Over the next few months we’ll highlight specific sections of the playbook. You’ll get more familiar with all the different steps of display that make it excellent for performance -- including targeting, creative, bidding, measurement, and optimization.
We’ll turn our spotlight first on learning more about how display works with your performance goals, with topics such as:
How reach + precision = performance
With 93% reach to US Internet advertisers, and sophisticated technology to find your specific audience, you’re more likely to reach performance goals at scale.
Performance across all devices and channels
In this always connected, yet fragmented, world, the Google Display Network spans across devices (desktop, mobile and tablet) and channels (social and video) to connect you to your potential customers, wherever they are.
Increasing the holistic value of your campaigns with display
Search and display campaigns complement and reinforce each other. What’s more, tools like remarketing help you re-engage with users that have already shown interest by visiting your site.
Download the playbook today, and stay tuned for even more ways that the Google Display Network can help you drive results in your performance campaigns.
Posted by Mary Shirley, Product Marketing Manager, Google Display Network