Inside AdWords: GoMo: Mark your calendar to ‘Hangout on Air’ and learn how to build a mobile site in minutesDid you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.
Google can help. We recently teamed up with DudaMobile to release a free mobile site builder. In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version. It’s free and takes just a few minutes to complete!
Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava’s Restaurant in Michigan, go mobile and build mobile-friendly sites--live on air.
You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent - which is five times higher than online travel purchase intent, according to InsightExpress. You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.
Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.
Details on how to tune in
- Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST
- Go to the Think with Google Google+ page
- Look for the stream post and click to enter the live stream
Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.
Posted by Suzanne Mumford, Google Mobile Ads Marketing
Sources: (1) Gomez 2011 (2) Nielsen February 2012