Thursday, November 8, 2012

[G] Making large-scale changes faster and easier in AdWords

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Inside AdWords: Making large-scale changes faster and easier in AdWords

Have you ever needed to adjust your AdWords bids by 5% for several thousand keywords? Or had to find and replace a bit of text in your ad copy across a couple hundred ads? Maybe you’ve changed your web address and need to update all of your visible URLs and destination URLs across your account.

We love making AdWords faster, simpler and more beautiful. So I’m happy to announce our new bulk editing features in the AdWords interface. With these tools, you’ll be able to more quickly and easily make large-scale changes across your entire account.

Initial preview
Initially, we’re releasing these bulk editing features to a limited number of AdWords accounts to collect your feedback and ensure everything works as expected. We hope to expand availability to everyone in the coming weeks.

Do more, quickly and easily
Here's a summary of the kinds of changes you'll be able to make.

  • Search and replace text in the keyword or destination URL
  • Append text to the keyword or destination URL
  • Set new bids, including increasing to first page or top of page CPC
  • Increase or decrease bids
  • Change keyword match types
  • Add/remove labels
  • Search and replace text in the ad or URL
  • Append text to the ad or URL
  • Change the capitalization of the text
  • Add/remove labels
Ad Groups
  • Increase or decrease bids
  • Set new bids
  • Add/remove labels
  • Increase or decrease budgets
  • Set new budgets
  • Add/remove labels

You’ll be able to preview changes before you apply them. If you’re making a lot of changes, they’ll run in the background. That means you can leave the page and do other things in your account (or even log out entirely!) while bulk changes are in progress. A progress bar lets you know how close your changes are to completion. You can review your changes after they’re done.

Below is an example of how easy it is to change “Road bike” to “Commuter bike” in over 25,000 ads with a single click.

Keeping things simple
As these new editing features become available in AdWords, you might also notice a few changes to buttons and menus to reduce redundancy and keep things simple for new users.

The “Edit” button will become an “Edit” drop-down menu. We’ll also be phasing out the “Edit in table” view since its multi-item editing capabilities will be far surpassed. Now when making a change to an individual campaign element, you can just click on it to enter editing mode.

More details and feedback
We’ll be updating articles throughout the AdWords help center, including our AdWords glossary entry on bulk edits, as we roll out these new editing features.

Please share your comments about the new bulk editing features with us if you use them over the next few weeks. Your feedback helps us make AdWords even better.

Posted by Prashant Baheti, AdWords Product Manager

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