Saturday, August 18, 2012

[G] AXS Map makes it easy to find accessible businesses in your community

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Google Lat Long: AXS Map makes it easy to find accessible businesses in your community


Editor’s Note: Today’s guest author is Jason DaSilva from AXS Lab, a non-profit organization focused on accessibility issues in Brooklyn, New York. When I Walk was the recipient of a Google Earth Outreach Developer Grant, funded through the Google Inc. Charitable Giving Fund at the Tides Foundation. We’re excited to showcase how When I Walk has used the Google Places API to make finding accessible businesses easier for anyone in a wheelchair.

When I was diagnosed with multiple sclerosis seven years ago, I didn't realize how much it would affect my freedom and decisions in regards to where I could or could not go. Not being able to walk created barriers. For example, on the street lined with stores and businesses, I'd only be able to get into one out of 10 of these places. Only the places that had wheelchair accessible entrances were available to me.

So I came up with an idea. Why not document and track all be accessible places around us? If there was an online database of accessibility hotspots in any given city, the disabled community and their supporters can share all the places that are accessible with each other. Google Maps provided the easy-to-use map platform for people to search and find these places. So voilà, with help from funders and our developer Kevin Bluer, AXS Map (pronounced “access map”) was born.


Watch a short video about AXSmap.

With AXS Map, you can document how easy it is to enter a restaurant with a wheelchair or cane or whether the restroom is wheelchair-accessible. With all of this information available on the web, the disabled community is able to easily find places to eat, sleep or get a haircut. With our recently launched mobile app for Android, built using the Google Places API, AXS Map users can now find and review businesses while they’re on the go. Download the app now and share a review on the accessibility of a business or public place. The more you review, the better AXS Map gets!

Learn how to use the AXS Map app to review places.

I hope that AXS Map makes it easier for you or someone close to you to find accessible businesses in your own community.

Posted by Jason DaSilva, Founder, AXS Lab
URL: http://google-latlong.blogspot.com/2012/08/axs-map-makes-it-easy-to-find.html

Friday, August 17, 2012

[G] Google for Entrepreneurs goes to San Diego to empower veterans and military families

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Google Public Policy Blog: Google for Entrepreneurs goes to San Diego to empower veterans and military families

Posted Bridgette Sexton, Global Entrepreneurship Manager

In addition to all they do for their country overseas, service members are also a markedly entrepreneurial group: although veterans represent only 6% of the U.S. population, they account for an impressive 13.5% of all U.S. small business owners. This entrepreneurial spirit is contributing to business growth around the country, and last week we decided to head down to San Diego to see how Google for Entrepreneurs and Startup Weekend could help.

On August 9, Google for Entrepreneurs, along with the Syracuse University Institute for Veterans and Military Families and Startup Weekend, hosted a series of events focused on giving business owners and aspiring entrepreneurs from the military community the training and tools they need to take advantage of the web to build and grow businesses. More than 200 service members learned about free tools to create a web site, track and measure their web presence and market their product or service.



Engaged and full of pride, the veteran-owned businesses and aspiring entrepreneurs came from across California. Misty Birchall, a Navy veteran and founder of PubCakes, delighted attendees when she gave us a taste of her passion for combining baking and craft beer. Marine Corps sergeant turned organic farmer Colin Archipley brought many participants from Veterans Sustainable Agriculture Training, an entrepreneurial incubator program he founded to help transitioning veterans train for careers in sustainable agriculture. Even the underdogs (and undercats) were well-represented—Precious Paw Prints, an online retailer selling creative pet accessories owned by Marine veteran Kiersten Carlin, shared that small business can win by providing a higher level of quality and service that larger brands cannot.

Over the following weekend, aspiring entrepreneurs from the veterans community attended the local Startup Weekend, where they formed teams to turn their idea ideas into products. By Sunday night, five teams had launched businesses.



Being a successful entrepreneur means having an appetite for risk, an ability to navigate ambiguity and a passion to get things done at all costs; it’s no mystery why such a large number of small businesses are started by veterans or service-disabled veterans. They certainly have what it takes to be entrepreneurs.

You can read more about our recent programs for members of the veterans’ community here.
URL: http://googlepublicpolicy.blogspot.com/2012/08/google-for-entrepreneurs-goes-to-san.html

[G] Voice Search arrives in 13 new languages

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Official Android Blog: Voice Search arrives in 13 new languages

“Norwegian restaurants in New York City.” I can type that phrase fast, but I can say it even faster—and when I’m on the go, speed is what I’m looking for. With Voice Search, you can speak into your phone to get search results quickly and easily. Voice Search is already available in 29 languages, and today, we're bringing support to 13 new languages for Android users—bringing the total to 42 languages and accents in 46 countries. In fact, 100 million new speakers can use Voice Search now, with the addition of:
  • Basque
  • Bulgarian
  • Catalan
  • European Portuguese
  • Finnish
  • Galician
  • Hungarian
  • Icelandic
  • Norwegian
  • Romanian
  • Serbian
  • Slovak
  • Swedish

Each new language usually requires that we initially collect hundreds of thousands of utterances from volunteers and, although we’ve been working on speech recognition for several years, adding these new languages led our engineers and scientists to tackle some unique challenges. While languages like Romanian follow predictable pronunciation rules, others, like Swedish, required that we recruit native speakers to provide us with the pronunciations for thousands of words. Our scientists then built a machine learning system based on that data to predict how all other Swedish words would be pronounced.

This update has already started to roll out, and will continue to do so over the course of the next week. How you get started with Google Voice Search depends on what kind of phone you have. If your phone runs Android 2.2 or later, and you see the microphone icon on the Google Search widget on your homescreen, all you have to do is tap the icon to start a voice-powered search. Otherwise, you can install the Voice Search app from Google Play. Note that you can only speak one language into the app at a time, and you may need to change your language settings to use one of these new languages.

As with other languages we’ve added, one of the major benefits to Google’s cloud-based model is that the more people use Voice Search, the more accurate it becomes.

Posted by Bertrand Damiba, Product Manager
URL: http://officialandroid.blogspot.com/2012/08/voice-search-arrives-in-13-new-languages.html

[G] Google for Entrepreneurs goes to San Diego to empower veterans and military families

| More

Official Google Blog: Google for Entrepreneurs goes to San Diego to empower veterans and military families

In addition to all they do for their country overseas, service members are also a markedly entrepreneurial group: although veterans represent only 6% of the U.S. population, they account for an impressive 13.5% of all U.S. small business owners. This entrepreneurial spirit is contributing to business growth around the country, and last week we decided to head down to San Diego to see how Google for Entrepreneurs and Startup Weekend could help.

On August 9, Google for Entrepreneurs, along with the Syracuse University Institute for Veterans and Military Families and Startup Weekend, hosted a series of events focused on giving business owners and aspiring entrepreneurs from the military community the training and tools they need to take advantage of the web to build and grow businesses. More than 200 service members learned about free tools to create a web site, track and measure their web presence and market their product or service.



Engaged and full of pride, the veteran-owned businesses and aspiring entrepreneurs came from across California. Misty Birchall, a Navy veteran and founder of PubCakes, delighted attendees when she gave us a taste of her passion for combining baking and craft beer. Marine Corps sergeant turned organic farmer Colin Archipley brought many participants from Veterans Sustainable Agriculture Training, an entrepreneurial incubator program he founded to help transitioning veterans train for careers in sustainable agriculture. Even the underdogs (and undercats) were well-represented—Precious Paw Prints, an online retailer selling creative pet accessories owned by Marine veteran Kiersten Carlin, shared that small business can win by providing a higher level of quality and service that larger brands cannot.

Over the following weekend, aspiring entrepreneurs from the veterans community attended the local Startup Weekend, where they formed teams to turn their idea ideas into products. By Sunday night, five teams had launched businesses.



Being a successful entrepreneur means having an appetite for risk, an ability to navigate ambiguity and a passion to get things done at all costs; it’s no mystery why such a large number of small businesses are started by veterans or service-disabled veterans. They certainly have what it takes to be entrepreneurs.

You can read more about our recent programs for members of the veterans’ community here.

Posted Bridgette Sexton, Global Entrepreneurship Manager
URL: http://googleblog.blogspot.com/2012/08/google-for-entrepreneurs-goes-to-san.html

[G] Tour Brazil and prehispanic Mexican cities with more Street View imagery in Google Maps

| More

Official Google Blog: Tour Brazil and prehispanic Mexican cities with more Street View imagery in Google Maps

Our ongoing effort to build great maps—ones that are accurate, easy to navigate and cover every corner of the world—continues to progress. Over the last few months, Google Maps has taken people everywhere from the Amazon to Antarctica, and we’re continuing to add imagery of even more places around globe. Beginning this week, you can dive even deeper into Latin America with new Street View imagery of Brazil and Mexico.

Street View first became available for Brazil in 2010, and as of this week, we’ve grown our collection of panoramic imagery to more than 70 cities throughout the country. You’ll now find colonial cities like Fortaleza, architecturally compelling cities like Brasilia and coastal landmarks like Recife, Natal and Salvador. You can even virtually travel to the west side of Brazil and visit Foz de Iguaçu, or if you’re planning an upcoming trip, preview the the area around your hotel as well as nearby shopping malls, historic monuments, restaurants and more. With so many upcoming events, like the 2014 World Cup and the 2016 Olympics, we’re excited to share the riches of Brazil’s cities not only with tourists from around the world, but also with locals who might want to visit a city, neighborhood or landmark they’ve not yet experienced.


Street View imagery of Brazil available before mid-August 2012

Street View imagery of Brazil available beginning mid-August 2012

We’ve also introduced Street View imagery of 30 Mesoamerican archaeological sites in Mexico. Start your adventure by exploring Kukulkan’s Temple, a 1,100-year-old pyramid whose peak is reached by climbing 365 steps, one for each day of the year. When visitors clap their hands, the architectural acoustics at the base of the pyramid’s steps are designed to mimic the sound of the Quetzal, a bird that the Mayans regard as representative of their gods.




View Larger Map
Chichén Itzá, Mexico

Find hundreds of magical stories like this one by visiting the colossal pyramids of Teotihuacan, emblematic sites for the Mayans such as Chichen Itza or seaside archaeological jewels like Tulum. These and other famous sites from around the world can be seen in our Street View Gallery.

We’re always improving the comprehensiveness of our maps so you can experience more imagery from around the world. Whether you’re planning a visit to one of these areas or touring these locations from the comfort of your armchair, we hope you enjoy these captivating new images of Latin America.

Posted by Ricardo Blanco, Communications Manager for Google in Latin America
URL: http://googleblog.blogspot.com/2012/08/tour-brazil-and-prehispanic-mexican.html

[G] Who’s New in Google Summer of Code 2012: Part 2

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Google Open Source Blog: Who’s New in Google Summer of Code 2012: Part 2





This is our second post in our summer series highlighting new organizations participating in this year’s Google Summer of Code. Three of the organization administrators give a brief description of their projects below.


Ankur.org.in promotes localization and internationalization with the specific aim of improving usage of Bengali in Free and Open Source Software projects. The group is involved in internationalization and localization efforts, especially content development, translations, and the development of tools, utilities, widgets and APIs that help facilitate a wider community of like minded collaborators to participate in a community building process.  


Our contributions to localization and internationalization have been primarily in the area of making sure that as a language Bengali is easy to use. This has led to devising new keyboard layouts, new input methods, testing fonts, contributing to user interface and document translations and so forth. 2012 is the first time that we have participated in the Google Summer of Code as a mentoring organization and, our project ideas reflect our strengths and our assessment of the work that remains to be done.  


The Google Summer of Code experience has been fascinating for us - from an organization perspective we received a tremendous amount of valuable guidance and support from the Program Administrators and the mentors from other organizations who have been participating for a number of years. The response to our project ideas from the students was very high and the majority of the proposals were well thought out and high quality. Based on extensive conversations with the applicants the organization decided to go forward with four project ideas:

- A translation editor for DTD resources

- New Visual Keyboard for Bengali

- Develop a system with multi-lingual capabilities in order to receive answers to user specific queries.

- Improve the accuracy of OCR tools for Bengali language to 98% 


The mid-term evaluations revealed the need for some course corrections but overall the projects have been very positive. The intensity of engagement of the students to learn and contribute has been really interesting to observe and participate in. We are looking forward to a strong finish for all of the projects. 


By Sankarshan Mukhopadhyay, Ankur.org.in Organization Administrator 


---------- 


For 10 years, Cidadania Cooperative has been promoting and carrying participative democracy to every place that we could. Starting this summer we wanted to take that real life experience to the internet with the e-cidadania project. We are very excited to participate in the Google Summer of Code. We didn't expect to be participating this year since we don't have a proper community yet, but we are very glad that Google gave us this opportunity to push the platform forward. Since the start of the this year’s Google Summer of Code both Brazil and Macedonia have become interested in using the platform in their countries. 


The work from our four students has been great, their main job was to finish some important parts of the platform so the first public beta can be released. Their work included a rebuilt proposal system, creating a secure voting module, making a test framework for the platform and of course, some optimizations related with caching and queries. We are proud to say that we have achieved all that in what has been a short, but productive summer. 


By Oscar Carballal Prego, e-cidadania Organization Administrator 


---------- 


The Concord Consortium is a non-profit R&D organization dedicated to transforming education through technology. Our deeply digital tools and learning activities capture the power of curiosity and create revolutionary new approaches to science, math and engineering education that bring out the inner scientist in everyone.

We were thrilled to have two Google Summer of Code students help us with a couple of sticky problems. 


* First, we're excited to be converting much of our Java-based software to HTML5 so it can run directly in modern Web browsers. In December, Google.org funded the conversion of our Molecular Workbench software. Now Google Summer of Code student Piotr Janik is extending a converted version of our original Energy2D software, which simulates all three aspects of thermodynamics: conductivity, convection, and radiation. Piotr is optimizing the computational fluid dynamics algorithms in a JavaScript implementation of this software, since JavaScript in modern browsers is now capable of running these kinds of computational physics simulations at reasonable speeds. He's also taking advantage of new WebGL browser capabilities and investigating how the algorithms in Energy2D can be effectively parallelized so the calculation and rendering power of computer graphics processors can speed the JavaScript versions of these simulations. 


* Second, we've created a number of portals allowing teachers and students to access hundreds of our free models, activities and student reports, but each requires a separate login. Thanks to Google Summer of Code student Vaibhav Ahlawat, we're developing a single sign-on authentication system for accessing all the portals, this will also make it easier to embed our materials in learning management systems.

Our goal with both projects is to make it easier for teachers and students to access our free resources and run them on whatever device they choose. 


By Cynthia McIntyre, The Concord Consortium Organization Administrator

These are just three of the 45 new organizations participating in their first Google Summer of Code. Stay tuned next Friday for our third edition of this series where we will spotlight more new organizations in the program.



By Stephanie Taylor, Open Source Programs


URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/vB4TMFyOVBQ/whos-new-in-google-summer-of-code-2012_17.html

[G] How the Olympics played out on YouTube

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YouTube Blog: How the Olympics played out on YouTube

When we started preparing for the Olympics last year, we prioritized two things: giving you a front-row experience, and serving you video at the best quality possible. You responded in a huge way:



Around the world


  • Giving more people access to watch live and recorded events was key. Across the US and 64 countries in Africa and Asia you watched 231 million total streams. Of those, 72 million total streams came from IOC YouTube Channel.

  • At peak, YouTube delivered video for more than half a million livestreams at the same time. That’s 5X the capacity of Wembley Stadium.

  • Live video looked better than ever before, with a 7X improvement in quality based on low buffering and high frame rates.


In the U.S.


  • We powered online coverage for NBCOlympics.com, delivering more than 159 million total streams.

  • Through NBC’s native apps, 37 percent of views came from mobile devices, and more than half were in HD.

  • The U.S. Olympic Committee YouTube Channel shared behind the scenes video with more than 6.75 million views, and 50 YouTube Creators “Invaded” London to show the full experience through their eyes.






We hope you enjoyed the Games on YouTube and across Google, and thanks for tuning in.



The YouTube team


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/osoh78d6kGM/how-olympics-played-out-on-youtube.html

[G] Tour Brazil and prehispanic Mexican cities with more Street View imagery in Google Maps

| More

Google Lat Long: Tour Brazil and prehispanic Mexican cities with more Street View imagery in Google Maps



Our ongoing effort to build great maps—ones that are accurate, easy to navigate and cover every corner of the world—continues to progress. Over the last few months, Google Maps has taken people everywhere from the Amazon to Antarctica, and we’re continuing to add imagery of even more places around globe. Beginning this week, you can dive even deeper into Latin America with new Street View imagery of Brazil and Mexico.

Street View first became available for Brazil in 2010, and as of this week, we’ve grown our collection of panoramic imagery to more than 70 cities throughout the country. You’ll now find colonial cities like Fortaleza, architecturally compelling cities like Brasilia and coastal landmarks like Recife, Natal and Salvador. You can even virtually travel to the west side of Brazil and visit Foz de Iguaçu, or if you’re planning an upcoming trip, preview the the area around your hotel as well as nearby shopping malls, historic monuments, restaurants and more. With so many upcoming events, like the 2014 World Cup and the 2016 Olympics, we’re excited to share the riches of Brazil’s cities not only with tourists from around the world, but also with locals who might want to visit a city, neighborhood or landmark they’ve not yet experienced.


Street View imagery of Brazil available before mid-August 2012

Street View imagery of Brazil available beginning mid-August 2012

We’ve also introduced Street View imagery of 30 Mesoamerican archaeological sites in Mexico. Start your adventure by exploring Kukulkan’s Temple, a 1,100-year-old pyramid whose peak is reached by climbing 365 steps, one for each day of the year. When visitors clap their hands, the architectural acoustics at the base of the pyramid’s steps are designed to mimic the sound of the Quetzal, a bird that the Mayans regard as representative of their gods.




View Larger Map
Chichén Itzá, Mexico


Find hundreds of magical stories like this one by visiting the colossal pyramids of Teotihuacan, emblematic sites for the Mayans such as Chichen Itza or seaside archaeological jewels like Tulum. These and other famous sites from around the world can be seen in our Street View Gallery.

We’re always improving the comprehensiveness of our maps so you can experience more imagery from around the world. Whether you’re planning a visit to one of these areas or touring these locations from the comfort of your armchair, we hope you enjoy these captivating new images of Latin America.

Posted by Ricardo Blanco, Communications Manager for Google in Latin America
URL: http://google-latlong.blogspot.com/2012/08/tour-brazil-and-prehispanic-mexican.html

[G] Voice Search arrives in 13 new languages

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Official Google Blog: Voice Search arrives in 13 new languages

“Norwegian restaurants in New York City.” I can type that phrase fast, but I can say it even faster—and when I’m on the go, speed is what I’m looking for. With Voice Search, you can speak into your phone to get search results quickly and easily. Voice Search is already available in 29 languages, and today, we're bringing support to 13 new languages for Android users—bringing the total to 42 languages and accents in 46 countries. In fact, 100 million new speakers can use Voice Search now, with the addition of:

  • Basque
  • Bulgarian
  • Catalan
  • European Portuguese
  • Finnish
  • Galician
  • Hungarian
  • Icelandic
  • Norwegian
  • Romanian
  • Serbian
  • Slovak
  • Swedish

Each new language usually requires that we initially collect hundreds of thousands of utterances from volunteers and, although we’ve been working on speech recognition for several years, adding these new languages led our engineers and scientists to tackle some unique challenges. While languages like Romanian follow predictable pronunciation rules, others, like Swedish, required that we recruit native speakers to provide us with the pronunciations for thousands of words. Our scientists then built a machine learning system based on that data to predict how all other Swedish words would be pronounced.

This update has already started to roll out, and will continue to do so over the course of the next week. How you get started with Google Voice Search depends on what kind of phone you have. If your phone runs Android 2.2 or later, and you see the microphone icon on the Google Search widget on your homescreen, all you have to do is tap the icon to start a voice-powered search. Otherwise, you can install the Voice Search app from Google Play. Note that you can only speak one language into the app at a time, and you may need to change your language settings to use one of these new languages.

As with other languages we’ve added, one of the major benefits to Google’s cloud-based model is that the more people use Voice Search, the more accurate it becomes.

Posted by Bertrand Damiba, Product Manager

(Cross-posted on the Android blog)
URL: http://googleblog.blogspot.com/2012/08/voice-search-arrives-in-13-new-languages.html

Thursday, August 16, 2012

[G] Announcing AdWords Hangouts on Air series - tips and best practices from AdWords specialists

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Inside AdWords: Announcing AdWords Hangouts on Air series - tips and best practices from AdWords specialists

Join us for a new Hangouts on Air series for our valued small and medium-sized business advertisers hosted by your friends on the AdWords support team (1-866-2-GOOGLE).

Starting tomorrow, August 16 at 11 AM PST and continuing every other week at the same time, a few experts will host a short Hangout on Air (20-30 minutes long) to walk you through AdWords-related topics and field some questions.

We know small and medium businesses each have different needs with AdWords, so our first round of Hangouts on Air will address how to structure your AdWords account to achieve your specific advertising goals. Want to get sign-ups? Drive e-commerce sales? Drive local traffic? Drive phone traffic? We’ll tell you the must-have AdWords features to achieve these aims.

To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Post questions ahead of time - simply look for the post that we put up every prior to the Hangout soliciting your questions. Then, on Thursday, navigate to your Stream where you’ll be able to view our Hangout live with just one click.

See you there!

Posted by Katie Miller, Google Ads Team
URL: http://adwords.blogspot.com/2012/08/announcing-adwords-hangouts-on-air.html

[G] Follow our AdSense +page and catch our upcoming Hangouts On Air

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Inside AdSense: Follow our AdSense +page and catch our upcoming Hangouts On Air


We started our AdSense +page a few months ago to connect with you and regularly share information. Since the launch of the +page, you’ve provided great feedback and made it clear that you’re constantly yearning to learn more. Over the next couple of months, we’ll be hosting a series of Hangouts On Air to provide you with additional information and help you build connections within the publisher community. We’ll be covering a variety of topics, including how to:


  • Fix crawler errors

  • Establish a Google+ strategy

  • Use DoubleClick for Publishers Small Business

  • Understand your AdSense payments

  • Navigate performance reports

  • Implement optimization tips



Be sure to follow the AdSense +page to learn about the specific dates and times of the Hangouts On Air. We’ll also post the recorded videos to our YouTube channel, in case you’re not able to watch a live session.

We hope to Hangout with you soon!

Posted by Jamie Firkus - Inside AdSense Team




URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/OJ3iXxsf8j4/follow-our-adsense-page-and-catch-our.html

[G] Google Apps domain registration has gone global

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Official Google Enterprise Blog: Google Apps domain registration has gone global

Posted by Hugues Vincent, Google Apps team

A country code top-level domain (ccTLD) such as .com.es or .jp helps companies build a local footprint on the web, and ccTLD support is one of the most-requested features for Google Apps. We’re delighted to announce that today – thanks to a partnership with domaindiscount24.com – that we now offer 30 top-level domain (TLD) options, including 22 ccTLDs, with prices starting at $8 per year.

Now, businesses that wish to sign up for Google Apps but don’t yet have a domain name have plenty of local options to choose from during sign-up. Your new domain comes configured with all Google Apps services, including Gmail for your custom email addresses (@yourcompany.com). Your domain will be registered with domaindiscount24.com.

Here is the full list of TLDs now available when you sign up for Google Apps:

GlobalAsia-PacificLatin AmericaEurope
.com.in.co.be
.info.co.in.com.co.ch
.org.org.in.com.mx.cz
.net.net.in.mx.de
.mobi.co.nz.es
.biz.com.tw.com.es
.name.jp.me
.cc.nl
.tv.pl

We hope this gives new Google Apps customers more flexibility in their domain registration to help boost their local presence on the web.

Editors note: domaindiscount24.com is a member of the KeyDrive Group. All registrars of the KeyDrive Group manage together more than 6 million domains for more than 300,000 customers worldwide.
URL: http://googleenterprise.blogspot.com/2012/08/google-apps-domain-registration-has.html

[G] Accelerate: A deeper look at attribution

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Google Affiliate Network: Accelerate: A deeper look at attribution

Today, we're kicking off an educational series about accelerating your affiliate marketing business. We’ll be sharing insights that emerged from the Google Affiliate Network Client Summit, an annual event in July that brings together affiliate advertisers, publishers, partners and Google. The theme for the event this year was Accelerate, highlighting Google’s commitment to growing the affiliate channel for all.

In today’s post, you’ll hear from Neil Hoyne, Google's Global Program Manager for Attribution. Neil leads efforts to bring companies stronger insights into the measurement and valuation of their customers' journeys, working to improve conversion rates through better utilization of Google Analytics as well as advanced attribution modeling.

At the Google Affiliate Network Client Summit, Neil led an engaging session on attribution, encouraging companies to identify more actionable performance metrics and build stronger industry relationships as the advertising market continues its rapid evolution away from last-click valuation. Watch the video below to learn more.



We invite you to continue this conversation with Neil by sharing your comments on this post or via Twitter (@nhoyne).

Posted by Erica Sievert, Product Marketing Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/08/accelerate-deeper-look-at-attribution.html

[G] Google Maps now has schedules for more than one million public transit stops worldwide

| More

Google Lat Long: Google Maps now has schedules for more than one million public transit stops worldwide

(Cross-posted from the Official Google Blog)

Since 2005, we’ve collaborated with hundreds of transit authorities around the world to make a comprehensive resource for millions of riders to find out which bus, train, subway or tram can take them to their next destination. Today, Google Maps has public transportation schedules for more than one million transit stops worldwide, in nearly 500 cities including New York, London, Tokyo and Sydney.

Public transportation information is especially useful when it’s in the palm of your hand. Today we’re releasing an update to the Google Maps for Android app (version 6.10) which makes this transit information even more useful. We’ve made some changes to the Transit Lines layer, so that you can select a specific mode of public transportation (train, bus, tram or subway) to display on the mobile map, hiding the other modes. This is helpful in areas where there is a tight concentration of several types of public transit. 


Left: Mobile map with all modes of public transit shown; Right: Transit Lines layer in Subway mode

We’ve also updated the layout of station pages to be more useful. Open it by tapping on the name of the station on your mobile map. 


Updated station pages show you departure times, lines serving the station and the distance to nearby stations.

In addition to these new transit features, we’ve updated region highlighting, My Places and Location History displays in Google Maps for Android:


  • Now, whenever you search for a city or postal code, the borders of that region are highlighted.
  • Under My Places you’ll notice we’ve added new tabs, which will help you access all your information from a single place; from your saved maps for use offline to your starred places and Custom Maps created on your desktop.
  • If you enable Location History, you’ll be able to browse the places you’ve been on a daily basis with an updated Location History dashboard.

Whether you’re looking for schedule and fare information, directions by public transit or nearby stations, Google Maps puts comprehensive, accurate and useful transit information at your fingertips. Update to the latest version of Google Maps for Android in the Google Play store

Posted by Christopher Van Der Westhuizen, Software Engineer, Google Maps
URL: http://google-latlong.blogspot.com/2012/08/google-maps-now-has-schedules-for-more.html

Wednesday, August 15, 2012

[G] Launched: Switch between your preferred currency and timezone

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Google Affiliate Network: Launched: Switch between your preferred currency and timezone

With our international launch earlier this year, we enabled you to set your preferred currency and timezone. We’re pleased to announce that if you changed your settings, you can now switch between your preferred settings and the default currency (USD) and timezone (Central Time) when viewing reports. This enhancement allows you to view your reports in the format that's most relevant to you, and is available for all reports except for payment reports.

 Switch between your preferred and default currency:

Switch between your preferred and default timezone:

If you're a Google Affiliate Network publisher, please note that you can only view the reporting currency you’ve chosen in your AdSense account. It’s not possible to change this once you’ve set it.

Posted by: Kurt Spoerer, Google Affiliate Network Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/08/launched-switch-between-your-preferred.html

[G] Google Maps now has schedules for more than one million public transit stops worldwide

| More

Official Google Blog: Google Maps now has schedules for more than one million public transit stops worldwide

Since 2005, we’ve collaborated with hundreds of transit authorities around the world to make a comprehensive resource for millions of riders to find out which bus, train, subway or tram can take them to their next destination. Today, Google Maps has public transportation schedules for more than one million transit stops worldwide, in nearly 500 cities including New York, London, Tokyo and Sydney.

Public transportation information is especially useful when it’s in the palm of your hand. Today we’re releasing an update to the Google Maps for Android app (version 6.10) which makes this transit information even more useful. We’ve made some changes to the Transit Lines layer, so that you can select a specific mode of public transportation (train, bus, tram or subway) to display on the mobile map, hiding the other modes. This is helpful in areas where there is a tight concentration of several types of public transit.
Left: Mobile map with all modes of public transit shown; Right: Transit Lines layer in Subway mode

We’ve also updated the layout of station pages to be more useful. Open it by tapping on the name of the station on your mobile map.

Updated station pages show you departure times, lines serving the station and the distance to nearby stations.

In addition to these new transit features, we’ve updated region highlighting, My Places and Location History displays in Google Maps for Android:
  • Now, whenever you search for a city or postal code, the borders of that region are highlighted.
  • Under My Places you’ll notice we’ve added new tabs, which will help you access all your information from a single place; from your saved maps for use offline to your starred places and Custom Maps created on your desktop.
  • If you enable Location History, you’ll be able to browse the places you’ve been on a daily basis with an updated Location History dashboard.
Whether you’re looking for schedule and fare information, directions by public transit or nearby stations, Google Maps puts comprehensive, accurate and useful transit information at your fingertips. Update to the latest version of Google Maps for Android in the Google Play store.

Posted by Christopher Van Der Westhuizen, Software Engineer, Google Maps
URL: http://googleblog.blogspot.com/2012/08/google-maps-now-has-schedules-for-more.html

[G] Continuing the transition from Postini to Google Apps

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Official Google Enterprise Blog: Continuing the transition from Postini to Google Apps

Posted by Adam Dawes, Product Manager - Google Apps

For many of our business customers, maintaining stringent security standards is critical. This is something we’re deeply committed to, and we have invested lots of time and resources into consistently enhancing security, archival and discovery features for our customers.

Since we acquired Postini, we've been working toward integrating its security and compliance capabilities directly into Google Apps. In the past two years, we developed and released numerous Postini features directly in Google Apps, such as user policy management; email content filters; archiving, retention and eDiscovery with Google Apps Vault; and many more. As we look ahead to 2013, we’ll continue these feature integrations and gradually transition Postini Google Message Security (GMS) and Google Message Discovery (GMD) customers to Google Apps. This will enable them to take advantage of the Postini features built directly into Google Apps that are more flexible, powerful and user-friendly.

As part of the ongoing integration of features, starting today Google Apps administrators can use a new feature to manage routing and basic filtering of email to on-premise systems as well as email to Google Apps users. This feature will make it easier for groups like sales, support and operations to use generic email addresses such as sales@ or support@. Messages to these addresses typically need to be routed to ticketing or alerting systems outside of Gmail, and now Google Apps has the capability to define routing rules to get these messages to their proper destinations.

We will communicate additional details about the transition to our customers in the coming months. We are also developing tools and resources that will assist with the transition.

After the migration, customers can explore other Google Apps such as Gmail and Google Docs. Google Apps offers compelling cost savings and productivity benefits that millions of businesses are already enjoying. We look forward to helping our Postini customers enjoy these benefits - when they are ready.

More information on the new email routing feature can be found in the Google Apps Help Center where there are also more details regarding the Postini transition.

URL: http://googleenterprise.blogspot.com/2012/08/continuing-transition-from-postini-to.html

Tuesday, August 14, 2012

[G] Geek Time with Karen Sandler

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Google Open Source Blog: Geek Time with Karen Sandler



During LibrePlanet 2012, Jeremy Allison had some quality Geek Time with Karen Sandler, Executive Director of the GNOME Foundation. Some highlights from their chat can be found below.









Jeremy asks Karen to describe her role at the GNOME Foundation and what she does for free software. (0:40)



Karen chats about what makes GNOME different from other desktop software. (1:57)



Jeremy points out that Ubuntu uses its own separate interface, Unity, rather than using the GNOME 3 shell. Is there a chance Unity can be ‘unified’ with GNOME 3? (4:20)



Karen discusses the real challenge in the GNU Linux space, reaching new users.  (5:05)



Jeremy asks Karen if GNOME collaborates on technology with the other Linux desktops like KDE?  (6:15)



Karen answers the question what is GNOME doing to address the complete change in computing from desktop computing to tablets or phones in recent years? (8:05)



Karen describes what accessibility on a desktop means to her. (10:21)



Women in computing is an important topic for Karen so she discusses a couple of the programs she is involved in, including the GNOME Outreach Program for Women (12:38) and her advisory role in the Ada Initiative. (15:44)



Karen discusses her interest and passion for free software in medical devices. (17:20)



Jeremy inquires how Karen first became involved in the free software community and her path to Executive Director at the GNOME Foundation. (21:40)



A hearty thank you to Daniel Piccirillo for filming this interview.



By Stephanie Taylor, Open Source Programs


URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/9XNGZ1gD2Yo/geek-time-with-karen-sandler.html

[G] London calling: some reflections on the digital games

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Official Google Blog: London calling: some reflections on the digital games

The stats are in, and one clear winner from this year’s summer sports has emerged: digital media. Here’s a quick look behind the “screens” at how the web blew records away around the world, at the most wired Games ever.

Searches set a new pace
Mirroring the growth of the web and digital media, Google search volume around the world was dramatically higher this year than during Beijing in 2008:
  • Driven by a 900 percent increase in [ryan lochte] searches, American interest in [swimming] spiked 25 percent higher than 2008 levels.
  • The “Fierce Five” vaulted U.S. searches for [gymnastics] to almost double the 2008 peak.
  • Spurred on by a record-breaking performance by sprinter Usain Bolt, Jamaican searches for [track and field] raced up 40 percent from 2008.
  • Japanese gymnast and first-time gold medalist [kohei uchimura] proved he’s a “superman” in search as well as on the tumbling mat, with search volume in his home country up 420 percent over the last games.
  • Success may have been sweeter the second time around for wrestler [sushil kumar], the first Indian athlete to win an individual medal at successive Olympics, with searches up more than 375 percent from the 2008 games.
Here are a few more search snapshots:

Top Athlete Searches (U.S.) Top Athlete Searches (U.K.) Top Artist Closing Ceremony Searches (U.S.)
Michael Phelps Usain Bolt Jessie J
Ryan Lochte Jessica Ennis Beady Eye
Lolo Jones Michael Phelps Gary Barlow
Usain Bolt Victoria Pendleton Ed Sheeran
Alex Morgan Andy Murray Freddie Mercury

Global streaming goes the distance
YouTube powered the live stream for NBC Olympics and for the International Olympic Committee’s YouTube Channel, making the world’s games even more global and accessible. NBC Olympics saw more live streams than during the entire Beijing Games—more than 159 million total video streams and more than 64 million live streams across YouTube's online, mobile and tablet experiences. In all, more than 20 million hours of total video was streamed over 17 days. And of course, the Games were also streamed on the IOC’s channel (youtube.com/olympic), with tens of millions of streams to 64 countries in Asia and Sub-Saharan Africa. We’ll have more details on the YouTube blog soon.

The multi-screen relay
More than ever, people experienced the Games not just via the TV broadcast, but on desktops, mobile phones and tablets. Through research panels conducted in partnership with NBC in the U.S., we learned a bit more about how this played out:
  • Mobile makes a strong showing: Many viewers turned to one or more “second screens” beyond TV to keep updated on the Olympics—nearly half of those who did (44 percent) did so via a mobile phone or tablet.
  • Power viewers: Second-screen viewing didn’t seem to diminish participants’ interest in watching the games on TV...in fact, it increased it. People who followed the Games on TV plus one other screen watched 52 percent more Olympics on TV than those who didn’t; people who followed on two additional screens spent more than twice as much time (105 percent) with TV. And people who watched live streams of events online watched 66 percent more Olympics on television than people who followed exclusively on TV.
  • Synchronized usage: Overall, nearly 56 percent of people who followed the Games on TV and at least one other screen did so simultaneously. These simultaneous viewers also watched TV for 67 percent longer than those who only watched TV.

Gold for digital businesses
Brands who invest in digital marketing to connect with customers grow their own businesses and help make great content possible. A few campaigns that caught our eye:

  • Visa’s global “Go World" campaign invited fans to show their support for Team Visa athletes in the form of cheers across social media. The campaign generated more than 59 million cheers, and Visa’s YouTube channel accounted for more than 47 million views of Visa’s commercials and athlete training videos from around the world.
  • Insurance provider Zurich launched a successful “Share your Sports Moments” marketing campaign on Google and YouTube, featuring members of the German Olympic team. The result: a significant uplift in the number of leads who then signed insurance contracts.
  • Lloyds TSB Bank, presenting partner of the Olympic Torch relay, conducted a successful AdWords campaign that kept pace with the Olympic torch as it passed through towns in the U.K., resulting in more than 190,000 clicks and more than 2 million impressions over three months.

Higher traffic and increased investment in the web also helped online publishers in a big way:

  • In the U.S., across 2 million sites in our Google Display Network and the DoubleClick Ad Exchange, ads shown on sports-related websites increased by 19 percent, while revenues (RPMs) for these sites increased by 14 percent, compared to the two previous weeks.
  • Our premium ad serving platform for publishers (DoubleClick for Publishers), which helps some of the web’s largest publishers make money from their content, broke a new record, with one major publisher serving more than 400 million ad impressions in a day across its website and mobile content—driving higher revenues and more free content.

A fun note to end on: showing how the web can fuse data and creativity while opening the playing field, one of our software engineers used Google App Engine to create a “per capita” medal tally (the data is real, the accounting is somewhat creative). On this basis, one country stands above all others—congratulations to the most successful nation of the last two weeks, Grenada!

Posted by Richard Keelty, Product Marketing Manager, U.K.
URL: http://googleblog.blogspot.com/2012/08/london-calling-some-reflections-on.html

[G] Improving Google Patents with European Patent Office patents and the Prior Art Finder

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Google Research Blog: Improving Google Patents with European Patent Office patents and the Prior Art Finder

Posted by Jon Orwant, Engineering Manager



Cross-posted with the US Public Policy Blog, the European Public Policy Blog, and Inside Search Blog




At Google, we're constantly trying to make important collections of information more useful to the world. Since 2006, we’ve let people discover, search, and read United States patents online. Starting this week, you can do the same for the millions of ideas that have been submitted to the European Patent Office, such as this one.



Typically, patents are granted only if an invention is new and not obvious. To explain why an invention is new, inventors will usually cite prior art such as earlier patent applications or journal articles. Determining the novelty of a patent can be difficult, requiring a laborious search through many sources, and so we’ve built a Prior Art Finder to make this process easier. With a single click, it searches multiple sources for related content that existed at the time the patent was filed.





Patent pages now feature a “Find prior art” button that instantly pulls together information relevant to the patent application.



The Prior Art Finder identifies key phrases from the text of the patent, combines them into a search query, and displays relevant results from Google Patents, Google Scholar, Google Books, and the rest of the web. You’ll start to see the blue “Find prior art” button on individual patent pages starting today.



Our hope is that this tool will give patent searchers another way to discover information relevant to a patent application, supplementing the search techniques they use today. We’ll be refining and extending the Prior Art Finder as we develop a better understanding of how to analyze patent claims and how to integrate the results into the workflow of patent searchers.



These are small steps toward making this collection of important but complex documents better understood. Sometimes language can be a barrier to understanding, which is why earlier this year we released an update to Google Translate that incorporates the European Patent Office’s parallel patent texts, allowing the EPO to provide translation between English, French, German, Spanish, Italian, Portuguese, and Swedish, with more languages scheduled for the future. And with the help of the United States Patent & Trademark Office, we’ve continued to add to our repository of USPTO bulk data, making it easier for researchers and law firms to analyze the entire corpus of US patents. More to come!


URL: http://feedproxy.google.com/~r/blogspot/gJZg/~3/IWHif62H590/improving-google-patents-with-european.html

[G] PubTalk Hangout: Add up to 3 content ad units to your page

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Inside AdSense: PubTalk Hangout: Add up to 3 content ad units to your page





Welcome to the second video in our publisher feedback series. Hopefully you’ve been able to test ad sizes and placements since our last post!



During the same Hangout, publishers Al Gross of infosports.com,  Katie and Gene Hamilton of diyornot.com, and Voitek Klimczyk of simplyadditions.com discussed how adding additional content ad units to their pages significantly helped increase their AdSense revenue. In the past, we’ve seen publishers increase their earnings by 400% by adding a maximum of three content units to their pages.



Watch this video to see why these publishers made the change and continue to check our blog for more optimization tips. To hear what other publishers have to say and to get involved in the conversation, follow AdSense on Google+.








Visit our Help Center to learn more about best practices for balancing ad units and page content, and to learn how to measure the effect of multiple ad units.



Posted by Julia Eckstein - Inside AdSense Team





URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/os7tnly3YcQ/pubtalk-hangout-add-up-to-3-content-ad.html