Editors note: Today’s guest blogger is Eric Rosenzweig, CIO of Garden Fresh Restaurant Corp. Eric and the Garden Fresh team will be telling their story live via webinar on November 14th. Register to hear them discuss why the time was right to switch and how the change benefited their business.
With 129 restaurants in 15 states, Garden Fresh Restaurant Corp. has grown quickly since we acquired the first two Souplantation restaurants in 1983. Since then, over 300 million guests have experienced the all-you-care-to-eat dining experience at our restaurants, jam packed with fresh, high quality ingredients.
Early in 2012, we found that the upkeep of our email system & servers was becoming unsustainable. It slowed down collaboration and execution of plans across the business. After evaluating various solutions, switching to Google Apps with the help of SADA Systems was a ‘no brainer’.
Introducing shared Google Calendars and Google Docs simplified day-to-day tasks. Before the move to Google Apps, branch auditing, a quality control process, was a particular pain point for us. Auditors would share branch videos with 18 general and district managers via email. Managers often missed key details in the ensuing email correspondence and ended up with many duplicate copies of important documents. Now, the videos are added to a shared Google spreadsheet, on which each branch has its own tab. Analysis & actions items are captured on one live, master document, erasing information duplication and ensuring that important insights are not missed. The new auditing process requires 80% less time on this team’s part to effectively manage.
Our marketing team has also seen the benefits of real-time collaboration. The process to launch new marketing endeavors, such as coupon schemes across multiple locations, has been streamlined. In the past, problems with in-store coupons were surfaced via phone or email, on or after the launch date. Now, prior to a campaign launch, each restaurant receives a Google Form containing test codes. They use the form to report whether the codes are scanning correctly. If they aren’t, they can open the response spreadsheet to see who’s fixing the issue and when it’s expected to be fixed. This allows for speedy troubleshooting that leads to a much better customer experience.
For me, the most important thing about these examples is the lack of IT involvement. The switch to the cloud has empowered Garden Fresh employees to share information & collaborate in ways that suit them, placing very little strain on IT resources. My team now has the time to focus on projects that will move the business forward as a whole, which is exactly as it should be.