Friday, March 2, 2012

[G] Chrome dons a suit and heads to Washington

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Google Chrome Blog: Chrome dons a suit and heads to Washington

For the same reasons you might choose Chrome for your home or work computer -- speed, simplicity, security -- businesses and organizations are choosing to give Chrome to their employees. Just over a year ago we announced that Chrome would get a special set of tools for IT admins at organizations, giving them controls to easily set up, push out and manage the browser in a professional environment. Now guess what? The US Department of State made Chrome available to all employees, and just two weeks later, more than 58,000 of their employees have Chrome installed.


US Secretary of State Hillary Clinton announces Chrome for employees at 35:10.

Read more from our guest blogger Chris Bronk from the US Department of State on the Google Enterprise blog, and check out the Chrome for Business website.

Posted by Glenn Wilson, Product Manager
URL: http://chrome.blogspot.com/2012/03/chrome-dons-suit-and-heads-to.html

[G] Offers.com utilizes technology and strong partnerships to increase sales by 36%

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Google Affiliate Network: Offers.com utilizes technology and strong partnerships to increase sales by 36%


Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology, service, and data insights. We’re pleased to share these stories with you on the blog every few weeks. 

Offers.com is an Austin-based publisher that aggregates and promotes deals from all over the web. In 2011, as they considered their annual goals, Offers.com Vice President Howard Schaffer worked with Google Affiliate Network to grow top line revenue and better align with advertisers’ brand goals.

Using Google Affiliate Network link subscriptions, product search, and product feed subscriptions, Howard and the Offers.com team culled the right information to provide their audience with the most compelling deals. Their proven results earned the Offers.com team the trust and confidence of a growing group of advertisers, assisting a number of them with their search strategy.

By coupling Google Affiliate Network technology with building strong partnerships, advertiser sales through Offers.com increased 36% YoY in 2011.

Learn more by reading the full case study.

Posted by Will Heidrich, Account Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/03/offerscom-utilizes-technology-and.html

[G] Secretary Clinton Announces State Department Use of Chrome

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Official Google Enterprise Blog: Secretary Clinton Announces State Department Use of Chrome

Posted by Chris Bronk, Senior Advisor, IRM’s Office of eDiplomacy, U.S. Department of State

Editors note: We were excited to hear that Secretary of State Hillary Clinton herself announced to State employees that they would be getting the Chrome browser. Now that they have it, we invited Chris to share some more details.

The State Department gave our employees around the world a special Valentine’s Day gift as we made the Google Chrome browser available to all employees on February 14. This makes us the first U.S. cabinet department to make Chrome available department-wide.

Secretary of State Hillary Clinton made the announcement to a town hall meeting of State Department employees, where it was greeted with rousing applause:

State’s historical approach to browsers is to test compatibility with all corporate, enterprise-level applications and remediate any issues prior to full release. We’ve taken a different approach with Chrome. Offering Chrome as a browser option allows us to take full advantage of Chrome’s speed -- from quick startup to rapid website loading -- plus the ability to access the full range of modern websites, and will allow our employees to be more productive in their work. When a new release of Chrome is made available with enhanced functionality or added security, we can release it into production immediately, bypassing cumbersome testing.

With Chrome for Business, our Information Resources Management (IRM) team was able to deploy Chrome quickly and securely. After two weeks, it has been installed on over 58,000 PCs around the world or around 60% of our enterprise. The administrative capabilities of Chrome for Business will allow IRM to manage the browser going forward, making sure that all employees are on the same version and can take advantage of new features that are regularly made available in new Chrome releases.

We’re enthusiastic to be leading the charge to bring an enhanced web browsing experience to State employees executing the critical U.S. diplomatic mission around the world!

URL: http://googleenterprise.blogspot.com/2012/03/secretary-clinton-announces-state.html

[G] Syria approves new constitution, tornadoes ravage Mid-West, Breitbart dies age 43

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YouTube Blog: Syria approves new constitution, tornadoes ravage Mid-West, Breitbart dies age 43

Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.

Come back next week to see the news unfold on YouTube.

Olivia Ma, YouTube News and Politics, recently watched "New Worry on Global Warming: Mass Shrinkage".



URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/ywqlMoYiOhg/syria-approves-new-constitution.html

[G] Are you a brainiac? Take the YouTube EDU Pop Quiz

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YouTube Blog: Are you a brainiac? Take the YouTube EDU Pop Quiz


As Chris Anderson, founder of TED, said, “Tomorrow's best teachers will be global stars reaching literally millions of kids”. We believe that the next generation of great teachers will come from all walks of life - they might be popular vloggers, lifelong educators, popular scientists, or journalists - and we’re working hard to get them sharing their knowledge on YouTube EDU. To highlight the breadth and depth of awesome educational content we have on the site today, we worked with some of our newest YouTube EDU partners to put together an interactive game testing your smarts. 








At the end of the video you’ll be asked a question which you should answer using the annotations embedded in the video. This will automatically take you on to the answer, and to the next question. The quiz has five questions in total, each from a different YouTube EDU partner, and then at the end you’ll receive your score. Enough description though - go play (and learn)!

Will Houghteling, YouTube EDU, recently watched “How Web Video Powers Global Innovation”.







URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/_cgdz5dqMMo/are-you-brainiac-take-youtube-edu-pop.html

[G] Faster, More Accurate Data Collection

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Official Google Enterprise Blog: Faster, More Accurate Data Collection

Posted by Sandra Giger, IT Specialist, Office of the Chief Information Officer, NOAA

Editors note: Today’s guest blogger is Sandra Giger from the National Oceanic and Atmospheric Administration (NOAA). Sandra and her colleagues are using Google Apps for Government to streamline the data collection process, resulting in better data accuracy and transparency across the agency. We are honored to recognize them as our Government Transformers.

Compiling data from a large number of people can be a daunting task. This is especially true at the National Oceanic and Atmospheric Administration (NOAA), with 25,000 people in roughly 400 locations around the country.

At NOAA, these “data calls” typically fall to me and my colleagues in the IT Governance and Portfolio Division at NOAA. For example, in 2011 the Department of Commerce, our parent agency, began an initiative to lower printing costs throughout the department. To get started, NOAA first had to inventory the thousands of printers the agency was using.

In the past, a data call was usually conducted via email. We would email all the NOAA offices, and the replies would trickle in, often in different formats. It filled up our inboxes and required that we spend hours cleaning up the data. This manual process meant a higher chance of errors, and the entire process ended up taking several weeks.

Rather than continue with these old methods, we decided to use a Google Form to capture the printer inventory. The form could be emailed directly to people across NOAA, and forwarded on to others as needed. As soon as someone completes the form, each response is captured as a separate row of a spreadsheet, along with the name of the person submitting it and the date and time it was submitted. This streamlined collection process cuts in half the time spent collecting data. With all responses are consolidated in a single spreadsheet, it makes analyzing the data a snap.

What’s more, all the responses can be shared with everyone who completes the form, making it a more transparent data collection process. My colleagues and I are transforming data collection at NOAA by improving data quality and sharing the data more openly, while saving ourselves valuable time that can be spent on other projects.
URL: http://googleenterprise.blogspot.com/2012/03/faster-more-accurate-data-collection.html

Thursday, March 1, 2012

[G] New tools and policies for Publisher Networks in the Ad Exchange

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DoubleClick Publisher Blog: New tools and policies for Publisher Networks in the Ad Exchange


As the size and quality of publisher networks have grown, so has their need to operate more efficiently and profitably. With this in mind, we’ve rolled out a series of updates for publisher networks in DoubleClick Ad Exchange.

First, we’ve revised our policies to allow publisher networks to use the Ad Exchange even if they own & operate few (or none) of the sites they represent. As always, every partner site has to meet the same high-standards of quality as every AdX publisher.

Second, we’ve built a set Network Partner Management tools that make it easy to add new partners, manage hundreds of domains, and monitor their performance.


For current clients, using these features requires no changes to your existing tags. In addition, reporting, payment and site management remains in your hands.

If you’d like to learn more about these new capabilities, please sign up for one of the webinars below, contact your Ad Exchange account representative, or tell us how to contact you and we’ll have someone reach out.

US Webinar
Tuesday, March 13 at 11am PST (1pm CST / 2pm EST)
Register HERE

EMEA Webinar
Tuesday, March 13 at 2pm GMT (3pm CET)
Register HERE

Posted by Drew Bradstock, Product Manager
URL: http://doubleclickpublishers.blogspot.com/2012/03/new-tools-and-policies-for-publisher.html

[G] Refining the new Google Analytics

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Google Analytics Blog: Refining the new Google Analytics

We've been listening to your feedback about the new version of Google Analytics, and are excited to release an updated user interface featuring enhancements to nearly all aspects of the design of Google Analytics.



User interface updates

Based on input from our users, partners, and customers, we have launched several improvements to our user interface. We are particularly proud of the attention to detail that our user experience team has put into making the interface easy to use, understandable, and beautiful.

Restyled reports


The primary goal of this update is to bring more attention to the things that matter -- your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette to draw attention toward data instead of navigation elements.



We’ve also made several usability improvements:

Improved information hierarchy

Change the graphed metric and select a comparison metric directly from the graph

Graph and Table options are more visible

Improved Metric Group selection

Added icons to left navigation



Icons in the left navigation


We would like to thank everyone for submitting excellent feedback. Please continue to provide input on how Google Analytics can best deliver the insights you need.



- The Google Analytics team


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/GRcYYH3ZrSA/refining-new-google-analytics.html

[G] How to upgrade to the new YouTube channels look

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YouTube Blog: How to upgrade to the new YouTube channels look

You work hard on your channel and your videos, so we’re doing the same on making channels look their best on YouTube. That’s why in December, we launched an updated look and new templates for channels, as well as features across the site to keep you better connected with the channels you enjoy.



Like a great symphony, these channels and features work best when everyone is playing on the same page. So that’s why we’re encouraging you to update your channel to the new look, and by March 7 we’ll be updating everyone. If you have a YouTube channel and 15 minutes today, select the “Try the new design” button on the top of your channel page that will give you step-by-step instructions for updating.



The step-by-step was a good start, but I want more info. Whatcha got?


  • Use this Checklist to make sure you have the main parts of your channel covered

  • Want to do more? The YouTube Creator Playbook has a special section just for improving your channel, as well as a ton of YouTube tips from the best in the biz

  • Still have questions? Stop by the Help Center for more answers




Why the change?

We know how hard it is to find great content on YouTube (you’re uploading 60 hours of video per minute), so when viewers find your channel we want to help you keep them there, and keep them coming back. All uploaders are not the same, so now you have four different templates to best suit your needs: Creator, Blogger, Network and Everything. With the old design, it wasn’t always easy for viewers to browse your channel. However, we loved parts of the old channels design too (heck, many hours and Red Bulls were consumed to build it), like your ability to feature content. So we’ve enabled a new Featured Tab that offers you the ability to keep doing that.



I’m freaking out — please don’t change this!

We know change is never easy, especially when it’s something you’ve spent lots of time and effort on. Even more, there are human beings at YouTube who look at every piece of feedback, bucket them into categories, and work with product teams to address them each week. So whenever you see a blue "Send Feedback" link, know that that's not some decorative ornament. It's for real. So give your feedback because we (humans) need it to keep creating ways for YouTube to showcase your channels.



The YouTube team


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/of-Vm7DF9AU/how-to-upgrade-to-new-youtube-channels.html

[G] Watch a star-studded reading of the play '8' live on YouTube this Saturday night

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YouTube Blog: Watch a star-studded reading of the play '8' live on YouTube this Saturday night

Editor’s note: From time to time we invite guests to the blog to talk about a topic of interest. We’re thrilled to have Rob Reiner, actor and director, join us today.



I want to invite you to come to YouTube on Saturday, March 3, to watch a reading of a powerful new play, 8, about marriage equality and the Proposition 8 trial.



The play, written by Academy Award winning screenwriter Dustin Lance Black (Milk), is an account of the case filed by the American Foundation for Equal Rights (AFER) in the U.S. District Court in 2010 to overturn Proposition 8, a constitutional amendment that eliminated the rights of same-sex couples to marry in the state of California. Framed around the trial's historic closing arguments in June 2010, 8 provides an intimate look at what unfolded when the issue of same-sex marriage was put on trial in the U.S.



At the time of the trial, the Supreme Court ruled against allowing cameras in the courtroom, preventing anyone outside the court from witnessing the proceedings. Today, we’re able to give people around the world a look at what happened behind closed doors via the live stream of this reading of 8 on AFER’s YouTube channel.



I hope you'll join me, George Clooney, Brad Pitt, Martin Sheen, Kevin Bacon, Jane Lynch, Matthew Morrison, Jamie Lee Curtis and others who will be performing in the West Coast premiere this Saturday evening at 7:45pm PT (pre-show begins at 7:30pm PT). Tune in to youtube.com/americanequalrights to watch the event live streamed from the Wilshire Ebell Theatre in Los Angeles, Calif.







Rob Reiner, director of 8 and founding board member of AFER, recently watched “Prop 8 Unconstitutional: The Highlight Reel”.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/FGZbKPH_VrI/watch-star-studded-reading-of-play-8.html

[G] Watch a star-studded reading of the play 8 live on YouTube this Saturday night

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Official Google Blog: Watch a star-studded reading of the play 8 live on YouTube this Saturday night

From time to time we invite guests to the blog to talk about a topic of interest. We’re thrilled to have Rob Reiner, actor and director, join us today. -- Ed.

I want to invite you to come to YouTube on Saturday, March 3, to watch a reading of a powerful new play, 8, about marriage equality and the Proposition 8 trial.

The play, written by Academy Award winning screenwriter Dustin Lance Black (Milk), is an account of the case filed by the American Foundation for Equal Rights (AFER) in the U.S. District Court in 2010 to overturn Proposition 8, a constitutional amendment that eliminated the rights of same-sex couples to marry in the state of California. Framed around the trial's historic closing arguments in June 2010, 8 provides an intimate look at what unfolded when the issue of same-sex marriage was put on trial in the U.S.

At the time of the trial, the Supreme Court ruled against allowing cameras in the courtroom, preventing anyone outside the court from witnessing the proceedings. Today, we’re able to give people around the world a look at what happened behind closed doors via the live stream of this reading of 8 on AFER’s YouTube channel.

I hope you'll join me, George Clooney, Brad Pitt, Martin Sheen, Kevin Bacon, Jane Lynch, Matthew Morrison, Jamie Lee Curtis and others who will be performing in the West Coast premiere this Saturday evening at 7:45pm PT (pre-show begins at 7:30pm PT). Tune in to youtube.com/americanequalrights to watch the event live streamed from the Wilshire Ebell Theatre in Los Angeles, Calif.



Posted by Rob Reiner, director of 8 and founding board member of AFER
URL: http://googleblog.blogspot.com/2012/03/watch-star-studded-reading-of-play-8.html

[G] Versus: liberating opinion with Google+ Hangouts

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Official Google Blog: Versus: liberating opinion with Google+ Hangouts

Whether enabling voters to interview their President, or connect underwater in a project to photograph the ocean floor, Google+ Hangouts are being used in amazing ways. Not only do Hangouts have the ability to connect people on opposite sides of the planet, they can also connect people on opposing sides of the social and political spectrum. We’re delighted to announce that a new series of global debates, that will be live streamed on YouTube, will do exactly that.

Versus, from Intelligence2—an organization committed to revitalizing the art of live debate—will give you the chance to question people who are close to the decisions being made on topical issues, on both sides of the debate. Real-time voting on the channel will also let the speakers know how their arguments are resonating with viewers.



The first motion to be debated is “It’s time to end the War on Drugs.” The debate will air diverse opinions from the likes of +Richard Branson, +Russell Brand, +Julian Assange, and experts such as the former Presidents from Mexico and Brazil, among others. BBC newsreader and presenter +Emily Maitlis will chair the debate.

The debate will be streamed live on the Versus YouTube channel on March 13 at 7pm GMT. From now until then, we invite you to discuss the issues and join the debate on the Versus page, where you’ll also find out how you could have the chance to secure a place in the live debate hangout.

Posted by Anna Bateson, Director of YouTube Marketing, EMEA
URL: http://googleblog.blogspot.com/2012/03/versus-liberating-opinion-with-google.html

[G] Meeting citizen demand in one of the nation’s busiest library networks

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Official Google Enterprise Blog: Meeting citizen demand in one of the nation’s busiest library networks

Posted by Gib Van Cleve, Information Technology Services Manager, St. Louis County Library

Editors note: Today’s guest blogger is Gib Van Cleve, information technology services manager at St. Louis County Library (SLCL). He and the staff at SLCL adopted Google Apps for Government, and have found many innovative uses for Google tools to help the library’s 20 branches run more efficiently and better serve citizens.

St. Louis County Library (SLCL), with 20 branches, represents Missouri’s largest and busiest library network. We serve a large community eager to consume digital and hard-copy content, from learning games to classic novels, and that requires behind-the-scenes technologies to manage circulations and ensure efficient citizen services. But, as we grew and our collections expanded, we needed tools that could enable our staff to collaborate more efficiently to bring more transparency to the library’s operations.

In the past, managing libraries required a lot of phone calls and spreadsheets emailed back and forth. Today, that’s no longer the case. We have a small yet nimble technology group of 12 people, and we’ve been able to increase efficiency and improve citizen services by adopting Google Apps for Government. We are honored that some of our employees have been recognized as Government Transformers for their creative usage of Google Apps.

For example, our system administration manager Stephanie Nordmann created a system that tracks circulation items in a Google spreadsheet. In an instant, we see key statistics and trends such as the number of library visits, circulation counts, and the demand for certain items. Last year, it showed us e-book circulation grew by 174%, while traditional books were only up 1%. So we knew we need to stock up on e-media, enabling us to meet the growing demand.

To allow citizens to check out an item at one location and return it at another, we started supporting floating collections. It’s not easy balancing collections across multiple facilities to ensure that items are available when and where the public needs them. Our community services administrator Eric Button created a Google spreadsheet to manage floating collections systematically, tagging facilities green if they have space, yellow if their items are balanced, and red if their shelves are full. This new tool eliminates emailing back and forth and allows us to see instantaneously where to send items to meet demand.

We have found many uses of Google Apps for a broad library network. Amy Gibbons and other members of our service desk staff manage an inventory of 900 PCs throughout our library network using Google Docs. Our libraries run better and more cost-effectively so we can meet citizen requirements for educational and entertainment content—and—trust us, we’re discovering more and more uses for Google Apps to become more efficient and effective!





URL: http://googleenterprise.blogspot.com/2012/02/meeting-citizen-demand-in-one-of.html

[G] Versus: liberating opinion with Google+ Hangouts

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YouTube Blog: Versus: liberating opinion with Google+ Hangouts

Whether enabling voters to interview their President, or connect underwater in a project to photograph the ocean floor, Google+ Hangouts are being used in amazing ways. Not only do Hangouts have the ability to connect people on opposite sides of the planet, they can also connect people on opposing sides of the social and political spectrum. We’re delighted to announce that a new series of global debates, that will be live streamed on YouTube, will do exactly that.



Versus, from Intelligence2—an organization committed to revitalizing the art of live debate—will give you the chance to question people who are close to the decisions being made on topical issues, on both sides of the debate. Real-time voting on the channel will also let the speakers know how their arguments are resonating with viewers.







The first motion to be debated is “It’s time to end the War on Drugs.” The debate will air diverse opinions from the likes of +Richard Branson, +Russell Brand, +Julian Assange, and experts such as the former Presidents from Mexico and Brazil, among others. BBC newsreader and presenter +Emily Maitlis will chair the debate.



The debate will be streamed live on the Versus YouTube channel on March 13 at 7pm GMT. From now until then, we invite you to discuss the issues and join the debate on the Versus page, where you’ll also find out how you could have the chance to secure a place in the live debate hangout.



Anna Bateson, director of YouTube marketing, EMEA, recently watched "Richard Branson: No More Drug War (2011 International Drug Policy Reform Conference)."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Xw5bfTg5ank/versus-liberating-opinion-with-google.html

[G] Google@SXSW: A taste of the Googleplex, in Austin

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Official Google CPG Blog: Google@SXSW: A taste of the Googleplex, in Austin

Part of what makes Google such a fun place to work is that there’s always something going on: diverse talks, lunchtime concerts, impromptu game tournaments, you name it—all wrapped up with a collective passion for building a better web. So when we were thinking of what we should do for this year’s SXSW, it was pretty obvious: let’s package up a few of the things that we love about Google and bring them with us to Austin, Texas.

Interactive talks
Our participation kicks off on Friday, March 9, in a fireside chat where senior vice president Vic Gundotra will discuss the future of the Google+ project with Guy Kawasaki. We also have Googlers speaking on more than 25 panels, covering topics as varied as the design of Google and YouTube, changing the world through hacking and WebGL’s impact on the web.

Google Village
On March 10-11 we’ll open up the Google Village. We’re taking over Rainey Street (just a few steps away from the Austin Convention Center), setting up shop in four houses and packing them full of demos, drinks, talks and, of course, live music. Here’s what you can expect at each of the houses:

  • Android House: We’re showcasing the latest and greatest from Android, including phones and tablets running Android 4.0, live music on the backyard stage, and a look at cool entertainment for your device.
  • Google Maps House: Interested in enhancing Google Maps with biking directions or updating the business information in your local neighborhood? We'll show you how, plus many other ways you can add more map data to the places you know and love.
  • Developer House: Participate in code labs and spend a day with the team building LEGO race bots controlled by Android, leading up to the ultimate rumble Sunday evening. Learn more on the Developers Blog.
  • Discovery House: Find out more about our latest creative and advertising products, and see how Google can help you expand your business—or maybe start one.

Live from the Lot
There’s no place like Austin for live music, and on March 15-16 Google Musicand YouTube Presents will host Live from the Lot, two days of concerts atop a downtown parking garage. We’ll have performances by The Shins, Gossip, The Ting Tings and Heartless Bastards, to name a few. If you can't make it in person, tune in online for a full live stream of both days’ shows atyoutube.com/presents.

Plus, artists officially showcasing at SXSW can also stop by our artist lounge atLive from the Lot to relax and recharge with food, laundry machines, massages and more.

Get more details about our plans for SXSW on our website. The trucks just finished packing up the last Android statue, and we’re all ready to go. It’s Austin or bust—hope to see you there!

Posted by Marc Vanlerberghe, Marketing Director for Android
URL: http://google-cpg.blogspot.com/2012/02/googlesxsw-taste-of-googleplex-in.html

[G] Google’s new Privacy Policy

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Official Google Blog: Google’s new Privacy Policy

Our updated Privacy Policy takes effect today, March 1. As you use our products one thing will be clear: it’s the same Google experience that you’re used to, with the same controls.

And because we’re making these changes, over time we’ll be able to improve our products in ways that help our users get the most from the web.

While we’ve undertaken the most extensive user education campaign in our history to explain the coming changes, we know there has been a fair amount of chatter and confusion.

Here are a few important points to bear in mind:

Our Privacy Policy is now much easier to understand.

We’ve included the key parts from more than 60 product-specific notices into our main Google Privacy Policy—so there’s no longer any need to be your own mini search engine if you want to work out what’s going on. Our Privacy Policy now explains, for the vast majority of our services, what data we’re collecting and how we may use it, in plain language.

Our Privacy Policy will enable us to build a better, more intuitive user experience across Google for signed-in users.

If you’re signed in to Google, you expect our products to work really beautifully together. For example, if you’re working on Google Docs and you want to share it with someone on Gmail, you want their email right there ready to use. Our privacy policies have always allowed us to combine information from different products with your account—effectively using your data to provide you with a better service. However, we’ve been restricted in our ability to combine your YouTube and Search histories with other information in your account. Our new Privacy Policy gets rid of those inconsistencies so we can make more of your information available to you when using Google.

So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties.

Our privacy controls aren’t changing.

The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.

If you don’t think information sharing will improve your experience, you can use our privacy tools to do things like edit or turn off your search history and YouTube history, control the way Google tailors ads to your interests and browse the web “incognito” using Chrome. You can use services like Search, Maps and YouTube if you are not signed in. You can even separate your information into different accounts, since we don’t combine personal information across them. And we’re committed to data liberation, so if you want to take your information elsewhere you can.

We’ll continue to look for ways to make it simpler for you to understand and control how we use the information you entrust to us. We build Google for you, and we think these changes will make our services even better.

Posted by Alma Whitten, Director of Privacy, Product and Engineering
URL: http://googleblog.blogspot.com/2012/02/googles-new-privacy-policy.html

[G] Google Code-in students: Simply the best

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Google Open Source Blog: Google Code-in students: Simply the best









During the Google Code-in contest SymPy had a total of 176 tasks completed by 64 students.



Some highlights of the program:



- The Sympy webpage is now translated into five languages and our tutorial is translated into three languages.



- The interface for SymPy Live was completely rewritten, and many new features, such as tab completion, full screen mode, saved searches, and recent searches were added. We also now have a mobile version of the site available. If you have not used SymPy Live since the start of the Google Code-in program, I encourage you to check it out.



- Our documentation, in particular our Sphinx documentation, was vastly improved. For example, as a result of the program we are now much closer to the goal of including every public functions' docstrings in the Sphinx docs.  We are also now much closer to the goal of complete docstring/doctest coverage for public functions, classes, and methods throughout SymPy. Other documentation was improved as well, such as the isympy manpage and the new cheat sheet.



- Various bug fixes, cleanups, and improvements throughout the code base, as well as changes to our web page and wiki.



For full information about which tasks were completed, see our page on the Google Code-in site.



Thanks to all of these students for your contributions!  We hope that you will continue to contribute to SymPy outside the program, and that you will use SymPy when you find yourself in need of a symbolic mathematics system.



I would also like to thank all the mentors and anyone who helped to review tasks for Google Code-in.

Some of the mentors who helped include: Aaron Meruer, Alexey Gudchenko, Chris Smith, Christian Muise, Hector (Prafullkumar P. Tale), Joachim Durchholz, Mateusz Paprocki, Matthew Rocklin, Ondřej Čertík, Ronan Lamy, Saptarshi Mandal, Stefan Krastanov, and Vladimir Perić.



Thank you to each and every one of you.  Without your mentoring help and assistance with various other things like developing the tasks, SymPy's participation in this contest would not have been possible.



Finally, I want to thank Google for putting on this contest.  This goes out especially to the Google Open Source Programs Office for running the contest and to the developers of Melange, who were helpful throughout the whole process.



By Aaron Meurer and the SymPy development team





URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/OwjIERZIntI/google-code-in-students-simply-best.html

Wednesday, February 29, 2012

[G] AlloExpat thrives with Google AdSense

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Inside AdSense: AlloExpat thrives with Google AdSense

‘PubTalk’ is a new program highlighting publishers’ perspectives on display products and industry trends. In this installment, we hear from Theresa Giovagnoli, co-founder of AlloExpat.com, on the site’s 10th anniversary, about why they’ve worked with AdSense for 6+ years and how they’ve benefited from implementing simple optimization solutions.

AlloExpat.com is a worldwide expatriate social portal. It addresses the growing global expatriate community by being a one-stop information center and by connecting expats with professional expatriate service providers.

Inside AdSense (IA): What role does AdSense play in your business?

Theresa Giovagnoli (TG): We’re a very large portal and have dedicated websites and discussion forums for each country in our global network. We need a solution that effectively targets ads to a wide international audience. AdSense is simply the best and most efficient solution to do this. Thanks to a consistent revenue steam from AdSense, our web development team has been able to dedicate its attention to growing our global audience and content.

IA: What is the one success you’ve had with AdSense that you’d like to share with other publishers?

TG: One successful tactic we employed was recategorizing targetable custom channels. We are a global site with multiple regions. Earlier, all our regions were combined under one custom channel, but once we defined targetable channels by region, we saw CPC increase by 20%.  I would highly encourage publishers to set targetable custom channels at the level that best defines their site because it allows advertisers to specifically target their website by segment or region which may lead to performance uplift.

IA: Why do you love AdSense?

TG: We have managed to implement AdSense in a non-intrusive way, generating a fair amount of revenue over the years. AdSense has played a key role in our development over the years and still does today. We’d never have come this far without it.

Posted by Jennifer Chan, AdSense Team
URL: http://adsense.blogspot.com/2012/02/alloexpat-thrives-with-google-adsense.html

Tuesday, February 28, 2012

[G] Spotlighting Government Transformers

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Official Google Enterprise Blog: Spotlighting Government Transformers

Posted by Wendy Wu, Google Apps for Government Team

Two months ago, we launched the Government Transformers initiative to find government employees who are improving the way government operates. They build more transparent systems, save costs and improve services to the citizens. We have received many nominations in just two months. In the next few days, we’d like to recognize a few of these government employees and share how Google Apps has helped transform the way their agencies work.

Group purchasing in government, made simple
Virginia cities and counties have a cooperative purchasing agreement. Once a vendor signs a contract referencing 'cooperative purchasing' with a Virginia government entity, other cities and counties can buy under the same terms. In the past, the information sat with each individual agency and was not visible to others. In order to benefit from this procurement policy, T.W. created a Google Group for area managers to share contract information and purchase support items and services cooperatively. “We now have about 30 members from 12 cities and counties,” said T.W., “and we simply send out an email to the group, and everyone gets the notice. Or people can go to our website to check out the discussion thread or history to find the contracting information they need, with complete transparency.”
(T.W.Sawyer, Purchasing Agent, York County, Virginia)

Responding to constituents faster
People in Wyoming have a constant goal of innovating and searching for ways to make their state a pioneer in technology and efficiency. Under Governor Matt Mead’s leadership, the IT department built an automated system to manage constituent inquiries with faster and more efficient responses. With Google Apps for Government, they used Google APIs along with traditional web development to build a robust solution in approximately four months. “Now, we see the status of every communication—whenever and wherever we are connected to the Internet,” said Bob, “and our staff assigns tasks, routes communication through Gmail, and places follow-up items on calendars so constituent requests are handled timely and efficiently.”
(Bob Mathews, Manager of Enterprise Application Development, Office of the CIO, State of Wyoming)

T.W. and Bob are two of many Government Transformers who are using Google Apps creatively to help their agencies run better. We look forward to sharing their success with you so make sure to check back this week for more transformer stories.
URL: http://googleenterprise.blogspot.com/2012/02/spotlighting-government-transformers.html

[G] Google Discovery House at SXSW

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Inside AdWords: Google Discovery House at SXSW

[Originally posted on the Google Agency Blog]

We’re just as excited as you are to roll into Austin this year for South by Southwest Interactive 2012 for another Texas-sized festival packed with BBQ, margaritas, and the most exciting digital chatter of the year. This year, we’ll be packing up some of our favorite things about Google and bringing them with us to the “Google Village” on Rainey St. - just a few steps from the Austin Convention Center.

We hope you’ll join some of the 40-plus Googlers participating in panels and discussions around the SXSW festival! Our participation kicks off on Friday, March 9 at 3:30 PM, in a fireside chat where senior vice president Vic Gundotra will discuss the future of the Google+ project with Guy Kawasaki.

Then, on March 10-11 at the Google Village you’ll find:

  • Android House with the latest and greatest from Android, complete with live music and a look at cool entertainment for your device
  • Google Maps House packed with cool ways to make the most of Google Maps and the places you know and love
  • Developer House with an exciting day of building LEGO race bots and gearing up for the ultimate rumble Sunday evening. Learn more on the Developers Blog
  • Discovery House where you can learn about our latest creative and advertising products, and see how Google can help you and your clients make the most of the web
As members of the advertising community, we’d love for you to come join us at the Discovery House in particular, where we’ve got a diverse lineup of discussions, teaching sessions, and social events. There’s something for everyone:
  • Come learn how we're working with our partners to bring together creativity and technology in new ways, and re-imagining what online advertising can be. Be sure to stick around for our re-imagined happy hour, with a new take on classic cocktails.
  • Participate in engaging seminars about the latest in mobile marketing, the coolest things that Google+ users are creating with Hangouts, and how to make the most of consumer insights.
  • Want the full schedule? It’s here.
Come swing by and have a drink on us in Austin - we’d love to hear all about everything exciting and innovative that you’re seeing and hearing around town, too.

Posted by Caro McCarthy, Product Marketing Manager, Google+ B2B
URL: http://adwords.blogspot.com/2012/02/google-discovery-house-at-sxsw.html