be tied to a value you determine.

  • Measure success criteria directionally. Benchmarks are uncommon and do not necessarily translate across products, services or industries.

  • Create your social posts with a measurement goal in mind. Be sure to include a call to action to inspire your audience to act.

  • Understand and connect with your audience differently across the different networks. Try not to post the same thing on each platform, customize and use what works best.






Thank you to those who could join, if you have any questions feel free to reach out to Adam (+AdamSinger on Google+) or watch the webinar recording here.





Posted by the Google Analytics Team





Stat Source: Socialnomics, 2009




URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/AOpMzK78NVQ/social-that-adds-up.html

[G] Known Issue: Subscriber Counts and Stats

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The FeedBurner Status Blog: Known Issue: Subscriber Counts and Stats

Issue: We have been encountering difficulties with our stats production pipeline for data representing Sept 19th and 20th, 2012. We are currently working to resolve the issue.


URL: http://feedburnerstatus.blogspot.com/2012/09/known-issue-subscriber-counts-and-stats.html

[G] Hanging out for Jewish-Arab dialogue in Israel

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Official Google Blog: Hanging out for Jewish-Arab dialogue in Israel

Despite the fact that Israeli Arab and Jewish youth live in the same country and even study at the same universities, they often grow up without meeting. When tensions rise in the region, this lack of mutual understanding can lead to stereotyping, hostility and even violence.

We believe the Internet can help break down these barriers. In honor of today’s 30th annual International Day of Peace, we’re partnering with the Peres Center for Peace, a non-profit organization founded by the President of Israel and Nobel Peace Prize laureate Shimon Peres. The center promotes cooperation and peacebuilding between Jewish and Arab citizens of Israel as well as between Israel and its Arab neighbors.


Together, we’ll be holding a series of Hangouts on Google+ designed to enable dialogue between Israeli Arab and Jewish students. “Hanging Out for Peace” is a six-month project that will involve nearly 150 Israeli university students, women and men, with an equal number of Arabs and Jews. Students will be divided into mixed Jewish and Arab ‘circles’, matched with other students who study the same subject at university.

The circles will meet via Hangouts on Google+, led by instructors from the Peres Center, and will undertake online and offline projects related to the circle’s area of academic focus. After a series of Hangouts, the students will meet face to face, present the projects they’ve developed to the larger group of participants and discuss issues that arose during their work together.

The Internet provides a perfect platform for dialogue and cooperation. It can help overcome physical barriers and connect people from different cultures who have shared interests and common values. We’re excited to see how this project develops and hope that, in a small way, it will help foster coexistence and understanding between Israeli Jews and Arabs and, in the future, build bridges between other communities, too.

Posted by Doron Avni, Head of Policy, Israel
URL: http://googleblog.blogspot.com/2012/09/hanging-out-for-jewish-arab-dialogue-in.html

[G] Islands in the cloud: Philippines' Department of Education goes Google

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Official Google Enterprise Blog: Islands in the cloud: Philippines' Department of Education goes Google

Editor’s note: Today’s guest post is authored by Reynaldo D. Laguda, Assistant Secretary and ICT Chairperson of the Philippines Department of Education (DepEd)

Here’s a problem to solve: How do you connect 45,000 schools, 200 divisions and 600,000 staff across more than 7,000 islands? (Hint, it’s not with lots of boats). The answer we came to at the Philippines Department of Education (DepEd) was to move our systems into the cloud with Google Apps for Education. DepEd was looking for solutions to solve the day-to-day challenges of managing a large and complex national education institution with less than perfect technology. DepEd didn’t have a central email system — staff used personal email accounts. And although DepEd sent memos to district offices or posted website updates, we lacked a unified and reliable channel to communicate and connect with each other.

The benefits of moving to Google Apps for Education extend beyond improving our communications. Many of our teachers working in remote areas without reliable internet infrastructure access the web via mobile devices or Internet cafes. Moving content back and forth can be difficult and disk corruption or computer failure is common. With all DepEd’s content now in the cloud — 17 petabytes of storage devoted to teachers alone — staff no longer need to worry about keeping track of their data across multiple devices. They’ll now be able to access all the material they need from any device that has an Internet connection.

 DepEd Secretary Br. Armin A. Luistro FSC sends the first official email on Google Apps for EDU

The days of physically sending reports or curricula across the far reaches of the archipelago and hoping for the best are gone too. Switching to cloud based collaboration tools means everyone, from the DepEd Secretary to teachers in Kalinga province, will be able to access whatever they need from wherever they are. What’s more, they’ll be able to work together in real-time using Google Docs, Google Groups and Google Sites.

As the nation’s educators, we understand the importance of technological literacy for our students and believe that teachers should lead by example. And moving to Google Apps for Education comes at the right time. Going Google gives us the technology we need to meet the goals of "GO! Education" – a national initiative designed to improve educational access and quality in the Philippines. We’re delighted to be joining 16 million teachers and students around the world who are already using Google Apps to work more efficiently and collaboratively, and to be bringing 7,000 islands into the cloud with us.
URL: http://googleenterprise.blogspot.com/2012/09/islands-in-cloud-philippines-department.html

[G] BARUG Meetup at the Googleplex

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Google Open Source Blog: BARUG Meetup at the Googleplex


What is R?  R is an open-source, statistical programming language that is increasingly becoming the lingua franca of modern data analysis. R developers have created over 4,000 packages to run in the R environment, including several dozen developed by Googlers. We continue to work with the R community through conferences, meetups like this one, Faculty Research Awards, and the annual Google Summer of Code program, which funded 16 students to work with the R Project this summer.

Last week, Google hosted the Bay Area useR Group (BARUG) at our Mountain View HQ.  Over 130 R users and developers met for pizza, networking, and presentations by Googlers.
This was our third time hosting a BARUG Meetup at Google.  Last year we hosted meetings in both Mountain View and San Francisco.  Last week’s meetup topics included an overview of the integration of R into Google’s engineering systems by Sundar Dorai-Raj (above), exciting new work serializing R to run over Flume by Karl Millar (below left), and tips for better R code by Olivia Lau (below right).
By Olivia Lau and Murray Stokely, Google’s R Intergrouplet

URL: http://google-opensource.blogspot.com/2012/09/barug-meetup-at-googleplex.html

[G] Google Affiliate Ads for Blogger now in the UK!

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Blogger Buzz: Google Affiliate Ads for Blogger now in the UK!

(Cross-posted from the Google Affiliate Network blog)

Earlier this year, we launched Google Affiliate Ads for Blogger in the US and added new enhancements in June. The positive results and feedback we’ve received are very promising, and we’re excited to announce that this gadget is now available to Blogger users in the UK!

To refresh your memory, Google Affiliate Ads for Blogger is a gadget that makes it easy for Blogger users to insert an affiliate ad into a blog post and earn a commission when someone clicks the link and makes a purchase on the advertiser’s site.

Watch the video below for a quick refresher:

Here’s how to get started:
  1. If you’re a Blogger user in the UK (or the US), go to the Earnings tab in Blogger and sign upfor AdSense if you don’t already have an account.
  2. Once you have an AdSense account, you may see the Google Affiliate Ads for Blogger gadget when you write a new blog post.*
  3. Write a new post and select a relevant affiliate ad from the 'Advertise Products' gadget.
  4. Publish your post, and voilĂ ! You may earn a commission when someone clicks your affiliate ad and makes a purchase.
Participating UK advertisers:
Advertisers including Bestbathrooms.com, Cheapsuites.co.uk, Crooked Tongues, Diamond Manufacturers, eFlorist, Hudsonreed.com, Perfume Click and The Snugg have already come on board, and more are joining every day.

If you’re an advertiser interested in participating in Google Affiliate Ads for Blogger, please reach out to your Google Affiliate Network account team or contact us if you’re not already working with us.
URL: http://buzz.blogger.com/2012/09/google-affiliate-ads-for-blogger-now-in.html

Thursday, September 20, 2012

[G] Perry Ellis International brings their global team together with Google Apps

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Official Google Enterprise Blog: Perry Ellis International brings their global team together with Google Apps

Posted by Ronen Lapidot, Senior Vice President of Information Technology, Perry Ellis International

Editors note: Today’s guest blogger is Ronen Lapidot, Senior Vice President of Information Technology at Perry Ellis International, a designer, distributor and licensor of apparel and accessories for men and women. Perry Ellis International joins other retail organizations in going Google. See what they have to say.

Far from a typical fashion house, our apparel spans a variety of categories including men’s and women’s clothing, accessories, children’s apparel, even evening gowns for the red carpet. In total, we manage a portfolio of some of the best known brands in fashion, including Perry Ellis®, Original Penguin®, Jantzen®, Laundry by Shelli Segal®, Nike® Swim, Callaway® and more. With 2,600 associates spanning across 65 store locations and 30 offices worldwide, we rely on technology to stay connected.


The increasingly fast-paced global economy of the past several years has made it even more important to be able to work together efficiently, act quickly and share information across the company to help us all understand the state of the business and act as one global team. We were using a popular, premise based email solution, but with so many offices around the world, we knew the only way to keep our brand fresh and our business agile was to move to the cloud.

With the help of Cloud Sherpas, we moved the entire company to Google Apps. Now our global teams are able to connect through Gmail’s video chat feature to meet “face to face” about upcoming projects, designs and merchandise. With so many offices in different time zones, it’s great to be able to give our associates the option to work where they’re comfortable, even if it’s just going home to have dinner with their families before a jumping on a video chat with colleagues in China or Indonesia. This has been especially helpful for offices with eight or ten hour time differences between them and has made us feel more like one cohesive team instead of siloed offices.

Being able to work together easily across offices not only brings the team closer together, it also saves significant time and costs. We recently opened two international offices in Indonesia and Bangladesh. Usually I travel to each location for weeks at a time to interview and hire employees and oversee the regional office openings. With Google Apps, we were able to interview job candidates via video chat and work with regional managers on important policies and resources that needed to be in place for these new offices and associates. I was elated to discover that what normally takes significant travel time and costs could be done right from my desk. I sat there amazed as I watched documents fill in with information from my colleagues across the world. I think that’s when I realized we were all going to be able to do things very differently, now that we were in the cloud.
URL: http://googleenterprise.blogspot.com/2012/09/perry-ellis-international-brings-their.html

[G] AdWords Editor users: Upgrade to version 9.8.1 before October 28, 2012

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Inside AdWords: AdWords Editor users: Upgrade to version 9.8.1 before October 28, 2012


As we announced in June, AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012. If you continue using version 9.5.1 or 9.7.1 after this date, you'll encounter errors downloading accounts, posting changes to campaign settings, or checking changes. To avoid these issues, please upgrade to the latest version (9.8.1) at your earliest convenience.

You can upgrade to version 9.8.1 through the auto-update prompt that appears when you run AdWords Editor. To preserve unposted changes and comments, select the "Backup then Upgrade" option in the prompt. You can also download the latest version from the AdWords Editor website.

For a complete list of version-specific changes, please see our release notes. To see which version you're using, go to the Help menu > About AdWords Editor (Windows) or the AdWords Editor menu > About AdWords Editor (Mac).

Posted by Andy Lutz, Inside AdWords crew
URL: http://adwords.blogspot.com/2012/09/adwords-editor-users-upgrade-to-version.html

[G] PubTalk: Katie and Gene Hamilton share how AdSense lets them be creative

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Inside AdSense: PubTalk: Katie and Gene Hamilton share how AdSense lets them be creative


AdSense let Phillip Martin become a full time artist and Todd Sarouhan write about and travel to Costa Rica.



Meet Katie and Gene Hamilton, the creators of diyornot.com. AdSense lets them be creative on their website and run their newspaper column from home. Watch this video to hear their AdSense story and keep an eye out for more publisher stories.







Tell us your AdSense story to get featured in future posts. Complete the sentence "Because of Google AdSense..." and send it to pubstories@google.com along with a photograph of what Google AdSense has given you. Be sure to include your publisher ID and main website URL. Please note we won't be able to respond to all submissions. We’re looking forward to reading your responses!



This post is part of the PubTalk series of conversations with Publishers



Posted by Julia Eckstein - Inside AdSense Team



URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/wCGsa4iC_5s/pubtalk-katie-and-gene-hamilton-share.html

[G] Ecommerce Filtering and Custom Variables

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Google Analytics Blog: Ecommerce Filtering and Custom Variables


We’re always looking to improve the way you can analyze metrics in Google Analytics, and ecommerce is one subset of data that is of particular importance to many of our users. That’s why we are making updates to our tracking code and processing which will result in improvements to filtering and custom variables for ecommerce sites. These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic. 





We wanted to notify users in advance of the expected rollout Friday in order to ensure you are prepared and aware. 





What’s changing: You will now be able to utilize custom variables for your ecommerce data, allowing you to better segment your revenue generating traffic. We will also be expanding filters for ecommerce to support page title, hostname, request URI & internal search term. Previously ecommerce data didn’t respect profile filters for “page-level” data. 





As an example: Say you are tracking www.website.com and store.website.com. In order to analyze store traffic separately you have created a duplicate profile with a filter that includes traffic to store.website.com only. Currently, ecommerce reports would include data across both store.website.com and website.com which is not working as expected. Following this change, ecommerce reports would respect the filter to only include data from store.website.com which we believe is the correct behavior. 





Important Note: If you have any profile filters for page level data (i.e. hostname or URI filters, which are somewhat common), keep in mind that this change will mean ecommerce data is only included for the subset of traffic you are filtering for. We would strongly encourage you to take a look at your filters to ensure there are no unexpected disruptions following this change. 





Posted by the Google Analytics Team







URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/gsunAAdX0PM/ecommerce-filtering-and-custom-variables.html

[G] Live Road Traffic Launches in 3 New Countries

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Google Lat Long: Live Road Traffic Launches in 3 New Countries


Today, Google Maps is expanding its offering of live road traffic in three new cities: Jeddah, Saudi Arabia; Kuwait City, Kuwait and Guayaquil, Ecuador. Now, the maps of these locations are much more useful, as drivers can quickly determine the clearest route to their destinations and reduce the amount of time spent in the car. In addition to being able to see current traffic conditions, estimated travel times are also available to ease anxiety and help you plan your trips accordingly.



We’ve also improved the live traffic information to include more roads and highways in 15 regions where this popular feature of Google Maps is already available: Australia, Brazil, Canada, Czech Republic, France, Germany, Ireland, Italy, Japan, Portugal, Puerto Rico, Russia, Sweden, the U.K., and the U.S.

We hope this more comprehensive coverage provides a more accurate picture of the traffic conditions in these areas, and helps people to not only avoid getting stuck in traffic jams, but also more easily get where they want to go.


A quick glance at our live traffic coverage around the globe

For new users, simply check traffic conditions by visiting maps.google.com and clicking on the traffic layer in the widget on the upper right-hand side of the map. This useful traffic information is also available on Google Maps for Mobile devices and Google Maps Navigation.

Get traffic information Google Maps for Android (Shown: Kuwait City, Kuwait)

And if the roads you’re traveling do not yet show traffic conditions, you can help! Simply opt in to using Google Navigation or Google Maps for Mobile while traveling to help your fellow drivers get improved traffic information.

Posted by Stephan Seyboth, Product Manager
URL: http://google-latlong.blogspot.com/2012/09/live-road-traffic-launches-in-3-new.html

[G] Moving, singing and dreaming with a Chrome experiment from Cirque du Soleil

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Official Google Blog: Moving, singing and dreaming with a Chrome experiment from Cirque du Soleil

Cirque du Soleil stages impressive live performances that challenge the laws of physics and the limits of the human body. Today, at Google’s Big Tent event in New York, the wonder of Cirque du Soleil transcended the confines of real world performance and embraced the entire web through Movi.Kanti.Revo, a new sensory Chrome experiment crafted by Cirque du Soleil and developed by Subatomic Systems.

Movi.Kanti.Revo comes from the Esperanto words for moving, singing and dreaming. In the experiment, you can follow a mysterious character through a beautiful and surreal world to encounter enchanting Cirque du Soleil performances and live an emotional journey made of love, doubts, hopes and dreams.



Breaking with the tradition of point and click web browsing, you can navigate through this unique experience simply by gesturing in front of your device’s camera. This was made possible using the getUserMedia feature of WebRTC, a technology supported by modern browsers, that, with your permission, gives web pages access to your computer’s camera and microphone without installing any additional software.

To bring the creativity of Cirque du Soleil to the browser, we mixed traditional HTML and CSS with 3D transitions and HTML5 APIs. If you’re more technology-curious, you can get a backstage tour via our Chromium blog and a brand new technical case study.

Chrome Experiments like Movi.Kanti.Revo demonstrate how the web has evolved into a beautiful creative canvas underpinned by continuously evolving web technologies. For optimal viewing, you’ll need to use a computer that has a camera and a browser that supports WebRTC, like Chrome. You can also access the experiment from a tablet or a mobile phone for a slightly different yet still beautiful experience.

Start your journey at www.movikantirevo.com.

Posted by Christos Apartoglou, Marketing Manager

(Cross-posted on the Google Chrome blog)
URL: http://googleblog.blogspot.com/2012/09/moving-singing-and-dreaming-with-chrome.html

Wednesday, September 19, 2012

[G] Moving, singing and dreaming with a Chrome experiment from Cirque du Soleil

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Google Chrome Blog: Moving, singing and dreaming with a Chrome experiment from Cirque du Soleil

Cirque du Soleil stages impressive live performances that challenge the laws of physics and the limits of the human body. Today, at Google’s Big Tent event in New York, the wonder of Cirque du Soleil transcended the confines of real world performance and embraced the entire web through Movi.Kanti.Revo, a new sensory Chrome experiment crafted by Cirque du Soleil and developed by Subatomic Systems.

Movi.Kanti.Revo comes from the Esperanto words for moving, singing and dreaming. In the experiment, you can follow a mysterious character through a beautiful and surreal world to encounter enchanting Cirque du Soleil performances and live an emotional journey made of love, doubts, hopes and dreams.



Breaking with the tradition of point and click web browsing, you can navigate through this unique experience simply by gesturing in front of your device’s camera. This was made possible using the getUserMedia feature of WebRTC, a technology supported by modern browsers, that, with your permission, gives web pages access to your computer’s camera and microphone without installing any additional software.

To bring the creativity of Cirque du Soleil to the browser, we mixed traditional HTML and CSS with 3D transitions and HTML5 APIs. If you’re more technology-curious, you can get a backstage tour via our Chromium blog and a brand new technical case study.

Chrome Experiments like Movi.Kanti.Revo demonstrate how the web has evolved into a beautiful creative canvas underpinned by continuously evolving web technologies. For optimal viewing, you’ll need to use a computer that has a camera and a browser that supports WebRTC, like Chrome. You can also access the experiment from a tablet or a mobile phone for a slightly different yet still beautiful experience.

Start your journey at www.movikantirevo.com.

Posted by Christos Apartoglou, Marketing Manager
URL: http://chrome.blogspot.com/2012/09/moving-singing-and-dreaming-with-chrome.html

[G] Greater accessibility for Google Apps

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Official Google Blog: Greater accessibility for Google Apps

It's been a year since we posted about enhanced accessibility in Google Docs, Sites and Calendar. As we close out another summer, we want to update our users on some of the new features and improvements in our products since then. We know that assistive technologies for the web are still evolving, and we're committed to moving the state of accessibility forward in our applications.

Since last year, we've made a number of accessibility fixes in Google Calendar, including improved focus handling, keyboard access, and navigation. In Google Drive, we incorporated Optical Character Recognition technology to allow screen readers to read text in scanned PDFs and images, and we added NVDA support for screen readers. New accessibility features in mobile apps (Gmail for Mobile and Google Drive on iOS and Android) included enhanced explore-by-touch capabilities and keyboard/trackpad navigability. For a full list of new features and improvements for accessibility in our products, check out our post today on accessible@googlegroups.com.

Based on these updates, we’ve also created an Administrator Guide to Accessibility that explains best practices for deploying Google Apps to support users’ accessibility needs. We want to give everyone a great experience with Google Apps, and this guide is another resource designed with that goal in mind.

For more information on these specific accessibility improvements, using Google products with screen readers, how to submit feedback and how to track our progress, please visit www.google.com/accessibility.

Posted by Jeff Harris, Product Manager
URL: http://googleblog.blogspot.com/2012/09/greater-accessibility-for-google-apps.html

[G] Quickly find similar links and advertisers

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Google Affiliate Network: Quickly find similar links and advertisers

We know that being able to find relevant, high-performing affiliate links and advertiser programs is important to publishers, which is why we're excited to share some new enhancements to our recommendation engine.

Now, when you sign in to your publisher account and click the Links tab, you can find similar links. For example, if you find a link and want to see if there are related links you could also promote, just click on ‘Similar links’. If more links are available, you’ll immediately see different sizes and as well as links with similar performance potential.

We've also enabled the ability to search by category. When you find a link you like and want to find more links in that category -- just click the category you’re interested in and it will automatically set the filter to what you want.


To help you quickly and more efficiently find similar advertisers and advertiser categories, we've also extended this feature to the Advertisers tab.


We've also made these new features available to advertisers. If you're an advertiser, just sign in to your account and click the Publishers tab to also find similar publishers. You can also search by publisher segment and publisher category.

We hope these new changes will help you quickly and easily find links and build affiliate relationships, and we look forward to continuing to enhance these features.

As always, let us know what you think by posting a comment here or in the Google Affiliate Network forum.

Posted by:
Ali Pasha, Product Manager
Robin Anil, Software Engineer
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/09/quickly-find-similar-links-and.html

[G] All your Google Maps searches in one place

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Google Lat Long: All your Google Maps searches in one place


When you’re on the go, it can be difficult to recall all of the places you’ve searched on your desktop browser at home. To make Google Maps more useful and comprehensive, we added a few improvements to better sync your maps experience across all of your devices. Today, with the latest release of Google Maps for Android, we’re making it faster and easier for you to get the information you’ve searched for on your browser, right on your Android phone.

Just make sure you’re signed in to Google Maps and your web history is enabled to get a number of new benefits including search and directions history. When you start to type a place or directions into the search box on your Android device, you’ll see suggestions for directions and locations that you’ve previously searched for – making it easier to quickly find directions on the go.

Desktop and Mobile search synchronisation.

You can also see your mapping search history, as well as your directions history, on your Android phone by going to the “Search” or “Directions” tab under My Places. This way, places and businesses you have already searched for will show up in your suggestions to save you time when you’re out and about.


Access your search history under My Places.

Also, as in previous versions of Google Maps for Android, when you chose to set locations such as “home” and “work," you can quickly access directions to these places by simply typing “home” or “work” in the search field on your mobile device.
       
Searching for work automatically suggests your work address.

We’re always working to make your Google Maps experience more comprehensive, accurate and useful across all devices. To learn more about these features you can visit our site.

Posted by Keiji Maekawa, Software Engineer, Google Maps
URL: http://google-latlong.blogspot.com/2012/09/all-your-google-maps-searches-in-one_9699.html

[G] All your Google Maps searches in one place

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Google Lat Long: All your Google Maps searches in one place


When you’re on the go, it can be difficult to recall all of the places you’ve searched on your desktop browser at home. To make Google Maps more useful and comprehensive, we added a few improvements to better sync your maps experience across all of your devices. Today, with the latest release of Google Maps for Android, we’re making it faster and easier for you to get the information you’ve searched for on your browser, right on your Android phone. 

Just make sure you’re signed in to Google Maps and your web history is enabled to get a number of new benefits including search and directions history. When you start to type a place or directions into the search box on your Android device, you’ll see suggestions for directions and locations that you’ve previously searched for – making it easier to quickly find directions on the go. 


Desktop and Mobile search synchronisation

You can also see your mapping search history, as well as your directions history, on your Android phone by going to the “Search” or “Directions” tab under My Places. This way, places and businesses you have already searched for will show up in your suggestions to save you time when you’re out and about. 

Access your search history under My Places

Also, as in previous versions of Google Maps for Android, when you chose to set locations such as “home” and “work," you can quickly access directions to these places by simply typing “home” or “work” in the search field on your mobile device. 

Searching for work automatically suggests your work address

We’re always working to make your Google Maps experience more comprehensive, accurate and useful across all devices. To learn more about these features you can visit our site.

Posted by Keiji Maekawa, Software Engineer, Google Maps 
URL: http://google-latlong.blogspot.com/2012/09/all-your-google-maps-searches-in-one.html