Saturday, May 19, 2012

[G] Happy Birthday DoubleClick Search V3

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Inside AdWords: Happy Birthday DoubleClick Search V3

DoubleClick Search V3 is one year old! Over the last year we've focused on:
  • Campaign Management
  • Deeper Insights
  • Bid Optimization
  • Better Results
To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog.

Posted by Allison Sommer, Inside AdWords crew
URL: http://adwords.blogspot.com/2012/05/happy-birthday-doubleclick-search-v3.html

Friday, May 18, 2012

[G] From Words to Concepts and Back: Dictionaries for Linking Text, Entities and Ideas

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Google Research Blog: From Words to Concepts and Back: Dictionaries for Linking Text, Entities and Ideas

Posted by Valentin Spitkovsky and Peter Norvig, Research Team









Yet in each word some concept there must be...
— from Goethe's Faust (Part I, Scene III)





Human language is both rich and ambiguous.
When we hear or read words, we resolve meanings to mental representations,
for example recognizing and linking names to the intended persons, locations or organizations.
Bridging words and meaning —
from turning search queries into relevant results to suggesting targeted keywords for advertisers —
is also Google's core competency, and
important for many other tasks in information retrieval and natural language processing.
We are happy to release a resource,
spanning 7,560,141 concepts and 175,100,788 unique text strings,
that we hope will help everyone working in these areas.



How do we represent concepts? Our approach piggybacks on
the unique titles of entries from an encyclopedia, which are mostly proper and common noun phrases.
We consider each individual Wikipedia article
as representing a concept (an entity or an idea), identified by its URL. Text strings that refer to
concepts were collected using the publicly available hypertext of anchors (the text you click on in a web link)
that point to each Wikipedia page, thus drawing on the vast link structure of the web.
For every English article we harvested the strings associated
with its incoming hyperlinks from the rest of Wikipedia, the greater web,
and also anchors of parallel, non-English Wikipedia pages.
Our dictionaries are cross-lingual, and
any concept deemed too fine can be broadened to a desired level of generality using
Wikipedia's
groupings of articles into hierarchical categories
.



The data set contains triples, each consisting of
(i) text, a short, raw natural language string;
(ii) url, a related concept, represented by an
English Wikipedia article's canonical location;
and (iii) count, an integer indicating the number of times
text has been observed connected with the concept's url.
Our database thus includes weights that measure degrees of association.
For example, the top two entries for football indicate
that it is an ambiguous term, which is almost twice as likely
to refer to what we in the US call soccer:

























text=footballurlcount
1. Association football 44,984
2. American football 23,373
⋮ 



An inverted index can be
used to perform reverse look-ups, identifying salient terms for each concept.
Some of the highest-scoring strings — including synonyms and translations —
for both sports, are listed below:















concept:






































soccer
football and Football
Soccer and soccer
Association football
fútbol and Fútbol
footballer
Futbol and futbol
Fußball
futebol
futbolista







































サッカー
축구
footballeur
Fußballspieler
sepak bola
足球
فوتبال
футболист
כדורגל





































piłkarz
voetbalclub
ฟุตบอล
bóng đá
voetbal
Foutbaal
futebolista
لعبة كرة القدم
fotbal






          concept:





































football
American football
football and Football
fútbol americano
football américain
アメリカンフットボール
American football rules
futebol americano
فوتبال آمریکایی
美式足球







































football americano
Amerikan futbolu
Le Football Américain
football field
อเมริกันฟุตบอล
פוטבול
كرة القدم الأمريكية
Futbol amerykański
미식축구






































futbolu amerykańskiego
football team
американского футбола
Amerikai futball
sepak bola Amerika
football player
američki fudbal
反則
كرة القدم الأميركية





Associated counts can easily be turned into percentages.
The following table illustrates
the concept-to-words dictionary direction —
which may be useful for paraphrasing,
summarization
and topic modeling
— for the idea of soft drink,
restricted to English (and normalized for punctuation, pluralization and capitalization differences):






























































































url=Soft_drinktext
1. soft drink(and soft-drinks)    28.6 
2. soda(and sodas)    5.5 
3. soda pop0.9 
4. fizzy drinks0.6 
5. carbonated beverages(and beverage)    0.3 
6. non-alcoholic0.2 
7. soft0.1 
8. pop0.1 
9. carbonated soft drink(and drinks)    0.1 
10. aerated water0.1 
11. non-alcoholic drinks(and drink)    0.1 
12. soft drink controversy0.0 
13. citrus-flavored soda0.0 
14. carbonated0.0 
15. soft drink topics0.0 
⋮ 



The words-to-concepts dictionary direction can
disambiguate senses
and link entities, which are often highly ambiguous,
since people, places and organizations can (nearly) all be named after each other.
The next table shows the top concepts meant by the
string Stanford, which refers to all three (and other) types:









































































































text=Stanfordurltype
1. Stanford University50.3 ORGANIZATION
2. Stanford (disambiguation)7.7 a disambiguation page
3. Stanford, California7.5 LOCATION
4. Stanford Cardinal football5.7 ORGANIZATION
5. Stanford Cardinal4.1 multiple athletic programs
6. Stanford Cardinal men's basketball2.0 ORGANIZATION
7. Stanford prison experiment2.0 a famous psychology experiment
8. Stanford, Kentucky1.7 LOCATION
9. Stanford, Norfolk1.0 LOCATION
10. Bank of the West Classic1.0 a recurring sporting event
11. Stanford, Illinois0.9 LOCATION
12. Leland Stanford0.9 PERSON
13. Charles Villiers Stanford0.8 PERSON
14. Stanford, New York0.8 LOCATION
15. Stanford, Bedfordshire0.8 LOCATION
⋮ 



The database that we are providing was designed for recall.
It is large and noisy, incorporating 297,073,139 distinct
string-concept pairs, aggregated over 3,152,091,432 individual
links, many of them referencing non-existent articles.
For technical details, see our paper
(to be presented at LREC 2012)
and the README file accompanying the data.



We hope that this release will fuel numerous creative applications that haven't been previously thought of!


URL: http://feedproxy.google.com/~r/blogspot/gJZg/~3/j5U9gJseXHk/from-words-to-concepts-and-back.html

[G] A look inside our 2011 diversity report

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Official Google Blog: A look inside our 2011 diversity report

We work hard to ensure that our commitment to diversity is built into everything we do—from hiring our employees and building our company culture to running our business and developing our products, tools and services. To recap our diversity efforts in 2011, a year in which we partnered with and donated $19 million to more than 150 organizations working on advancing diversity, we created the 2011 Global Diversity & Talent Inclusion Report. Below are some highlights.

In the U.S., fewer and fewer students are graduating with computer science degrees each year, and enrollment rates are even lower for women and underrepresented groups. It’s important to grow a diverse talent pool and help develop the technologists of tomorrow who will be integral to the success of the technology industry. Here are a few of the things we did last year aimed at this goal in the U.S. and around the world:
We not only promoted diversity and inclusion outside of Google, but within Google as well.
  • We had more than 10,000 members participate in one of our 18 Global Employee Resource Groups (ERGs). Membership and reach expanded as Women@Google held the first ever Women’s Summit in both Mountain View, Calif. and Japan; the Black Googler Network (BGN) made their fourth visit to New Orleans, La., contributing 360 volunteer hours in just two days; and the Google Veterans Network partnered with GoogleServe, resulting in 250 Googlers working on nine Veteran-related projects from San Francisco to London.
  • Googlers in more than 50 offices participated in the Sum of Google, a celebration about diversity and inclusion, in their respective offices around the globe.
  • We sponsored 464 events in 70 countries to celebrate the anniversary of International Women's Day. Google.org collaborated with Women for Women International to launch the “Join me on the Bridge” campaign. Represented in 20 languages, the campaign invited people to celebrate by joining each other on bridges around the world—either physically or virtually—to show their support.
Since our early days, it’s been important to make our tools and services accessible and useful to a global array of businesses and user communities. Last year:
  • We introduced ChromeVox, a screen reader for Google Chrome, which helps people with vision impairment navigate websites. It's easy to learn and free to install as a Chrome Extension.
  • We grew Accelerate with Google to make Google’s tools, information and services more accessible and useful to underrepresented communities and diverse business partners.
  • On Veterans Day in the U.S., we launched a new platform for military veterans and their families. The Google for Veterans and Families website helps veterans and their families stay connected through products like Google+, YouTube and Google Earth.
We invite you to take a look back with us at our 2011 diversity and inclusion highlights. We’re proud of the work we’ve done so far, but also recognize that there’s much more to do to. These advances may not happen at Internet speed, but through our collective commitment and involvement, we can be a catalyst for change.

Posted by Yolanda Mangolini, Director, Global Diversity & Inclusion/Talent & Outreach Programs
URL: http://googleblog.blogspot.com/2012/05/look-inside-our-2011-diversity-report.html

[G] Khan Sheikhoun attack, Wildfires rage across Arizona, NATO Protests

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YouTube Blog: Khan Sheikhoun attack, Wildfires rage across Arizona, NATO Protests







Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.




  • We witnessed Syrian activists claim the government was responsible for the deaths of at least 21 people in the Syrian town of Khan Sheikhoun after attacks on a funeral procession and on UN vehicles.

  • We viewed wildfires raging across parts of Arizona, increasing in size due to strong winds and continuing dry weather.

  • We watched protests against the upcoming NATO summit lead to arrests outside buildings in the downtown Chicago area.

  • We saw newly-elected French president François Hollande's inauguration take place in Paris.

  • We followed the presidential candidates on the US campaign trail, as Mitt Romney stuck to his guns over marriage equality.

  • We saw two Russians and an American board the International Space Station from a Soyuz spacecraft.

  • We heard boos and mocking remarks towards Mexican presidential race front-runner, Enrique Pena Nieto, during campaign events in Mexico City.

  • We monitored the deepening crisis in Greece where there were repeated attempts to form a coalition government in an effort to avoid a new election and a possible exit from the euro. 

  • We bade a sad farewell to 'Queen of Disco' Donna Summer, who passed away this week in Florida after a battle with cancer.



Come back next week to watch the news unfold on YouTube. 





Olivia Ma, YouTube News & Politics, recently watched "Drinking Coffee for Longer Life".





URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/V4Cgj2a5Hag/khan-sheikhoun-attack-wildfires-rage.html

[G] Google Summer of Code 2012 Stats - Part 2

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Google Open Source Blog: Google Summer of Code 2012 Stats - Part 2




And now the news that some of you have been waiting for: the annual list of schools with the largest number of accepted students for Google Summer of Code 2012!




















RankSchoolCountry# of Accepted Students# in 2011
1University of MoratuwaSri Lanka2927
2Polytechnic University Of BucharestRomania2123
2National University of SingaporeSingapore2111
3Dhirubhai Ambani Institute of Information and Communication TechnologyIndia178
4International Institute of Information Technology - HyderabadIndia169
5Birla Institute of Technology and Science Pilani, Goa campus / BITS-Pilani - K.K.Birla Goa CampusIndia141
6Institute of Technology, Banaras Hindu University (IT-BHU)India136
7Technical University Of GdanskPoland129
7Birla Institute of Technology and Science, Pilani (BITS Pilani)India1210
8Technische Universität Wien, (TU Wien)Austria1013
8Indian Institute of Technology, KharagpurIndia1014
8University of LjubljanaSlovenia107
9Indian Institute of Technology, DelhiIndia96
9Chernihiv State Technological UniversityUkraine96
10UNICAMP - Universidade Estadual de CampinasBrazil814




As you can see, some schools have a big jump in participants over 2011 - yes, I’m talking about you, BITS-Pilani - while a few schools show a drop off in students.  To compare, let’s look at the overall “Top 10” schools for the past 8 years.























RankSchoolCountry# of Accepted Students: 2005-2012
1University of MoratuwaSri Lanka164
2Polytechnic University Of BucharestRomania75
3National University of SingaporeSingapore58
3Technische Universität Wien, (TU Wien)Austria58
3Universidade Estadual de Campinas - UNICAMP Brazil58
4University of TorontoCanada57
5Indian Institute of Technology, KharagpurIndia51
6Technical University Of GdanskPoland49
7Graduate University of Chinese Academy of SciencesChina48
8International Institute of Information Technology - HyderabadIndia42
8Politechnika WroclawskaPoland42
9University of Illinois at Urbana-ChampaignUnited States41
10Institute of Technology, Banaras Hindu University (IT-BHU)India38










Charts like these highlight how international Google Summer of Code truly is.  





It’s important to remember that the number of students from each school is not the point of the program. Over 13% of accepted students are from schools whose students are participating for the first time this year. What matters is participation - getting more students involved with creating free and open source software. 





By Cat Allman, Google Open Source Programs





URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/LcFtRKJxPKs/google-summer-of-code-2012-stats-part-2.html

[G] Carbon stocks and cultural mapping in the Amazon Rainforest

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Google Lat Long: Carbon stocks and cultural mapping in the Amazon Rainforest


In 2008, the Google Earth Outreach team visited the Surui tribe in the Brazilian Amazon rainforest for the first time, upon request of Chief Almir Naramagoya Surui. Their goal was to learn how to share and preserve their culture using Google Maps, Google Earth, and other online tools including Picasa, YouTube, and Blogger. We were honored to play a role in empowering the indigenous people of a region that had been ravaged by illegal logging to tell their stories to millions of people around the world. Filmmaker Denise Zmekhol documented this experience in a video called Trading Bows and Arrows for Laptops.

Then, in 2009, Rebecca Moore, head of the Google Earth Outreach team, returned to the Amazon to teach the Surui about Open Data Kit (ODK), a new suite of open-source tools that streamlines the process of data collection in the field with Android phones. Using ODK, the tribe takes pictures of what’s happening on the ground for proof of the illegal logging that is taking place on their territory.

The Surui also began using ODK and Google Earth to visualize the carbon reserves of the forest they live in. This process is part of their 50-year sustainability plan, and serves as a model for how indigenous tribes who have lost much of their ancestral land to logging and deforestation can thrive with the help of a new emerging market based on carbon credits.

Chief Almir, in his joint presentation with Rebecca Moore, celebrated the validation of the Surui Forest Carbon Project on Saturday, May 12th at TEDxBeloHorizonte in Brazil. This is a groundbreaking outcome for the Surui people for two reasons. First, this is the first indigenous-led project in the world to be validated. Equally important, it’s also the first REDD+ project in Brazil to get certified by both the Verified Carbon Standard (VCS) to sell stocks in the carbon market, and the Climate, Community and Biodiversity (CCB) Gold Standard to get extra gains from other ‘co-benefits’ of forest preservation, such as increasing biodiversity for a region, or preserving the livelihood of local communities who depend on the forest. The project was validated by Rainforest Alliance and the Brazilian NGO IMAFLORA.


The Surui and their partner IDESAM have already measured a baseline of carbon stored in the indigenous reserve and will avoid the emission of 6 million tons of carbon over the 30 years of the life of the project by avoiding the deforestation of 40 thousand hectares of forests and protecting an additional 200,000 hectares. Coordinated by Forest Trends, the Surui will work with the Brazilian government and those who want to neutralize their emissions to develop financial mechanisms to ensure the forest is protected and well managed, while also assuring the quality of life for the Surui community. The primary financial vehicle has been designed by FUNBIO, a Brazilian NGO specializing in creating financial mechanisms for conservation.

The TEDx talk was made on the heels of another Google Earth Outreach workshop held in Cacoal, Rondonia in May -- this one intended to teach the Surui people how to create a cultural map using Google Earth. Creating a new platform for storytelling online and an interactive repository for shared memories, the Surui students have interviewed their elders to map their ancestral sites, such as the site of first contact with western civilization in 1969, places where the tribes battled with colonists in the 1970s, as well as places of interest, like sightings of jaguars, capybaras and toucans. Once the Surui students have completed the first version of the map, it will be available for all to explore both as a Google Earth KML, powered by Spreadsheet Mapper 3.0, and as a narrated tour in Google Earth.


We are very excited for Chief Almir, the Surui people, and their partners, including ECAM, Amazon Conservation Team, Forest Trends, IDESAM, Kaninde, FUNBIO, among others, who are entering into a new phase of global significance with the validation of the Surui Forest Carbon Project and the Surui Cultural Map.

Posted by Tanya Birch, Program Manager, Google Earth Outreach
URL: http://google-latlong.blogspot.com/2012/05/carbon-stocks-and-cultural-mapping-in.html

Thursday, May 17, 2012

[G] Internet at Liberty 2012 Conference: Join the discussion

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Google Public Policy Blog: Internet at Liberty 2012 Conference: Join the discussion

Posted by Bob Boorstin, Director of Public Policy 

Next week, 300+ Internet activists, policy makers, academics and NGO leaders from more than 30 countries will gather in Washington, D.C. to discuss the future of free speech online. The event is called Internet at Liberty 2012, and we want you to join the discussion.

The future of free expression is uncertain. According to the Open Net Initiative, more than 620 million Internet users—31% of the world’s total Internet users—live in countries where there is substantial or pervasive filtering of online content. And when free expression is in jeopardy, so are reporters; as the Committee to Protect Journalists found, nearly half of all the writers, editors, and photojournalists imprisoned around the world are online journalists.

Dictatorships and authoritarian regimes are the worst offenders, but democracies around the world are also questioning whether the Internet requires monitoring and supervision. 2012 is a crucial year. As governments are trying to draw the right lines, we are bringing the most challenging and important debates to you via Internet at Liberty 2012.

Join us on May 23 and May 24 by watching our livestream at YouTube.com/citizentube, and feel free to Tweet your questions and comments (@InternetLiberty). If you are in the DC area, consider joining us at the event live. You can register here. Space is limited, but this is a crucial issue and we want you to participate.

For more information, check out our detailed schedule of events.
URL: http://googlepublicpolicy.blogspot.com/2012/05/internet-at-liberty-2012-conference.html

[G] Helping students fish for a better future in the land of 10,000 lakes

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Official Google Blog: Helping students fish for a better future in the land of 10,000 lakes

Minnesota has long been a state that’s prided itself on its commitment to education. Now the state has taken on the mission of becoming a technology hub as well, setting the goal to become one of the country’s top five technology states by 2020. Last week, we travelled to Minnesota to pilot two new programs designed to help students with an interest in technology get a jump on the job market, and learn directly from Google engineers over Google+ Hangout.

First, we partnered with Teach for America on a classroom mentorship project that pairs Google engineers with middle school science and math classes via Google+ Hangouts. A dozen Googlers paired up with classrooms in Minneapolis/St. Paul last week to introduce a curriculum modelled after Solve for X, Google’s initiative that celebrates technology-based moonshot thinking to solve real-world problems. In the coming weeks, each classroom will chose a big problem to tackle (world hunger, homelessness, climate change, etc.) and develop an innovative technology solution to address it—with help from the Google mentor who will join the classroom via Google+ Hangout for coaching sessions. We think hangouts are a great way to connect Googlers with classrooms far away, and are looking to expand this pilot to other states in the fall.

Google Engineer Selim Onal talks with students at the Minneapolis KIPP Academy about Solve for X

We also kicked off our first-ever youth entrepreneurship training as part of our Google for Entrepreneurs programs. The summit brought together 60 high school students from the Minneapolis STEP-UP program, an effort designed to place students from lower-income communities as interns at Minnesota businesses over the summer. Our goal was to give these students some basic training in Google tools like Docs, Apps, YouTube and Google+ so that they can enter their internships with a better understanding of how technology and the Internet can be of help to them, as well as spark these students with an entrepreneurial drive that will serve them well in these opportunities. After a morning of learning about Google tools, the students broke out into teams to pitch their own business ideas to solve challenges in education, government, transportation and the music industry. A number of mentors from the Minneapolis tech community joined us to help coach the students, and Minneapolis Mayor R.T. Rybak was on hand himself to help get the students started.

Minneapolis STEP-UP students pitch their start-up ideas to address a series of real-world challenges

Science and technology disciplines are projected to add 70,000 jobs to the Minnesota job market by 2019. We hope by partnering with local organizations, we can help give students the inspiration and skills to enter that job market ready to excel.

Posted by Steve Grove, Head of Community Partnerships, Google+
URL: http://googleblog.blogspot.com/2012/05/helping-students-fish-for-better-future.html

[G] Shiver me timbers, the 2012 D4G Winner is....

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Official Google Blog: Shiver me timbers, the 2012 D4G Winner is....

After 114,000 submissions and millions of your votes, second grader Dylan Hoffman of Caledonia, Wisc. is this year’s U.S. Doodle 4 Google National Winner. His doodle “Pirate Times” will be featured on the U.S. Google homepage tomorrow, May 18.

Hoffman, who attends the Prairie School in Racine, Wisc., responded to this year’s theme “If I could travel in time I’d visit...” with a colorful depiction of his dream visit to an era filled with swashbucklers. There, he’d “sail a pirate ship looking for treasure, have a colorful pet parrot and enjoy beautiful sunsets from deserted islands.” With his win, Dylan has come into some treasure of his own: a $30,000 college scholarship, a Chromebook computer and a $50,000 technology grant for his school. As an added bonus, Dylan’s doodle will grace the front of a special edition of the Crayola 64-crayon box, available this fall.


After this year's record-breaking submissions, choosing the National Winner and the four National Finalists wasn’t an easy decision. In addition to selecting Dylan, millions of public votes also helped us determine the four National Finalists, each of which will receive a $5,000 college scholarship:
  • Grades 4-5: Talia Mastalski, Grade 5, East Pike Elementary School, Indiana, Penn., for her doodle “Traveling to me.” Talia says, “When I think of Google, I think of a wormhole leading me to knowledge. If I could travel in time, I would visit a similar wormhole into the future to find out about ME.”
  • Grades 6-7: Herman Wang, Grade 6, Suzanne Middle School, West Covina, Calif., for his doodle “Retro City.” Herman says, “If I could travel in time, I'd visit Retro City. A future city made of robots and humans.”
  • Grades 8-9: Susan Olvera, Grade 8, SOAR Alternative School, Lafayette, In., for her doodle “Traveling Back to the Future.” Susan says, “If I could travel in time, I'd travel back to the future. If there is life on other planets, I believe we'd visit the natives as well as invent different ships and rockets for quicker transportation. With what we have accomplished currently, I believe the ‘future’ isn’t so far away.”
  • Grades 10-12: Cynthia Cheng, Grade 11, Edison High School, Edison, NJ, for her doodle “A World of Adventure.” Cynthia says, “If I could travel in time, I'd visit the age of the Vikings. Though their tales of monsters may not have been entirely true, they were some of the greatest explorers in history. It would be a remarkable experience to share adventures and discover new lands with them.”
After the awards ceremony in New York City today, all 50 of our State Winners will unveil an exhibition of their artwork at the New York Public Library, where their doodles will be displayed from May 18-July 19. In addition, the artwork of all our State Finalists and Winners will be displayed at exhibitions in their home states across the country over the summer. Be sure to check out the local exhibition near you.

Thanks to all of you who voted and helped us select this year's winner. Even more important, thank you to all of the students who submitted entries. Keep on doodling and we’ll see you next year!

Posted by Marissa Mayer, VP, Product Management
URL: http://googleblog.blogspot.com/2012/05/shiver-me-timbers-2012-d4g-winner-is.html

[G] Join Google Analytics on Google+

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Google Analytics Blog: Join Google Analytics on Google+

Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000 readers subscribe to the Google Analytics blog through our RSS feed, our videos on YouTube have been viewed more than 3.5 million times and well over 100,000 people follow us on Twitter





So it isn’t surprising we’ve received requests from many of you to participate on Google+. We’re excited to fulfill that expectation with a brand new Google+ page for Google Analytics. 









Join us on Google+ today





Check out our Google+ page and add us to your analytics, marketing or related circle. We’ll be sharing the latest and greatest about Google Analytics and digital marketing overall to help you become a better practitioner and achieve more with your efforts. 





Expect everything from how-to’s/tips, technical advice, interesting stats, plus some fun mixed in for good measure. In addition to useful updates, we’re planning to give you the opportunity to hang out live with some of the team members behind Google Analytics. If there’s anything else you’d like to see, please add a comment to this thread on Google+ and we’ll be happy to consider it. 





Posted by Adam Singer, Google Analytics Team


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/3XjDqF44khE/join-google-analytics-on-google.html

[G] Announcement: Custom alerts will sunset on June 30, 2012

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Inside AdWords: Announcement: Custom alerts will sunset on June 30, 2012

When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can now be done by creating automated rules - a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify.

Based on automated rules adoption, we have decided to sunset custom alerts. Starting June 15, we will disable creation of new alerts and by the end of June, we will stop triggering existing alerts. This means that on June 30, you will not see custom alerts in your AdWords account. If you selected email as your notification method, this means you will no longer receive alert emails.

We are actively working to bring you an email-only option in automated rules so you can be notified when a rule requirements are met without taking any action. In the meantime, check out some of the common ways you can use automated rules to save you time in managing your account.

Posted by Prashant Baheti, AdWords Product Manager
URL: http://adwords.blogspot.com/2012/05/announcement-custom-alerts-will-sunset.html

[G] Improvements to AdSense reporting features

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Inside AdSense: Improvements to AdSense reporting features



We’ve recently made a few improvements related to AdSense reporting to help you find information more quickly and to address some of the most common asks we’ve heard from you. Good things come in threes -- so here are three recent updates to look for in your account:



1. View all-time reports








When selecting a date range for your reports, you’ll now have an ‘All time’ option to view all earnings, impressions, and clicks accrued since your first impression. If you used the previous AdSense interface, you may remember this feature -- it now has a new home in the current AdSense interface as well.



2. Quickly access reports from the My ads tab



We’ve added quick links to your reports under the My ads tab, eliminating the need to search for ad units or channels in your reports. When viewing your ad units, custom channels, or URL channels on the My ads tab, just click ‘View report’ below a specific line item to view performance data for that particular ad unit or channel. This feature is particularly useful if you’re looking for channel data that isn’t linked to ad units in the interface, and will help you save time.







3. Download CSVs in the correct local formatting



Just as the placement of commas and periods can change the meaning of sentences, the same is true when it comes to numbers and figures. As you may know, an amount written as $1,000.00 in the US or UK would be written as $1.000,00 in most of Europe and South America. Previously, only the $1,000.00 format was available for downloadable reports, which created difficulties for a number of international publishers trying to export CSVs to analyze the data. Now, based on your language preference, you can export CSVs with figures in the relevant format.



Have any feedback or suggestions to share? Feel free to leave a comment or post them on our AdSense +Page.



Posted by Arlene Lee - Inside AdSense Team




URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/wYK350FLdVc/improvements-to-adsense-reporting.html

[G] Announcing the next series of Learn with Google webinars

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Official Google CPG Blog: Announcing the next series of Learn with Google webinars

Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.

Check out our upcoming live webinars below:

  • May 23 at 10am PDT: Getting Started with Google Analytics
  • May 24 at 9am PDT: Building Blocks of Digital Attribution
  • May 31 at 10am PDT: Introduction to TrueView for YouTube
  • June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
  • June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
  • June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
  • June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
  • June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
  • June 19 at 10am PDT: Bringing the Power and Control of Search to Display
  • July 10 at 10am PDT: Account Management Tools for Large Advertisers and Agencies

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!



Erin Green, Marketing Coordinator
URL: http://google-cpg.blogspot.com/2012/05/announcing-next-series-of-learn-with_16.html

Wednesday, May 16, 2012

[G] Continuing to bring people front and center in Gmail

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The Google Apps Blog: Continuing to bring people front and center in Gmail

Posted by Itamar Gilad, Product Manager

Email is more than just messages going back and forth -- it's also about the people sending them. That's why today we're introducing changes that continue to bring people front and center in Gmail, just as we did with profile photos in conversation view, the people widget and last year's integrations with Google+. Today’s changes include quick access to contact details when viewing past conversations as well as improved integration with Google+ circles.

Quick access to contact details
When you search for an email address, the search results will now show you contact details in addition to that person's profile photo and the emails sent from and to them. From here, you can start a chat, call their phone and more. Plus, if your contacts have a Google+ profile, this information will stay up to date automatically.


You can get to these same results in a variety of ways including from the people widget, contacts and the chat list search menu.

Improved circle integration and circle search
In addition to adding contact details to search results, we've made some improvements to the circles integration announced in December. When you select a circle, you'll now see profile photos of people in that circle at the top right of the page. Plus, when you click on these images you'll be taken directly to search results with contact details.


Circles are also now supported in search and filters. Find messages from a specific circle by typing circle:[circle name] in the search box. You can also find mail from any of your circled contacts by searching with has:circle. You can refine your search even further with other criteria and create filters based on circles. This means you can now view all the unread emails from your ‘Friends’ circle or automatically star every message that comes from your ‘VIP’ circle.


These updates are helping us to provide a more consistent, beautiful experience across all of our products. Quick access to contact details will be rolling out to everyone today. To take advantage of circles and more in Gmail, you'll need to join Google+.
URL: http://feedproxy.google.com/~r/GoogleAppsBlog/~3/fk65kgf8VT4/continuing-to-bring-people-front-and.html