- Three tips for success: Francoise Brougher, VP of Global SMB Sales & Operations, shared that success with AdWords comes from having properly established goals, a well defined audience and highly relevant ads.
- Recent improvements to AdWords product: Paul Feng, Director of Google AdWords Product Management, talked about the new campaign creation flow, the Display Network tab and the ease of creating mobile-specific campaigns.
- Setting up strategy and saving time managing AdWords: Kim Clinkunbroomer, AdWords Certified Partner, got some tips from Paul on ways to save time in managing account with the use of AdWords Express and automated rules in AdWords.
- Video ads and Remarketing: Tom Sands, AdWords Certified Partner, received advice from Francoise on getting the most out of video ads, and learned from Paul how with the new Remarketing Tag, clients can deploy a single tag once across their whole site and build remarketing lists based on visitors segments.
Posted by Agata Krzysztofik, Google Ads Team