Saturday, June 30, 2012

[G] New 45° imagery available for 31 cities

| More

Google Lat Long: New 45° imagery available for 31 cities


It’s time for another update of our 45° imagery coverage in Google Maps – this one including 26 cities in the U.S. and 5 international locations.

Albany – the capital of New York state – started as a Dutch trading post almost 400 years ago, which makes it one of the oldest European settlements in the U.S. The city has repeatedly proven to be innovative in its infrastructure by pioneering public water mains, railroads and water routes. Albany is also home to one of the world’s first commercial airports that contributed to its economic rise.


View Larger Map
The New York State Capitol and the adjacent park


Reggio Calabria is located at the tip of the toe of Italy, separated from Sicily by the Strait of Messina, in the middle of the Mediterranean Sea. Its history dates back more than 2,700 years when the Greeks erected a colony here. Despite its age, relatively modern architecture can be found throughout the city due to a devastating earthquake in 1908 that brought many historic buildings to collapse. Below is the Aragonese Castle, one of the few buildings that withstood the quake.


View Larger Map
The Aragonese Castle


Lyon is known as the capital of gastronomy in Eastern France. It's also the hometown of Auguste and Louis Lumière who are known as the earliest filmmakers in history. And during the Renaissance, Lyon was developed as a center of the silk trade with Italy, resulting in Italian architecture being introduced in and around the city.


View Larger Map
Place des Terreaux and Museum of Fine Arts of Lyon


Below is the full list of updated cities:

US:
Albany, NY; Anniston, AL; Aurora, IL; Buffalo, NY; Champaign, IL; Chico, CA; Cleveland - Westlake, OH; Council Bluffs, IA; Eugene, OR; Grand Junction, CO; Greenville - Lyman Lake, SC; Hot Springs, AR; Houston - Katy, TX; Jefferson City, MO; Kentwood, MI; Logan, UT; Longview, TX; Manhattan, KS; Miami Beach, FL; Mount Vernon, WA; North Myrtle Beach - Little River, SC; Peoria, IL; Plainfield Township, MI; Providence, RI; Thousand Oaks, CA; Yakima, WA.

International:
Biel, Switzerland; Luzern, Switzerland; Lyon, France; Reggio Calabria, Italy; St. Gallen, Switzerland.

Have fun exploring the new sites!

Posted by Bernd Steinert, Geo Data Specialist
URL: http://google-latlong.blogspot.com/2012/06/new-45-imagery-available-for-31-cities.html

[G] More ‘Flexible’ Targeting on the Google Display Network

| More

Inside AdWords: More ‘Flexible’ Targeting on the Google Display Network

Last month we introduced the Display Network tab, a new interface in AdWords dedicated to making display buying easier and more efficient by combining your targeting, bidding and optimizing in one place. To give you even more control over your display ads, we’re pleased to announce the new Flexible reach targeting setting on the new Display Network tab.

In the next couple of weeks, the Networks and devices section of your Settings tab in AdWords will include a new targeting option called “Flexible reach.” Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level. This will give you more control over where your ads appear and who sees them.


Why the Change?
Today, you can manage your display targeting on the campaign level by selecting Broad reach or Specific reach.
  • When you select Broad reach, your ads are shown on pages that match your primary targeting method.
  • When you select Specific reach, your ads will show on pages that match all of your targeting methods.
Flexible reach allows you to select any combination of multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and bidding at the ad group level. It also provides transparency into how your targeting selections are affecting the reach and impression volume of your campaigns.

How will this affect my campaigns today?
The Flexible reach campaign setting will appear as an optional setting in AdWords accounts in June and will eventually replace the Broad and Specific reach options later this year.

Once you’ve selected this option in an existing campaign, you can’t revert back to Broad or Specific reach and any new ad group will have Flexible reach by default. Your current targeting and bidding selections will remain the same, but you’ll now have the control to select how to target and bid on an individual ad group basis.

Learn More!
To find out more about how to take advantage of Flexible reach, visit the AdWords Help Center.

Posted by Subha Subramanian, Product Manager, Flexible Reach
URL: http://adwords.blogspot.com/2012/06/more-flexible-targeting-on-google.html

Friday, June 29, 2012

[G] The world is playing football -- American football -- starting June 30 live on YouTube

| More

YouTube Blog: The world is playing football -- American football -- starting June 30 live on YouTube

The biggest thing in football right now is happening in Europe, at the UEFA Euro 2012 final. In the U.S., this form of “football” is generally considered to be “soccer.” While the Euro action has certainly been fantastic, American football fans -- the one with quarterbacks and end zones -- take heart! Beginning June 30, USA Football’s Under 19 International Federation of American Football (IFAF) World Championship series will air live on iBN Sports’ YouTube channel at http://www.youtube.com/user/ibnsportsnetwork.



The series pits eight countries against each other. In the first round on June 30, France plays Japan. France is rugby-crazy, after their appearance in last year’s World Cup, and Japan’s national sport is sumo wrestling: the players in this game may well demonstrate unique techniques and abilities based on backgrounds in these other very physical sports. The U.S. plays American Samoa that same day, and with many terrific Samoans playing pro football, the quality of football will be high. The other first round matchups are Panama vs. Austria and Canada vs. Sweden.



The winners of the first round play on July 4 (Games 1 and 2); the losers' bracket will be on July 3 (Games 1 and 2). The Gold Medal and Bronze Medal games will both be played on July 7.



YouTube is proud to host many live sports these days. Consider these world championships a warm-up for the high school football to be played across the country this fall. Be sure to subscribe to your favorite YouTube Sports Partner channel and don’t miss a minute of live action either this summer or this fall!



Roland Lange, YouTube Sports Partnerships, recently watched "Soccer training for kids"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/-Fq9PtZUuoM/world-is-playing-football-american.html

[G] Celebrating Pride 2012

| More

Official Google Blog: Celebrating Pride 2012

We encourage people to bring their whole selves to work. And this month Googlers, Gayglers (gay Googlers), and their families and friends took this spirit to the streets in Pride parades and celebrations around the globe. In Sao Paulo, a group of 50 marched as a Google contingent for the first time ever. In San Francisco, more than 1,000 Googlers and allies marched (nearly doubling the number of people we had in 2011!). In New York, more than 700 of our friends and colleagues took over 5th Avenue marching alongside our double-decker Pride bus. And this weekend in Singapore, we’re sponsoring the Pink Dot celebration for the second consecutive year.

It’s not just through Pride that we show our support for the LGBT community. At Mardi Gras in Sydney, we hosted two Queer Thinking seminars on Activism in the Internet Age and Queer Careers. We also have big plans for the World Pride celebration in London this year, launching a “Legalise Love” Conference at Google London, partnering with organizations to identify ways to decriminalize homosexuality and eliminate homophobia around the world.

In addition to supporting the LGBT community outside of Google, we made some changes to our benefits offerings to support our Gayglers. Earlier this year, we enhanced our transgender-inclusive benefits to cover transitioning procedures and treatment in accordance with the World Professional Association for Transgender Health’s (WPATH) Standards of Care, which includes coverage for procedures like facial feminization for transgender women and pectoral implants for transgender men. We also increased our lifetime maximum coverage for these benefits to $75K—more than double what it had been previously.

Next month we’ll carry the energy of Pride into our fourth annual company Diversity & Inclusion celebration, the Sum of Google. The Sum is an opportunity to celebrate and engage in a discussion about diversity and inclusion across our offices around the world.

Take a look at the photos below for a peek at this year's Pride celebrations.


Posted by Randy Reyes, Gaygler and Global Diversity & Inclusion Team Member
URL: http://googleblog.blogspot.com/2012/06/celebrating-pride-2012.html

[G] Upcoming AdSense in Your City Events in North America

| More

Inside AdSense: Upcoming AdSense in Your City Events in North America


The AdSense in Your City team is hitting the road again! Since the AdSense in Your City program began two years ago, we’ve met with over 3,500 publishers across the world. In North America, our Mountain View-based team has met with over 2,000 AdSense publishers - and we’re excited to meet even more of you in the next few months. We’ll be traveling to 14 cities this summer, so check out the schedule below to see if our team is coming to a city near you soon. Please fill out this form to attend:









New York, NY: Wednesday, July 11 Rutherford, NJ: Thursday, July 12

Minneapolis, MN: Tuesday, July 17

Chicago, IL: Thursday, July 19

Pittsburgh, PA: Tuesday, July 31

Toronto, ON: Wednesday, August 1

San Francisco, CA: Tuesday, August 7
Mountain View, CA: Wednesday, August 8 Atlanta, GA: Tuesday, August 21

Charlotte, NC: Wednesday, August 22

Vancouver, BC: Wednesday, August 29

Seattle, WA: Thursday, August 30

Dallas, TX: Tuesday, September 11

Austin, TX: Wednesday, September 12








AdSense in Indianapolis event, June 2012



At AdSense in Your City events, we focus on identifying new revenue opportunities and best practices for growing with AdSense. Each session includes presentations on optimization tips, using DoubleClick for Publishers Small Business, and going mobile. Publishers who attend also receive a one-on-one site review with a member of the AdSense team, who offers customized recommendations. We frequently hear from AdSense in Your City attendees that one of the best parts of the event is getting the opportunity to interact with and learn from other local AdSense publishers. Space is limited, so sign up quickly if you’d like to attend!



Posted by Anitra Appa, AdSense in Your City Team


URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/XKtrobwIrQ4/upcoming-adsense-in-your-city-events-in.html

[G] Data At Your Fingertips: Announcing The Google Analytics App For Android

| More

Google Analytics Blog: Data At Your Fingertips: Announcing The Google Analytics App For Android

We are pleased to announce the launch of Google Analytics App for Android phones!





With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you’ll see reports that are optimized for your phone. 





Swipe through these reports to see the essential data about your websites and apps anywhere, anytime:


  • Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.

  • Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.  

  • Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks. 











Screenshot: The Realtime Report













Screenshot: The Dashboard





Visit Google Play to download and install the app to keep up with your data anytime, anywhere.





Peng Li, on behalf of the GA Mobile App team





URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/9MxdI9ZF88A/data-at-your-fingertips-announcing.html

[G] U.S. Wildfires: New Google Crisis Map, Colorado imagery and more

| More

Google Lat Long: U.S. Wildfires: New Google Crisis Map, Colorado imagery and more


To help provide relevant information related to the wildfires spreading through Colorado and Utah, the Google Crisis Response team has assembled a new crisis map for the 2012 U.S. wildfire season. The map features fire perimeters from the U.S. Geological Survey, Red Cross shelters in affected areas and new satellite imagery provided by DigitalGlobe, of the Waldo Canyon Fire near Colorado Springs. You can also see more authoritative, local-level data from sources including the State of Colorado Division of Emergency Management and the Utah Division of Emergency Management.

U.S. Wildfires map showing the perimeter of the fire near Colorado Springs. View larger map

Use the checkboxes along the right-hand panel to turn on and off the layers of information, and the “Share” button at the top of the map to grab the URL or embed code. Note that both the URL and the embed code will automatically restore your current view of the map, including the set of layers that you have turned on.

New satellite imagery captured by DigitalGlobe on Thursday. View larger map.

You can also view the updated imagery in Google Earth to better understand the situation on the ground and its effects on these communities — just download this KML file. It includes both the optical and near-infrared images of the Waldo Canyon Fire, taken Thursday June 28.

Stay tuned for more map updates as we identify additional information for the wildfires. If you have data that you’d like to see included on the Google Crisis Map, contact us using this form and we’ll take a look.

Posted by Pete Giencke, Google Crisis Response Team
URL: http://google-latlong.blogspot.com/2012/06/us-wildfires-new-google-crisis-map.html

[G] Take a virtual tour with the swipe of your finger

| More

Google Lat Long: Take a virtual tour with the swipe of your finger


This week we announced new 3D imagery on Google Earth for Android for a select number of initial cities, including San Francisco, Los Angeles and Rome. Along with the availability of more comprehensive and realistic 3D imagery, we’ve also included a new tour guide feature in this latest release. Taking a virtual trip to places such as Stonehenge in England, Brandenburg Gate in Germany, or the Great Wall of China has always been possible by typing a location into Google Earth; but how do you know where in the world you’d like to visit if you are not familiar with an area?

The new tour guide allows you to discover and explore interesting places around the world, even if you didn’t know to search for them. It is already available on Google Earth for Android, and an update to Google Earth for iOS will be coming soon. We invite you to embark on any of the more than 11,000 tours of popular sites in over 110 countries and regions, from famous landmarks to scenic treasures. You can open the tour guide with a quick swipe of the tab located on the bottom of the main Google Earth screen.

Open a list of tour thumbnails by swiping the tab located at the bottom of the Google Earth for mobile screen

Thumbnails of available pre-created tours will dynamically update with interesting locations in your current view. Simply click the thumbnail image to start the tour and begin your online adventure of discovering new and exciting places around the world.

Tour of the Transamerica Pyramid in San Francisco, California

Where available, the tours include 3D models for the most realistic experience possible. Information from Wikipedia also provides more information on famous sites, so you can learn more about the places that interest you as your virtually fly over them. The tour guide also includes user-contributed Picasa and Panoramio photos as thumbnails for a preview of the featured location.

To get started, update Google Earth on your mobile device. Happy touring!

Posted by Haris Ramic, Product Manager, Google Earth for mobile
URL: http://google-latlong.blogspot.com/2012/06/take-virtual-tour-with-swipe-of-your.html

[G] Choosing how you’re seen on YouTube

| More

YouTube Blog: Choosing how you’re seen on YouTube

Maybe you’ve outgrown that username cutepuppies99, which seemed like such a good idea at the time. Or perhaps your friends are missing out on your mad origami skills, because they don’t know you are the genius behind origamiboy1981.



Starting today we’re giving you the ability to change how you appear on YouTube, with the option to use your Google+ profile on your YouTube channel. One Google-wide identity was something that proved popular with new YouTube users when we began offering it in March, so we are now extending it to existing users.



This is your identity, so you’re in the driver’s seat. First off, your name. If you are currently YouTube user joeysam87, you can now appear as Joey Samson, the full name from your Google+ profile (with an actual space in the middle!), along with any photo you uploaded:









Next step, your past activity. Maybe you posted a few things way back (all those “I love you Biebs!!” comments?) that you’d rather not associate with publicly. By clicking “Review my content,” you can see every video, comment or playlist you’ve ever posted, and decide whether you want it associated with your full name before making the change:








This will give you more options for how your videos are seen and discovered on YouTube. However, we realize that using your full name isn’t for everyone. Maybe people know you by your YouTube username. Perhaps you don’t want your name publicly associated with your channel. To continue using your YouTube username, just click “I don’t want to use my full name” when you see the prompt. Stay tuned for more ways to use this username in other Google products and services in coming months.



For many YouTube users with existing Google+ profiles, you’ll start seeing this option the next time you upload or comment on YouTube. For partners, brands and organizations, you won’t see this just yet. This will first be available in the US, with plans to make this available internationally soon. For more information, check out our help center.



John Fisher, Software Engineer, recently watched “Dogtown Days - Gerry Saint


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Tpn-E2FoI5c/choosing-how-youre-seen-on-youtube.html

[G] Google Code-in Grand Prize Winners Visit the Googleplex

| More

Google Open Source Blog: Google Code-in Grand Prize Winners Visit the Googleplex







Earlier this month the Google Open Source Programs office welcomed eight* of the ten Grand Prize winners of the Google Code-in 2011 contest, a contest designed to introduce pre-university students (age 13-17) to the many ways they can contribute to open source software development. There were 18 open source mentoring organizations that the students were able to work with on a variety of tasks. Tasks included everything from writing and refactoring code to providing documentation for the organizations to outreach and marketing to quality assurance testing. Students earned points for each task they successfully completed and the 10 students with the highest number of points at the end of the contest won a trip for themselves and a parent or guardian to the Googleplex in Mountain View, California for four nights.



Day 1

The week started off with a meet and greet dinner at the hotel near Google where the students who had spent many hours together in chat finally were able to meet each other. This was also the start to the four day food and swag fest. The evening ended early so everyone could try and get over their jet lag: our attendees flew from Romania, India, Canada and the northern midwest of the USA.



Day 2

The next morning started off at the Googleplex with a discussion on the history of the Google Code-in program and a bit about the goals of the program. Next, Carol Smith chatted about the Google Summer of Code program for university students, a natural next step for many of the students heading off for college in the next year or two.



The morning concluded with Chris DiBona, Open Source Programs Director at Google, leading an awards ceremony for the students where they received their plaques and certificates showing their achievements as grand prize winners. We were excited to welcome back one student for his second awards ceremony for Google Code-in as he was a grand prize winner in 2010 and 2011. Chris wrapped up the morning session with a discussion on open source at Google and capped his talk off with a few pointers for the students and parents on how to successfully ride a segway for their adventures the next day.



After a tour around the Google campus with a stop at the popular Android building with its fun Android release statues, the group loaded up on lunch at Google’s largest cafe.



After lunch, the group headed over to the Computer History Museum just down the street for a docent led tour. There was so much to see the hour long tour wasn’t nearly enough time to absorb the magnitude of the contributions made by the pioneers in the computer science industry over the decades.



Back at Google, there were more members of the Open Source Programs Office awaiting our arrival, including Shawn Pearce who gave a talk on Gerrit Code review. Making sure the students didn’t fall into a late afternoon stupor, Jeremy Allison engaged the group in an interactive tutorial on how to design a file server.  David McLaughlin, Global Programs Lead for Google’s Developer Relations team discussed how there are many paths for software engineers to take in their careers including becoming developer advocates. Next Tiffany Montague (with perhaps the coolest title at Google - ‘Intergalactic Federation King Almighty and Commander of the Universe’) discussed the Google Lunar X Prize and the many exciting things going on with the private sector’s race to the moon. Our final speaker of the day, Joshua Bloch, tested the group with a couple of Java Puzzlers and shared an amazing pic from the recent transit of Venus.



Day 3

The busiest and most action filled day of the trip started off bright and early with the first stop a must for every visitor to San Francisco - a trip to the Golden Gate Bridge (which just celebrated its 75th anniversary a few weeks ago), complete with a walk to the first pillar of the bridge and some windy and sunny group shots.



Then a quick drive across the Golden Gate Bridge to meet the yacht for a tour of the San Francisco Bay complete with a trip under the Bridge, around Alcatraz and up along the edge of the city. The weather was stunning and perfect for a couple of hours in the sun on the Bay.







Next up, a guided segway tour of Golden Gate park, including some exciting off-roading on a few dirt trails. After everyone safely disembarked from their segways, they all boarded onto a motorized cable car and took a two hour tour of the city with stops at Twin Peaks with amazing views of the entire city and then by the Painted Ladies, and through Chinatown and North Beach, ending at Pier 39 on Fisherman’s Wharf. By the time everyone sat down for dinner it was a true test of wills to not do a face-plant into their dinner after the long day of adventures.



Day 4

The final morning of the trip group everyone headed to breakfast at the new cafe in the San Francisco Google office and they received their final swag bags complete with a selection of San Francisco goodies and the favorite swag from the trip - a Samsung Galaxy Android phone.







All of us at the Google Open Source Programs Office felt honored to spend a few days with these bright, talented young coders. In conversations with the students we were excited to learn that many had never worked on open source software before they started participating in the Google Code-in contest, so it truly was their introduction to the open source community. One student is already participating in this year’s Google Summer of Code and another student became a project committer as a result of his Google Code-in experience. 



We look forward to seeing these students at future open source events in the years to come. Keep up the amazing work!



By Stephanie Taylor, Open Source Programs



* We were disappointed that two of the students were unable to make the trip due to mandatory tests in their countries during the scheduled week of the trip.




URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/7JI2_JUXe3U/google-code-in-grand-prize-winners.html

[G] Measuring a Mobile World: Introducing Mobile App Analytics

| More

Google Analytics Blog: Measuring a Mobile World: Introducing Mobile App Analytics

Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and we expect to see continued momentum throughout the industry. Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps. 





That’s why today we’re announcing a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey - from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle:


  1. Acquisition and user metrics such as downloads and new users

  2. Engagement metrics such as retention, crashes and conversions

  3. Outcome metrics such as app sales and in-app purchases












Layout of new Mobile App Analytics reports





Here’s an outline of the new Mobile App Analytics along with screen grabs of selected reports:










Acquisition and User Analysis Reports - discover your best sources of new users




New and active users - measure the number of new and active users who launch your app everyday and analyze your most valuable segments. 










Google Play traffic sources - understand which traffic sources are driving new users and in-app conversions through Google Play to fine-tune your marketing initiatives. 





App versions - keep track of the distribution of active users over the older and newer versions of your app so you know what to support.





Device overview - check out the top mobile devices and OS versions that your app runs on, and optimize the experience for each device.













Engagement Reports - see how users interact with your app




User behavior - assess how loyal your users are, how frequently they use the app, and the engagement level of each loyalty group.




Engagement flow - visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.





App crashes - see trends in crashes and exceptions that will help you troubleshoot problems on certain devices and operating systems.













Outcome / Business Impact Reports - identify whether users are accomplishing your goals




Goal conversions - set up conversion events in your app, like spending 10 minutes in the app, or clicking on ads to gauge success.









In-App purchases - if you sell virtual or tangible goods in your app, you can measure the number of purchases and the revenue generated.





The new reports are part of a holistic experience tailored for mobile app measurement, including a new and lightweight SDK v2.0 that’s easier to implement and is opt-out ready, with a streamlined back-end infrastructure.





We’ve also revamped our sign-up process, so new users can choose whether they want to start measuring their website or their mobile app. This means you’ll be just 3 clicks away from setting up your app analytics account and downloading the SDK.





We will be opening the beta up to whitelisted users in waves, so if you’re interested in using Mobile App Analytics for your app, please complete this beta signup form and we’ll get you started soon. We anticipate the reports will be available to all Google Analytics users by the end of the summer.






Also, if you are at Google I/O be sure to attend the Google Analytics session “Measuring the End-to-End Value of Your App” (from 11:30AM - 12:30PM today, June 29) where our lead engineers will tell you more about Mobile App Analytics and some other exciting things we’re working on.






Posted By JiaJing Wang, Product Manager, Google Analytics Team


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/VFBuEUaLlZ4/measuring-mobile-world-introducing.html

[G] More control with "mute this ad" [x] icon

| More

Inside AdWords: More control with "mute this ad" [x] icon

We’re investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click “Why this Ad?” and stop sites you’re not interested in from showing you ads. Our Ads Preferences Manager, available with one click on the AdChoices icon on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network.  

Over the next few weeks, we’re introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign. We’re starting by showing the [x] in ads that are based on remarketing and interest categories.



Users who click the [x] on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. The feedback this provides will also help improve our ads over time.

The muting is not a 100% guarantee you won’t see that ad again  -- for example, the same ad could be shown by a different ad company, or the marketer could run a separate campaign targeting specific web content.  But we believe it’s an early step in the right direction of giving users control over ads, while helping marketers and websites deliver ads that perform better.

We believe this early-look feature can bring benefits to the entire ecosystem: users have a way to control their experience and signal that they aren’t interested in certain ads; advertisers are no longer paying to show ads to people who aren’t interested; and publishers will receive better performing (and potentially more valuable) ads, and spend less time filtering out ads they think won’t be of interest to their audience.

Online advertising underpins the web and supports millions of businesses. It’s already unique in the level of control it can offer users. We’re at the early stages of these innovations, with much more to come in months and years ahead.

Posted by Michael Aiello, Product Manager
URL: http://adwords.blogspot.com/2012/06/more-control-with-mute-this-ad-x-icon.html

[G] Chrome & Apps @ Google I/O: Your web, everywhere

| More

Google Chrome Blog: Chrome & Apps @ Google I/O: Your web, everywhere

[cross-posted from the Official Google Blog]

This morning we kicked off day 2 at I/O to talk about the open web—one of the most amazing platforms we have seen. To put things in perspective, today there are more than 2.3 billion users on the web—a staggering number, but it only represents one-third of the world’s population. There’s still a lot of opportunity for growth.

Chrome, which we built from the ground up as a browser for the modern web, has seen tremendous adoption. Thanks to many of you, Chrome has nearly doubled since last year’s I/O—from 160 million to 310 million active users around the world. As more and more of you live your lives online, we want to to help make it easy for you to live in the cloud...seamlessly.

A better web to your web
One of the most exciting shifts is the explosion of the mobile web. When Chrome first launched, many people were tethered to a single computer. Today most people use multiple computers, smartphones and tablets. With that trend in mind, our goal is to offer you a consistent, personalized web experience across all devices. In February, we released Chrome for Android, which exited beta this week and is the standard browser on Nexus 7, a powerful new tablet.

Starting today, Chrome is also available for your iPhone and iPad. That means you can enjoy the same speedy and simple Chrome experience across your devices. Also, by signing in to Chrome, you can easily move from your desktop, laptop, smartphone and tablet and have all of your stuff with you.



Living in the cloud
A modern browser is just one ingredient of living online seamlessly. We continue to invest in building cloud apps, which many people rely on daily. Gmail, which launched in 2004, has evolved from a simple email service to the primary mode of communication for more than 425 million active users globally. We’ve also built a suite of apps to help users live in the cloud, including Google Documents, Spreadsheets, Calendar and more.

At the hub of this cloud experience is Google Drive—a place where you can create, share, collaborate and keep all your stuff. Ten weeks ago we launched Drive and in 10 weeks, more than 10 million users have signed up. Today we introduced more capabilities, including offline editing for Google documents and a Drive app for your iPhone and iPad. Drive is also seamlessly integrated into Chrome OS. With Drive available across Mac, Windows, Chrome OS, Android and iOS, it’s even easier to get things done in the cloud from anywhere.

Going Google
With the help of Chrome and and the growth of Google apps, people are discovering new ways to get things done faster, connect with others, and access their information no matter what device they’re using. This is what we call “going Google.” And it’s not just individual people. Schools, government institutions and businesses—big and small—are also “going Google.” Sixty-six of the top 100 universities in the U.S., government institutions in 45 out of 50 U.S. states, and a total of 5 million business are using Google Apps to live and work in the cloud.

It’s an exciting time to be living online. To celebrate this ongoing journey, here’s a quick look back at the evolution of Chrome:



None of what we shared onstage at I/O today would be possible without the awe-inspiring work being done by a global community of developers and the continued support of our users. We can’t wait to see what you do next.


Posted by Sundar Pichai, SVP, Chrome & Apps
URL: http://chrome.blogspot.com/2012/06/chrome-apps-google-io-your-web.html

[G] Yet another Chrome release

| More

Google Chrome Blog: Yet another Chrome release

We know you’re probably tired of hearing about new Chrome releases every six weeks. Well, the good news is you don’t have to worry about updating—we’ll take care of that with automatic updates. Please enjoy the hundreds of bug fixes we’ve batched up in this release. OK, OK, that’s all. Carry on.

Posted by Dharani Govindan, Technical Program Manager
URL: http://chrome.blogspot.com/2012/06/yet-another-chrome-release.html

[G] Introducing AdWords Editor 9.8.1

| More

Inside AdWords: Introducing AdWords Editor 9.8.1

Today we're pleased to announce AdWords Editor version 9.8.1, which includes the ability to add and edit dynamic search ads and product listing ads, as well as quickly and easily modify location targets. Here's an overview of key updates:

Manage location targeting more easily
The new Locations tab (under Targeting) lets you add, update, and copy location targets more efficiently.

Dynamic search ads and product listing ads now in AdWords Editor
Each of these ad formats has its own tab, where you can view your ads and make changes or additions. You can also manage your dynamic ad targets and product targets on two new targeting tabs.

We've also updated topic targeting, posting, and CSV import, along with other improvements. We encourage you to read through our version 9.8.1 release notes to become familiar with all of the changes.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 9.8.1. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 9.8.1 from the AdWords Editor website.

Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by October 28, 2012.

Posted by Katie Miller, Google Ads Team
URL: http://adwords.blogspot.com/2012/06/introducing-adwords-editor-981.html

[G] Search Attribution: AdWords Search Funnels

| More

Inside AdWords: Search Attribution: AdWords Search Funnels

In last week’s webinar on search attribution, we explored how AdWords Search Funnels can show you the full search path your customers take prior to purchasing or “converting” on your site. This path can include different types of keywords, ranging from early searches on generic keywords (often referred to as “upper funnel” or awareness-generating keywords) to later searches for your specific brand. By better understanding the full search path and the role that different keywords played in leading your customers to buy or convert, you’ll be able to improve your advertising campaigns.

During the webinar, we walked through the Search Funnels reports, the insights the tool can provide, and some practical uses:



We received a lot of great questions from webinar participants. We weren’t able to get to all of them during the allotted time, so below are some responses and more pointers on Search Funnels.

If you’re interested in learning more about digital marketing attribution, you can also watch the previous recordings in our attribution webinar series and register for our upcoming webinars:

  • Attribution Insights from Google and Econsultancy (4/26/2012) – watch recording here
  • Building Blocks of Digital Attribution (5/24/2012) – watch recording here
  • Search Attribution: AdWords Search Funnels (6/20/2012) – watch recording here
  • Multi-Channel Funnels: Attribution Across Channels (8/9/2012) – register here
  • Next Steps with Attribution – registration details coming soon


What is digital attribution? What is search attribution?
Digital attribution is the process of assigning credit to the various online interactions your customer has before a “conversion” (conversion = making a purchase or performing some other valuable action on your site). These interactions could include display ads, paid or organic search results, email campaigns, affiliate coupon programs, social network posts, and other digital interactions. Today, many marketers by default use “last click” attribution, assigning all of the credit to the last interaction before a conversion rather than considering the entire conversion path.

Search attribution focuses specifically on understanding and assigning credit to the keyword searches, search ad impressions, and search ad clicks a customer performed before converting. The Search Funnels reports allow you to view these “search paths” in detail and how some keywords assist conversions earlier in the path while other keywords occur later in the path, immediately before a conversion. By understanding the role these keywords play in the conversion path, you’ll be better equipped to design your search marketing programs.

What are the requirements for Search Funnels?
Search Funnels works automatically with AdWords Conversion Tracking. Once this feature has been set up, the Search Funnels reports are automatically available within the AdWords interface. If you aren’t yet using Conversion Tracking, Bill Kee’s recent webinar on the Building Blocks of Digital Attribution provides a great overview on how to set up Conversion Tracking. You may also wish to view our help center articles on Conversion Tracking and Search Funnels.

Could you please define the Search Funnels terms?
Sure, during the webinar we provided some definitions. Here they are:

  • Search Funnel: Report describing Google.com search ad click and impression behavior prior to a conversion 
  • Conversion Path: Sequence of ad clicks and impressions leading up to a conversion 
  • Last Clicks: Any search ad click that happened immediately preceding a conversion 
  • Assist Clicks: Any search ad click that happened prior to the “last click” before a conversion 
  • Assist Impressions: Any search ad impression that was not clicked and happened prior to a conversion 
  • Assist Clicks / Last Clicks: The ratio of assist clicks / last clicks for a particular campaign, ad-group, or keyword 
  • Assist Impressions / Last Clicks: The ratio of assist impressions / last clicks for a particular campaign, ad-group, or keyword
This is my first time using Search Funnels, what three analyses do you recommend?
Search Funnels offers some great ways to quickly pull out some actionable insights. First, in the Assisted Conversions report, sorting in descending order by the ratios “Assist Clicks / Last Clicks” and “Assist Impressions / Last Clicks” provides an easy way to identify which of your keywords assist the most conversions and are having most of their contribution overlooked in AdWords’ last-click model. You may choose to test different bidding or budget strategies for these keywords to ensure you capture their value. For example, if a particular keyword has a ratio of three, then for every last click conversion the keyword provides, three additional assists were provided. The keyword would receive no credit for these assists within AdWords under the last-click model. However, utilizing the insights gained from Search Funnels you may wish to explore whether increasing this keyword’s bid drives more users down the conversion path by placing these high-assisting ads in higher positions.

Second, the ‘Time Lag’ report can help you to identify how long your customers take to convert. In particular, the ‘Time From First Impression’ report can help you approximate your customers’ research cycle, from the time they first see one of your search ads, to them eventually converting with you. Within this report, you may also want to explore whether your most valuable customers take a certain period of time to convert. For example, many advertisers find that customers that consider their purchase for longer are actually more valuable customers.

Finally, the top paths report is another great resource. You can dive in to the most common paths your customers take before converting with you. In particular, you can try to identify whether customers begin their journey by researching on broad generic keywords and whether they complete their conversion on more branded keywords.

What is the history window and how important is it?
By default, Search Funnels includes all of the paid search interactions your customers had in the 30 days prior to the conversion occurring. However, this feature can be customized by selecting from the drop down menu at the top of the interface. You can select to change the history window to either 60 or 90 days. This is an important consideration. The length of time that makes most sense for you will likely depend on the type of products you sell. For example, if you’re a business that sells high-consideration product or services, you may want to extend the window to 90 days, as it may take customers a long time to purchase and you would want to ensure that you include all of their interactions with your search advertising. Before selecting a history window, you may also want to examine the ‘time lag’ report to identify on average how long it takes your users to convert.

What are impression assists? And how should I value them?
Impression assists occur when a customer sees one of your search ads, but does not click on it, before later clicking on another of your ads and converting. The impression could be providing a branding effect.  For example, if you are getting a lot of assist impressions and their average position is relatively high, it's possible that those impressions had a positive impact on the customer coming back and converting later. You could test this hypothesis by bidding keywords to different positions and measuring the impact on impression assisted conversions.

What about attribution beyond search?
Search Funnels uncovers a crucial part of the path to conversion by showing all of your Google search ads that a user either saw or clicked on, before they converted for you. However, you may be interested in understanding how your customers interact with your other online channels too. In our upcoming webinar on August 9, we’ll be walking through Google Analytics’ Multi-Channel Funnels, which allows you to examine not only the path within paid search, but also display, organic search, social, e-mail marketing, and more. Register here.

Happy analyzing!

Posted by Simon Rosen, Global Sales Lead for Search Funnels and AdWords Conversion Tracking
URL: http://adwords.blogspot.com/2012/06/search-attribution-adwords-search.html