Monday, August 20, 2012

[G] PubTalk: Publishers discuss testing colors for their ads

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Inside AdSense: PubTalk: Publishers discuss testing colors for their ads

We’re back with the third video from our Google+ Hangout with AdSense publishers! Have you tried our publisher suggestions of adding a third content ad unit or changing ad sizes and placements?

Another feature publishers Katie and Gene Hamilton of, David and Jan Moncrief of, and Voitek Klimczyk of tried was changing the text and background colors of their ad units. Experimenting with colors and tracking different ad styles provides insight on clickthrough rates and revenue uplift which will help you decide how to make future changes to your site. 

Watch this video to see how these publishers test colors and follow AdSense on Google+ to see how publishers use AdSense’s different customizable features.

This post is part of the PubTalk series of conversations with publishers.

Posted by Julia Eckstein - Inside AdSense Team


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