Tuesday, June 12, 2012

[G] Announcing New DoubleClick Ad Exchange Features: Improved Ad Review Center and Publisher Toolbar

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DoubleClick Publisher Blog: Announcing New DoubleClick Ad Exchange Features: Improved Ad Review Center and Publisher Toolbar

We have been listening to your feedback on Ad Exchange ad controls and we’re excited to announce some new enhancements to save you time and give you even more control to manage which ads run on your site.

New controls in the Ad Review Center

The new Ad Review Center gives you complete transparency into the ads showing on your site. Ad Review Center now shows you ads of all targeting types that have appeared on your pages including real time bidding ads (RTB) and enables you to review and take action on them.

New features and benefits of Ad Review Center include:

  • More ad targeting types: You can now easily review and take action on ads of all targeting types -- contextually-targeted, placement-targeted, interest-based, and Real Time Bidded ads.

  • Ads ranked by impressions: To ensure that you’re always reviewing the most important ads first, we now show ads ranked by the number of impressions that they’ve received. With ads that you’re holding for review, we show the ads according to the number of impressions that we project they will receive.

  • Take action on individual or bulk ads: You can now easily block ads individually or in bulk by simply clicking on an ad or highlighting multiple ads at once.

  • Pre-approve and block AdWords accounts: For clarity, we've changed the term "advertiser" to "AdWords account." You’ll find your lists of pre-approved and blocked AdWords accounts on the Settings tab.

  • Renamed tabs: We’ve updated the names of the tabs to more clearly explain their purpose.

This version of the Ad Review Center uses graphic technology that is too intensive for older browsers. If you use IE7 and are unable to upgrade, consider installing Chrome Frame, an open source plug-in that enables older versions of IE to correctly render all the newest features in Ad Exchange.

If you’ve used the Ad Review Center in the past, the new version is live in your account now. If you haven’t yet enabled this feature, visit the Allow & Block ads tab to get started.

New Publisher Toolbar

The new Google Publisher Toolbar, a Chrome extension, makes it easy to manage your ads without visiting the Ad Review Center. It displays a variety of information about your Ad Exchange and Google AdSense ads, including alert bar notifications, details about current impressions, revenue stats, ad slots, buyers, and creatives on any site where your ad tags are running when you use a Chrome browser. Publishers can also easily block ads in real-time and report any issues to Google right from within the toolbar.

To learn more about Ad Review Center and Google Toolbar, register for one of the webinars on June 14th or contact your Ad Exchange account representative.

Ad Review Center & Google Toolbar US Webinar

Thursday, June 14th at 11am PDT (1pm CST, 2pm EDT)

Register HERE

Ad Review Center & Google Toolbar EMEA Webinar

Thursday, June 14th at 3pm GMT (7am PST, 10am EDT)

Register HERE

Posted by Dan Stokeley, AdSense Product Manager and Drew Bradstock, Ad Exchange Publisher Product Manager

URL: http://feedproxy.google.com/~r/DoubleclickPublisherBlog/~3/bUH4UeRSS2o/announcing-new-doubleclick-ad-exchange.html

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