With scripts, you can:
- Use external inventory data to either change bids or pause/unpause keywords.
- Output account statistics to a spreadsheet from which you can create reports and visualizations.
- Use stats trends over several weeks to change keyword or ad group bids.
To get started with scripts, visit the Campaigns tab, and select “Automation” then “Scripts” from the left toolbar:
In the coming weeks we plan to enable this feature for everyone. In the interim, we are accepting applications for access. Applicants will be whitelisted in batches as we ramp up usage in the system. In order to apply, you will need an AdWords customer ID (not a My Client Center ID). Please refer to our developers site for more instructions and best practices for using scripts.
Posted By: Prashant Baheti, AdWords Product Manager