Preferred Deals are best suited for publishers who usually sell their inventory anonymously and are looking to connect with buyers in a discrete way. The buyers benefit by getting access to inventory they can’t find elsewhere. This interface provides a streamlined process for soliciting and negotiating Preferred Deals, giving you and your demand partners a more efficient alternative to phone calls and emails.
Making Preferred Deals work requires that you and your buyers compromise to find areas of mutual benefit. Though Preferred Deals is currently in closed beta, we’re hosting two joint publisher/buyer webinars to help you understand how they work. Register for the time that works best for you below.
North American Webinar
Friday, June 22nd at 11am PDT (1pm CDT, 2pm EDT)
Friday, June 22nd at 3pm GMT (7am PDT, 10am EDT)
Posted by Drew Bradstock, Product Manager