Saturday, January 21, 2012

[G] Get in the DJ booth with Tiësto

| More

YouTube Blog: Get in the DJ booth with Tiësto

Ever been among the thousands of screaming fans rocking out to Tiësto and wanted to see what life is like from the other side of the DJ booth? Check out “In the Booth,” a new series on YouTube that documents the world-traveling, beat-making life of Tiësto, aka Tijs Michiel Verwest. The first episode is available today:







If you add the Channel to your homepage guide you’ll regularly get exclusive commentary and personal insight into Tiësto’s life and work, venues around the world, festival life on and off-stage, and more clubbing than you could ever fit into just one night.



New episodes kickoff today on Tiësto’s YouTube Channel, with more coming every week. And remember you can get into even more great electronic and other music on YouTube Music, with new tunes every Tuesday.



Adam Relis, Content Partnerships manager, recently watched “Mission: Impossible - Theme (Tiësto Remix).”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/lWD7D5ypqtc/get-in-dj-booth-with-tiesto.html

Friday, January 20, 2012

[G] Jagriti Yatra: a journey of entrepreneurship through India

| More

Official Google Blog: Jagriti Yatra: a journey of entrepreneurship through India

As part of our ongoing commitment to entrepreneurship around the world, we recently took part in a worthy experiment crisscrossing India. Jagriti Yatra is an annual train journey that takes more than 400 of India's highly motivated youth (ages 20-26) on an 15-day trip to introduce them to India’s challenges, and to the individuals and institutions that are developing unique solutions to those challenges. The goal is to inspire these young people to develop and lead social and economic entrepreneurship in their own communities. Each year, around 50 experienced professionals also join the Yatra to serve as mentors, and this year, I—along with four other Googlers—went along for the ride.

This year’s “yatris” (participants) came from all four corners of the country—rich states and poor states, urban, semi-urban and rural. A large portion came from low-income rural families, and many of them (especially the women) had fought great odds to get a good education. Now, they wanted to give back to their communities.

The trip, which began in Mumbai on December 25 and returned on January 8, covered 8,500 kilometers and made 12 stops in a route that circumnavigated the entire country. Our days began at 5:30am and ended at 11:30pm, and the majority of time was spent pounding the pavement, from villages in Orissa and Uttar Pradesh to the suburbs of Madurai and Patna.

These visits brought us face-to-face with India’s major challenges. Confronted with the stark reality of youth abandoning their farming traditions, vast open-air garbage dumps in town centers, girls dropping out of school after eighth grade and unemployed undergraduates scrounging money to bribe their way into government jobs, the yatris were even more motivated to become agents of change in their country. The Yatra has led to a diverse range of startups, both planned and pre-existing—for example, I spoke with participants taking up organic farming in their villages, and to others who were inspired to establish career mentoring programs in their communities.

As first-time sponsors of this year's Yatra (which focused specifically on issues in healthcare, agribusiness, water and energy) we provided not only financial support, but also WiFi for the train journey and an SMS channel for Jagriti Yatra followers to get updates on the Yatra over SMS. We also helped set up the organization with a YouTube channel and a Google+ page so they could chronicle and share their journey with the wider world.

Throughout, the energy of the group was incredible; everyone was infused with the feeling that all things are possible if you persist. Jagriti Yatra has become the event for college students and would-be young entrepreneurs to participate in (this year, the organization received 3,200 applications for less than 500 spots). It was great to see so many young people focused on making a positive impact on society through entrepreneurship.



For more personal stories from the journey, visit the Jagriti Yatra Google+ page. To register for next year’s journey, visit Jagriti Yatra’s registration page.

Posted by Adhi Kesarla, Principal, New Business Development
URL: http://googleblog.blogspot.com/2012/01/jagriti-yatra-journey-of.html

[G] Renewing old resolutions for the new year

| More

Official Google Blog: Renewing old resolutions for the new year

As we head into 2012, we’ve been sticking to some old resolutions—the need to focus on building amazing products that millions of people love to use every day. That means taking a hard look at products that replicate other features, haven’t achieved the promise we had hoped for or can’t be properly integrated into the overall Google experience.

Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months:
  • Google Message Continuity (GMC): In December 2010 we launched an email disaster recovery product for enterprise customers that use Google's cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system. In the time since we launched, we've seen hundreds of businesses sign up for it. By comparison, in that same time, we've seen millions of businesses move entirely to the cloud with Google Apps, benefitting from disaster recovery capabilities built directly into Apps. Going forward we've decided to focus our efforts on Google Apps and end support for GMC. Current GMC customers will be able to use GMC for the duration of their contract and are encouraged to consider using Google Apps as their primary messaging and collaboration platform.
  • Google Sky Map: This app was created by half a dozen Googlers at the Pittsburgh office in their 20 percent time to show off the amazing capabilities of the sensors in the first-generation Android phones and offer a window into the sky. Since we launched the tool in 2009, we have managed to share our passion with more than 20 million Android users. We will be open-sourcing Sky Map and are collaborating with Carnegie Mellon University in a partnership that will see further development of Sky Map as a series of student projects.
  • Needlebase: We are retiring this data management platform, which we acquired from ITA Software, on June 1, 2012. The technology is being evaluated for integration into Google's other data-related initiatives.
  • Picnik: We acquired this online photo editor in 2010. We’re retiring the service on April 19, 2012 so the Picnik team can continue creating photo-editing magic across Google products. You can download a zip file of your creations through Picnik Takeout or copy them to Google+. As of now, the premium service is free to everyone. Premium members will receive a full refund in the coming weeks.
  • Social Graph API: This API makes information about the public connections between people on the web available for developers. The API isn’t experiencing the kind of adoption we’d like, and is being deprecated as of today. It will be fully retired on April 20, 2012.
  • Urchin: In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing. We’re fully committed to building an industry-leading online analytics product, so we’re saying goodbye to the client-hosted version, known as Urchin Software. New Urchin Software licenses will no longer be available after March 2012.
Resolutions can be hard, and changing products that people love is hard too. But we’re excited to focus on creating a beautifully simple, intuitive user experience across Google—an experience that will change the lives of millions of people.

Posted by Dave Girouard, VP of Product Management
URL: http://googleblog.blogspot.com/2012/01/renewing-old-resolutions-for-new-year.html

[G] Revamped commission reporting for publishers

| More

Google Affiliate Network: Revamped commission reporting for publishers

Last week, we made a few updates to help publishers stay on top of commission rates and commission rate changes.

New commission report for publishers
The new commission report allows publishers to view all of their commission rates (except for tiers & category-level commission rates) in one location. This report allows publishers to sort, filter, and export the commission rates as a comma or tab delimited file. Learn more about commission reports.



Improved commission notifications for publishers
Commission notifications now display the old and the new values for commissions that have changed. This helps publishers easily track changes that have occurred to a commission rate.

------------------------------------------------------------
Test Advertiser 1 (K3)
------------------------------------------------------------
New Commission schedule:
Start Date: 2012-01-01
Event Type: Transaction
Rate: 58.00% of sales
------------------------------------------------------------
Previous Commission schedule:
Start Date: 2011-09-27
End Date: 2012-01-01
Event Type: Transaction
Rate: 10.00% of sales

If you have any questions or feedback, we’d love to hear from you at our forum.

Posted by Ali Pasha, Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/01/revamped-commission-reporting-for.html

[G] The End of an Era for Urchin Software

| More

Google Analytics Blog: The End of an Era for Urchin Software

When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and being blown away by the response. It was clear that Urchin was filling a fundamental need to understand customer engagement in a new medium. Suddenly, it made the intangible packets of traffic flying invisibly all over the world very tangible.



Within a few short years, we built a successful business based on Urchin and “Urchin on Demand”, an online version of the product. In early 2005, we were acquired by Google because it saw the potential of data to create a better web. By liberating this tool we could empower companies of all sizes to become smarter and more effective online. We assigned considerable resources to our online solution and released it to the public for free. Google Analytics has since grown beyond anything that we could have expected.



The success of Google Analytics has been incredibly rewarding and humbling, and we are very thankful for the support of our early Urchin customers and investors. The Urchin Software product has now been completely overshadowed by its tremendously popular offspring. And so, it is time that we now complete the cycle by officially retiring the Urchin Software product and focus exclusively on online analytics. On behalf of the original Urchin crew and Google, we thank you and hope that we can continue to serve you with amazing products.



Urchin has only been available during the past several years through Certified Urchin Resellers, and new sales will officially discontinue at the end of March 2012. We are encouraging Urchin users to migrate to Google Analytics, although expect that current installations of the software will continue to work fine on most systems for years to come. You can learn more about the retirement of this product on the Urchin Website.



Posted by Paul Muret, Director of Engineering, Google Analytics


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/mRUOenF_aMc/end-of-era-for-urchin-software.html

[G] Open-sourcing Sky Map and collaborating with Carnegie Mellon University

| More

Google Research Blog: Open-sourcing Sky Map and collaborating with Carnegie Mellon University

Posted by John Taylor and Kevin Serafini



In May 2009 we launched Google Sky Map: our “window on the sky” for Android phones. Created by half a dozen Googlers at the Pittsburgh office in our 20% time, the app was designed to show off the amazing capabilities of the sensors in the first generation Android phones. Mostly, however, we wrote it because we love astronomy. And, thanks to Android’s broad reach, we have managed to share this passion with over 20 million Android users as well as with our local community at events such as the Urban Sky Party.



Today, we are delighted to announce that we are going to share Sky Map in a different way: we are donating Sky Map to the community. We are collaborating with Carnegie Mellon University in an exciting partnership that will see further development of Sky Map as a series of student projects. Sky Map’s development will now be driven by the students, with Google engineers remaining closely involved as advisors. Additionally, we have open-sourced the app so that other astronomy enthusiasts can take the code and augment it as they wish.



The Google Sky Map team would like to thank all of our users who have taken the time to send us comments over the past 3 years. You tell us that Sky Map has helped you show off your phone, enabled you to see the stars when the urban light pollution or weather obscured them and even find romance! The feedback that touched us most though can be summarized by this short email:



“sat down with my son and looked around at the planets for about 45 minutes...time well spent, thanx”






URL: http://feedproxy.google.com/~r/blogspot/gJZg/~3/8glcHFvzSt8/open-sourcing-sky-map-and-collaborating.html

[G] Make the most of the NFL Playoffs with AdBlitz Pre-Game

| More

YouTube Blog: Make the most of the NFL Playoffs with AdBlitz Pre-Game

If you want to get even more excitement from the NFL Playoffs, check out YouTube's new Ad Blitz Pre-Game program, sharing news coverage, party tips and videos from YouTube partners and sponsor Dodge Durango. The Pre-Game program is the warm-up for our annual Super Bowl Ad Blitz advertising extravaganza, which kicks off February 5.







On Ad Blitz Pre-Game we’ve got fan-friendly recipes from food partners like FoodWishes and AverageBetty. You’ll also find football news, opinions and predictions from partners like ProFootBallWeekly, and JRSportBrief, as well as early predictions for the big game. To get started, check out this PB&J-flavored chicken wings recipe for a lip-smacking twist on a tailgating favorite:







If you’re looking for a place to call home over the NFL Playoffs, stop by Ad Blitz Pre-Game and enjoy the YouTube Channels getting you ready for kickoff!



Mark Day, program manager, recently watched "The Topic: NFL Playoff Predictions, Week Two."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/VX1mOPzVVak/make-most-of-nfl-playoffs-with-adblitz.html

Thursday, January 19, 2012

[G] Data Journalism Awards now accepting submissions

| More

Official Google Blog: Data Journalism Awards now accepting submissions

Last November, we announced our support for a new Data Journalism competition, organized by the Global Editors Network. The competition is now open to submissions and today we hosted an event at our offices in London to share details on how to compete and win a total of six prizes worth EUR 45,000. The European Journalism Centre is running the contest and Google is sponsoring.



Journalism is going through an exciting—if sometimes wrenching—transition from off to online. Google is keen to help. We see exciting possibilities of leveraging data to produce award-winning journalism. “Data journalism is a new, exciting part of the media industry, with at present only a small number of practitioners,” said Peter Barron, Google’s Director of External Relations. “We hope to see the number grow.”

In data journalism, reporters leverage numerical data and databases to gather, organize and produce news. Bertrand Pecquerie, the Global Editor Network’s CEO, believes the use of data will, in particular, revolutionize investigative reporting. “We are convinced that there is a bright future for journalism,” he said at the London event. “This is not just about developing new hardware like tablets. It is above all about producing exciting new content.”

The European Journalism Centre, a non-profit based in Maastricht, has been running data training workshops for several years. It is producing the Data Journalism Awards website and administering the prize. “This new initiative should help convince editors around the world that data journalism is not a crazy idea, but a viable part of the industry,” says Wilfried Ruetten, Director of the center.

Projects should be submitted to http://www.datajournalismawards.org. The deadline is April 10, 2012. Entries should have been published or aired between April 11, 2011 and April 10, 2012. Media companies, non-profit organisations, freelancers and individuals are eligible.

Submissions are welcomed in three categories: data-driven investigative journalism, data-driven applications and data visualisation and storytelling. National and international projects will be judged separately from local and regional ones. “We wanted to encourage not only the New York Times’s of the world to participate, but media outlets of all sizes,” says Pecquerie. “Journalism students are also invited to enter, provided their work has been published.”

An all-star jury has been assembled of journalists from prestigious international media companies including the New York Times, the Guardian and Les Echos. Paul Steiger, the former editor-in-chief of the Wall Street Journal and founder of the Pulitzer Prize-winning ProPublica, will serve as president.

Winners will be announced at the Global News Network’s World Summit in Paris on May 31, 2012.

Posted by William Echikson, External Relations

(Cross-posted from the European Public Policy Blog)
URL: http://googleblog.blogspot.com/2012/01/data-journalism-awards-now-accepting.html

[G] Is 2012 the year to brush up your measurement skills?

| More

Google Analytics Blog: Is 2012 the year to brush up your measurement skills?

As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help you.



Individual Qualification with Google Analytics

Whilst you’re improving your measurement skills and campaign results using Google Analytics you can also work towards becoming individually qualified with a recognised Google certification.  Learn more at www.google.com/analytics/iq.



Live Training & Events

We have a stellar partner network who offer a range of courses and live training to help you through the basic and advanced capabilities of GA. Google certified trainers run regular 101, 201 and 301 seminars - you can find a Seminars For Success calendar here for North America, Australia and the UK.



Another great way to learn about GA and meet the GA team is to attend one of the GAUGE events. This series is hosted by our partner network and is a great way to learn from experts within the network and within other companies likes yours. The next event takes place in San Francisco on March 8-9 where Phil Mui, Group Product Manager and other members of the product team will share some of our newest developments and maybe even hint at what’s in store in 2012.



European events are already planned in Brussels (March 20th), Amsterdam (March 21-22nd), and Stockholm (May 8th). Keep an eye on the blog for the schedule and registration details.



Online Resources & Best Practices

We also have published many articles to help you find your way around GA in our help centre and also have a vibrant forum. If you prefer watching to reading, visit the Google Analytics YouTube channel for a range of educational videos and webinars covering our latest feature releases.



What else do you want to see or learn about in 2012? Let us know, leave a comment and we’ll try to accommodate in our curriculum or within our partner events.



Sophie Chesters, Marketing Manager for Google Analytics


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/dcOvjGkGWUg/is-2012-year-to-brush-up-your.html

[G] Biodiversity on the move

| More

Google LatLong: Biodiversity on the move


Editor’s Note: Today’s guest author is Ari Daniel Shapiro from Atlantic Public Media (APM), a non-profit public media organization in Woods Hole, Massachusetts. APM was the recipient of a Google Earth Outreach Developer Grant, funded through the Google Inc. Charitable Giving Fund at the Tides Foundation. We’re excited to showcase how Atlantic Public Media has weaved Google Earth and KML tours into engaging stories about the diversity of life.

Life gets around. Tiny Arctic Terns soar from the Arctic to the Antarctic, and back, in a single year. A kind of sea algae known as “sea grapes” roam from Australia to the Mediterranean as stowaways, and then promptly conquer their new home.

As a radio producer, I’m used to telling these kinds of stories with audio, weaving together interview tape, ambient sound, and narration. For the last two years, I’ve worked with Atlantic Public Media and the Encyclopedia of Life (EOL) to produce an audio series entitled One Species at a Time. Each episode pays homage to a different organism that gallops or creeps or pulses on our planet. We collaborate on these stories with Marie Studer, the EOL's Learning and Education Director, who has championed our podcast as way to make the natural world come alive and generate excitement amongst people who want to learn about it and explore.

While our podcast and public radio programming brought these tales of the natural world to listeners all over the planet, we always look for ways to tell these stories better and share them more widely. Eduardo Garcia Milagros, a biologist and KML developer in Spain, approached us last year with the idea to use Google Earth as a platform for these mini-documentaries. Brimming with enthusiasm, he shared “When I first opened Google Earth, I went to see my hometown. Once I started exploring KML capabilities, I realized that Google Earth can be an amazing educational tool, especially when you have a good story.” Inspired by his excitement, we decided to identify species whose stories could really be best illustrated through a map, such as the Arctic Tern’s annual migration.

Our tour on Arctic terns can be viewed on YouTube or downloaded and explored in Google Earth.

Incorporating Google Earth into our narratives proved to be an interesting challenge for me and Jay Allison, my editor on the project and the Executive Director of APM. We wanted to make the most of the map as a medium to bring to life the tale of the Arctic Tern and other species for viewers. By integrating geographic animation and imagery from all over the world with the audio and images from contributing scientists, we were able to support and enhance the story. For example, in the sea algae tour below, we circle the globe to the Amazon rainforest to illustrate a phenomenon in the ecology of the Mediterranean.

Our sea algae tour can also be found on YouTube or downloaded for viewing in Google Earth.

These tours combine voice, sound, images, video, and data-driven animations to explain how two creatures have been able to travel so much of our planet. Coming from a public radio documentary background, we tend to approach things from a purely narrative or poetic angle, but Google Earth tours allow for audio/visual dialogue as well. The movement isn't purely in the story. The map can become part of a “conversation,” and we're just beginning to explore the possibilities.

We hope to produce more of these Biodiversity on the Move tours in the future; we’d like to hear what you think of them and what we can improve next time. Drop us a line on the Encyclopedia of Life blog.

Posted by Ari Daniel Shapiro, Atlantic Public Media and the Encyclopedia of Life
URL: http://google-latlong.blogspot.com/2012/01/biodiversity-on-move.html

[G] Keeping our environmental management and workplace safety standards high

| More

Official Google Enterprise Blog: Keeping our environmental management and workplace safety standards high

Posted by Joe Kava, Senior Director, data center construction and operations

(Cross-posted from the Official Google Blog and the Google Green Blog.)

For the last year, our data center team has been working on a project to bring our facilities to even higher standards for environmental management and workforce safety. Recently we got the good news that our work paid off.

All of our U.S. owned and operated data centers have received ISO 14001 and OHSAS 18001 certification. We’re the first major Internet services company to gain external certification for those high standards at all of our U.S. data centers.



In a nutshell, both standards are built around a very simple concept: Say what you’re going to do, then do what you say—and then keep improving. The standards say what key elements are required, but not how to do it—that part’s up to us. So we set some challenging goals for ourselves, and we asked our auditors to confirm that we’ve followed through on them.

Here’s an example of the kind of improvements we’ve implemented: Like most data centers, ours have emergency backup generators on hand to keep things up and running in case of a power outage. To reduce the environmental impact of these generators, we’ve done two things: first, we minimized the amount of run time and need for maintenance of those generators. Second, we worked with the oil and generator manufacturers to extend the lifetime between oil changes. So far we’ve managed to reduce our oil consumption in those generators by 67 percent.

A second example: each of our servers in the data center has a battery on board to eliminate any interruptions to our power supply. To ensure the safety of the environment and our workers, we devised a system to make sure we handle, package, ship and recycle every single battery properly.

These are just two elements of what ultimately adds up to a comprehensive system of policies that our data center teams follow in their day-to-day operations. We do this because we want to be the gold standard in environmental and workforce safety, and because we care about the communities where we live and work. This is one more reason you can feel confident that when you're using our products, you're making an environmentally responsible choice.

Our data centers in the following U.S. locations have received this dual certification. We plan to pursue certification in our European data centers as well.

  • The Dalles, Ore.

  • Council Bluffs, Iowa

  • Mayes County, Okla.

  • Lenoir, N.C.

  • Monck’s Corner, S.C.

  • Douglas County, Ga.

URL: http://googleenterprise.blogspot.com/2012/01/keeping-our-environmental-management.html

[G] Account performance at a glance with the AdSense Publisher Toolbar

| More

Inside AdSense: Account performance at a glance with the AdSense Publisher Toolbar


We’re always looking for new ways to make it easier for you to use our tools, help you save time, and better understand account performance. With this in mind, we’re happy to share with you a new Chrome extension called the AdSense Publisher Toolbar. When viewing your website, this feature will show you a snapshot of your AdSense account performance as a widget in the corner of your browser window. It also includes ad overlays that describe the recent performance of specific ad units, and gives you the option to access AdSense directly. At the moment this toolbar is only available in English, but we’re working to make it available in additional languages in the near future.







To start using this new toolbar, just follow these steps:


  1. Visit the Chrome Web Store and download the AdSense Publisher Toolbar. This will add the toolbar icon to your browser.

  2. You’ll then need to grant the toolbar access to your AdSense account. To do so, click the toolbar icon and then sign in to Google Accounts with your AdSense login and password.

  3. Next, visit a website where you've implemented your ad code, and enable the toolbar by clicking on the toolbar icon again.


And that’s it! The AdSense account overview widget will appear and show you an earnings summary, broken down by recent and all time performance as well as your top channels.



You can also enable ad overlays directly on top of your ad units, which will tell you how a particular ad unit has performed today, yesterday and in the past seven days. Clicking on the ad overlay will bring you to the “My ads” tab in your account, where you can edit this ad unit. If you have ad units using the older version of the code, or ad units created on partner sites like Blogger, we’ll instead show information on the ad unit size or channel. Rest assured that clicking on the ad overlay generated by the toolbar won’t create invalid clicks.







For more detailed instructions on how to use this toolbar, visit our Help Center. We hope that this new feature provides a useful way to quickly check on your AdSense account performance while browsing the web. Stay tuned for updates as we work on adding new functionality to the toolbar.



Posted by Gregory Block -- AdSense Engineering


URL: http://feedproxy.google.com/~r/blogspot/tuAm/~3/j1mxxnfKS9A/account-performance-at-glance-with.html

[G] Keeping our environmental management and workplace safety standards high

| More

Official Google Blog: Keeping our environmental management and workplace safety standards high

For the last year, our data center team has been working on a project to bring our facilities to even higher standards for environmental management and workforce safety. Recently we got the good news that our work paid off.

All of our U.S. owned and operated data centers have received ISO 14001 and OHSAS 18001 certification. We’re the first major Internet services company to gain external certification for those high standards at all of our U.S. data centers.



In a nutshell, both standards are built around a very simple concept: Say what you’re going to do, then do what you say—and then keep improving. The standards say what key elements are required, but not how to do it—that part’s up to us. So we set some challenging goals for ourselves, and we asked our auditors to confirm that we’ve followed through on them.

Here’s an example of the kind of improvements we’ve implemented: Like most data centers, ours have emergency backup generators on hand to keep things up and running in case of a power outage. To reduce the environmental impact of these generators, we’ve done two things: first, we minimized the amount of run time and need for maintenance of those generators. Second, we worked with the oil and generator manufacturers to extend the lifetime between oil changes. So far we’ve managed to reduce our oil consumption in those generators by 67 percent.

A second example: each of our servers in the data center has a battery on board to eliminate any interruptions to our power supply. To ensure the safety of the environment and our workers, we devised a system to make sure we handle, package, ship and recycle every single battery properly.

These are just two elements of what ultimately adds up to a comprehensive system of policies that our data center teams follow in their day-to-day operations. We do this because we want to be the gold standard in environmental and workforce safety, and because we care about the communities where we live and work. This is one more reason you can feel confident that when you're using our products, you're making an environmentally responsible choice.

Our data centers in the following U.S. locations have received this dual certification. We plan to pursue certification in our European data centers as well.
  • The Dalles, Ore.
  • Council Bluffs, Iowa
  • Mayes County, Okla.
  • Lenoir, N.C.
  • Monck’s Corner, S.C.
  • Douglas County, Ga.
Posted by Joe Kava, Senior Director, data center construction and operations
URL: http://googleblog.blogspot.com/2012/01/keeping-our-environmental-management.html

[G] A global search for the world's best storytellers

| More

YouTube Blog: A global search for the world's best storytellers

One of the best parts of working at YouTube is helping connect creative voices from around the globe with the audiences they deserve. So, we've teamed up with Ridley Scott and Scott Free London, the Venice Film Festival, and Emirates to create Your Film Festival, a global competition that will provide one deserving entrant with a half million US dollars to work on their next great story. Here’s an overview:



Starting February 2, you can submit your short, story-driven videos (15 minutes or less) on Youtube.com/yourfilmfestival. Entry is free and open to people 18 years of age and above, and all genres and formats are welcome: live action short, animation, documentary, web-series episode, TV pilot — you name it. Your video must be story-driven, and cannot have been publicly shown or distributed prior to January 1, 2010. Full rules are available on the Your Film Festival Channel.

From there, the Scott Free team will select 50 semi-finalists from across the globe by June 2012. YouTube users will then vote for their favorites to select 10 finalists, whose videos will then be screened at the 2012 Venice Film Festival. A jury led by Ridley Scott will crown one grand prize winner, who will receive a $500,000 production grant to work with Scott’s team to create a new story for the world to see.



For more information, check out the Your Film Festival Channel, and get your entries in before March 31 at midnight ET.

We can't wait to see what you've got.

Nate Weinstein, entertainment marketing manager, recently watched “Panic Attack."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/ivJRTBh353k/global-search-for-worlds-best.html

[G] An update on the new version of Google Analytics

| More

Google Analytics Blog: An update on the new version of Google Analytics

Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need.



We’re extremely pleased with the new capabilities around multi-channel measurement, real-time analytics, flow visualization and improved device reporting to name a few. Our goal was to create a faster, more intuitive platform for the future and I think we’ve met many of these goals.



Before we fully move to the new version we’re ensuring that you have the key functions you’re used to and which enables GA to be integral to your organization. We’re working hard on some priority features - email scheduling and PDF export as a top priority, alongside profile copying and dashboard sharing - and want to let you know that we’ll only fully be moving over to the new version once these are in place.



We’ve collected a lot of feedback on things you love and things you miss - but if there is still something you just can’t live without let us know by filling in this survey.



We’re excited to bring you more in 2012 - we have a lot on our to do list - so keep reading and I hope to hear from you so we can continue to make GA the most intuitive, useful analytics tool available for marketers and site owners today.



Posted by Phil Mui, Group Product Manager, Google Analytics


URL: http://feedproxy.google.com/~r/blogspot/tRaA/~3/0Livkz0MkT8/update-on-new-version-of-google.html

[G] Mark your calendar: Affiliate Management Days

| More

Google Affiliate Network: Mark your calendar: Affiliate Management Days

We hope to see many of you at Affiliate Management Days on March 8-9 in San Francisco. Affiliate Management Days is a professional forum for affiliate managers and marketing executives responsible for their company’s affiliate marketing strategy, program management and related operations.

Two members of the Google Affiliate Network team will be speaking at the event:
  • Kristin Hall, Head of Publisher Development
    Publisher Segmentation & Key Optimization Levers

  • Ali Pasha, Product Manager
    Trends & Innovations in the Affiliate Marketplace
You can review the conference agenda and register on the Affiliate Management Days website. Register by Friday, January 20th to take advantage of the early bird rate, which will save you $500 from the onsite price.

Posted by Erica Sievert, Product Marketing Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2012/01/mark-your-calendar-affiliate-management.html

[G] YouTube for nonprofits, reloaded with new tutorials and features

| More

YouTube Blog: YouTube for nonprofits, reloaded with new tutorials and features

Nonprofits are an important part of the YouTube community, and their videos have educated and inspired audiences since the early days of the site. We launched the YouTube Nonprofit Program in 2007 to help organizations take their work to the next level, and since then, more than 16,000 nonprofits have joined the program. There are hundreds of nonprofit organizations with millions of views on YouTube, and dozens with more than ten million views, like Greenpeace, Khan Academy and UNICEF.



We’ve made a couple of updates to the program that we hope will help nonprofits use video in new and compelling ways.

  • The Playbook Guide: YouTube for Good. This is a how-to resource specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other community members and more.

  • Improved features. As part of our new Channels design, we’ve made the donate button on nonprofit channels even more prominent, making it easier than ever to support the causes you care about.





If you’re a YouTube Nonprofit Program with other ideas about how we can make the program better, tell us your suggestions in the comments below! If you’re a nonprofit in the U.S., U.K., Canada or Australia and not yet a member, visit www.youtube.com/nonprofits to learn more and apply.



Valerie Streit, YouTube Next Lab, recently watched “Martin Luther King Jr. on NBC’s Meet the Press in 1965.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/QsSWHeNFSzg/youtube-for-nonprofits-reloaded-with.html

Wednesday, January 18, 2012

[G] Play On! YouTube Channels get more into action sports

| More

YouTube Blog: Play On! YouTube Channels get more into action sports

From trick shots and game clips to commentary and live events, sports has always been one of the most popular categories on YouTube. We want to bring you even more sports Channels to get into, so we’re kicking off a new lineup of action sports Channels that bring great original content to you:


  • Alli Sports: Whether you want tips from your favorite athlete on how to pull off their signature trick, a behind the curtain look into the lives of the biggest and fastest rising stars in the sports, or news and highlights from the industries most insightful analysts, The Alli Show, Step by Step, Inside AlliSports, AWSM on Alli and Frends Crew, are just a few of the shows on Alli Sports that will keep you up to speed on the latest and greatest moves and news in the industry.

  • Network A: Network A features some of the most amazing performances and personalities in the history of action sports. Want to see the best tricks and segments from some of the best athletes and filmmakers from around the world? You've come to the right place. In the coming weeks, new shows, new Channels, and an unprecedented level of access to action sports pros will be added. Stay tuned!

  • Red Bull: The Red Bull Channel is bringing 13 new original episodic series that will chronicle the competition and daily lives of the world’s best action sports athletes including urban mountain biker and YouTube celebrity, Danny MacAskill, skateboarding pro Ryan Sheckler, action sports phenom Travis Pastrana and big wave surfer Jamie O’Brien. You’ll also be able to find new episodes of other popular series starting with the first episode of Livin’ Louie Vito that explores the life of professional snowboarder Louie Vito.

  • RIDE: Brought to you by Tony Hawk, RIDE is a 24-hour Channel devoted to the skateboarding lifestyle that will feature Hawk, Skatepark of Tampa, Jamie Thomas and Lance Krall among others. On “Tony Hawk’s Dissent,” subscribers will have behind-the-scenes access as Tony hangs out with different celebrities. Viewers can also get into the game with shows like “Shredit Cards,” where skaters upload their own skate videos and earn shopping passes based on the degree of difficulty and “One in a Million,” where amateur skateboarders will compete to become sponsored.






Because it’s YouTube, you can program a lineup of your favorite action sports Channels — that way you won’t miss a trick, highlight or interview. Just subscribe to the Channels you like, and get the latest episodes delivered right to your YouTube homepage. Tell us what Channels you’ll be dropping into your YouTube guide in the comments below!



Tim Katz, Strategic Partner Development Manager, recently watched “Surfer Almost Swallowed by Whale.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/a4yuZOKNlNA/play-on-youtube-channels-get-more-into.html