In today’s post, you’ll hear from Neil Hoyne, Google's Global Program Manager for Attribution. Neil leads efforts to bring companies stronger insights into the measurement and valuation of their customers' journeys, working to improve conversion rates through better utilization of Google Analytics as well as advanced attribution modeling.
At the Google Affiliate Network Client Summit, Neil led an engaging session on attribution, encouraging companies to identify more actionable performance metrics and build stronger industry relationships as the advertising market continues its rapid evolution away from last-click valuation. Watch the video below to learn more.
We invite you to continue this conversation with Neil by sharing your comments on this post or via Twitter (@nhoyne).
Posted by Erica Sievert, Product Marketing Manager