Friday, July 27, 2012

[G] A simpler way to re-connect with your website visitors

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Google Analytics Blog: A simpler way to re-connect with your website visitors

Google Analytics has always provided powerful tools to help you better understand your website visitors and improve their experience. Some of you have also started using insights from your website to optimize your remarketing campaigns and re-engage customers who have visited your site. But this has traditionally required you to add a second tag to your site for remarketing, in addition to your existing Google Analytics tag. To simplify the process, we’re rolling out Remarketing with Google Analytics in beta, to help you make the most of those valuable insights.

Remarketing with Google Analytics helps you create remarketing lists based on certain audiences who visit your website and show interest in your products, without having to tag your site twice. This can help you more easily create remarketing campaigns to show ads across the Google Display Network (GDN). 

We’ll be rolling this beta feature out in waves by the end of the summer to all Google Analytics users who are account administrators with at least one linked Google AdWords account. Once the feature is available to you, you can learn about the steps to enable it in your account by clicking on the "Admin" tab in the upper right corner of Google Analytics, then look for the tab for "Remarketing Lists.”

Remarketing can help improve the relevancy of the ads that users see online. We’re also committed to giving users increased control over the ads they see on Google and across the web with tools like Mute This Ad, the Ads Preferences Manager, and the Google Analytics Opt-out.

To learn more about Google’s suite of remarketing tools, please visit the AdWords blog here.

Happy analyzing... and happy remarketing!

Posted by Jesse Savage, Product Manager

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