Friday, September 7, 2012

[G] Who’s New in Google Summer of Code 2012: Part 5

| More

Google Open Source Blog: Who’s New in Google Summer of Code 2012: Part 5







For the fifth Friday this summer, organizations participating in their first Google Summer of Code discuss their projects and some highlights from their students’ work.




The City of Bloomington is a strong supporter of community source, open source, open standards and open data.  We have been a leader in the adoption of Open311, an open standard for managing non-emergency service requests from constituents such as filling potholes, removing graffiti, replacing street lights, etc. Our Google Summer of Code projects have helped us expand our existing suite of Open311 tools which includes a lightweight CRM with Open311 API and an iOS Open311 client. These projects and others can be found in the Code for America Commons.   


GeoReporter for Android
Prior to joining Google Summer of Code, we had completed an iOS Open311 client but desired an Android version as well. Fransiska Putri Wina Hadiwidjana approached Bloomington through the Open311.org email list. Her interest in Open311 led her to our Open311 Toolkit and she asked if we would consider participating in Google Summer of Code. Fransiska wrote our Android version of the app. We owe Fransiska not only for her work product this summer, but for making our whole experience with Google Summer of Code possible as it would probably not have occurred to us to make this leap without her nudging. She introduced changes that streamlined our user experience and her source code will be the foundation for a full release in Google Play later this year. Her user interface improvements will be back ported to the iOS app as well. 


GeoReporter for Kuali Mobility for the Enterprise
Kuali Mobility for the Enterprise (KME) is a framework for building mobile tools. KME is a JQuery Mobile and PhoneGap platform using HTML5, CSS3, and JavaScript with native wrappers to provide features that are not yet available via web programming. The City of Bloomington and KME partnered this year to mentor a Google Summer of Code project to build an Open311 KME tool. The City is considering KME for its mobile web platform and needs Open311 capability to make this move.  


Aashish Mittal worked on KME GeoReporter. Aashish had worked previously with the Sakai Open Source Project, also under the Kuali banner. He started learning the KME framework and researching the Open311 specification and from there helped define a better approach to web service usage in KME itself. His work in this area will pay dividends for all KME tools. After working on the web services refinements, Aashish built the Open311 tool and completed the web service integration with the City of Bloomington's Open311 API. The outcome and final product will now be integrated back into the KME SVN trunk and become available worldwide for anyone using the KME framework. 


This has been an inspiring experience for us and we hope it motivates other city governments to embrace the economy of open source software. We look forward to additional ways to apply all that we have learned this summer. Many thanks to the Google Open Source Team and to Google Summer of Code for this rewarding partnership. 


By Rick Dietz, Director of Information & Technology Services and Google Summer of Code Administrator, City of Bloomington, IN


---------- 


Sage is an open source mathematical software environment that aims to provide everything that mathematicians, scientists, researchers, and students need for their work or study. The basic philosophy of Sage is to combine many established software packages under one umbrella, but to also implement powerful and unique algorithms in its own library.
For Google Summer of Code our project ideas encompassed a wide range of topics, ranging from low-level coding to advanced and highly abstract mathematics, and also non-mathematical proposals to improve the user-interface. The following is a short summary of our student’s projects. 


Lina Kulakova -- Polynomial factorization over finite fields 
Lina worked on implementation of fast algorithms for polynomial factorization over finite fields. She implemented three different algorithms: basic Cantor-Zassenhaus, Berlekamp, and Kaltofen-Shoup. For automatic choice of the best algorithm, she wrote profiling code for two polynomial modules. Now both modules for small and large characteristics have three factorization algorithms and a function that chooses the best one for each given polynomial. 


Titus Nicolae -- Faster symbolic expressions
The aim of the project was to improve the performance of Pynac. Pynac is a fork of GiNaC to support direct linking with Python, and is the primary library for symbolic expressions in Sage. The project involved writing wrappers to the underlying arithmetic libraries to replace the current Python types provided by Sage. Titus defined a suite of tests for benchmarking future releases of Pynac. Now he is working on implementing a wrapper for rational number types by using FLINT as a backend and he will soon implement the other number types. 


Jan Pöschko -- Lattices and Voronoi cells
Jan created a framework for lattices. Since lattices arise in many different areas of mathematics such as algebra, geometry, cryptography, and coding theory, it is good to have one common place to put in various lattice algorithms. During the summer, Jan also wrote code for calculating the Voronoi cell of a lattice. This is a core algorithm that supports many other algorithms, including an algorithm to solve closest vector problems, which he also implemented. 


We congratulate all three of our students and their mentors for successfully completing their ambitious projects!


By Harald Schilly, Sage Google Summer of Code Organization Administrator

To date, we have spotlighted 14 of the new organizations participating in their first Google Summer of Code this year. We will start posting more Google Summer of Code wrap-ups from returning organizations next week.



By Stephanie Taylor, Google Open Source Programs






URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/wrkGPEUdy_g/whos-new-in-google-summer-of-code-2012.html

[G] Recap of SMB Hangout on Air: Special Edition

| More

Inside AdWords: Recap of SMB Hangout on Air: Special Edition

Last week we hosted an SMB Hangout on Air with Google ads executives and advertisers. For those of you who missed it, or would like to take advantage of the tips and ideas shared, here's a recap of what we covered:
  • Three tips for success: Francoise Brougher, VP of Global SMB Sales & Operations, shared that success with AdWords comes from having properly established goals, a well defined audience and highly relevant ads. 
  • Recent improvements to AdWords product: Paul Feng, Director of Google AdWords Product Management, talked about the new campaign creation flow, the Display Network tab and the ease of creating mobile-specific campaigns
  • Setting up strategy and saving time managing AdWords: Kim Clinkunbroomer, AdWords Certified Partner, got some tips from Paul on ways to save time in managing account with the use of AdWords Express and automated rules in AdWords. 
  • Video ads and Remarketing: Tom Sands, AdWords Certified Partner, received advice from Francoise on getting the most out of video ads, and learned from Paul how with the new Remarketing Tag, clients can deploy a single tag once across their whole site and build remarketing lists based on visitors segments. 
 If you missed this Hangout on Air - don’t worry - you can watch the recording now on the Google Business YouTube channel!

Posted by Agata Krzysztofik, Google Ads Team
URL: http://adwords.blogspot.com/2012/09/recap-of-smb-hangout-on-air-special.html

[G] Social Fridays: Use images to deliver a richer experience

| More

Inside AdSense: Social Fridays: Use images to deliver a richer experience


TGIF, it’s time for our next Social Fridays post! This weekly series will take you through best practices and tips to help you make the most of Google+ for your site.



As you’ve been posting new content to your +page and perhaps using the Google+ mobile app, you may have noticed that Google+ is quite a visual platform. The Financial Times has found that images and videos have the highest engagement on their +page, and we’ve heard similar comments from other publishers. Today we’ll share a tip on how to make the most of the visual nature of the platform to help increase interaction with your content.



To post a link to an article or page of your site, you may currently be using the ‘Attach link’ option on your +page and pasting in the URL of the article. When you post this way, a small thumbnail of an image from that article will appear next to a text preview, or a relevant icon. You then have the option to post additional comments above the content before you share it.



From time to time, instead of simply attaching the link, try posting the image from the article as the main content on your +page. Then, in the comment field above, enter the description with a shortened link to the full content. This allows users to see a larger version of the image from the article and can draw them in, while the shortened link above the image directs them to the article on your site for the full content.



Here’s a side-by-side comparison of how these two approaches would look while drafting a post for your +page:




Link as attachment 










Image as attachment 







Give this technique a try for some of your posts, and see how it can help you build a richer experience on your +page. Have you found success with posting images, or do you have other tips for +pages to share? Leave a comment on our AdSense +page and discuss your experiences with other publishers.



Tune in again next week, when we’ll discuss verifying your +page. In the meantime, feel free to head over to our AdSense +page to share your thoughts about today’s content with other readers.



Posted by Arlene Lee - Inside AdSense Team





URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/gUYyjpfQa-o/social-fridays-use-images-to-deliver.html

[G] Social Fridays: Gain visibility by verifying your Google+ page

| More

Inside AdSense: Social Fridays: Gain visibility by verifying your Google+ page


TGIF, it’s time for our next Social Fridays post! This weekly series will take you through best practices and tips to help you make the most of Google+ for your site. Now that you’ve set up your own Google+ page and are familiar with features like Hangouts and Ripples, we’ll move on to the importance of verifying your +page.



What does it mean to verify a +page?



Verifying your +page confirms that the +page actually belongs to you. Once your +page is verified, it’ll appear with a checkmark designed to help our users find what they’re looking for.









Why should I verify my +page?



Not only does verification help users confirm the authenticity of your +page, but it also brings you a major benefit only available to verified +pages. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users who are logged in. This is designed to help users find the relevant content they’re looking for, and can increase your visibility. Please keep in mind that to be eligible, the +page also needs to be active with regularly-updated content.







How do I verify my +page?



Follow these three steps:




  1. Link your +page to your website: Fill out the ‘About’ section of your Google+ page, being sure to enter your site’s top-level URL.

  2. Link your website to your +page: Add a Google+ badge or code snippet to your site, which lets us know that the site is associated with your +page. We recommend using the Google+ badge, as it can help you attract additional followers -- for top publishers, adding the Google+ badge helped drive a 38% increase in followers. You can select the size of the +badge for your pages, and with some of the larger sizes, users will be able to add your +page to their circles without leaving your site.

  3. Complete our verification request form.

  4. As you complete the verification process, be sure to continue posting regularly to your +page to engage with your users. To help attract followers to your pages we also recommend promoting your +page on other relevant sites or blogs you own, as well as other social destinations. You can also place an author tag on your online materials, which means your authorized photo and name appear next to search results for content you’ve created.




Tune in again next week, when we’ll share a little-known best practice for posting to your +page that can help increase engagement with your users. In the meantime, feel free to head over to our AdSense +page to share your thoughts about today’s content with other readers.



Posted by Arlene Lee - Inside AdSense Team



URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/30qIWIcbTMk/social-fridays-gain-visibility-by.html

[G] Imagery Update: Explore more of the world in high-resolution

| More

Google Lat Long: Imagery Update: Explore more of the world in high-resolution


Improving the availability of more high quality imagery is one of the many ways we’re continuing to bring you the most comprehensive and accurate maps of the world. In this month’s update, you’ll find another extensive refresh to our high resolution aerial and satellite imagery (viewable in both Google Maps and Google Earth), as well as new 45 degree imagery in Google Maps spanning 30 new cities.

New high resolution aerial and satellite imagery:

Google Maps and Earth now feature updated aerial imagery for more than 20 locations, and updated satellite imagery for more than 60 regions. Here are a few interesting locations included in our latest release.

Below is imagery of Mecca, Saudi Arabia where each year more than 15 million Muslims visit this important religious site. Here you can see Abraj Al Bait, one of the world largest clock towers, visible even from space!


Abraj Al Bait is the world’s largest clock face

On the opposite side of the globe, baseball season in the United States is in full swing and fans can’t get enough. Below is an aerial image of Coca-Cola Park in Pennsylvania, home of the Lehigh Valley IronPigs, a minor league affiliate of the Philadelphia Phillies.


Coca-Cola Park in Allentown, Pennsylvania

New 45° imagery available for 30 cities:

In addition, this month’s Google Maps update includes 45° imagery coverage for 23 U.S. cities and 7 international locations. Below are some highlights from Bordeaux, France and Cincinnati, Ohio.

Bordeaux is a major city in southwestern France, located roughly 45 kilometers from the Atlantic Ocean. It is especially famous for its wine and cuisine, and the image below shows the Gothic style Saint-André Cathedral.




Cincinnati, Ohio, was the first major inland city in the United States known for its large collection of historic architecture . Below is the Over-The-Rhine neighborhood, which exemplifies the historic Italianate Architecture that can be found throughout Cincinnati.




Below is the full list of cities boasting new or updated imagery.

Cities with new high resolution 45° imagery:
United States: Bend, OR; Bloomington, IN; Buffalo, NY; Cincinnati, OH; Columbus, IN; Columbus, OH; Conway, SC; Evansville, IN; Fort Wayne, IN; Gastonia, NC; Hamilton, OH; Indianapolis, IN; Jackson, TN; Joliet, IL; Kokomo, IN; Lincoln, NE; Louisville, KY; Mankato, MN; Muncie, IN; Owensboro, KY; Palm Valley, FL; Rochester, MN; Wilmington, NC.
International: Béziers, France; Bordeaux, France; Lille, France; Marseille, France; St. Etienne, France; Platja d'Aro, Spain; Blanes, Spain.

Areas with new high resolution aerial imagery:
United States: Centralia WA, Tillamook OR, Salem OR, Dos Rios CA, Mount Shasta area CA, Lassen area CA, Joshua Tree area CA, Ely NV, Elko NV, Las Vegas NV, Lander WY, Onawa IA, Ames IA, Perry IA, Bolivar MO, Mountain Grove MO, Rolla MO, Coldwater KS, Spearman TX, Hereford TX, San Antonio TX, Tyler TX, Lafayette LA, Huntsville AL, Waycross GA, Palatka FL, Fort Pierce FL, Allentown PA
Portugal: Torre de Coelheiros
Spain: Baiona, Ourense, Torrelavega, San Sebastian, Pamplona, Nulles, Guadassuar, San Miguel de Salinas, Castellar de la Frontera, Los Palacios y Villafranca, Bailen
France: Bordeaux, Montpellier, Lyon, Dijon, Grenoble
Italy: Livorno, Rome, Catania
Switzerland: Montreux, Neuchatel, Zurich
England: Olympic Park
Germany: Munich, Heidelberg, Flieden, Alsfeld,
Austria: Salzburg

Areas new high resolution satellite updates:
USA, Greenland, Mexico, Colombia, Venezuela, Brazil, Bolivia, Paraguay, Argentina, Antarctica, South Africa, Namibia, Zimbabwe, Mozambique, Zambia, Angola, Democratic Republic of the Congo, Uganda, Kenya, Central African Republic, Cameroon, Ethiopia, Burkina Faso, Guinea, Algeria, Morocco, Western Sahara, Egypt, Saudi Arabia, Syria, Greece, Macedonia, Bulgaria, Romania, Ukraine, Bosnia and Herzegovina, Croatia, Hungary, Poland, Belarus, Lithuania, Estonia, Russia, Khazakhstan, Uzbekistan, Iran, Pakistan, India, Nepal, Bhutan, China, Myanmar, Thailand, Cambodia, North Korea, South Korea, Japan, Philippines, Indonesia, Papua New Guinea, Australia, New Zealand

If you’d like to receive an email notification when imagery for the areas you care about are updated, check out the Follow Your World tool. Enjoy the new sites!

Posted by Eric Kolb, Geo Data Strategist
URL: http://google-latlong.blogspot.com/2012/09/imagery-update-explore-more-of-world-in.html

Thursday, September 6, 2012

[G] Live from the Runway brings New York Fashion Week to you

| More

YouTube Blog: Live from the Runway brings New York Fashion Week to you

Today marks the kick-off of Fashion Week in New York - and once again we’re giving you a front row seat. For the fourth season, YouTube and Maybelline New York are bringing Mercedes-Benz Fashion Week right to your screen with Live from the Runway. Get insider access to 30 live streaming fashion shows and on-demand videos all in one place with show schedules, backstage beauty looks, interviews, trends and how-to videos.









Tune in each day through September 13 to see live runway shows from your favorite designers streamed right to your computer, mobile phone or tablet. To make sure you catch your favorites, add the show to your calendar right from the channel. Then join in on the scene online and dish on the latest collections with #LiveRunway. Let the catwalks begin!



Jamie Reichstein, lifestyle program manager, recently watched “Rebecca Minkoff Fashion Week Boot Camp


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/sY5LNMk-5Tw/live-from-runway-brings-new-york.html

[G] Creating better relationships and improving productivity

| More

Google Affiliate Network: Creating better relationships and improving productivity

We’ve been amazed at the adoption of the recommendation engine, a new tool that helps advertisers and publishers find new relationships and links based on relevance and revenue potential. Google Affiliate Network now sees over half of all new relationships being created from our recommendations. Today, we’re excited to share new enhancements that further simplify the process of creating relationships and getting links.

For publishers:

Creating relationships
The Advertisers tab includes three sub-tabs to help you easily sort through new opportunities.


  • Recommended is now the default view for the Advertisers tab, featuring a customizable list of available advertiser programs that Google algorithms predict may be a good fit for you.
  • Invitations are from advertisers that want to work with you -- including those with private programs. To join, just click the ‘Join’ button for that invitation.
  • Browse existing shows the status of advertiser programs you’ve already applied to.
Getting the best links
The Links tab features recommendations for links that we estimate will perform well for you, and we now include new criteria for recommendations, like Staff picks and Exclusive opportunities. You can still view ‘Browse all links’ to search for links as normal. You'll also notice three new sub-tabs – we've consolidated Products and Subscriptions under the Links tab.



  • Recommended links are ranked primarily based on average earnings.
  • Staff picks are curated by Google Affiliate Network account teams based on relevant performance or seasonality.
  • Exclusive opportunities feature links only available through Google Affiliate Network.
For advertisers:

Creating relationships
The Publishers tab includes three sub-tabs to help you easily sort through high-potential publishers that may be a good fit for your program.


  • Recommended is now the default view for the Publishers tab. New search filters enable you to quickly narrow down the list of publishers that are a good fit.
  • Pending makes it easy for you to review publishers and quickly approve them in bulk. We sort publishers by relevance to help you approve the best recommendations first.
  • Browse existing shows the status of publishers that you’ve already taken action on, as well as any non-joined publishers you can recruit.
Please let us know what you think by posting a comment here or in the Google Affiliate Network forum.

Posted by:
Ali Pasha, Product Manager
Robin Anil, Software Engineer
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/09/creating-better-relationships-and.html

[G] Google Apps Vault available online to new customers

| More

Official Google Enterprise Blog: Google Apps Vault available online to new customers

Posted by Jack Halprin, Head of eDiscovery, Google Enterprise

Google Apps Vault helps businesses of all sizes easily and securely manage their most important information. It can help businesses prepare for the unexpected and reduce the cost of litigation, regulatory investigations and compliance actions.

We launched Google Apps Vault to provide easy-to-use, enterprise-class archiving, retention and eDiscovery capabilities to our Google Apps customers. Until now, many small and medium-size businesses were unable to deploy solutions like Vault due to cost and complexity. But starting today, Apps customers can purchase Google Apps Vault online directly from the Control Panel.

Google Apps Vault can be added to your Google Apps account for an additional $5 per user per month. For information on how to add Vault to your Apps account, please visit the Google Apps Help Center. If you are not yet a Google Apps customer, you can get more information and start a free trial of Google Apps and Google Apps Vault.

Editor’s note: Google Apps Vault is available for new and recent Google Apps for Business and Education customers. We’re working to enable Vault for existing customers, and we’ll announce availability when it is ready.
URL: http://googleenterprise.blogspot.com/2012/09/google-apps-vault-available-online-to.html

[G] Discoveries made during a Summer of Coding at CERN

| More

Google Open Source Blog: Discoveries made during a Summer of Coding at CERN

Google Summer of Code can be the most interesting, challenging and at times frustrating thing you have ever done. The most important thing that I learned while applying was that it is not about how much you know, but more about how much you are willing to learn and how dedicated and genuinely interested you are in your project. This summer I worked with a toolkit called 'Geant4' which is maintained and used by the European Organization for Nuclear Research (CERN) to improve radiation transport simulations. Every time I think about that last statement, I have to pinch myself to make sure it wasn't all just a very elaborate dream.

Every year almost 200 students from around the world are selected to go to CERN to work on an internship over the summer. This mix of engineers and physicists are joined by around 15 students from another program called the CERN Openlab and this year the people at the Openlab graciously invited me to work on my Google Summer of Code project at CERN.


The question most people want to ask when they find out I’ve been to CERN: Did I see the Large Hadron Collider? The whole ring is underground and no one is allowed near it when it is running because of the amount of radiation it emits. The four major detectors that collect data in CERN are Atlas, CMS, LHCb and ALICE. The 'big' ones which announced the results of the Higgs boson discovery on the 4th of July were Atlas and CMS. These are more general purpose as compared to LHCb and ALICE which are smaller in size but meant for more specific purposes.

For me, this was by far the most incredible summer ever! I am extremely grateful to all the people at the CERN Openlab and the people in charge of Google Summer Of Code 2012. If not for their enormous patience in answering all of my questions and requests, this summer might have just passed me by like any other. Instead, now I can tell people that for two years they were searching for the Higgs, and a fortnight after I went there, we found it. Too much of a coincidence, don't you think?

By Dhurva T.B., CERN Google Summer of Code 2012 student

URL: http://google-opensource.blogspot.com/2012/09/discoveries-made-during-summer-of.html

[G] Finding your audience with demographics

| More

Inside AdWords: Finding your audience with demographics


Marketers have long looked to get a better understanding of the audience make-up of different print and broadcast media to help them better tailor their message and deliver more relevant ads to consumers. This audience insight is equally important in digital advertising, which is why, more than a year ago, we introduced a beta enabling you to show ads based on certain demographic categories, like age and gender.

Since 2011, we’ve been hard at work making this available to more advertisers.  Marketers have been getting great results. For example, Blue Nile used demographics in a campaign to reach potential engagement ring buyers and saw a click through rate of 10x higher than the U.S. national average for online display campaigns.

Today, we’re happy to share that this feature is now widely available within AdWords for campaigns targeting 39 countries; if available in your region, it will start to appear in the Display Network Tab as Age and Gender targeting.

Demographic categories complement other AdWords targeting features, such as interest categories, remarketing and keyword contextual targeting. The ultimate goal is to help you better refine your marketing message and reach the right audience with the right ad. For example, if you sell yoga gear and know that your core audience tends to be women between the ages of 25 and 34, you can set your campaign to show mostly to that audience, rather than showing your ads to people less likely to be interested in the product.

Our goal is to help you better connect with your audience, meaning both more effective marketing campaigns for you. This is an important part of our efforts to make our ads better for users, which helps to fund content across the web. To get started using demographics in your campaigns, visit our help center.

Posted by Jon Krafcik, Product Manager
URL: http://adwords.blogspot.com/2012/09/finding-your-audience-with-demographics.html

Wednesday, September 5, 2012

[G] Making exploration easier for people around the world with Google Maps

| More

Official Google Blog: Making exploration easier for people around the world with Google Maps

Maps keep our spirit of adventure alive by making it easier for us to explore the world around us. That’s why today, we’re making Google Maps even better with new turn-by-turn navigation with traffic conditions, biking directions, Map Maker and new Street View imagery in more locations globally. These improvements are part of our ongoing effort to build the best map we can -- one that’s comprehensive, accurate and easy for you to use.

First, we’re expanding Google Maps Navigation (Beta) with voice guided, turn-by-turn directions in thousands of towns across India. Navigation is one of the most frequently requested features in this region and can be especially helpful when driving in densely populated cities like Delhi or Bangalore. We’re also adding live traffic conditions for major roads with estimated travel times to help you save time and to reduce stress on the road.
Turn-by-turn voice navigation in New Delhi, India

Biking directions and Map Maker are also now rolling out to New Zealanders. Local cyclists can access biking directions directly on Google Maps, and use Map Maker to add bike lanes and trails if their favorite route is missing or they discover a new one. Beyond biking trails, Map Maker can also be used to make the New Zealand map more accurate with details such as new road names, building footprints and more.

Biking directions from Remuera in Auckland to the local Google office

Later today, we’ll also release new Street View imagery for more than 150 university campuses globally. With classes just getting started, freshman students, transfers and even empty-nesting parents can now familiarize themselves with college campuses around the world, including UCLA in the U.S., Pembroke College in the U.K., McGill University in Canada and Sophia University in Japan. These new panoramic views join our growing list of universities whose campuses are already available in Google Maps.


View Larger Map
Royce Hall at the University of California, Los Angeles

Finally, to celebrate all the places you can reach with Google Maps—all seven continents, the sky, the moon and even the depths of the ocean—we made a video that we hope will inspire you to keep exploring.



Keep exploring at maps.google.com/helloworld. Here’s to many new adventures.

Posted by Brian McClendon, VP of Google Maps and Earth

(Cross-posted on the Lat Long blog)
URL: http://googleblog.blogspot.com/2012/09/making-exploration-easier-for-people.html

[G] AdWords scripts - now available to all AdWords users

| More

Inside AdWords: AdWords scripts - now available to all AdWords users

In June we announced the limited release of AdWords scripts, a new AdWords tool that enables you to make changes to an AdWords account, such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs. Today we’re pleased to announce that AdWords scripts is available to all advertisers globally. In addition, we’re launching several frequently requested features that enable advertisers to:
  • Run more complex scripts - We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes. In addition, we’ve expanded the entity limit to 100K. 
  • Use real-time data to manage campaigns - We’re adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks. Here’s a tutorial showing the use of US Geological Survey data to insert dynamic ad text. 
  • Automate scripts with scheduling - You can now schedule scripts to run a single time, daily, weekly, or monthly.
To help you get started with AdWords scripts, we’re hosting two training events next week.
  • On Tuesday, September 11th at 11:30am PST / 2:30am EST, we’ll be hosting a Hangout on Air through Google Developers Live, targeted to advertisers with more advanced coding skills. Questions asked via Moderator will be answered at the end of the presentation. 
  • On Thursday, September 13th at 10amPST / 1pmEST, we’ll be hosting a Learn with Google webinar targeted to advertisers with basic JavaScript experience. During this webinar, we will provide an overview of what can be accomplished with Scripts, walk through ways to customize pre-set Scripts, and show you how to write Scripts from scratch. Click here to register.
Additional resources, including a getting started guide and tutorials, are available at https://developers.google.com/adwords/scripts/. You can also join the AdWords Scripts Forum to get help or share advice on AdWords scripts.  

Posted by Katie Miller, Google Ads Team
URL: http://adwords.blogspot.com/2012/09/adwords-scripts-now-available-to-all.html

[G] What's new in DoubleClick for Publishers

| More

DoubleClick Publisher Blog: What's new in DoubleClick for Publishers

We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

Line Item Bulk Edit:  We’re constantly working on improving the trafficking process to enable you to create and change your campaigns more easily and effectively. You can now change the start and end date, the quantity, and the rate of several line items at once by using the bulk edit feature on the order overview page.

New AdMob SDK: The new Google AdMob SDK v6.1.0 for Android and v6.1.4 and v6.1.5 (non-UDID and UDID, respectively) for iOS are available for download. The new versions include the ability to specify multiple ad sizes in an AdView, introduce an app event listener for custom creatives that fire custom app events, and fix bugs reported from previous versions of the SDK.

Available in DFP:

Copy Creative Templates: If there is a creative template that you often use, you can now copy the template if you would like to re-use it for new creatives.

Local Timezone Trafficking: If your team has multiple offices around the world, you may find it easier for traffickers to select the timezone they’d like to use when trafficking to avoid mistakes. Please note: all reports will still appear in the main network timezone.

Available in DFP Mobile:

Allow non-matching images in aspect ratio creatives: Offers the ability to upload an image asset which doesn't match the aspect ratio you have selected in the line item.

Suggested ad units: You can now create mobile ad units by approving suggestions generated from actual traffic. When a not-yet existing ad unit generates impressions we will show it after some impressions as a suggested ad unit in the inventory screen of the network where users can approve them to become actual ad units. This saves you time by automatically creating ad units in advance, while still maintaining control over your overall inventory structure.

Multiple sizes for ad units in applications: You can now create ad units with multiple sizes in applications, allowing you to sell high-value custom sizes without compromising your ability to deliver standard banners or use ad networks.

Available in DFP Video:

Pausing / Archiving for Content & Sources: Content and Source will have new status: Archiving. Archiving a content source marks all of its content as archived. You can also mark video content as archived and this will persist until the user sets it back to the "video source setting"

DFP API Hangouts:
On September 18th at 11am PT join the DFP API Team and Ad-Juster in a hangout focused on how Ad-Juster integrates with the DFP API to make Publisher's lives easier. Ad-Juster, a company that helps ad operations teams automate the pulling of countless reports from multiple sources, will present a demonstration of their tool and also discuss how they integrate with the API.  Add questions before and during the live hangout and don't forget to add this event to your calendar. To ensure your computer is ready please follow the instructions prior to the event. Thanks, and see you there!

Posted by Alex Strittmatter, DFP Product Specialist
URL: http://feedproxy.google.com/~r/DoubleclickPublisherBlog/~3/Wy6SNJnTVYc/whats-new-in-doubleclick-for-publishers.html

[G] Trying something new: Rent a Chromebook for $30 per month

| More

Official Google Enterprise Blog: Trying something new: Rent a Chromebook for $30 per month

Posted by Divya Agarwalla, Product Manager, Chrome for Business

Since launch, our vision for Chromebooks has been to bring the simplicity, flexibility and affordability of cloud computing to the personal computer. Auto-updates, the Chrome management console, and browser sync have brought us closer. Today, we’re bringing the cloud model to the hardware itself by trialing a Chromebook rental program, in conjunction with financing partner CIT.

Imagine you’re setting up shop for a local political campaign and will have an influx of new, temporary workers. You can rent a Chromebook for each worker for the next few months, and return them when the campaign is over. Chromebooks meet the needs of most workers, making this rental program a great option for companies with seasonal workers, larger organizations who want to pilot Chromebooks, fast-growing startups and any company looking to preserve cash.

Organizations can rent a new Chromebook starting at $30 per month or rent a Chromebox starting at $25 per month. Rentals are month-to-month, and there’s no long-term commitment. The rental includes Chrome hardware with 3-year limited warranty, the web-based Chrome management console to centrally set-up and control users, devices and apps, and 24/7 support. And the monthly payments actually decrease the longer you keep the device.

If you’re a Google Apps customer, today we’re also making it possible for you to purchase up to 10 Chromebooks – including web-based user, device and app management – online from Google. You can manage your fleet of Chromebooks right from the Apps control panel, giving you a unified view across your organization and enabling you to get users up and running quickly.

We’re seeing some great uses for Chromebooks in business and government:
  • As part of its HTML5 web app strategy, transportation firm QDI is giving Chromebooks to operational managers in truck depots to coordinate driver loads.
  • School of Rock, a music school with over 90 locations, has adopted Chromebooks to reduce the costs, administrative overhead, security and reliability issues that came with managing traditional PCs at remote sites.
  • And the City of Palo Alto library system has pioneered an innovative new program where patrons can checkout Chromebooks for a week, just like a library book. Given shrinking budgets, this initiative was only possible due to Chromebooks' ease of use and minimal maintenance needs.

We’re excited to see how the next wave of Chromebook customers puts their devices to use and hope that the flexible rental and online purchase options make it even easier for you to bring Chrome devices to your organization.
URL: http://googleenterprise.blogspot.com/2012/09/trying-something-new-rent-chromebook.html

[G] Upcoming webinars - Go Bigger, Faster with AdWords account management solutions

| More

Inside AdWords: Upcoming webinars - Go Bigger, Faster with AdWords account management solutions

Over the last few months, we’ve hosted a number of Learn with Google webinars that help you go bigger, faster with AdWords technology that does the heavy lifting so that you can increase efficiency and reach new customers. In March we walked through best practices for efficiently building, optimizing and managing large campaigns using AdWords Editor and Automated Rules. Then in July we shared an overview of four account management tools -- AdWords Editor, automated rules, AdWords scripts and DoubleClick Search -- to help you navigate your choices and make the best decision for your business.

After each of these webinars, you shared that you’d like a deeper dive on how to make the most of these tools, including a walkthrough of new and little known features, as well as advanced applications. We heard you loud and clear, and are pleased to bring you two webinars focused on in-depth best practices for using AdWords Editor and AdWords scripts to manage your accounts automatically and at scale.

Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Editor
Wed, Sept 5, 10am PDT / 1pm EDT (TODAY!)
This webinar is intended for current AdWords Editor users who are looking for a product refresher, as well as tips for making the most of new features released in version 9.8.1.

Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Scripts
Thurs, Sept 13, 10am PDT / 1pm EDT
This webinar will be on AdWords scripts, a new tool which allows you to make changes to an AdWords account by writing simple JavaScript programs. We'll provide an overview of what can be accomplished with scripts, walk through ways to customize pre-set scripts, and show you how to write scripts from scratch. It is intended for AdWords users who have some basic programming experience and are excited to take advantage of this new tool.

Register for these, and other Learn with Google webinars, here.

Posted by Katie Miller, Google Ads Team
URL: http://adwords.blogspot.com/2012/09/upcoming-webinars-go-bigger-faster-with.html

[G] Google spreadsheets, now with Discussions

| More

Official Google Enterprise Blog: Google spreadsheets, now with Discussions

Posted by Patrick Donelan, Software Engineer

(Cross-posted from the Google Drive blog.)

Getting things done with others would be much easier if everyone was sitting right next to you. But since that’s rarely the case, we’re always updating Google Drive to make it easier to collaborate with others, no matter where you are or who you’re with.

Today we’re bringing the discussion functionality that’s already in documents and presentations to spreadsheets. If a cell has a comment in it, you'll see an orange triangle in the upper right corner and when you hover over the cell you'll see the full discussion.


The total number of comments are also tallied up at the bottom of the screen on the sheet tab, and hovering over the comment icon shows all the comments on that sheet.


And just like you’re used to with comments elsewhere, you can +mention someone to automatically include them in a discussion and send them a notification via email – and they can even reply to the comment without leaving their inbox.

Any comments that were created in spreadsheets before today are still available and saved as “Notes”. These are shown in your spreadsheet using a black triangle in the corner of the cell to differentiate them from the new discussion-style comments. You can also create new notes from the “Insert” menu if you need to leave a quick annotation on a cell.

We hope discussions makes working in spreadsheets with others more fun and productive, and we look forward to making even more improvements to collaboration in Google Drive.

URL: http://googleenterprise.blogspot.com/2012/09/google-spreadsheets-now-with-discussions.html

[G] Google spreadsheets, now with discussions

| More

Drive Blog: Google spreadsheets, now with discussions

Getting things done with others would be much easier if everyone was sitting right next to you. But since that’s rarely the case, we’re always updating Google Drive to make it easier to collaborate with others, no matter where you are or who you’re with.

Today we’re bringing the discussion functionality that’s already in documents and presentations to spreadsheets. If a cell has a comment in it, you'll see an orange triangle in the upper right corner and when you hover over the cell you'll see the full discussion.


The total number of comments are also tallied up at the bottom of the screen on the sheet tab, and hovering over the comment icon shows all the comments on that sheet.


And just like you’re used to with comments elsewhere, you can +mention someone to automatically include them in a discussion and send them a notification via email—and they can even reply to the comment without leaving their inbox.

Any comments that were created in spreadsheets before today are still available and saved as “Notes”. These are shown in your spreadsheet using a black triangle in the corner of the cell to differentiate them from the new discussion-style comments. You can also create new notes from the “Insert” menu if you need to leave a quick annotation on a cell.

We hope discussions makes working in spreadsheets with others more fun and productive, and we look forward to making even more improvements to collaboration in Google Drive.

Posted by Patrick Donelan, Software Engineer
URL: http://googledocs.blogspot.com/2012/09/google-spreadsheets-now-with-discussions.html

[G] Making exploration easier for people around the world with Google Maps

| More

Google Lat Long: Making exploration easier for people around the world with Google Maps


Maps keep our spirit of adventure alive by making it easier for us to explore the world around us. That’s why today, we’re making Google Maps even better with new turn-by-turn navigation with traffic conditions, biking directions, Map Maker and new Street View imagery in more locations globally. These improvements are part of our ongoing effort to build the best map we can -- one that’s comprehensive, accurate and easy for you to use.

First, we’re expanding Google Maps Navigation (Beta) with voice guided, turn-by-turn directions in thousands of towns across India. Navigation is one of the most frequently requested features in this region and can be especially helpful when driving in densely populated cities like Delhi or Bangalore. We’re also adding live traffic conditions for major roads with estimated travel times to help you save time and to reduce stress on the road.

Turn-by-turn voice navigation in New Delhi, India

Biking directions and Map Maker are also now rolling out to New Zealanders. Local cyclists can access biking directions directly on Google Maps, and use Map Maker to add bike lanes and trails if their favorite route is missing or they discover a new one. Beyond biking trails, Map Maker can also be used to make the New Zealand map more accurate with details such as new road names, building footprints and more.

Biking directions from Remuera in Auckland to the local Google office

Later today, we’ll also release new Street View imagery for more than 150 university campuses globally. With classes just getting started, freshman students, transfers and even empty-nesting parents can now familiarize themselves with college campuses around the world, including UCLA in the U.S., Pembroke College in the U.K., McGill University in Canada and Sophia University in Japan. These new panoramic views join our growing list of universities whose campuses are already available in Google Maps.


View Larger Map
Royce Hall at the University of California, Los Angeles

Finally, to celebrate all the places you can reach with Google Maps—all seven continents, the sky, the moon and even the depths of the ocean—we made a video that we hope will inspire you to keep exploring.


Keep exploring at maps.google.com/helloworld. Here’s to many new adventures.

Posted by Brian McClendon, VP of Google Maps and Earth
URL: http://google-latlong.blogspot.com/2012/09/making-exploration-easier-for-people.html

Tuesday, September 4, 2012

[G] Helping to bring African universities online

| More

Official Google Enterprise Blog: Helping to bring African universities online

Posted by Ego Obi, Program Manager – Google Apps Supporting Programs, Sub-Saharan Africa


Today, over 30 universities across Africa are partnering with Google to bring students, faculty and staff online to help them work better together. Through initiatives like the Google Apps Supporting Programs (GASP) and attendance at events like the 18th Conference of Commonwealth Education Ministers, Google is working with Sub-Saharan and South African universities to improve Internet access, strengthen campus infrastructure, and adopt Google Apps for Education through a combination of grants, technical consulting and training.

The GASP program is partnering with African universities in a variety of ways, including offering 65,000 University of Pretoria students (South Africa) a university Gmail account for life through Google Apps for Education. Makerere University Business School (MUBS) in Uganda also integrated Google Apps for Education into their core processes such as the payroll system, and Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya, the University of Ibadan in Nigeria, and the University of Ghana adopted Google Apps for Education to improve cross-campus collaboration. And Inoorero University in Kenya extended their campus network infrastructure through grants and technical consulting offered through the GASP program.

At Google, we’re firm believers that we can work better together on the web. We’re excited to continue to partner with universities around the world to build out their infrastructure and get their students, faculty and staff online. Learn more about Google Apps Supporting Programs.
URL: http://googleenterprise.blogspot.com/2012/09/helping-to-bring-african-universities.html