We regularly update our AdWords policies, clarify what they mean, and step up their enforcement where needed to ensure the best experience for our users and business partners. This year, we’ve already rolled out more than 30 updates to our policies, and today we’re updating our AdWords policies on Software Principles, Arbitrage, Advertiser Claims, and Relevance, Clarity and Accuracy. We’re announcing these updates now to enable advertisers to review their accounts and ensure that they’re in compliance; they’ll come into effect on October 15.
Details of these updates can be found here, along with more information for advertisers about how they can come into compliance with our policies. Here’s a quick overview:
- We've added several specific examples of the kinds of advertiser behavior typically associated with arbitrage (sites that are designed solely or predominantly to show ads).
- We've made it even clearer how advertisers must be fully transparent in their ads when describing the experiences on their landing pages.
- We've beefed up our rules about the use of keyword insertion in ads.
- We've reworked our AdWords policy governing Software Principles to ensure that users are given important information before downloading software on their computers and that the software is not harmful or hard-to-uninstall.
Posted by Mansi Goel, Global Advertising Policy Lead