Friday, October 12, 2012

[G] Social Fridays: Temptalia discovers the beauty of Google+

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Inside AdSense: Social Fridays: Temptalia discovers the beauty of Google+

Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

Temptalia is one of the most popular beauty and makeup review blogs on the web, responsible for delivering the latest product information, tutorials and in-depth reviews to numerous fans. Given the blog’s global following, it’s easy to imagine a huge staff working behind the scenes, but in fact founder Christine Mielke still runs the blog herself and creates the vast majority of the site’s content.

In addition to running the blog herself, Christine maintains a focus on social media for Temptalia. Christine established the +Temptalia page on Google+ not long after the platform launched, and continues to encourage fans to +1 and link to the brand’s page. On average, six new posts appear on Temptalia every day, and each of these is promoted through Google+. She says content that includes photography shines on the channel, and pretty products and colorful cosmetics tend to grab more attention than skincare.

Google Analytics is key to helping Christine understand how each social media channel contributes to the blog’s traffic. Designed to make analysis easy, Social Sources reports in Analytics automatically segment referral traffic from hundreds of social networks. By using these reports, Christine can see that Google+ is among the top 10 social referrers to Temptalia, along with other Google properties including YouTube and Blogger.

But to get further insights into the audience, Christine looks beyond the numbers and goes straight to the users themselves. “We try to listen in what our readers are asking for, what they are looking at, what they are most excited about,” she explains. This user-focused approach continues to drive Temptalia’s success. Christine’s advice to those getting started with Google+ pages is to use the channel as a valuable research tool in understanding a site’s readership.

While Temptalia may be a small operation, its impact is significant – already Temptalia has over 600,000 followers on Google+. To read more about how Christine, a lifelong beauty enthusiast, is using Google+ to maintain, build and serve her blog’s audience, read the full case study.

Posted by Arlene Lee - Inside AdSense Team


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