Google Analytics has been a great place to analyze the performance of your Google advertising programs, but a piece of the puzzle has been missing: analyzing return on investment across all your digital channels. That’s why we’re happy to announce our new Cost Data Import tool, now available in public beta. This tool allows Google Analytics users to import their cost data from any digital source -- such as paid search providers, display providers, affiliates, email, social and even organic traffic.
Your imported cost data can be viewed in two places: in a new report called Cost Analysis in Traffic Sources, and in the newly publicly available Attribution Modeling Tool. These reports show you how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs.
To take advantage of cost analysis, you can upload data in two ways: via a self-service API, or using solutions created by independent application providers. These solution providers include:
Our early customers are already loving it! Here are some success stories:
“Most of our paid search and social advertising decisions were made strictly based on a conversion pixel and CPA. We really didn't have the resources or the energy to continue to pull data and work it backward for detailed analysis. Now that we can import raw data into Google Analytics using NEXT Analytics v5, we can quickly and easily look for insights - just as we do with Adwords."
-- Darcy Foster, President, Natural Wellbeing (with Cardinal Path)
“Before, we used to manually match paid search cost to revenue data in Excel. With AutomateAnalytics.com GA Data Uploader, we have been able to automate this process, and can now much more accurately measure paid search campaign ROI within Google Analytics."
-- David Jaeger, Director of SEM, National Positions
“Using the ‘In2GA’ cost data import tool from ShufllePoint, our partners at E-Nor can improve the performance of our paid search channel more efficiently.This translates into quicker insights comparing campaign metrics, ad effectiveness, and keyword performance at one glance instead of logging into multiple systems. Any application or feature that streamlines data collection for analysis, ultimately impacting the bottom line positively, is welcomed. Thanks for the continued innovations and look forward to more.”Cost Data Import will be rolling out over the next month. If your account has been enabled, you should be able to see the Cost Analysis report show up in the Traffic Sources menu on the left-hand side of the Google Analytics interface (in the Standard Reporting tab). We hope this tool will provide a clearer view of your media performance across all your channels and help you make more informed budgeting decisions.
-- Michael Rosito, Founder & President OEMPCWorld.com
Posted by Laura Holmes, Product Manager