In our recent post on next generation of measurement, we discussed mobile as one of the fastest areas of digital channel growth. How fast? According to GA benchmark data, mobile now accounts for 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year.
The staggering growth of mobile platforms, devices, apps and of course users has inspired an entire generation of marketers and entrepreneurs to take notice. But with such rapid change execution and adoption are all over the board. That’s why we’ve partnered with ClickZ to survey the industry and provide a reference point for the state of mobile marketing in 2012.
Don’t miss out on your chance to participate in this survey and shape the future discussion of our industry:
As a bonus for completing this ClickZ/Google Analytics industry survey, you will be one of the first to receive the results once it's been compiled in a report.
Posted by Adam Singer, Google Analytics team