Saturday, February 18, 2012

[G] The road not taken: The adventures of a post Google Summer of Code student

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Google Open Source Blog: The road not taken: The adventures of a post Google Summer of Code student





It all started with last year’s Google Summer of Code where I, along with over 1100 others, took part in the program designed to pair university students with open source organizations for a three month project writing code over the summer. I was accepted by OpenMRS, which is an Open Source Medical Record System used by healthcare service providers the world over. I decided to stick around with OpenMRS after the final deadlines went by. That, plus my decision to apply for Google Summer of Code, were probably the wisest decisions I have made  in my entire life.



My association with OpenMRS brought me many noteworthy achievements over the past six months. These victories are priceless, and I wouldn’t have been able to achieve any of them if not for my decision to ‘stay on’ with the organization. It all goes to show that a little commitment and goodwill can take you a long way.



I feel that many students fail to make a very basic observation: that money isn’t the most important Google Summer of Code dividend. Of course, it’s the money that attracts many students (including myself) to these projects initially, and yes, the money does come in very handy. But what many students don’t realize is that it shouldn’t be just about the money. Google Summer of Code is all about connections and experience. Google is offering us a once in a lifetime opportunity to connect with the best and the brightest in the industry; a professional equivalent of ‘sustainable development’ for students. Google Summer of Code can only show us the way, the rest of the journey is up to us. Google gave us the opportunity and it’s up to us to make it work. It took me several months to realize this subtle truth.



At the time I started Google Summer of Code, I was an obscure student living in a small developing country with no real opportunity to move ahead in life. I had no connections, no access to academics in my preferred field of study and no hope of ‘changing the world’. Barely ten months later, I had traveled to three countries (all funded by benevolent mentors), co-authored two research papers (one of them with the co-founder of OpenMRS) and made important contacts from all over the world. I’d worked on some of the best health informatics projects on the planet, visited implementation sites, done cutting edge research work for leading American scholars, helped maintain implementation sites in Africa and, in my own little way, contributed to make the world a better place.



Six months ago, I used to write articles about others for our university newsletter. Now I’m a regular fixture in our local magazines. Instead of the usual chain mails and spam, my inbox now contains serious mails from academics and industry leaders. I’ve learned to communicate well, to work with diverse offshore based teams, to manage my time wisely and to make the best of any situation.



And what did all this cost me? Nothing more than simple good will and a moderate amount of work. Sure there is a certain amount of hard work involved, but if you must work, it should be for something you believe in, and will benefit your future. We have two options: to take the money and run or to be an active participant who benefits by helping improve their mentoring organization.



Writing in the wake of the Google Summer of Code 2012 announcement, I have just one hope - that the next generation of students will see Google Summer of Code for what it really is, and that they will make use of this golden opportunity to change their lives.



By Suranga Nath Kasthurirathne, Google Summer of Code 2011 student and OpenMRS contributor





URL: http://feedproxy.google.com/~r/GoogleOpenSourceBlog/~3/lelGac466TU/road-not-taken-adventures-of-post.html

Friday, February 17, 2012

[G] And the YouTube Ad Blitz winners are...

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YouTube Blog: And the YouTube Ad Blitz winners are...

While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, the votes are in and you voted M&M’S “Just My Shell” commercial as your favorite ad of the Super Bowl!







Rounding out the top five commercials of the big game are spots from Chrysler Group, Bud Light, Chevy Silverado and Doritos:



2. Chrysler Group “Halftime in America”

3. Bud Light “Rescue Dog”

4. Chevy Silverado “2012”

5. Doritos “Man's Best Friend”



Give me the stats!

In its fifth year running, YouTube Ad Blitz has already surpassed previous years with 133M views from fans worldwide, up 43 percent from last year (as of Sunday, 2/12)...and still counting! In fact, during game time roughly 6 percent of all U.S. YouTube traffic came from people watching Super Bowl commercials on Ad Blitz.



The days that saw the highest volume of views were Sunday, Monday and Tuesday, making up 82 percent of total views received over the week. And it wasn’t just fans in the states seeking out the commercials — nearly 18 percent of all views came from outside of the U.S. Other interesting stats include:


  • The most popular ads drove the majority of views - 65 percent of video views came from the top ten commercials.

  • Google searches related to [Super Bowl commercials] peaked on Monday, but continued through the rest of the week.

  • More than 32 percent 
of all mobile votes occurred on Tablet devices, our first year running Ad Blitz on a tablet-optimized channel.


Tune into the YouTube homepage today to check out the top five spots!



Mike Yapp, director, YouTube Creative Content, recently watched “The Jeremy Lin Show at MSG!


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/DBbKWB5xxQU/and-youtube-ad-blitz-winners-are.html

[G] Three Months On - Trinity Mirror’s journey so far

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Official Google Enterprise Blog: Three Months On - Trinity Mirror’s journey so far

Posted by Steve Walker, IT Director and Google Apps Product Manager at Trinity Mirror.

Editors note: Today’s guest blogger is Steve Walker, IT Director and Google Apps Product Manager at Trinity Mirror. In November Trinity Mirror, one of the UK’s largest media brands, announced its move to Google Apps for Business. Three months on Steve updates us on how the migration has gone so far - and what they’ve learned along the way.

In my last blog in November, I described how Trinity Mirror made the decision to move all its staff to Google Apps for Business. At the time we were part way through our migration and were aiming to complete the move by the end of November. Well, the good news is that we not only migrated all 5,200 email users to Google Apps but completed the project two weeks ahead of schedule.

The project was one of the biggest we’ve undertaken in Trinity Mirror. Previous business transformation projects targeted specific user groups such as Advertising, Editorial or Production; this project touched everyone with an email account, including the CEO, Executive Directors and all our Senior Management Team. I think everyone in the group will agree that the transition from our Lotus Notes / Exchange platforms to Gmail was a huge success and, looking back, I would put that down to a few specific initiatives that we took:

1) We involved our staff by recruiting over 300 "Google Guides". Their support during the migration process was invaluable, they were our Google evangelists and provided on-the-floor support on the business switchover days. This is a photo of some of the Google Guides in action.

2) No one likes to work across two mail and calendaring systems so we made sure we kept co-existence of Gmail and Notes to a minimum.

3) We took the decision not to migrate legacy email into Gmail because users loved the idea of being able to start fresh in a new email system. We’ve retained their old Notes mailboxes online as well as allowing access to local mail archives.

4) We made sure to provide clear, positive information and support for all staff on what was happening and when. We offered one-to-one and classroom-based training for execs and their admins (many of whom manage multiple calendars for their managers) which worked well.

5) We made good use of our deployment partner. The involvement of a partner (in our case Cloudreach) meant that technical issues could be addressed quickly and additional resource and support could be brought in to supplement the project team as and when required.

Having deployed Gmail with its integrated chat - Google Talk and Google Calendar, the Trinity Mirror project team is now re-grouping as we turn our attention to Google Docs, Sites and app development. I look forward to bringing you news on how we’re doing as we enter this exciting second phase of our programme.
URL: http://googleenterprise.blogspot.com/2012/02/three-months-on-trinity-mirrors-journey.html

[G] Whitney Houston tributes, Athens burns, Syria protests continue - News of the Week

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YouTube Blog: Whitney Houston tributes, Athens burns, Syria protests continue - News of the Week

Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.

Come back next week to see the news unfold on YouTube.

Olivia Ma, YouTube News and Politics, recently watched "Kobe Bryant, meet Jeremy Lin -- Rough Cuts".



URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/NUd9aZerHo8/whitney-houston-tributes-athens-burns.html

[G] A ‘Next’ step for YouTube nonprofits

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YouTube Blog: A ‘Next’ step for YouTube nonprofits

Last year we launched YouTube NextUp to accelerate the growth of the next big YouTube stars. Then in October, we announced YouTube Next Chef and YouTube Next Trainer to turbocharge up-and-coming cooking and fitness channels by great YouTube video creators. We’re excited to share the latest addition to the Next Creator family of programs: YouTube Next Cause for nonprofits.



YouTube Next Cause is designed to help organizations that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.



We’ve always sought to make YouTube a platform for nonprofits to broadcast their messages. And we’ve seen amazing things happen when the YouTube community comes together in support of great causes. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.



Applications for YouTube Next Cause are due on February 27, 2012 at 11:59PM PT, and the selected nonprofits will be announced on March 5. This program is open to organizations that are part of the YouTube Nonprofit Program (full eligibility requirements). You can apply online at: http://goo.gl/ODbI6.



Check out what nonprofits are doing on YouTube at youtube.com/nonprofits. And tune in around March 5 to learn more about some of the great nonprofit organizations chosen and what they’re doing to change the world!



 



Hunter Walk, director of product management, recently watched “Using YouTube with a Purpose - Helping Kids in Bangladesh.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/1Epcv3waNfk/next-step-for-youtube-nonprofits.html

[G] The Roche Group goes Google

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Official Google Enterprise Blog: The Roche Group goes Google

Posted by Dr. Alan Hippe, CFO and CIO, the Roche Group

Editors note: Today’s guest blogger is Dr. Alan Hippe, CFO and CIO of the Roche Group, one of the world’s leading research-focused healthcare groups in the fields of pharmaceuticals and diagnostics. See what other organizations that have gone Google have to say.

The Roche Group is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. For over 110 years, Roche has been pioneering the discovery, development, production and marketing of novel healthcare solutions. Our focus has always been on innovation.

For the last two and a half years, our two different email and calendaring platforms have often been an obstacle for effective collaboration. To end these platform interoperability issues, the Roche Corporate Executive Committee made the decision that all employees will move to Google Apps as the single common platform for the Roche Group.

When we evaluated new cloud-based solutions, Roche’s Corporate Executive Committee was impressed with the outstanding service and rapid innovation of Google Apps. Google Apps will enable over 90,000 employees to work better together from anywhere.

The way our employees communicate and collaborate is diverse, and our employees are spread across over 140 countries. The integrated and socially-focused way that Google Apps enables collaboration is very compelling, and we expect this to not only bring our company closer together, but give us a strategic advantage. Additionally, being able to deploy Google Apps by simply enabling them via a control panel versus planning for and deploying complex infrastructure in our datacenters will help us focus on our core business -- helping save patients' lives

Employees will be able to access their email and documents from any web-enabled device, without using remote access systems such as VPN. This will make it easier for employees to work from home or on the go and it will reduce the strain on our IT support teams. Removing barriers to communication and innovation while enhancing mobile access is a key part of our Roche IT strategy.

Roche’s history is one of innovation and progress and we believe that aligns well with the capabilities provided by Google Apps. We’re excited to begin moving our employees to Google Apps and we’re confident that Google’s experience in successfully moving other large organizations to the cloud will make this a smooth transition.
URL: http://googleenterprise.blogspot.com/2012/02/roche-group-goes-google.html

[G] Get More Into: Big Day Out and the Australian music scene

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YouTube Blog: Get More Into: Big Day Out and the Australian music scene

While those in the Northern hemisphere hit the slopes (Shaun White, anyone?) and anxiously await the first signs of spring, the Australian summer is all about the outdoors. Music lovers are flocking to the land down under where summer festival season is alive and rocking, and even more are coming to YouTube to catch all the sights and sounds.



During the Australian Recording Industry Association awards, we asked a few of your favorite Aussie musicians what YouTube videos get them pumped up. We rang in the new year with a live streamed sustainable arts & music festival. And here, in the heart of summer 2012, we asked three of your favourite musicians in town for Big Day Out how they get into music in YouTube



The Vaccines: all from different backgrounds & tastes and less than a year old as a band, see what live gigs helped inspire the boys from West London to record their first album in just under a month late last year:







The Living End: with six albums, each one a milestone, watch legendary Aussie rockers get into their favorite 80s anthems, from big wigs to big gigs:







Foster The People: From relative obscurity to one of the most talked about bands on the globe (to the tune of more than 63 million views on YouTube!) watch what mischievious musicians have inspired these pumped-up kicks through sold-out shows all across Australia:







So if you’re on a ski lift, by a fire, or just waiting around till the snow thaws...we hope you can enjoy a taste of the Aussie music summer, right here on YouTube.



Ernesto Soriano III, YouTube Australia, recently watched “The Vaccines: Wetsuit instagram video.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/F5SKZo5qAj8/get-more-into-big-day-out-and.html

[G] New Google research: Reaching your audience effectively with YouTube TrueView Ads

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Inside AdWords: New Google research: Reaching your audience effectively with YouTube TrueView Ads

With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.

Some of the best findings from our study include:
  • 8 of 10 viewers preferred TrueView to standard in-stream ads
  • 9 of 10 viewers thought TrueView created a better viewing environment
  • 8 of 10 viewers thought the skip button was very clear
  • Only 1 viewer in 10 always skips ads
Other results give insight into how advertisers can make their TrueView ads even more effective so that viewers watch, not skip, their ads. Based on the research, here are some of the best ways to make your TrueView ads stickier:

Make great ads that people want to watch and that spark their curiosity.
Viewers have the option to skip a TrueView in-stream ad after five seconds, so piquing their interest quickly is important. By far the most popular survey response from people who chose to watch an ad was this one: “I was curious to see what the ad was for.” Attention-grabbing openers and humor also keep people watching.

Include branding in those first seconds.
TrueView advertisers pay only when people actually watch their ads. They’re buying real value, not paying per impression. So, insert your logo or brand name in the first five seconds—which cost you nothing if the viewer doesn’t keep watching. Enjoy those free impressions!

Include new, different information in your TrueView ad if it’s been airing on TV.
In our study, we found that seeing ads on TV affected whether viewers later skipped those same ads on YouTube. To keep them engaged across multiple screens, be sure to provide new product information in the TrueView ad messaging and make it personally relevant to the viewer. Check out this case study from HGTV for great ideas on tweaking and optimizing your TrueView ad.

To read full details of the study and get more tips about creating effective TrueView ads, visit Think Insights.

Posted by Christina Park, Product Marketing Manager, Think with Google
URL: http://adwords.blogspot.com/2012/02/new-google-research-reaching-your.html

Thursday, February 16, 2012

[G] Abt.com transitions to Google Affiliate Network and grows revenue 119%

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Google Affiliate Network: Abt.com transitions to Google Affiliate Network and grows revenue 119%

Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology, service, and data insights. We’ll be sharing these stories on the blog over the coming weeks. 

Today, we turn the spotlight to Abt.com, an online electronics retailer based just north of Chicago in Glenview, IL. Since launching in 1998, Abt.com has climbed to #151 on Internet Retailer’s list of America's top retail websites. The Abt.com team came to Google Affiliate Network in 2008 with three objectives: to grow online sales, reach new customers, and expand their existing reach across top affiliate publishers.

Steve Tazic, Abt.com’s Director of eCommerce Marketing, transitioned the company’s affiliate program to Google Affiliate Network based on the platform’s ease of use, automation, robust quality controls and advanced reporting. With less time spent managing processes, Steve collaborated with his Google Affiliate Network account team to optimize key relationships and implement best practices. Just a few highlights include:

  • Data-driven optimization: The Abt.com team used advanced reports to “reach out to publishers in different situations when numbers are good or bad to try and capitalize on opportunities. For example, we can easily pinpoint publishers who have dropped off in sales and know exactly who to contact to get them back on track.”
  • Take advantage of platform efficiency: “The Google Affiliate Network platform automates processes for creating ads, pinpointing potential new affiliates and recognizing current affiliates that need attention, whether it be good or bad. One big time saver is that we were able to automate the reconciliation process which we used to do manually.”
“Since coming from our previous network, we have seen average monthly revenue increase 119%. We have better relationships with each publisher and feel it is easier to get our offers out to our publishers. The affiliate channel now represents 15% of our online business.” - Steve Tazic, Abt.com’s Director of eCommerce Marketing 

Learn more by reading the full case study.

Posted by Will Heidrich, Account Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/02/abtcom-transitions-to-google-affiliate.html

[G] YouTube Release Notes: More ways to communicate

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YouTube Blog: YouTube Release Notes: More ways to communicate

You keep adding and watching more videos, so we’re working to keep adding more ways for you to watch, share and enjoy the channels and videos on YouTube. This week in Release Notes we’ve got a new way to promote your Google+ profile on YouTube, more options in the Annotations Editor, posting to your Channel Feed and more.



Google+ profile on YouTube channel

Want to share your Google+ profile or Google+ Page on your YouTube channel? We’ve added a feature to let you promote your presence on G+. We’re looking for other ways to bring the benefits of Google+ to your YouTube channel, so as always please give us your feedback!







Post videos, playlists to your own feed

You can now share videos and playlists in your Channel Feed by posting a Channel Bulletin. When you’re on your Feed tab you’ll see a box “Post to Feed,” where you can enter a comment and add a link to share a video or a playlist. When you’ve posted the bulletin, it will show up in your Channel Feed with your comment below the video. Viewers who are subscribed to your channel will be notified when you post to your feed in their homepage feed.



 



Homepage and Channel Feeds

After experiments and lots of your feedback, we’re releasing an update to how events are displayed in the feed. The update focuses on three main changes: (1) the video title is more prominent for upload and sharing events, (2) aggregated events now feature a “+more” button which will bring more attention to the event than the previously smaller notification and (3) adding videos to a playlist has a new cleaner styling.



Before:                                                                        After:

 



Annotations

Customizing your videos is easier with our new annotations features. We’ve been adding more options to the Annotations Editor like a new annotation type, a full color palette and a new timeline. We’ve also added annotation styles, which lets you choose a templated design to apply to your videos. You can quickly pick a design for your annotation and apply it your video. Start using these today in the Editor by clicking the arrow next to any upload in the Video Manager.







The YouTube Team recently watched, “KevJumba vs. NY Yankee Nick Swisher Ping Pong FaceOFF.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/hNdPJGW9Cb4/youtube-release-notes-more-ways-to.html

[G] Announcing Google Earth Pro version 6.2: A more beautiful Earth and Parcel search

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Official Google Enterprise Blog: Announcing Google Earth Pro version 6.2: A more beautiful Earth and Parcel search

Posted by Dan Cohen, Google Earth Pro Team

We would like to share the new features available in the latest release of Google Earth Pro. Version 6.2 delivers a better user experience with improved imagery rendering and enhanced search.

Improved Rendering
Previously, the imagery in Google Earth Pro had patchy rendering because it was constructed by combining different satellite images. The improved rendering in Google Earth Pro version 6.2 addresses this patchiness with a new way of rendering imagery that smooths out differences between the separate satellite images. The improved rendering provides higher quality screen captures for Google Earth Pro users, as well as provides seamless base imagery for creating maps using spreadsheet or GIS import.

San Francisco before and after the integration of seamless imagery.

Parcel Search
Since June 2010, Google Earth Pro users have had access to the U.S. Parcel Data layer. Now users will be able to search that data layer for specific parcels. In Google Earth Pro version 6.2, users simply have to type the parcel number into the familiar search box to be taken to the location of the parcel in the visualization window and access property information such as the property address, standard use code, and last assessed value. The ability to query by parcel number, instead of having to manually navigate to the parcel location, will save the time of real estate and insurance professionals who frequently use the U.S. Parcel Data layer to remotely survey specific properties.

Real estate and insurance professionals using Google Earth Pro can quickly find specific parcel details by searching the Premium U.S. Parcel Data layer by parcel number.

These new features in conjunction with the other Google Earth Pro offerings, such as advanced measuring tools and the U.S. Demographics and Traffic count data layers, allow users to save time and money when making geographic decisions. Instead of traveling to survey a property, businesses can save time by searching for a parcel in the U.S. Parcel database and remotely measuring and inspecting those properties in just hours. Companies can spruce up their presentations and pamphlets to impress clients by using Google Earth Pro’s high resolution prints (now with seamless imagery). Other businesses use the Google Earth Pro import tool to overlay spreadsheet or GIS data on a map for visual analysis.

We encourage you to look at the release notes for Google Earth Pro version 6.2 (beta). If you’re not a Google Earth Pro user you can sign up for a 7-day free trial to try out the newest version. If you are currently using Google Earth Pro, the newest version is available for download here.
URL: http://googleenterprise.blogspot.com/2012/02/announcing-google-earth-pro-version-62.html

[G] Lay claim to your personal conservation plot with Adopt-an-Acre

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Google Lat Long: Lay claim to your personal conservation plot with Adopt-an-Acre


One of my favorite quotes is by American anthropologist Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

We can each play an active role in changing the world for the better by preserving areas we care about. The Nature Conservancy has just made it easier with their Adopt-an-Acre program. They’ve updated their mapping tool today as the result of a Google Earth Outreach Developer Grant, which offers funding to organizations that create clever, cutting-edge applications using Google mapping technologies.

One of the solutions for widespread habitat loss is to acquire large plots of land for conservation. Since 1991, the Adopt-an-Acre program has protected more than 600,000 acres spanning from North America to Africa and Australia, even protecting offshore areas critical for delicate coral reefs and humpback breeding grounds.

Adopt an acre through the Nature Conservancy

There are two featured areas that allow you to adopt a specific acre, the Nash Prairie Preserve in Texas and the Warm Springs Mountain Preserve in Virginia. Simply fly to ground level on the embedded Google Map and choose your acre. You can also select your plot through Google Earth by clicking on the “View in Google Earth” link. This map enables any interested individual to make a pledge and help restore an acre of land to its pristine state.

The Nash Prairie Preserve in Texas is a beautiful and vital tall prairie grassland. These prairies used to cover wide expanses in the Bottomlands region of coastal Texas, but these areas have been reduced due to metropolitan encroachment. More than 120 bird species and 300 plant species thrive in this disappearing ecosystem, which you can help protect.

The Warm Springs Mountain Preserve in Virginia is the other area within a 77,000 acre wildlife corridor where you can adopt a specific acre. If you have a connection to the Allegheny Mountains in Virginia, or if you are passionate about preserving species like the interior dwelling songbird, you can choose from a variety of landscapes, pristine rivers and mountain forests to conserve.

Best of all, you can adopt an acre in the name of a loved one or as a gift to someone else. Their name will appear on the map alongside others who have entered their names in support of preserving our wild America.

Learn more about what nonprofits have done with mapping technologies on the Google Earth Outreach website.

Posted by Tanya Birch, Google Earth Outreach
URL: http://google-latlong.blogspot.com/2012/02/lay-claim-to-your-personal-conservation.html

Wednesday, February 15, 2012

[G] Mobile becomes a core component of AdSense

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Inside AdSense: Mobile becomes a core component of AdSense



We launched AdSense for mobile content before the smartphone revolution when everyone had a flip phone. Our goal was to help pioneering publishers monetize their mobile content. Since then, we’ve seen mobile technology advance and an increasing number of consumers are viewing content from “smarter” mobile devices. To make it easier for publishers to use AdSense to monetize mobile web pages, we've migrated all mobile ad unit sizes, including the mobile banner ad unit, into the core product.





All mobile ad sizes, including the 320x50, will be available through AdSense for content.



The new AdSense ad code automatically formats the ads for the device. We will continue to support high-end ad requests from our AdSense for mobile content product until May 1, 2012. We strongly encourage publishers who have designed mobile web pages for high-end devices to use the new AdSense ad code to avoid disruptions to service. Note that publishers with mobile websites built for WAP browsers should continue to monetize using AdSense for mobile content.



We continue to be committed to helping our AdSense publishers monetize their content as the mobile ecosystem evolves. For more information about AdSense or to learn more about how this transition may impact you, please visit our AdSense Help Center.



Posted by Vishay Nihalani, Product Manager, Mobile Ads


URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/tOwdOs5ySfM/mobile-becomes-core-component-of.html

[G] More Sports Channels Kick Off on YouTube

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YouTube Blog: More Sports Channels Kick Off on YouTube

Hot on the heels of the launch of four new action sports channels we’ve added more hard-hitting channels for all the YouTube sports fanatics out there. See the latest controversy in the world of soccer, watch insider interviews with basketball pros, or get smart with in-depth sports documentaries and analysis.
  • Bleacher Report: From Linsanity to Tebowing, Bleacher Report has your sports fix covered. Bleacher Report's channel showcases the fun and entertaining side of sports with their flagship daily show BR5, provides a full throttle fill of football with NFL Draft 365 and their college football recruiting show Full Ride. The documentary series Why We Watch uncovers the great stories that dot the sports landscape. With in-depth opinion and analysis, top athlete and celeb appearances and much more, Bleacher Report will get you a front row seat for the latest in sports.
  • KickTV: Kick is where soccer fanatics -- football for all you global diehards -- can get their regular dose of “the beautiful game”. Every day, Kick’s roster of international stars and pundits debate the hot-button topics on The Mixer. On The Whip, Kick’s experts highlight the good, the bad, and the ugly from around YouTube’s football world. History buffs can dip into the past to catch full matches on the Kick Classics channel, while aspiring stars can learn the game in the Academy channel. From London to Los Angeles, Buenos Aires to Barcelona, Kick will be covering the world’s most popular sport with unparalleled breadth and depth.
  • The NOC: Bringing you the world’s most famous sports stars like you’ve never seen them before, the NOC is a 24-hour channel devoted to athlete lifestyle and comedy. Original shows include Say What, a funny take on what athletes say in social media. The Ice Bucket offers an inside look at how athletes unwind off the field. And FaceOff features athletes competing against celebrities and YouTube stars. Stay tuned for new comedy sketches every month.



Just program these new channels into your homepage now to get some of the latest and greatest on sports!

Ty Barnes, Strategic Partner Development Manager, recently watched “Lin for the Win...Jeremy Lin hits game winner in Toronto!


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/fie1tOyJ_8Q/more-sports-channels-kick-off-on.html