Tuesday, June 12, 2012

[G] Resources for driving your business forward with Google+

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Inside AdWords: Resources for driving your business forward with Google+

When we launched Google+ your Business, we wanted to give you a collection of tools and products to help you make lasting connections with your customers online. Since then, we’ve been asked to share best practices and case studies for successfully using this suite of offerings to build brands, engage with users on a personal level, and increase the relevance of ad campaigns. We’re excited to bring you two resources to learn how to drive your business forward with Google+.

A case study
We recently spoke with travel business Laterooms.com, which shared its Google+ success story with us.

Since it was founded in 1999, UK-based hotel booking specialist Laterooms.com has built its brand around innovation and personal service, striving to match travelers with the right hotel rooms around the world. To ensure that it’s “front of mind whenever anyone is thinking about hotels,” Laterooms.com began using Google+ Hangouts and Ripples, as well as social extensions in Google AdWords, as a way to engage with customers on a personal level and increase brand awareness.

In particular, by enabling social extensions in its search brand campaign, it was able to obtain a higher number of brand recommendations, +1’s and direct traffic to their Google+ page. It saw a 9% CTR uplift on its search brand campaign so far and as a result, has now enabled social extensions on all their Adwords campaigns.

For the complete story, read the full case study here.

A webinar
Have you been dabbling in Google+ but aren’t sure where to get started? Do you want to know how Google+ can enhance other marketing that you’re doing? Then join us on Tuesday, June 26, as our Learn With Google team teaches you how to set your business up for success on Google+. Register today and secure your spot in our webinar that will be covering a variety of topics including:
  • Best practices for creating a page for your business
  • How to grow your audience on Google+
  • Tips for engaging with your audience
  • Measuring the value of social channels
Please register for the webinar at this link and share it with others that would be interested. We’re looking forward to the event.

To stay up to date on the latest information on Google+ for businesses, follow our Google+ for business page.

Posted by Allison Sommer, Inside AdWords Crew
URL: http://adwords.blogspot.com/2012/06/resources-for-driving-your-business.html

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