Wednesday, November 28, 2012

[G] Programmatic in the future: What does the publisher’s crystal ball say?

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DoubleClick Publisher Blog: Programmatic in the future: What does the publisher’s crystal ball say?

A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.

Over the next few weeks, join us as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.

Log in with your Google+ account and tune into the Think with Google +page at 1:30 PM ET tomorrow, November 29. Rob Beeler, VP - Content & Media at AdMonsters, will interview Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology.

Posted by Yamini Gupta, Product Marketing Team
URL: http://doubleclickpublishers.blogspot.com/2012/11/programmatic-in-future-what-does.html

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