Friday, November 9, 2012

[G] Mark Your Calendars For These Upcoming Analytics Events

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Analytics Blog: Mark Your Calendars For These Upcoming Analytics Events

Next week Google Analytics team members will be presenting on automating reporting and mobile marketing measurement, both in-person and online.  Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.

Google Developers Live Event (Online)

Session: Automate Your Google Analytics Reporting with Apps Script
Do you rely on Google Analytics reporting to make sure you’re making the most of your web traffic? Does your current process for exporting and analyzing your Analytics data feel clunky?  Join Nick Mihailovski and Ikai Lan from the Analytics and App Scripts teams to learn how to integrate Google Analytics with App Scripts and save your sanity in the process.

Date: Thursday, November 15 at 2:00pm PST

How to watch: visit the Google Developers Live page at the above time or add this event to your calendar.

Get Involved: Ask your burning questions about the Google Analytics + Apps Script Integration for a chance to have them answered live.

Search Engine Strategies (Chicago)

Session: Analyze. Streamline. Engage: Transform Your Business by Embracing Digital
2012 has had it all in the digital space - Google's SEO updates, Big Data, the explosion of social media awesomeness, and lots more. With so many new platforms and updates, it's not easy to keep on top of it all and ensure you do everything right! In this opening keynote, Avinash Kaushik will share his unique perspective on balancing multiple media channels and leveraging the right analytics to deliver relevance and economic value to your customers. Avinash will take you through the Clear Line of Sight model to ensure you are spending your days delivering true value to your business. You will walk away from this keynote with a thorough understanding of what it takes to really win online!

Keynote Speaker:
Avinash Kaushik, Digital Marketing Evangelist, Google

Date: Tuesday, November 13 from 9:00-10:00am CST

Session: Metrics for Success in the Mobile and Apps Ecosystem
The staggering growth of mobile platforms, devices, apps - and of course, users - has inspired an entire generation of marketers and entrepreneurs to take notice. But with such rapid change, execution and adoption are all over the board. Mobile marketing and measurement are all still very much works in progress.

This session will explore the joint research between Google Analytics and ClickZ to understand the current state of mobile, where it's going next and share actionable next steps for marketers, app developers and entrepreneurs better measure their efforts in mobile. It is our hope that together, we can help you succeed in this fast-growing space and make mobile apps work for you.

Panel participants

  • Melanie White, Special Projects Editor, ClickZ
  • Jonathan Allen, Director, Search Engine Watch
  • Adam Singer, Product Marketing Manager, Google Analytics
  • Diran Hafiz, Director of Mobile, Comscore

Date: Tuesday, November 13 from 1:45-2:15pm CST

How to attend: SES runs from Tuesday, November 13 through Thursday, November 15.  If you’re in Chicago, check out the agenda page for the full details of our sessions and come out and say hi.

Posted by John Milinovich, Google Analytics Team

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