It’s now possible to target, bid and report on keywords on the Google Display Network, which means that you can fine-tune the performance of your contextual campaigns with the same level of control you’re used to in Search. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together.
Key areas that will be covered include:
- The benefits of combining display with your search campaigns
- Step-by-step campaign set-up guide
- Campaign optimization tips and best practices
Posted by Katie Hamilton, Product Marketing Manager, Google Display Network