Wednesday, October 17, 2012

[G] Improvements to the look of performance reports

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DoubleClick Publisher Blog: Improvements to the look of performance reports

Your Ad Exchange performance reports are key to understanding your account’s activity and earnings. Sometimes it can be challenging to interpret the wealth of data you’re presented with, so we’re excited to introduce some changes which improve the usability of your reports and make them more illustrative.

The graph area now covers the entire width of the 
screen as the list of metrics has been moved from the right hand side to the top navigation in a metrics overlay window. A new date selector allows for more granularity when inspecting specific date ranges. Apart from the current timeline graph, you can now choose from four new graph types to visualize the data you’re looking at.  For example, the country report now allows you to see where your users are located on a world map and for other reports you can select pie or bar charts.

In addition, the metrics table below now displays all available data which you can see by scrolling down the page, with fixed bars showing the averages and totals for the report you’re looking at. If you’re interested to see how specific account changes are related to account performance, you can now select “Events” directly from the metrics overlay window.

For more information on these changes, visit the Ad Exchange Help Center.  

Posted by Matt Goodridge, Product Manager


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